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Earned Media
Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. It includes articles by media outlets, interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications. The phrase "earned media" serves as a contrast to the concept of "paid media" or, simply advertising. It may also include social media sharing, unpaid mentions by podcast hosts and guests, or word-of-mouth marketing. Earned media excludes advertising (paid media) and company branding (owned media). Background Marketing communication can be summarized as falling into four categories, (''paid'', ''earned'', ''social'' r ''shared'' and ''owned'') media. This categorization is sometimes referred to as the PESO model. * ''Paid'' media is a traditional approach to promotion, and usually takes the form of advertising or advertorials (paid opinion pieces). Pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organization
An organization or organisation (English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-ise, -ize (-isation, -ization), see spelling differences) is an legal entity, entity—such as a company, or corporation or an institution (formal organization), or an Voluntary association, association—comprising one or more person, people and having a particular purpose. Organizations may also operate secretly or illegally in the case of secret society , secret societies, criminal organizations, and resistance movements. And in some cases may have obstacles from other organizations (e.g.: Southern Christian Leadership Conference, MLK's organization). What makes an organization recognized by the government is either filling out Incorporation (business), incorporation or recognition in the form of either societal pressure (e.g.: Advocacy group), causing concerns (e.g.: Resistance movement) or being considered the spokesperson o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Release
A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing new information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and sometimes subject to "do not use before" time, known as a news embargo. A special example of a press release is a communiqué (; ), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders. Using press releases can benefit media corporations because they can contribute to reducing costs and improve the amoun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Opinion
Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. In the 21st century, public opinion is widely thought to be heavily influenced by the media; many studies have been undertaken which look at the different factors which influence public opinion. Politicians and other people concerned with public opinion often attempt to influence it using advertising or rhetoric. Opinion plays a vital role in uncovering some critical decisions. Sentiment analysis or opinion mining is a method used to mine the thoughts or feelings of the general population. One of the struggles of public opinion is how it can be influenced by misinformation. Etymology The term "public opinion" was derived from the French ', which was first used in 1588 by Michel de Montaigne, one of the most significant philosophers of the French Renaissance, in the second edition of his famous '' Essays ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations Society Of America
The Public Relations Society of America (PRSA) is a 501(c)(6) not-for-profit organization trade association serving the public relations and communication community. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That same year, it held its first annual conference and award ceremony. In 1950, the society created its first code of professional standards, and the current PRSA Code of Ethics was last updated in 2000. PRSA also launched an accreditation program and a student society called the Public Relations Student Society of America in 1968. History The Public Relations Society of America was formed in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. The society had its first annual conference in Philadelphia, where Richard Falk was given PRSA's first "annual citation" for advancing the field of public relations. Several ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Equivalency
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Word-of-mouth Marketing
Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has been actively influenced or encouraged as a marketing effort (e.g. 'seeding' a message in a network rewarding regular consumers to engage in WOM, employing WOM 'agents'). While it is difficult to truly control word of mouth communication, there are three generic avenues to 'manage' word of mouth communication for the purpose of word-of-mouth marketing, including: * Building a strong WOM foundation (building brand loyalty, trust and satisfaction) * Indirect WOM management ( advertisement and other promotional strategies) * Direct WOMM management ( viral marketing and electronic communication) The success of word-of-mouth marketing depends heavily on the nature of the loyalty rewards used. When companies utilize poor incentives to mot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Media Research
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings. NMR began as a division of ACNielsen, a marketing research firm founded in 1923. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella for years. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. NMR was separated again from Ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gatekeeper
A gatekeeper is a person who controls access to something, for example via a city gate or bouncer, or more abstractly, controls who is granted access to a category or status. Gatekeepers assess who is "in or out", in the classic words of management scholar Kurt Lewin. Various figures in the religions and mythologies of the world serve as gatekeepers of paradisal or infernal realms, granting or denying access to these realms, depending on the credentials of those seeking entry. Figures acting in this capacity may also undertake the status of watchman, interrogator or judge. In the late 20th century the term came into more metaphorical use, referring to individuals or bodies that decide whether a given message will be distributed by a mass medium. Gatekeeping roles Gatekeepers serve in various roles including academic admissions, financial advising, and news editing, along with many areas of the fine arts. An academic admissions officer might review students' qualification ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by Word-of-mouth marketing, word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Opinion Piece
An opinion piece is an article, usually published in a newspaper or magazine, that mainly reflects the author's opinion about a subject. Opinion pieces are featured in many periodicals. Editorials Opinion pieces may take the form of an editorial, usually written by the senior editorial staff or publisher of the publication, in which case the opinion piece is usually unsigned and may be supposed to reflect the opinion of the periodical. In major newspapers, such as the ''New York Times'' and the ''Boston Globe'', editorials are classified under the heading "opinion." Columns Other opinion pieces may be written by a (regular or guest) columnist. Such pieces, referred to as "columns", may be strongly opinionated, and the opinion expressed is that of the writer (and not the periodical). However, not all columns are opinion pieces; for example, columnists may write columns that are nonsensical and solely intended for their humouristic effect. Op-eds An op-ed (abbreviated from "oppo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guest Appearance
The term guest appearance generally denotes the appearance of a guest in an artistic or pop-culture setting. The guests themselves (referred to as guest artists, featured artists, guest stars, or guest fighters, depending on context), are distinguished from the other real artists or fictional characters by not being part of or fitting the usual theme of the cast. They are usually recognisable on their own and only appear once or rarely within that cast. By medium Show business In show business, a guest appearance is the participation of an outsider performer (such as a musician or actor) in an event such as a music record or concert, show, etc., when the performer does not belong to the regular band, cast, or other performing group. In music, such an outside performer is often referred to as a guest artist. Classical performance arts Guest appearances have been known in theatre, ballet, and classical music for centuries, with guests both from the home country and from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media Influencer
A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. , Instagram is the social media platf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
