Gérard Caron
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Gérard Caron
Gérard Caron (30 August 1938 – 31 October 2020) was a French designer. He was the co-founder of Carré Noir, the very first French design marketing agency, making him one of the inventors of the concept of brand design in France. He also contributed to the development of French design marketing overseas, in Japan as well as in other countries around the world. Gérard Caron, who was the author of several books on design as a professional activity, and the creator of a website dedicated to design, regularly gave lectures on this topic. Early life and education Gérard Caron was born in Pont l'Evêque, Normandy, France, into a family of seven children, just before the outbreak of the Second World War. Nothing in his family background (his father was a telephone inspector and his mother a seamstress) seemed to destine him for a career in design. In the long periods of shortages brought about by the war, Gérard Caron invented games, made products using flour, potatoes, sugar, ...
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Pont-l'Évêque, Calvados
Pont-l'Évêque () is a commune in the Calvados department in the Normandy region in northwestern France. It is known for Pont-l'Évêque cheese, a type of soft cheese, the oldest Normandy cheese in production. During World War II, the town was severely damaged by a two-day battle in August 1944. On 1 January 2019, the former commune of Coudray-Rabut was merged into Pont-l'Évêque. The town serves as the setting for Gustave Flaubert's story ''Un cœur simple'' and features heavily in the book ''13 - Lucky For Some'' which is about the history of the 13th (Lancashire) Parachute Battalion. There are many then and now photographs as well as maps and diagrams of battles that took place in the region. Geography and toponymy The river Touques flows through Pont-l'Évêque, which takes its name from a bridge (''pont'') built over the river. Starting in the 10th century, the local bishop (''évêque'') took responsibility for building and repairing the bridges and roads in France ...
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Neuilly-sur-Seine
Neuilly-sur-Seine (; literally 'Neuilly on Seine'), also known simply as Neuilly, is a commune in the department of Hauts-de-Seine in France, just west of Paris. Immediately adjacent to the city, the area is composed of mostly select residential neighbourhoods, as well as many corporate headquarters and a handful of foreign embassies. It is the wealthiest and most expensive suburb of Paris. Together with the 16th and 7th arrondissement of Paris, the town of Neuilly-sur-Seine forms the most affluent and prestigious residential area in the whole of France. It has the 2nd highest average household income in France, at €112,504 per year (in 2020). History Originally Pont de Neuilly was a small hamlet under the jurisdiction of Villiers, a larger settlement mentioned in medieval sources as early as 832 and now absorbed by the commune of Levallois-Perret. It was not until 1222 that the little settlement of Neuilly, established on the banks of the Seine, was mentioned for the first ...
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Young & Rubicam
VMLY&R is an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Young & Rubicam, founded in 1923. It is a subsidiary of WPP plc multinational advertising and public relations holding company. VMLY&R employs more than 7,000 employees in over 75 offices worldwide with principal offices in Kansas City, New York, London, São Paulo, Shanghai, Singapore, and Sydney. In October 2018, the Sudler network combined with VMLY&R, creating VMLY&R Health. In early 2020, Medical, Marketing and Media (MM&M) magazine ranked VMLY&R as No. 18 for North American revenue of healthcare marketing agencies. Jon Cook is CEO, Eric Campbell is global president, Debbi Vandeven is global chief creative officer, and Beth Wade is global chief marketing officer of VMLY&R. History Y&R In 1923, John Orr Y ...
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Brandt (brand)
''Brandt'' is a French brandname producing various home equipment, created in 1924 by Edgar Brandt as a part of Hotchkiss-Brandt. Today, the company currently is owned by Cevital. History of Brandt * In 1924, Brandt is established. * In 1966, Hotchkiss-Brandt merges with Thomson ''(now Thomson SA)''. * In 2000, Brandt merged with Moulinex. * In September 2001, Moulinex became bankrupt and its activities were taken over by ''Groupe SEB''. * In 2002, Brandt was taken over by Elco Holdings, an Israeli holdings and appliance company* In 2005, Elco-Brandt was bought out by Fagor, becoming FagorBrandt. * In 2014, The Algerian conglomerate Cevital bought Brandt. Brands of the group * Brandt * Sauter * De Dietrich * Vedette Manufacturing facilities current : * Orléans (France) : Production of cooking appliances * Vendôme (France) : Production of cooking appliances and kitchen hoods * Sétif (Algeria) : Production of washing machines and dryers former : * Lyon (France) : P ...
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Raymond Loewy
Raymond Loewy ( , ; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by ''Time'' magazine and featured on its cover on October 31, 1949. He spent most of his professional career in the United States, becoming a naturalized citizen in 1938. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines and bottle redesign, the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. He was engaged by equipment manufacturer International Harvester to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. He undertook numerous railroad designs, including the Pennsylvania Railroad GG1, S-1, and T1 locomotives, the color scheme and Eagle motif for the first streaml ...
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Carrefour
Carrefour () is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which as of December 2021, comprises its 13,894 stores in over 30 countries. History The first Carrefour shop (not a hypermarket) opened in 1960, within suburban Annecy, near a crossroads (hence the name, ''carrefour'' means ''crossroads'' in French). The group was created in 1958 by Marcel Fournier, Denis Defforey and Jacques Defforey, who attended and were influenced by several seminars in the United States led by "the Pope of retail" Bernardo Trujillo. The Carrefour group was the first in Europe to open a hypermarket, a large supermarket, and a department store under the same roof. They opened their first hypermarket on 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris. In April 1976, Carrefour launched a private label ''Pro ...
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Biotherm
Biotherm is a French skin care company owned by L'Oréal under the Luxury Products division. Biotherm was acquired by L'Oréal in 1970. Biotherm originated from mineral water. In the early 20th century, the French doctor Jos Jullien discovered mineral thermal spring waters under Pyrenees mountain in the southern part of France which contained thermal plankton, supposedly a key to healthy skin and a potent skin rejuvenator. In 1952, intellectual property rights were acquired and he used it in skin care products. Thus, ''therm'' in ''Biotherm'' comes from ''thermal plankton'', an ingredient found in all Biotherm products. ''Bio'' comes from the profession of the founder ''biologist''. History In the years 1940-50, Dr. Jos Jullien, from Joyeuse in Ardeche (France), noticed the presence of a particular substance on the surface of the thermal waters of Molitg-les-Bains. This substance is composed of thermal plankton. With Jeanine Marissal, he worked on the potentials of this subst ...
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