Jay Westerveld (frequently misspelled ''Westervelt'' and ''Westerveldt'') is an ecologist and researcher of habitats associated with

endangered species An endangered species is a species that is very likely to become extinct in the near future, either worldwide or in a particular political jurisdiction. Endangered species may be at risk due to factors such as habitat loss, poaching, inv ...

including the clam shrimp, bog turtle, and the northern cricket frog. Westerveld coined the term " greenwashing".

Career

In 1986, Westerveld coined the term "

greenwash Greenwashing (a compound word modeled on "Whitewash (censorship), whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization ...

" in an essay examining practices of the hotel industry. In 2009, Westerveld described a new population of rare clam shrimp, the fourth population recorded in New York state out of approximately a dozen worldwide. He was also responsible for locating the habitat of additional members of a recently discovered species of frog. Between 2008 and 2010, Westerveld opposed construction on the Glenmere mansion restoration project. Westerveld writes that the Glenmere Lake hosts New York's largest population of the endangered Northern Cricket Frog. In 2010, the New York State Department of Environmental Conservation halted the construction when it became apparent that the developers were operating without the required environmental permits and paperwork. The mansion's developers were fined and cited by the New York Department of Environmental Conservation for violations of having proper paperwork in regard to the impact of construction on the endangered Northern Cricket Frog. Subsequent studies found no frog habitats on the property and the Mansion and grounds were restored.

References

{{DEFAULTSORT:Westerveld, Jay American environmentalists Living people 1962 births