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Julian Koenig
Julian Norman Koenig (; April 22, 1921 – June 12, 2014) was an American copywriter. He was inducted into The One Club Creative Hall of Fame in 1966. Koenig worked on advertising campaigns for companies including for Timex ("Timex: It takes a licking and keeps on ticking") and Volkswagen ("Think Small" and "Lemon"). In 1960, he founded the advertising agency PKL with Frederic Papert and George Lois. Koenig was also involved in the establishment and naming of Earth Day. Early life and education Koenig was born to a Jewish familyJewish Virtual Library: "Modern Jewish History: Advertising"
retrieved May 4, 2017
in Manhattan, , the son of Minna (Harlib) an ...
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Manhattan
Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, largest, and average area per state and territory, smallest county by area in the U.S. state of New York (state), New York. Located almost entirely on Manhattan Island near the southern tip of the state, Manhattan constitutes the center of the Northeast megalopolis and the urban core of the New York metropolitan area. Manhattan serves as New York City's Economy of New York City, economic and Government of New York City, administrative center and has been described as the cultural, financial, Media in New York City, media, and show business, entertainment capital of the world. Present-day Manhattan was originally part of Lenape territory. European settlement began with the establishment of a trading post by Dutch colonization of the Americas, D ...
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Dartmouth College
Dartmouth College ( ) is a Private university, private Ivy League research university in Hanover, New Hampshire, United States. Established in 1769 by Eleazar Wheelock, Dartmouth is one of the nine colonial colleges chartered before the American Revolution. Emerging into national prominence at the turn of the 20th century, Dartmouth has since been considered among the most prestigious undergraduate colleges in the United States. Although originally established to educate Native Americans in the United States, Native Americans in Christian theology and the Anglo-American way of life, the university primarily trained Congregationalism in the United States, Congregationalist ministers during its early history before it gradually secularized. While Dartmouth is now a research university rather than simply an undergraduate college, it continues to go by "Dartmouth College" to emphasize its focus on undergraduate education. Following a liberal arts curriculum, Dartmouth provides unde ...
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This American Life
''This American Life'' is a weekly hour-long American radio program produced in collaboration with Chicago Public Media and hosted by Ira Glass. It is broadcast on numerous public radio stations in the United States and internationally, and is also available as a free weekly podcast. Primarily a journalistic non-fiction program, it has also featured essays, memoirs, field recordings, short fiction, and found footage. The first episode aired on November 17, 1995, under the show's original title, ''Your Radio Playhouse''. The series was distributed by Public Radio International until June 2014, when the program became self-distributed with Public Radio Exchange delivering new episodes to public radio stations. A television adaptation of the show ran for two seasons on the Showtime cable network between June 2007 and May 2008. Format Each week's show has a theme, explored in several "acts". On occasion, an entire program will consist of a single act. Each act is produced b ...
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Jerry Della Femina
Jerry Della Femina (born 1936) is an American advertising executive and restaurateur. Starting from a poor Italian background in Brooklyn, he eventually became chairman of Della Femina Travisano & Partners, an agency which he founded with Ron Travisano in the 1960s. Over the next two decades they grew the company into a major advertising house that was billing $250 million per year and had 300 employees and offices in both New York and Los Angeles. Della Femina is known for his larger-than-life personality and colorful language, and was referred to as a "'Madman' of Madison Avenue". In 1970, he wrote a book about the advertising industry, humorously titled, ''From Those Wonderful Folks Who Gave You Pearl Harbor: Front-Line Dispatches from the Advertising War''. The book became a best-seller, described by ''The Guardian'' as "one of the defining books about advertising", and eventually inspired the television series ''Mad Men''. Biography Della Femina was born into a working-cla ...
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Denis Hayes
Denis Allen Hayes (born August 29, 1944) is an environmental advocate and an advocate for solar power. He rose to prominence in 1970 as the coordinator for the first Earth Day. Hayes founded the Earth Day Network and expanded it to more than 180 nations. During the Carter administration, Hayes became head of the Solar Energy Research Institute (now known as the National Renewable Energy Laboratory), but left this position when the Reagan administration cut funding for the program. Since 1992, Hayes has been president of the Bullitt Foundation in Washington and continues to be a leader in environmental and energy policy. He is also the author of ''Cowed: The Hidden Impact of 93 Million Cows on America's Health, Economy, Politics, Culture, and Environment'' and ''Rays of Hope''. Hayes has received the national Jefferson Awards Medal for Outstanding Public Service as well as many other awards. ''Time'' magazine named him a "Hero of the Planet" in 1999. Early life and ...
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Gaylord Nelson
Gaylord Anton Nelson (June 4, 1916July 3, 2005) was an American politician from Wisconsin who served as a United States senator and governor. He was a member of the Democratic Party and the founder of Earth Day, which launched a new wave of environmental activism. Early life and education Nelson was born in 1916 in Clear Lake, Wisconsin, the son of Mary (Bradt), a nurse, and Anton Nelson, a country doctor. He had Norwegian and Irish ancestry. He grew up and was educated in the local public schools. In 1939, he received a bachelor's in political science at what is now San Jose State University in San Jose, California. In 1942, he received an LL.B. degree from the University of Wisconsin Law School in Madison and was admitted to the bar. He practiced as a lawyer before serving in the United States Army, during which time he saw action in the Okinawa campaign during World War II. He rose to the rank of first lieutenant. Politics In 1948, Nelson was elected to the Wisconsin S ...
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Initial Public Offering
An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges. Through this process, colloquially known as ''floating'', or ''going public'', a privately held company is transformed into a public company. Initial public offerings can be used to raise new equity capital for companies, to monetize the investments of private shareholders such as company founders or private equity investors, and to enable easy trading of existing holdings or future capital raising by becoming publicly traded. After the IPO, shares are traded freely in the open market at what is known as the free float. Stock exchanges stipulate a minimum free float both in absolute terms (the total value as determined by the share price multiplied ...
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William Bernbach
William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. Early life Bill Bernbach was born to a Jewish family in The Bronx, New York City to Rebecca and Jacob Bernbach. He attended New York City public schools and in 1932 earned a bachelor's degree from New York University. He had majored in English but also studied business administration, philosophy and music, playing the piano.Levenson pXV Career In 1933, Bernbach took a job running the Schenley Distillers mailroom. This was during the Depression and a family connection got him the job. He pro-actively wrote an ad for Schenley's American Cream Whiskey, which he got into the right hands and the ad ran. He was promoted to the advert ...
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Helmut Krone
Helmut Krone (July 16, 1925 – April 12, 1996) was an art director and is considered to be a pioneer of modern advertising. Krone spent over 30 years at the advertising agency Doyle Dane Bernbach. He was the art director for the popular 1960s campaign for the Volkswagen Beetle, which featured a large unadorned photo of the car with the tiny word "Lemon" underneath it; the series of "When you're only No. 2, you try harder" advertisements for Avis, and the creation of Juan Valdez, who personified Colombian coffee. During his career, Krone won a number of awards and was inducted in both the One Club's Creative Hall of Fame and the Art Directors Hall of Fame. His work has been collected by the Museum of Modern Art and the Smithsonian. Krone's "Think Small" advertisement for Volkswagen was voted the No. 1 campaign of all time in Advertising Age’s 1999 ''The Century of Advertising'' issue. Krone was born in 1925 in Yorkville, Manhattan, which was at that time a German section. He a ...
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DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business, Doyle had a client focus, and Bernbach played an integral role in the writing of ad ...
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Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Nom ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatures''. In Germany they are ''claims''. In the Netherlands and Italy, they are ''pay offs'' or ''pay-off''. Organizational us ...
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Contemporary Records
Contemporary Records was a jazz record company and label founded by Lester Koenig in Los Angeles in 1951. Contemporary produced music from a variety of jazz styles and players. West Coast players Contemporary became identified with a style of jazz called West Coast jazz as exemplified by Art Pepper, Chet Baker, Shelly Manne, and André Previn. In the mid 1960s the company fell into relative limbo, but limited new recordings were made in the late 1970s, including a series of albums by Art Pepper recorded at the Village Vanguard club in New York. After Les Koenig's death in 1977, the label was run for seven years by his son, John, who produced albums by George Cables, Joe Farrell, Joe Henderson, Bobby Hutcherson, Peter Erskine, and Chico Freeman. In 1984 Contemporary was purchased by Fantasy Records, which used the name for a short time. Most Contemporary titles were reissued by Fantasy. Also, some titles have found new life among today's audiophiles as high-quality LP audio maste ...
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