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Individual Branding
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." Each brand, even within a same company, has a unique name, identity and image, allowing the company to target different market segments, tailor pricing and marketing strategies, and separate the image and reputation of different products. Individual branding contrasts with umbrella branding and corporate branding, in which the firm markets all of its product together, using the same brand name and identity. Applicability Individual branding is the most effective when a company offers numerous unconnected commodities, which vary in quality and price and target different market segments. It is also useful when introducing a new, high-risk product to the market, in order to manage risks to existing brands if the new pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ace (brand)
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market. Background The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products were pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's Gold Dust washing powder (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. Henkel & Cie's "self-activating" (or self bleaching) cleaner, Persil; (introduced in 1907); the early synthetic detergent, BASF's Fewa (introduced in 1932); and Procter & Gamble's 1933 totally synthetic creation, Dreft (marketed for use on infant-wear)Eduard Smulders, Wolfgang Ryb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rexona
Rexona is an Australian deodorant and antiperspirant brand owned by the British- Dutch company Unilever. While marketed under the Rexona name in most countries, it is known as Rexena (; ) in Japan and South Korea, Sure in the United Kingdom, Ireland, and India, Shield in South Africa, and Degree in the United States and Canada. The Rexona aerosol spray deodorant range are manufactured in Australia. All the Rexona deodorant types (roll ons, etc.) are now manufactured in the Philippines. History Rexona was created in Australia in 1908 by Alice Sheffer, the wife of Samuel Fuller, who established the Sheldon Drug Company. In about 1930, Rexona was taken over by British soap manufacturer Lever Brothers, which became Unilever following a merger with Dutch company Margarine Unie Unilever integrated Rexona into its global personal care line-up of brands. The products are available in varying forms including as aerosols, pumps, roll-ons, sticks and creams. In 2015, the brand laun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dove (toiletries)
Dove is a personal care brand owned by the British consumer goods company Unilever. Dove products are sold in more than 150 countries and are offered for women, men, babies and children. The brand's logo is a silhouette profile of the brand's namesake bird. American chemist Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for Lever Brothers. History The brand's original product, the Dove Beauty Bar, was developed by Lever Brothers in the 1950s for the American market. It was launched in the United States in 1957. Not long after, the product was also introduced to Canada. Unilever also briefly test marketed Dove in Europe in the mid-1960s. However, Unilever did not proceed to launch the brand in Europe at that time. The Dove Beauty Bar was originally developed as a cleansing bar that would not leave behind a bathtub ring (i.e., soap scum). In the 1950s, most American consumers preferred to regularly t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Axe (brand)
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Products Axe aka Lynx was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse (body mist), Impulse. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO until 2002. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included ''Musk'', ''Spice'', ''Amber'', ''Oriental'', and ''Marine''. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Domestos
Domestos is a British brand of household cleaning range which contains bleach (primarily sodium hypochlorite, NaOCl). It is manufactured by Unilever. Domestos (and Chlorox, essentially a 10–25% solution of sodium hypochlorite) contains 100,000 ppm (10%) of the active component, available chlorine; many other bleaches contain 50,000 or less. History Domestos was first produced in 1929 by Wilfred Handley, an industrial chemist, and sold door-to-door by salesmen who refilled stoneware jars bought by the customers. In 1961 the company was acquired by Lever Brothers. Product range *Thick Bleach – "with a variety of fragrances" – rebranded as "Domestos 24HR", with a reformulation to give "24hr protection from flying germs." – rebranded again as "Domestos Extended Germ-Kill". Still branded Thick Bleach in Australia. *Domestos 5x – "a bleach which lasts 5x longer than any other bleach or toilet cleaner" – Discontinued *Sink and Pipe Unblocker *Domestos Blocks – Disc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
I Can't Believe It's Not Butter
I Can't Believe It's Not Butter! is a brand of margarine,Calvani Terry. ''Antitrust Law Journal'', 1989, "Advertising Regulation: The States v. FTC. "...a nationally distributed butter substitute, 'I Can't Believe It's Not Butter.'") produced by Flora Food Group and marketed as a substitute for butter. History The J.H. Filbert company, based in Baltimore, Maryland, US developed the product in 1979 as a low-cost alternative to butter for the food service industry. The name originated from a comment by the husband of a company secretary as he sampled the product and it was first marketed to retail consumers in 1981. The company was acquired by Unilever in 1986, which then expanded sales of the product, previously only available primarily in the Washington, DC/Baltimore area, throughout the entire United States in 1988 and later to the United Kingdom, Canada and Mexico in 1991.Wyman, Carolyn (2004). Better Than Homemade: Amazing Foods That Changed The Way We Eat'. Quirk Books. pp. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lipton
Lipton is a brand named after its founder, Sir Thomas Lipton, Tom Lipton, who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1890 for which the brand is now best known. The Lipton brand today is owned by Lipton Teas and Infusions after CVC Capital Partners acquired the business from Unilever in 2022. Unilever retained use of the Lipton brand for tea in India, Nepal, and Indonesia as well as for ready to drink beverages globally, such as Lipton Ice Tea, which are sold by a joint venture between Unilever and PepsiCo, and not associated with Lipton Teas and Infusions. Unilever continues to produce instant soup mixes under the Lipton name in North America, which is also not associated with Lipton Teas and Infusions. History Origins In 1871, Thomas Lipton (1848–1931) of Glasgow, Scotland, used his small savings to open his own shop, and by the 1880s the busine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever Brothers. The company's products include baby food, beauty products, bottled water, breakfast cereals, cleaning agents, condiments, dairy products, energy drinks, healthcare and hygiene products, ice cream, instant coffee, instant noodles, pet food, pharmaceuticals, soft drinks, tea, and toothpaste. It is the largest producer of soap in the world, and its products are available in over 190 countries. The company is organised into five business groups: Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream. It has research and development facilities in China, India, the Netherlands, Pakistan, the United Kingdom, and the United States. In the 1930s, Unilever acquired the United Africa Company. In the second half of the 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pampers
Pampers is an American brand for babies and toddlers products marketed by Procter & Gamble. This includes diapers, wipes etc. History In 1961, P&G researcher Victor Mills disliked changing the cloth diapers of his newborn grandchild. He assigned fellow researchers in P&G's Exploratory Division in Miami Valley, Ohio to look into making a better disposable diaper. They were created by researchers at P&G including Vic Mills and Norma Lueders Baker. The name "Pampers" was coined by Alfred Goldman, Creative Director at Benton & Bowles. In 1982, P&G developed elasticized single and double gussets around the leg and waist areas to aid in fitting and in containing urine or stool which had not been absorbed. In fact, the first patent for the use of double gussets in a diaper was in 1973 by P&G. In 1982, Pampers introduced an elasticized wingfold diaper with elastic leg gathers and refastenable tapes which was a cross between the early 1960s design and the modern hourglass shape, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fairy Liquid
Fairy is a brand of dishwasher detergent, owned by the American multinational consumer products company Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets. It is closely related to the Dawn dishwashing product range sold in the US and to Dreft, Yes and JAR brands used by P&G in various European and international markets. Fairy soap bars were originally manufactured by Newcastle upon Tyne company Thomas Hedley Co., which was acquired by Procter & Gamble in 1927. Other products In the United Kingdom and Ireland, Fairy is also a longstanding brand of non-biological laundry detergent, the original soap-based variant being known as Fairy Snow. Fairy Non-Bio has added fabric-conditioner to its product range. Like Fairy dish detergents, its traditional trademark is a walking baby. Fairy was also a brand of soap in those countries, characteristically green in colour and available both in the form of large ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
