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DefCom Australia
DefCom Australia is a Loyalty program, loyalty card purchasing scheme for: *regular and full-time Reserve members of the Australian Defence Force; *certain 'Protector' organisations, such as firefighters, ambulance and emergency response personnel including the Wireless Institute of Australia's emergency response amateur radio personnel, etc.; and (fee may apply): *Defence civilian staff; *family members of the above (fee may apply); and *certain other categories of people similar to these. History The Government of Australia established the scheme instead of establishing an organisation similar to the United States' Base exchange, Base/Post exchange shops. The Defence Force Discount Buying Scheme commenced operations in April 1990. Known as the Defence Force Privilege Card scheme, it was developed by Defcom Pty. Ltd. (private enterprise) and is designed to give ADF members, their families and former members of the ADF the opportunity to buy a wide range of goods and services at ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loyalty Program
A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty programs may be either: * Single-brand programs, which may be for all stores owned by a company, such as Target, or branded stores which may be corporate-owned and franchised to independent business owners, such as McDonalds. *Single-corporation programs, such as the joint Gap Inc. program, work at the stores and digital channels of Gap, Banana Republic, Old Navy, and Athleta, which are all owned by Gap Inc. *Coalition loyalty programs, provide benefits to customers of multiple otherwise-unrelated businesses. Examples include Rakuten Rewards which, in the U.S. offers cashback at more than 3,500 stores and Air Miles which awards points for purchases from multiple merchants in each market it serves (Canada, The Netherlands, Bahrain, Qatar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
