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Greenwash
Greenwashing (a compound word modeled on "Whitewash (censorship), whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly. Companies that intentionally adopt greenwashing communication strategies often do so to distance themselves from their environmental lapses or those of their suppliers. Firms engage in greenwashing for two primary reasons: to appear legitimate and to project an image of environmental responsibility to the public. Because there "is no harmonised definition of greenwashing", a determination that this is occurring in a given instance may be subjective. Greenwashing occurs when an organization spends significantly more resources on "green" advertising than on environmentally sound practices. Many corporations use greenwashing to improve public opinion of their brands. Complex corpor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmentally Friendly
Environment friendly processes, or environmental-friendly processes (also referred to as eco-friendly, nature-friendly, and green), are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment. Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as ecolabels. Their overuse can be referred to as greenwashing.Greenwashing Fact Sheet. 22 March 2001. Retrieved 14 November 2009. frocorpwatch.org To ensure the successful meeting of Sustainable Development Goals (SDGs) companies are advised to employ environmental friendly processes in their production. Specifically, Sustainable Development Goal 12 measures 11 targets and 13 indicators "to ensure sustainable consumption and production patterns". The International Organization for Standardization has developed ISO 14020 and ISO 14024 t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jay Westerveld
Jay Westerveld (frequently misspelled ''Westervelt'' and ''Westerveldt'') is an ecologist and researcher of habitats associated with endangered species including the clam shrimp, bog turtle, and the northern cricket frog. Westerveld coined the term " greenwashing". Career In 1986, Westerveld coined the term "greenwash Greenwashing (a compound word modeled on "Whitewash (censorship), whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization ..." in an essay examining practices of the hotel industry. In 2009, Westerveld described a new population of rare clam shrimp, the fourth population recorded in New York state out of approximately a dozen worldwide. He was also responsible for locating the habitat of additional members of a recently discovered species of frog. Between 2008 and 2010, Westerveld opposed construction on the Glenmere mansion restorat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green Marketing
Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to advertising. However, defining ''green marketing'' is not a simple task. Other terms that are often used interchangeably are ''environmental marketing'' and ''ecological marketing''. Green, environmental and eco-marketing are part of the recent marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but also seek to challenge those approaches and provide a substantially different perspective. More specifically, these approaches seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. The legal implications of marketing claims call for caution or overstated claims can lead to regulatory or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Whitewash (censorship)
Whitewashing is the act of minimizing or Cover-up, covering up vices, crimes or scandals, or of exonerating the guilty by means of a perfunctory investigation or biased presentation of data with the intention to improve someone's reputation."Whitewash", Encyclopædia Britannica, 2003 DVD Ultimate reference suite. Etymology Whitewash is a cheap white paint or coating of chalked Calcium hydroxide, lime that can be used to quickly give a uniform clean appearance to a wide variety of surfaces, such as the interior of a barn. The first known use of the term is from 1591 in England, referring literally to the process of coloring a surface. Usage In 1800, in the United States, the word was used in a political context, when a Philadelphia ''Aurora'' editorial said that "if you do not whitewash John Adams, President Adams speedily, the Democratic-Republican Party, Democrats, like swarms of flies, will bespatter him all over, and make you both as speckled as a dirty wall, and as black as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Environmentalist
Environmentalism is a broad Philosophy of life, philosophy, ideology, and social movement about supporting life, habitats, and surroundings. While environmentalism focuses more on the environmental and nature-related aspects of Green politics, green ideology and politics, ecologism combines the ideology of Social ecology (theory), social ecology and environmentalism. ''Ecologism'' is more commonly used in continental European languages, while ''environmentalism'' is more commonly used in English but the words have slightly different connotations. Environmentalism advocates the preservation, restoration and improvement of the natural environment and critical Earth system science, earth system elements or processes such as the climate, and may be referred to as a movement to control pollution or protect plant and animal biodiversity, diversity. For this reason, concepts such as a land ethics, environmental ethics, biodiversity, ecology, and the biophilia hypothesis figure predomina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Green PR
Green PR is a sub-field of public relations that communicates an organization's corporate social responsibility or environmentally friendly practices to the public. The goal is to produce increased brand awareness and improve the organization's reputation. Tactics include placing news articles, winning awards, communicating with environmental groups and distributing publications. The term is derived from the "green movement", an ideology which seeks to minimize the effect of human activity on the environment. In this sector of public relations, much of the work focuses on combatting the misinformation spread by Big Oil and natural gas companies. Many of these companies like, ExxonMobil and BP, have disseminated content that implies they’ve become the leaders in sustainable policy. Practitioners must educate and their publics and rebuild relationships that are mutually beneficial for the company and the planet. Importance Environmentalism has become increasingly popular among co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters are located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Earth Day
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally through earthday.org (formerly Earth Day Network) including 1 billion people in more than 193 countries. In 1969 at a UNESCO conference in San Francisco, peace activist John McConnell (peace activist), John McConnell proposed a day to honor the Earth and the concept of peace, to first be observed on March 21, 1970, the Spring (season)#Astronomical and solar reckoning, first day of spring in the northern hemisphere. This day of nature's equipoise was later sanctioned in a proclamation written by McConnell and signed by Secretary General U Thant at the United Nations. A month later, United States senator Gaylord Nelson proposed the idea to hold a nationwide environmental teach-in on April 22, 1970, and hired a young activist, Denis Hayes, to be the national coordinator. The name "Earth Day" wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hospitality Industry
The hospitality industry is a broad category of fields within the service industry that includes lodging, food and beverage services, event planning, theme parks, travel agency, tourism, hotels, restaurants, nightclubs, and bars. Sectors According to the Cambridge Business English Dictionary the "hospitality industry" consists of hotels and food service, equivalent to NAICS code 72, "Accommodation and Food Service". Definition in the United States In 2020, the United States Department of Labor Standard Industrial Classification (SIC) defines the hospitality industry more broadly, including: * 701 Hotels and Motels, including auto courts, bed and breakfast inns, cabins and cottages, casino hotels, hostels, hotels (except residential ones), inns furnishing food and lodging, motels, recreational hotels, resort hotels, seasonal hotels, ski lodges and resorts, tourist cabins and tourist courts * 704 Organization Hotels and Lodging Houses, On a Membership Basis * 58 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
VW Golf TDI Clean Diesel WAS 2010 8983
Volkswagen (VW; )English: , . is a German automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by The German Labour Front, it was revitalized into the global brand it is today after World War II by British Army officer Ivan Hirst. The company is well known for the Beetle and serves as the flagship marque of the Volkswagen Group, which became the world's largest automotive manufacturer by global sales in 2016 and 2017. The group's largest market is China (including Hong Kong and Macau), which accounts for 40% of its sales and profits. The name derives from the German words and , meaning . History 1932–1944: People's Car project Volkswagen was established in 1937 by the German Labour Front () as part of the Strength Through Joy () program in Berlin. In the early 1930s, cars were a luxury—most Germans could afford nothing more elaborate than a motorcycle, and only one German out of 50 owned a car. Seeking a potential new market, some ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It shares jurisdiction over federal civil antitrust law enforcement with the United States Department of Justice Antitrust Division, Department of Justice Antitrust Division. The agency is headquartered in the Federal Trade Commission Building in Washington, DC. The FTC was established in 1914 by the Federal Trade Commission Act of 1914, Federal Trade Commission Act, which was passed in response to the 19th-century monopolistic trust crisis. Since its inception, the FTC has enforced the provisions of the Clayton Antitrust Act of 1914, Clayton Act, a key U.S. antitrust statute, as well as the provisions of the FTC Act, et seq. Over time, the FTC has been delegated with the enforcement of additional business regulation statutes and has promul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oxford English Dictionary
The ''Oxford English Dictionary'' (''OED'') is the principal historical dictionary of the English language, published by Oxford University Press (OUP), a University of Oxford publishing house. The dictionary, which published its first edition in 1884, traces the historical development of the English language, providing a comprehensive resource to scholars and academic researchers, and provides ongoing descriptions of English language usage in its variations around the world. In 1857, work first began on the dictionary, though the first edition was not published until 1884. It began to be published in unbound Serial (literature), fascicles as work continued on the project, under the name of ''A New English Dictionary on Historical Principles; Founded Mainly on the Materials Collected by The Philological Society''. In 1895, the title ''The Oxford English Dictionary'' was first used unofficially on the covers of the series, and in 1928 the full dictionary was republished in 10 b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
