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Green Brands
Green brands are those brands that consumers associate with environmental conservation and sustainable business practices. Such brands appeal to consumers who are becoming more aware of the need to protect the environment. A green brand can add a unique selling point to a product and can boost corporate image. However, if a company is found or perceived to overstate its green practices its green brand may be criticised as greenwash.Walters, K, 2006, 'Certified Green', Business Review Weekly, 16 November 2006 Increase in green brands Ethical consumerism has led to an increase in green brands. In the food and drink industry only 5 green brand products were launched in 2002, increasing to 328 in 2007 ( Mintel global database). Packaging In the case of consumer brands, packaging can be a key element in communicating a green brand. This is because packaging communicates information to the consumer at the point-of-sale, and because of the environmental impact of the packaging i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recycled
Recycling is the process of converting waste materials into new materials and objects. This concept often includes the recovery of energy from waste materials. The recyclability of a material depends on its ability to reacquire the properties it had in its original state. It is an alternative to "conventional" waste disposal that can save material and help lower greenhouse gas emissions. It can also prevent the waste of potentially useful materials and reduce the consumption of fresh raw materials, reducing energy use, air pollution (from incineration) and water pollution (from landfilling). Recycling is a key component of modern waste reduction and represents the third step in the "Reduce, Reuse, and Recycle" waste hierarchy, contributing to environmental sustainability and resource conservation. It promotes environmental sustainability by removing raw material input and redirecting waste output in the economic system. There are some ISO standards related to recycling, su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Carbon Neutrality
Global net-zero emissions is reached when greenhouse gas emissions and removals due to human activities are in balance. It is often called simply net zero. ''Emissions'' can refer to all greenhouse gases or only carbon dioxide (). Reaching net zero is necessary to stop further global warming. It requires deep cuts in emissions, for example by shifting from fossil fuels to sustainable energy, improving energy efficiency and halting deforestation. A small remaining fraction of emissions can then be offset using carbon dioxide removal. People often use the terms ''net-zero emissions'', ''carbon neutrality,'' and ''climate neutrality'' with the same meaning. However, in some cases, these terms have different meanings. For example, some standards for ''carbon neutral certification'' allow a lot of carbon offsetting. But ''net zero standards'' require reducing emissions to more than 90% and then only offsetting the remaining 10% or less to fall in line with 1.5 °C targets. Organ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Carbon Emissions
Greenhouse gas (GHG) emissions from human activities intensify the greenhouse effect. This contributes to climate change. Carbon dioxide (), from burning fossil fuels such as coal, petroleum, oil, and natural gas, is the main cause of climate change. The top contributors to greenhouse gas emissions, largest annual emissions are from China followed by the United States. The United States has List of countries by greenhouse gas emissions per capita, higher emissions per capita. The main producers fueling the emissions globally are Big Oil, large oil and gas companies. Emissions from human activities have increased Carbon dioxide in Earth's atmosphere, atmospheric carbon dioxide by about 50% over pre-industrial levels. The growing levels of emissions have varied, but have been consistent among all greenhouse gases. Emissions in the 2010s averaged 56 billion tons a year, higher than any decade before. Total cumulative emissions from 1870 to 2022 were 703 (2575 ), of which 484±20 (177 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
EasyJet
EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. The company employs circa 13,000 people, based throughout Europe but mainly in the UK. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions, and base openings fuelled by consumer demand for low-cost air travel. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 321 aircraft. It has 29 bases across Europe, the largest being Gatwick. In 2022, the airline carried more than 69.7 million passengers, making it the second largest budget airline in Europe by number of passengers carried, behind Ryanair. Easy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Volkswagen
Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it is today after World War II by British Army officer Ivan Hirst. The company is well known for the Volkswagen Beetle, Beetle and serves as the flagship marque of the Volkswagen Group, which became the world's largest automotive manufacturer by global sales in 2016 and 2017. The group's largest market is automotive industry in China, China (including Hong Kong and Macau), which accounts for 40% of its sales and profits. The name derives from the German words and , meaning . History 1932–1944: People's Car project Volkswagen was established in 1937 by the German Labour Front () as part of the Strength Through Joy () program in Berlin. In the early 1930s, cars were a luxury—most Germans could afford nothing more elaborate than a mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lexus
is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus has been headquartered in Shimoyama, Aichi, in Japan since 2024. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States. Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan (car), sedan, coupé, Convertible (car), convertible and Sport utility vehicle, SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toyota
is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manufacturers by motor vehicle production, largest automobile manufacturer in the world, producing about 10 million vehicles per year. The company was founded as a spinoff of Toyota Industries, a machine maker started by Sakichi Toyoda, Kiichiro's father. Both companies are now part of the Toyota Group, one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Toyota Type A engine, Type A engine, in 1934 and its first passenger car in 1936, the Toyota AA. After World War II, Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which gave rise to The Toyota Way (a management philosophy) and the Toyota ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scottish And Southern Energy
SSE plc (formerly Scottish and Southern Energy plc) is a multinational energy company headquartered in Perth, Scotland. It is listed on the London Stock Exchange, and is a constituent of the FTSE 100 Index. SSE operates in the United Kingdom and Ireland. History Origins The company has its origins in two public sector electricity supply authorities. The former North of Scotland Hydro-Electric Board was founded in 1943 to design, construct and manage hydroelectricity projects in the Highlands of Scotland, and took over further generation and distribution responsibilities on the nationalisation of the electricity industry within the United Kingdom in 1948. The former Southern Electricity Board was created in 1948 to distribute electricity in Southern England. Whilst the Southern Electricity Board was a distribution only authority, with no power generation capacity of its own, the North of Scotland Hydro-Electric board was a broader spectrum organisation, with its own generat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Carbon Neutral
Global net-zero emissions is reached when greenhouse gas emissions and Greenhouse gas removal, removals due to human activities are in balance. It is often called simply net zero. ''Emissions'' can refer to all greenhouse gases or only carbon dioxide (). Reaching net zero is necessary to stop further Climate change, global warming. It requires deep cuts in emissions, for example by shifting from Fossil fuel, fossil fuels to sustainable energy, improving energy efficiency and halting deforestation. A small remaining fraction of emissions can then be offset using carbon dioxide removal. People often use the terms ''net-zero emissions'', ''carbon neutrality,'' and ''climate neutrality'' with the same meaning. However, in some cases, these terms have different meanings. For example, some standards for ''carbon neutral certification'' allow a lot of Carbon offsets and credits, carbon offsetting. But ''net zero standards'' require reducing emissions to more than 90% and then only offset ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Climate Change Education
Climate change education (CCE) is education that aims to address and develop effective responses to climate change. It helps learners understand the causes and consequences of climate change, prepares them to live with the impacts of climate change and empowers learners to take appropriate actions to adopt more sustainable lifestyles. Climate change and climate change education are global challenges that can be anchored in the curriculum in order to provide local learning and widen up mindset shifts on how climate change can be mitigated. In such as case CCE is more than climate change literacy but understanding ways of dealing with climate CCE helps policymakers understand the urgency and importance of putting mechanisms into place to combat climate change on a national and global scale. Communities learn about how climate change will affect them, what they can do to protect themselves from negative consequences, and how they can reduce their own carbon footprint. In particula ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
