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Discovery-driven Planning
Discovery-driven planning is a planning technique first introduced in a ''Harvard Business Review'' article by Rita Gunther McGrath and Ian C. MacMillan in 1995 and subsequently referenced in a number of books and articles. Its main thesis is that when one is operating in arenas with significant amounts of uncertainty, that a different approach applies than is normally used in conventional planning. In conventional planning, the correctness of a plan is generally judged by how close outcomes come to projections. In discovery-driven planning, it is assumed that plan parameters may change as new information is revealed. With conventional planning, it is considered appropriate to fund the entire project, as the expectation is that one can predict a positive outcome. In discovery-driven planning, funds are released based on the accomplishment of key milestones or checkpoints, at which point additional funding can be made available predicated on reasonable expectations for future success. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business Review
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University. ''HBR'' is published six times a year and is headquartered in Brighton, Massachusetts. ''HBR'' covers a wide range of topics that are relevant to various industries, management functions, and geographic locations. These include leadership, negotiation, strategy, operations, marketing, and finance. ''Harvard Business Review'' has published articles by Clayton Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C. K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Rita Gunther McGrath and others. Several management concepts and business terms were first given prominence in ''HBR''. ''Harvard Business Review''s worldwide English-language circulation is 250,000. HBR licenses its content for publication in thirteen languages besid ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rita Gunther McGrath
Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning. McGrath is also the founder of the innovation platforValize Life and work McGrath graduated magna cum laude from Barnard College in 1981 and earned a Masters of Public Administration from the School of International and Public Affairs, Columbia University in 1982. In 1993, she completed her Ph.D. at The Wharton School (University of Pennsylvania) with the dissertation, entitled ''Developing New Competence in Established Organizations'' consistent with her longstanding interest in corporate ventures and innovation. McGrath started her career working in government and the political arena and founded two entrepreneurial startups. After her graduation in 1993, she joined Columbia as as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business Publishing
Harvard Business Publishing was founded in 1994 as a not-for-profit, wholly owned subsidiary of Harvard University (distinct from Harvard University Press), with a focus on improving business management practices. The company consists of three market groups: Higher Education, Corporate Learning, and Harvard Business Review Group. It produces print and digital products including ''Harvard Business Review'', Harvard Business Review Press Books, and case briefs, blogs, events and seminars, as well as a variety of online courses such as Harvard ManageMentor and Leadership Direct, frequently used by Harvard Business School and other Business School A business school is a university-level institution that confers degrees in business administration or management. A business school may also be referred to as school of management, management school, school of business administration, o ...s. References External links Harvard Business PublishingHarvard Business School Publis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. Awards The journal presents three article-focused honors on an annual ba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steve Blank
Steve Blank (born 1953) is an American entrepreneur, educator, author and speaker based in Pescadero, California. Blank created the customer development method that launched the lean startup movement, a methodology that recognized that startups are not smaller versions of large companies, but require their own set of processes and tools to be successful. His Lean Launchpad class (taught as the National Science Foundation Innovation Corps, or I-Corps) has become the standard for commercialization for all federal research and has trained 1,900 teams and launched 1,000+ startups. His Hacking for Defense Class has been adopted by the U.S. Department of Defense. Biography Blank was born to immigrant parents in the Chelsea neighborhood in New York City. He has a sister Linn who is married to Maurice Karnaugh He attended the University of Michigan for one semester. Blank spent four years in the U.S. Air Force, and spent time in Thailand during the Vietnam War, where he was maintaining ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lean Startup
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development. Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks and sidestep the need for large amounts of initial project funding and expensive product launches and financial failures. While the events leading up to the launch can make or break a new business, it is important to start with the end in mind. This mean ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academy Of Management Review
The ''Academy of Management Review'' (AMR) is a Peer review, peer-reviewed academic journal on management. According to the ''Journal Citation Reports'', the journal's 2021 impact factor is 13.865, ranking it 3rd out of 226 journals in the categories "Management" and 4th out of 155 journals in the category of "Business". Current editor-in-chief is Sherry M. B. Thatcher (University of Tennessee). The journal is indexed in Scopus. AMR is one of the four general management journals that the University of Texas at Dallas, UT Dallas uses to rank the research productivity of universities. Finally, AMR is on the financial times top 50 list with only six other management journals. AMR, by contrast with other sister journals of the Academy of Management, only publishes conceptual and theory pieces in the field of management, organization studies and applied psychology. References External linksOfficial Website [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Princeton University Press
Princeton University Press is an independent Academic publishing, publisher with close connections to Princeton University. Its mission is to disseminate scholarship within academia and society at large. The press was founded by Whitney Darrow, with the financial support of Charles Scribner II, Charles Scribner, as a printing press to serve the Princeton community in 1905. Its distinctive building was constructed in 1911 on William Street in Princeton. Its first book was a new 1912 edition of John Witherspoon's ''Lectures on Moral Philosophy.'' History Princeton University Press was founded in 1905 by a recent Princeton graduate, Whitney Darrow, with financial support from another Princetonian, Charles Scribner II. Darrow and Scribner purchased the equipment and assumed the operations of two already existing local publishers, that of the ''Princeton Alumni Weekly'' and the Princeton Press. The new press printed both local newspapers, university documents, ''The Daily Princetonian ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Assumption-based Planning
Assumption-based planning in project management is a post-planning method that helps companies to deal with uncertainty. It is used to identify the most important assumptions in a company's business plans, to test these assumptions, and to accommodate unexpected outcomes. Overview Conventional business planning works on the expectation that managers can extrapolate future results from past experience, but for new businesses and projects this way of planning is often not possible. Experience may be lacking or extrapolating from past experience may be misleading. Assumption-based planning methods include: * Critical assumption planning (CAP) by D. Dunham & Co. * Assumption-based planning by RAND : raises the visibility of make-or-break uncertainties common to new ventures by forcing managers to admit what they don't know. * Discovery-Driven Planning by Rita Gunther McGrath and Ian C. MacMillan. Assumption-based planning methodologies provided the foundation for other planning fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Innovator's Dilemma
''The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail'', first published in 1997, is the best-known work of the Harvard professor and businessman Clayton Christensen. It expands on the concept of disruptive technologies, a term he coined in a 1995 article ''Disruptive Technologies: Catching the Wave''. It describes how large incumbent companies lose market share by listening to their customers and providing what appears to be the highest-value products, but new companies that serve low-value customers with poorly developed technology can improve that technology incrementally until it is good enough to quickly take market share from established business. Christensen recommends that large companies maintain small, nimble divisions that attempt to replicate this phenomenon internally to avoid being blindsided and overtaken by startup competitors. Subject matter Clayton Christensen demonstrates how successful, outstanding companies can do everything "right" and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Planning
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
