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Biotherm is a French
In the years 1940-50, Dr. Jos Jullien, from Joyeuse in Ardeche (France), noticed the presence of a particular substance on the surface of the thermal waters of Molitg-les-Bains. This substance is composed of thermal plankton. With Jeanine Marissal, he worked on the potentials of this substance that could be integrated towards creating a cosmetic formula. Biotherm was born from this work in 1952, under the leadership of Adrien Barthélémy, owner of the Molitg-les-Bains springs. In 1952, Biotherm launched 3 products: La Crème Triple-Usage, Biotherm Cure and Biomains. Biomains, a hand moisturizing cream, is still on the market today.
During the 1960s the brand developed several targeted skincare solutions to address specific needs, including its first sun cream and its first "slimming cream". In 1968, Biotherm introduces Bio-Buste Suractive on the market, its first "breast firming cream".
Biotherm was acquired by
Biotherm is a French skin care
Skin care or skincare is the practice of maintaining and improving the health and appearance of the skin. It includes washing, moisturizing, protecting from the sun, and treating skin problems like acne and dryness. Skin care can help prevent i ...
company owned by L'Oréal
L'Oréal S.A. () is a French multinational personal care corporation registered in Paris
. Biotherm was acquired by L'Oréal
L'Oréal S.A. () is a French multinational personal care corporation registered in Paris
in 1970.
In the early 20th century, the French doctor Jos Jullien discovered mineral thermal spring waters under Pyrenees
The Pyrenees are a mountain range straddling the border of France and Spain. They extend nearly from their union with the Cantabrian Mountains to Cap de Creus on the Mediterranean coast, reaching a maximum elevation of at the peak of Aneto. ...
mountain in the southern part of France which contained thermal plankton
Plankton are the diverse collection of organisms that drift in Hydrosphere, water (or atmosphere, air) but are unable to actively propel themselves against ocean current, currents (or wind). The individual organisms constituting plankton are ca ...
, supposedly a key to healthy skin and a potent skin rejuvenator. In 1952, intellectual property rights were acquired and he used it in skin care products. Thus, ''therm'' in ''Biotherm'' comes from ''thermal plankton'', an ingredient found in all Biotherm products. ''Bio'' comes from the profession of the founder ''biologist''.
History
In the years 1940-50, Dr. Jos Jullien, from Joyeuse in Ardeche (France), noticed the presence of a particular substance on the surface of the thermal waters of Molitg-les-Bains. This substance is composed of thermal plankton. With Jeanine Marissal, he worked on the potentials of this substance that could be integrated towards creating a cosmetic formula. Biotherm was born from this work in 1952, under the leadership of Adrien Barthélémy, owner of the Molitg-les-Bains springs. In 1952, Biotherm launched 3 products: La Crème Triple-Usage, Biotherm Cure and Biomains. Biomains, a hand moisturizing cream, is still on the market today.
During the 1960s the brand developed several targeted skincare solutions to address specific needs, including its first sun cream and its first "slimming cream". In 1968, Biotherm introduces Bio-Buste Suractive on the market, its first "breast firming cream".
Biotherm was acquired by L'Oréal
L'Oréal S.A. () is a French multinational personal care corporation registered in Paris
in 1970.
In 2014, Leighton Meester was appointed as the new global spokesperson for the skin care brand Biotherm.
In 2016 David Fridlevski was appointed brand president.
References
{{Cosmetics L'Oréal L'Oréal brands