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Inventio
''Inventio'', one of the five canons of rhetoric, is the method used for the ''discovery of arguments'' in Western rhetoric and comes from the Latin word, meaning "invention" or "discovery". ''Inventio'' is the central, indispensable canon of rhetoric, and traditionally means a systematic search for arguments. Speakers use ''inventio'' when they begin the thought process of forming and developing an effective argument. Often, the invention phase can be seen as the first step in an attempt to generate ideas or create an argument that is convincing and compelling. The other four canons of classical rhetoric (namely dispositio, elocutio, memoria, and pronuntiatio) rely on their interrelationship with invention. Purpose According to Crowley and Hawhee, invention is the division of rhetoric that investigates the possible means by which proofs can be discovered. It supplies the speaker and writers with sets of instructions or ideas that help them to find and compose arguments tha ...
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Celts
The Celts ( , see Names of the Celts#Pronunciation, pronunciation for different usages) or Celtic peoples ( ) were a collection of Indo-European languages, Indo-European peoples. "The Celts, an ancient Indo-European people, reached the apogee of their influence and territorial expansion during the 4th century BC, extending across the length of Europe from Britain to Asia Minor."; . "[T]he Celts, were Indo-Europeans, a fact that explains a certain compatibility between Celtic, Roman, and Germanic mythology."; . "The Celts and Germans were two Indo-European groups whose civilizations had some common characteristics."; . "Celts and Germans were of course derived from the same Indo-European stock."; . "Celt, also spelled Kelt, Latin Celta, plural Celtae, a member of an early Indo-European people who from the 2nd millennium bce to the 1st century bce spread over much of Europe." in Europe and Anatolia, identified by their use of Celtic languages and other cultural similarities.. "C ...
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Rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations. Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: i ...
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Classical Rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse (trivium) along with grammar and logic/dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations. Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: invention, ...
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Janice Lauer
Janice M. Lauer Rice (November 18, 1932 - April 7, 2021) was an American scholar of composition, rhetoric, and linguistics. She was a founding member of the Rhetoric Society of America. She founded one of the first doctoral programs in rhetoric and composition at Purdue University in 1980. The Lauer Series in Rhetoric and Composition from Parlor Press is named in her honor, as well as the Rhetoric Society of America's Janice Lauer Fund for Graduate Student Support (now the Andrea Lunsford Travel Grant) and the Purdue Foundation Janice M. Lauer Dissertation Award. Biography Lauer was born in Detroit, Michigan in 1932. She obtained a master's degree in English from St. Louis University and her doctorate from the University of Michigan. Walter J. Ong was one of Lauer's professors at St. Louis University. She then went to work at the University of Detroit, where, among others, she mentored James Porter. In 1967, Lauer, together with Richard Young, Ross Winterowd, Edward P.J ...
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Dispositio
is the system used for the organization of arguments in the context of Western classical rhetoric. The word is Latin, and can be translated as "organization" or "arrangement". It is the second of five canons of classical rhetoric (the first being inventio, and the remaining being elocutio, memoria, and pronuntiatio) that concern the crafting and delivery of speeches and writing. The first part of any rhetorical exercise was to discover the proper arguments to use, which was done by the formalized methods of ''inventio''. The next problem was to select various arguments and organize them into an effective discourse. Aristotle Aristotle defined two essential parts of a discourse: the statement of the case and the proof of the case. For example, in a legal argument, a prosecutor must first declare the charges against the defendant and provide the relevant facts; then he must present the evidence that proves guilt. Aristotle allowed that in practice most discourse also requires ...
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Rhetorical Reason
Rhetorical reason is the faculty of discovering the crux of the matter. It is a characteristic of rhetorical invention (''inventio'') and it precedes argumentation. Aristotle's definition Aristotle's definition of rhetoric, "the faculty of observing, in any given case, the available means of persuasion", presupposes a distinction between an art (τέχνη, '' techne'') of speech–making and a cognitively prior faculty of discovery. That is so because, before one argues a case, one must discover what is at issue. How, for example, does one discover available means of persuasion? One does not simply frolic through fertile fields of τόποι ('' topoi''), randomly gathering materials with which to build lines of argument. There is a method endemic to rhetoric which guides the search for those lines of argument that speak most directly to the issue at stake. George A. Kennedy explains the distinction when he writes that the work of rhetoric, in Aristotle's view, is ''Inventio' ...
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Literary Topoi
In classical Greek rhetoric, topos, ''pl.'' topoi, (from "place", elliptical for ''tópos koinós'', 'common place'), in Latin ''locus'' (from ''locus communis''), refers to a method for developing arguments (see ''topoi'' in classical rhetoric). Meaning and history Topos is translated variously as "topic", "themes", "line of argument", or "commonplace". Ernst Robert Curtius studied topoi as "commonplaces", themes common to orators and writers who re-worked them according to occasion, e.g., in classical antiquity the observation that "all must die" was a topos in consolatory oratory, for in facing death the knowledge that death comes even to great men brings comfort. Curtius also discussed the topoi in the invocation of nature (sky, seas, animals, etc.) for various rhetorical purposes, such as witnessing to an oath, rejoicing or praising God, or mourning with the speaker.Curtius, ''European Literature and the Latin Middle Ages'', 92–94. Lists of themes Some examples of ...
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Cicero
Marcus Tullius Cicero ( ; ; 3 January 106 BC – 7 December 43 BC) was a Roman statesman, lawyer, scholar, philosopher, orator, writer and Academic skeptic, who tried to uphold optimate principles during the political crises that led to the establishment of the Roman Empire. His extensive writings include treatises on rhetoric, philosophy and politics. He is considered one of Rome's greatest orators and prose stylists and the innovator of what became known as "Ciceronian rhetoric". Cicero was educated in Rome and in Greece. He came from a wealthy municipal family of the Roman equestrian order, and served as consul in 63 BC. He greatly influenced both ancient and modern reception of the Latin language. A substantial part of his work has survived, and he was admired by both ancient and modern authors alike. Cicero adapted the arguments of the chief schools of Hellenistic philosophy in Latin and coined a large portion of Latin philosophical vocabulary via ...
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Mazatec People
The Mazatec are an Indigenous people of Mexico who inhabit the Sierra Mazateca in the state of Oaxaca and some communities in the adjacent states of Puebla and Veracruz. Some researchers have theorized that the Mazatec, along with Popoloca speakers, once inhabited the lowlands of the Papaloapan basin, but were driven into the adjacent highlands by the expansion of Nahuas. Language family The Mazatecan languages are part of the Popolocan family which, in turn, is part of the Otomanguean language family. Traditional religious rituals Mazatec tradition includes the cultivation of entheogens for spiritual and ritualistic use. Plants and fungi used for this purpose include psilocybin mushrooms, psychoactive morning glory seeds (from species such as ''Ipomoea tricolor'' and '' Ipomoea corymbosa''), and '' Salvia divinorum''.Valdés ''et al.'' (1983) This latter plant is known to Mazatec shamans as ''ska María Pastora'', the name containing a reference to the Virgin Mary. Notabl ...
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Amplification (rhetoric)
Amplification or Amplified or Amplify may refer to: Science and technology * Amplification, the operation of an amplifier, a natural or artificial device intended to make a signal stronger * Amplification (molecular biology), a mechanism leading to multiple copies of a chromosomal region within a chromosome arm * Amplify Tablet, Android-based tablet * Polar amplification, the phenomenon describing how the Arctic is warming faster than any other region in response to global warming * Polymerase chain reaction (PCR), a molecular biology laboratory method for creating multiple copies of small segments of DNA * Twitter Amplify, a video advertising product that Twitter launched for media companies and consumer brands * Amplification of the ground acceleration during an earthquake which is called seismic site effects Music * Instrument amplifier, the use of amplifiers in music * Amplified (band), a Hong Kong rock band * ''Amplified'' (Q-Tip album) * ''Amplified'' (Mock Orange alb ...
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Lucie Olbrechts-Tyteca
Lucie Olbrechts-Tyteca (1899–1987) was a Belgian academic, sociologist and longtime co-worker of the philosopher Chaïm Perelman. She volunteered in 1948 to support his work and developed several aspects of the '' New Rhetoric'' independently in later years. Life and work Olbrechts-Tyteca was born into an important family of Brussels in 1899 and studied several humanities and social scientific methods at the University of Brussels without seeking a career. She married the statistician Raymond Olbrechts, eleven years older than herself, and lived an academical and social quiet life until she met Perelman in 1948. Olbrechts-Tyteca and Perelman worked together between 1948 and 1984. During this time they worked out an influential contribution to argumentation theory. Their opus magnum ''Traité de l'argumentation : La nouvelle rhétorique'' led – together with Toulmin's ''The Uses of Argument'' published the same year – to the end of argumentative logicism In the philosophy ...
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