Direct Group is a

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response ...

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

operating in

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

. The company, founded in 1985, operates with three primary divisions: Direct marketing, direct selling and direct television. The company owns Australian

shopping channel Shopping channels (also referred to in British English as teleshopping) are television programs or specialty channels dedicated to home shopping. These channels typically feature live presentations and product demonstrations, with on-air hosts a ...

TVSN TVSN (an acronym for "Television Shopping Network") is an Australian and New Zealand broadcast, cable television and satellite television network specialising in home shopping. It is owned by parent company Direct Group Pty Ltd, a home market ...

and

Expo Channel Expo Channel is an Australian home shopping infomercial channel. It is owned by parent company Direct Group Pty Ltd, a marketing and direct sales company based in the Sydney suburb of Frenches Forrest, which also owns sister channel TVSN. T ...

, with the former also available in New Zealand. Both channels feature products which can be purchased online or over the phone by viewers. Products purchased from the channels are distributed from a facility in the Sydney suburb of Frenchs Forest. In Australia, TVSN became a free-to-air channel through a partnership with

Network 10 Network 10 (commonly known as the 10 Network, Channel 10 or simply 10) is an Australian commercial television network. It is a wholly-owned subsidiary of Paramount Global's UK & Australia division and is one of the five national free-to-a ...

in 2012, after previously only being available on

subscription television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based television services, usually provided by multichannel television providers, b ...

. In 2017, the company acquired the Australian and New Zealand

Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...

business, which includes the magazine of the same name, ''Handyman'' magazine, and the sale of a range of merchandise. ''Handyman'' folded in 2018. It also markets a range of goods through direct marketing catalogues including ''Innovations'', ''Entertainment Masters'', ''Damart'', ''Victoria Hill'', ''The Fox Collection'', ''Gaiam'' and ''Infofashion''. The company previously owned EziBuy.

References

External links

Company website
Television broadcasting companies of Australia Holding companies of Australia Retail companies of Australia {{retail-company-stub