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Direct Group Pty Ltd
Direct Group is a direct marketing holding company operating in Australia and New Zealand. The company, founded in 1985, operates with three primary divisions: Direct marketing, direct selling and direct television. The company owns Australian shopping channels TVSN and Expo Channel, with the former also available in New Zealand. Both channels feature products which can be purchased online or over the phone by viewers. Products purchased from the channels are distributed from a facility in the Sydney suburb of Frenchs Forest. In Australia, TVSN became a free-to-air channel through a partnership with Network 10 in 2012, after previously only being available on subscription television. In 2017, the company acquired the Australian and New Zealand Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sydney
Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about 80 km (50 mi) from the Pacific Ocean in the east to the Blue Mountains (New South Wales), Blue Mountains in the west, and about 80 km (50 mi) from Ku-ring-gai Chase National Park and the Hawkesbury River in the north and north-west, to the Royal National Park and Macarthur, New South Wales, Macarthur in the south and south-west. Greater Sydney consists of 658 suburbs, spread across 33 local government areas. Residents of the city are colloquially known as "Sydneysiders". The estimated population in June 2024 was 5,557,233, which is about 66% of the state's population. Estimated resident population, 30 June 2017. The city's nicknames include the Emerald City and the Harbour City. There is ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Expo Channel
Expo Channel is an Australian home shopping infomercial channel. It is owned by parent company Direct Group Pty Ltd, a marketing and direct sales company based in the Sydney suburb of Frenches Forrest, which also owns sister channel TVSN. The channel operates by selling 'air-time' to 3rd party infomercial clients. As such unlike TVSN, EXPO does not warehouse or acquire its own products for sale. History In 2002, Optus TV launched Expo Channel on its cable television platform. Today, the channel is broadcast 24 hours a day on the major Australian subscription television platforms, as well as Freeview in some areas. Availability and Live Stream Most Australian pay television services carry Expo Channel as part of their basic subscription package. These services include Foxtel, Austar and Optus TV. The trial datacasting service Digital Forty Four in Sydney carried the channel free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TVSN
TVSN (an acronym for "Television Shopping Network") is an Australian and New Zealand broadcast, cable television and satellite television network specialising in home shopping. It is owned by parent company Direct Group Pty Ltd, a home marketing and shopping company based in the Sydney suburb of Frenchs Forest, which also owns sister channel Expo. The channel broadcasts live every day from 08:30 to 21:30 AEST. History TVSN began broadcasting on 4 December 1995 from the North Ryde studios owned by Global Television (originally owned by Channel 10 Sydney) as The Value Channel. Warehousing was located off-site, as were the management and buying team. In May 1996, the channel was acquired by investors in Hong Kong and was rebranded as TVSN in June. It was soon listed on the Australian Stock Exchange in 1999 after sustaining some growth. Later in 2001, the channel moved to a purpose-built facility close by in Lane Cove, which also included onsite warehousing and management offi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Holding Company
A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share capital, stock of other companies to create a corporate group. In some jurisdictions around the world, holding companies are called parent companies, which, besides holding Share capital, stock in other companies, can conduct trade and other business activities themselves. Holding companies reduce risk for the shareholders, and can permit the ownership and control of a number of different companies. ''The New York Times'' uses the term ''parent holding company''. Holding companies can be subsidiaries in a Subsidiary#Tiered subsidiaries, tiered structure. Holding companies are also created to hold assets such as intellectual property or trade secrets, that are protected from the operating company. That creates a smaller risk when it comes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller islands. It has a total area of , making it the list of countries and dependencies by area, sixth-largest country in the world and the largest in Oceania. Australia is the world's flattest and driest inhabited continent. It is a megadiverse countries, megadiverse country, and its size gives it a wide variety of landscapes and Climate of Australia, climates including deserts of Australia, deserts in the Outback, interior and forests of Australia, tropical rainforests along the Eastern states of Australia, coast. The ancestors of Aboriginal Australians began arriving from south-east Asia 50,000 to 65,000 years ago, during the Last Glacial Period, last glacial period. By the time of British settlement, Aboriginal Australians spoke 250 distinct l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Zealand
New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of island countries, sixth-largest island country by area and lies east of Australia across the Tasman Sea and south of the islands of New Caledonia, Fiji, and Tonga. The Geography of New Zealand, country's varied topography and sharp mountain peaks, including the Southern Alps (), owe much to tectonic uplift and volcanic eruptions. Capital of New Zealand, New Zealand's capital city is Wellington, and its most populous city is Auckland. The islands of New Zealand were the last large habitable land to be settled by humans. Between about 1280 and 1350, Polynesians began to settle in the islands and subsequently developed a distinctive Māori culture. In 1642, the Dutch explorer Abel Tasman became the first European to sight and record New Zealand. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopping Channel
Shopping channels (also referred to in British English as teleshopping) are television programs or specialty channels dedicated to home shopping. These channels typically feature live presentations and product demonstrations, with on-air hosts and spokespeople delivering a sales pitch. Viewers are provided with instructions on how to order the featured products. Shopping channels may focus on mainstream merchandise such as clothing, consumer electronics, and household goods, or on more niche categories like collectibles, high-end fashion, and jewelry. The term may also refer to channels that exclusively broadcast direct-response advertising and infomercial content. History The concept of shopping channels was first popularized in the United States during the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel called the Home Shopping Club, which later expanded nationally as the Home Shopping Network (HSN). It soon faced competition from QVC, which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frenchs Forest, New South Wales
Frenchs Forest (pron. frenches) is a suburb of northern Sydney, in the state of New South Wales, Australia. Frenchs Forest is 13 kilometres north of the Sydney central business district in the local government area of Northern Beaches Council. Frenchs Forest is part of Sydney's Northern Beaches region and also considered to be part of the Forest District, colloquially known as ''The Forest'' by its locals. During the 2010s, the suburb underwent rezoning which includes a new hospital, town centre, new relocated high school, 2,200 new homes and $500 million to upgrade the roads around the new Northern Beaches Hospital. The rezoning was completed in time for the hospital opening in 2019. History Aboriginal culture Prior to the arrival of the First Fleet in Port Jackson in 1788, the area of land we now know as Frenchs Forest, and surrounding Warringah areas, was the home of the Dharug language group of the Garigal Aboriginal clan. Evidence of their habitation remains today ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Network 10
Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's UK & Australia division and is one of the five national free-to-air networks in the country. As of 2024, Network 10 is the fourth-rated television network and primary channel in Australia, behind the Seven Network, Nine Network and ABC TV and ahead of SBS. History Origins From the introduction of TV in 1956 until 1965, there were three television networks in Australia, the National Television Network (now the Nine Network), the Australian Television Network (now the Seven Network), and the public ABC National Television Service (now ABC TV). In the early 1960s, the Australian Government began canvassing the idea of licensing a third commercial television station in each capital city. This decision was seen by some as a way for the government to defuse growing public dissatisfaction with the domin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subscription Television In Australia
Subscription television in Australia is provided using technologies such as cable television, satellite television and internet television by a number of companies unified in their provision of a subscription television service. Notable actors in the sector include Foxtel, Netflix, Stan, Prime Video and Disney+. Regulation of the sector is assured by the Australian Communications and Media Authority. In 2012, prior to market entry of some major digital streaming services to Australia, only about 28% of Australian homes had a pay TV subscription, which was one of the lowest subscriber rates in the developed world. By 2019, the situation had evolved so that almost 14 million Australians had access to a paid television or video on demand service. History 1990s Galaxy was the first provider of subscription television in Australia, launching a MMDS service on 26 January 1995. Originally Premier Sports Network was the only local channel to be fully operational, with Showtim ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
