JAR Scale
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The Just-About-Right scale (JAR scale), is a
sensory evaluation Sensory may refer to: Biology * Sensory ecology, how organisms obtain information about their environment * Sensory neuron, nerve cell responsible for transmitting information about external stimuli * Sensory perception, the process of acquiri ...
tool used to measure the intensity of a particular attribute or characteristic of a product or service. The JAR scale typically consists of 5 levels ranging from "Much too little" to "Much too much." The JAR scale focuses on specific attributes of a product such as sweetness, saltiness, texture, etc., or service such as expediency, cost, etc. The JAR scale is criticized for measuring attribute intensity and acceptability simultaneously.


See also

*
Hedonic scale The hedonic scale is a sensory evaluation tool used to measure the degree of pleasure or liking of a product or service. The scale usually consists of 9 levels ranging from 1 to 9, or "dislike extremely" to "like extremely". The hedonic scale is ...


References

Product testing Psychophysics {{business-stub