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Dove (soap)
Dove is a personal care brand owned by the British consumer goods company Unilever. Dove products are sold in more than 150 countries and are offered for women, men, babies and children. The brand's logo is a silhouette profile of the brand's namesake bird. American chemist Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for Lever Brothers. History The brand's original product, the Dove Beauty Bar, was developed by Lever Brothers in the 1950s for the American market. It was launched in the United States in 1957. Not long after, the product was also introduced to Canada. Unilever also briefly test marketed Dove in Europe in the mid-1960s. However, Unilever did not proceed to launch the brand in Europe at that time. The Dove Beauty Bar was originally developed as a cleansing bar that would not leave behind a bathtub ring (i.e., soap scum). In the 1950s, most American consumers preferred to regularly t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personal Care Products
Personal care products are consumer products which are applied on various external parts of the body such as Human skin, skin, hair, Nail (anatomy), nails, lips, external genital and anal areas, as well as Human tooth, teeth and mucous membrane of the Human mouth, oral cavity, in order to make them clean, protect them from harmful germs and keep them in good condition. They promote personal hygiene and overall health, well-being and appearance of those body parts. Toiletries form a narrower category of personal care products which are used for basic hygiene and cleanliness as a part of a daily routine. Cosmetic products, in contrast, are used for personal grooming and beautification (aesthetically enhance a person's appearance). Pharmaceutical products are not considered personal care products. Most of the personal care products are rinsed off immediately after use, such as shampoos, soaps, toothpastes, shower gels, etc. A few personal care products, however, are left on the applie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Axe (brand)
Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Products Axe aka Lynx was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse (body mist), Impulse. Unilever introduced many products in the range, but was forced to use the name Lynx in the United Kingdom, Ireland, Australia, and New Zealand due to trademark issues with the Axe name. In addition, some countries (such as South Africa) introduced the brand as EGO until 2002. Scents have evolved over time. From 1983 until about 1989, the variant names were descriptions of the fragrances and included ''Musk'', ''Spice'', ''Amber'', ''Oriental'', and ''Marine''. From 1990 until 1996, geographic names for fragrances were used. In 2009, the brand launched an eight-centimetre container called t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dove Campaign For Real Beauty
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self-confidence in women and children. Launched by Unilever in 2004, Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. Part of the overall project was the ''Evolution'' campaign. Campaign In 2004, Dove and Ogilvy organized a photography exhibit titled "Beyond Compare: Women Photographers on Real Beauty". The show featured work from 67 female photographers which led to the Real Beauty campaign. The Dove Real Beauty campaign was conceived in 2004 during a three-year creative strategic research effort, conducted in partnership with three universities, led by Joah Santos. The creative was conceived by Ogilvy Düsseldorf and London. The original advertising research indicated that only 4% of women consider themselves beautiful. The first stage of the campaign centered on a series of billboard advertisements, initially put up in Germany and United Kingdom. The spots sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Property Brothers
''Property Brothers'' is a Canadian reality television series now produced by Scott Brothers Entertainment, and is the original show in the Property Brothers (franchise), ''Property Brothers'' franchise. The series features twin brothers Drew Scott and Jonathan Scott (television personality), Jonathan Scott. Drew is a real estate expert who scouts neglected houses and negotiates their purchases. His brother, Jonathan, is a General Contractor, licensed contractor who then renovates the houses. Together, the Property Brothers help families find, buy, and transform fixer-uppers into dream homes on a strict timeline and budget. The show has aired in over 150 countries, including on the W Network in Canada and on HGTV in the United States. Development Drew was offered a job as a host of a real estate competition show that ultimately didn't materialize.Berk, Nancy (August 14, 2015), "Property Brother Jonathan Property Discusses the Power of 15-Minute Renovations". ''Parade.'' Retriev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jonathan Scott (reality TV)
Jonathan Silver Scott (born April 28, 1978) is a Canadian reality television personality, construction contractor, interior designer, illusionist, and television and film producer. He is best known as the co-host, with his twin brother Drew, of the TV series ''Property Brothers,'' as well as the program's spin-offs such as ''Buying and Selling'', ''Brother Vs. Brother'', ''Forever Homes'' and ''Property Brothers: At Home'', which are broadcast in the U.S. on HGTV. Scott is also co-founder and executive producer of Scott Brothers Entertainment, which creates TV, film, and digital content for North American and international broadcasters. The brothers have written a home-improvement how-to book, a memoir, and children's books about construction. In 2020, they released a magazine related to their brand, called ''Reveal''. Keeping with their brand, the twins have launched the home goods line Scott Living and its extension, Dream Homes—a consulting and construction firm for lu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Macon, Georgia
Macon ( ), officially Macon–Bibb County, is a consolidated city-county in Georgia (U.S. state), Georgia, United States. Situated near the Atlantic Seaboard fall line, fall line of the Ocmulgee River, it is southeast of Atlanta and near the state's geographic center—hence its nickname "Central Georgia, The Heart of Georgia". Macon's population was 157,346 in the 2020 United States census, 2020 census. It is the principal city of the Macon Metropolitan Statistical Area, Macon metropolitan statistical area, which had 234,802 people in 2020. It also is the largest city in the Macon–Warner Robins combined statistical area (CSA), which had about 420,693 residents in 2017, and adjoins the Atlanta metropolitan area to the northwest. Voters approved the consolidation of the City of Macon and Bibb County, Georgia, Bibb County governments in a 2012 referendum. Macon became the state's fourth-largest city (after Augusta, Georgia, Augusta) when the merger became official on January ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vegetarian Soap
Vegan soaps (or vegetable soaps) are soaps made from fats or oils of vegetable origin rather than from saponified animal fats. The Vegan Society's definition of veganism encourages consumers to avoid all products containing ingredients derived from animals, so vegan soaps might include aloe vera, castor oil, cornstarch, corn syrup, pectin, or essential oils, while excluding animal products such as lanolin, gelatin Gelatin or gelatine () is a translucent, colorless, flavorless food ingredient, commonly derived from collagen taken from animal body parts. It is brittle when dry and rubbery when moist. It may also be referred to as hydrolyzed collagen, coll ..., lard, and tallow. Examples of traditional vegan soaps include: Aleppo soap, Castile soap, Marseille soap, Nabulsi soap, and some glycerin soaps. Vegans may boycott soaps tested on animals. The Vegan Society defines veganism as excluding "—as far as is possible and practicable—all forms of exploitation of, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vegan
Veganism is the practice of abstaining from the use of animal products and the consumption of animal source foods, and an associated philosophy that rejects the commodity status of animals. A person who practices veganism is known as a vegan. The foundations of veganism include ethical, moral, environmental, health and humanitarian arguments. Strict veganism excludes all forms of animal use, whether in agriculture for labour or food (e.g., meat, fish and other animal seafood, eggs, dairy products such as milk or cheese, and honey), in clothing and industry (e.g., leather, wool, fur, and some cosmetics), in entertainment (e.g., zoos, exotic pets, and circuses), or in services (e.g., guide dogs, police dogs, hunting dogs, working animals, and animal testing, including medical experimentation and the use of pharmaceuticals derived from or tested on animals). A person who practices veganism may do so for personal health benefits or to reduce animal deaths, minimize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Surfactants
Surfactants are chemical compounds that decrease the surface tension or interfacial tension between two liquids, a liquid and a gas, or a liquid and a solid. The word ''surfactant'' is a blend of "surface-active agent", coined in 1950. As they consist of a water-repellent and a water-attracting part, they enable water and oil to mix; they can form foam and facilitate the detachment of dirt. Surfactants are among the most widespread and commercially important chemicals. Private households as well as many industries use them in large quantities as detergents and cleaning agents, but also for example as emulsifiers, wetting agents, foaming agents, antistatic additives, or dispersants. Surfactants occur naturally in traditional plant-based detergents, e.g. horse chestnuts or soap nuts; they can also be found in the secretions of some caterpillars. Today one of the most commonly used anionic surfactants, linear alkylbenzene sulfates (LAS), are produced from petroleum ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Olay
Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan, or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue. History Early days Olay originated in South Africa as Oil of Olay. Graham Wulff (1916–2008), a former Unilever chemist from Durban, started it in 1952. He chose the name "Oil of Olay" as a spin on the word "lanolin", a key ingredient. It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality. Olay's marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print advertisements used copy such as "Share t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
