JAR Scale
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JAR Scale
The Just-About-Right scale (JAR scale), is a sensory evaluation tool used to measure the intensity of a particular attribute or characteristic of a product or service. The JAR scale typically consists of 5 levels ranging from "Much too little" to "Much too much." The JAR scale focuses on specific attributes of a product such as sweetness, saltiness, texture, etc., or service such as expediency, cost, etc. The JAR scale is criticized for measuring attribute intensity and acceptability simultaneously. See also * Hedonic scale The hedonic scale is a sensory evaluation tool used to measure the degree of pleasure or liking of a product or service. The scale usually consists of 9 levels ranging from 1 to 9, or "dislike extremely" to "like extremely". The hedonic scale is ... References Product testing Psychophysics {{business-stub ...
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Sensory Evaluation
Sensory may refer to: Biology * Sensory ecology, how organisms obtain information about their environment * Sensory neuron, nerve cell responsible for transmitting information about external stimuli * Sensory perception, the process of acquiring and interpreting sensory information * Sensory receptor, a structure that recognizes external stimuli * Sensory system, part of the nervous system of organisms Business and brands * Sensory, Inc., an American speech technology company Other uses * Sensory analysis, a consumer product-testing method * Sensory garden, a self-contained garden area that allows visitors to enjoy a wide variety of sensory experiences * Sensory play, an act where senses are engaged to increase erotic pleasure See also * Sensor * Sense (other) A sense in biology and psychology, is a physiological mechanism that supports perception. Sense also may refer to: Music * Sense (band), a synthpop trio featuring Paul K. Joyce * Sense (FURT album), ' ...
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Hedonic Scale
The hedonic scale is a sensory evaluation tool used to measure the degree of pleasure or liking of a product or service. The scale usually consists of 9 levels ranging from 1 to 9, or "dislike extremely" to "like extremely". The hedonic scale is widely used for consumer acceptance testing. Overview The main characteristics of the scale are that each category is associated with a verbal descriptor from “Dislike extremely” to “Like extremely” and that the scale has a neutral category, “Neither Like nor Dislike”. The scale offers a chance for respondents to give extreme end answers and express their strong positive or negative feelings, such as "Dislike extremely" (1). The bipolar nature of the scale and the assumption of equal psychological distance between successive scale points make it a useful tool for some researchers. History and Development The hedonic scale originated from the study of hedonic emotions, meaning subjective experiences of pleasure and disple ...
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Product Testing
File:Consumer Reports - product testing - electric light longevity and brightness testing.tif, Testing electric light longevity and brightness testing File:Consumer Reports - product testing - television testing laboratory.tif, Television testing laboratory File:Consumer Reports - product testing - headphones in anechoic chamber.tif, Product testing headphones in an anechoic chamber Product testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products. The theory is that since the advent of mass production, manufacturers produce branded products which they assert and advertise to be identical within some technical standard. Product testing seeks to ensure that consumers can understand what products will do for them and which products are the best value. Product testing is a strategy to increase consumer protection by checking the claims made during marketing strategy, marketing strategies such as advertising, w ...
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