DefCom Australia
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DefCom Australia is a
loyalty card A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program. Single-company vs. coalition programs Loyalty prog ...
purchasing scheme for: *regular and full-time Reserve members of the
Australian Defence Force The Australian Defence Force (ADF) is the Armed forces, military organisation responsible for the defence of Australia and its national interests. It consists of three branches: the Royal Australian Navy (RAN), Australian Army and the Royal Aus ...
; *certain 'Protector' organisations, such as
firefighter A firefighter (or fire fighter or fireman) is a first responder trained in specific emergency response such as firefighting, primarily to control and extinguish fires and respond to emergencies such as hazardous material incidents, medical in ...
s,
ambulance An ambulance is a medically-equipped vehicle used to transport patients to treatment facilities, such as hospitals. Typically, out-of-hospital medical care is provided to the patient during the transport. Ambulances are used to respond to ...
and
emergency An emergency is an urgent, unexpected, and usually dangerous situation that poses an immediate risk to health, life, property, or environment and requires immediate action. Most emergencies require urgent intervention to prevent a worsening ...
response personnel including the
Wireless Institute of Australia The Wireless Institute of Australia (WIA) was formed in 1910, and is the first and oldest national amateur radio society in the world. It represents the amateur radio operators of Australia as the AR "peak body" in dealings with the Australia ...
's emergency response
amateur radio Amateur radio, also known as ham radio, is the use of the radio frequency radio spectrum, spectrum for purposes of non-commercial exchange of messages, wireless experimentation, self-training, private recreation, radiosport, contesting, and emer ...
personnel, etc.; and (fee may apply): *Defence civilian staff; *family members of the above (fee may apply); and *certain other categories of people similar to these.


History

The
Government of Australia The Australian Government, also known as the Commonwealth Government or simply as the federal government, is the national Executive (government), executive government of Australia, a federalism, federal Parliamentary system, parliamentary con ...
established the scheme instead of establishing an organisation similar to the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
' Base/Post exchange shops. The Defence Force Discount Buying Scheme commenced operations in April 1990. Known as the Defence Force Privilege Card scheme, it was developed by Defcom Pty. Ltd. (private enterprise) and is designed to give ADF members, their families and former members of the ADF the opportunity to buy a wide range of goods and services at discount rates. Later, the organisations and people participating as members was opened up to 'protector' organisations.


Scheme

DefCom establishes discount relationships with franchise groups and individual businesses in areas of high concentration of Defence and similar personnel. Members use an annually issued directory, or the scheme web site, to find a participating business selling the item they require. The member presents the
membership card Business cards are cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business aff ...
at the time of purchase and claims the discount.
Haggling In the social sciences, bargaining or haggling is a type of negotiation in which the buyer and seller of a good or service debate the price or nature of a transaction. If the bargaining produces agreement on terms, the transaction takes plac ...
may follow this.


Merchandise and services

Merchandise offered includes: * Accommodation *
Cars A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people rather than cargo. There are around one billio ...
— New & Used *Credit Cards ( MasterCard and
Visa card Visa Inc. () is an American multinational payment card services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, debit c ...
) *
Holiday A holiday is a day or other period of time set aside for festivals or recreation. ''Public holidays'' are set by public authorities and vary by state or region. Religious holidays are set by religious organisations for their members and are often ...
s *
Finance Finance refers to monetary resources and to the study and Academic discipline, discipline of money, currency, assets and Liability (financial accounting), liabilities. As a subject of study, is a field of Business administration, Business Admin ...
and Investment services *Leisure &
Theme Parks An amusement park is a park that features various attractions, such as rides and games, and events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central theme, often fea ...
*
Merchant A merchant is a person who trades in goods produced by other people, especially one who trades with foreign countries. Merchants have been known for as long as humans have engaged in trade and commerce. Merchants and merchant networks operated i ...
s — Local Traders in each area, State and National Companies, Online marketing * Wine club


See also

*
Department of Defence (Australia) The Department of Defence, also known simply as Defence, is a Government department, department of the Government of Australia, Australian Government that is responsible for administering the Australian Defence Force (ADF) and its related enti ...
*
Base exchange An exchange is a type of retail store found on United States military installations worldwide. Once similar to trading posts, today they resemble modern department stores or strip malls. The terminology varies by armed service; some examples inc ...


References

{{Reflist


External links


DefCom official site
Customer loyalty programs in Australia Military pay and benefits Marketing companies of Australia Australian Defence Force