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Dalda
Dalda is a vegetable oil (hydrogenated vegetable cooking oil) brand popular in South Asia (specifically in the Indian region). History Dalda (formerly Dada) was the name of the Dutch company that imported vanaspati ghee into India in the 1930s as a cheap substitute for desi ghee or clarified butter. In British India of those colonial days, desi ghee was considered an expensive product and not easily affordable for the common public. It was then used sparingly in Indian households. Hence the need existed for a cheaper and affordable substitute. In 1931, ''Hindustan Vanaspati Manufacturing Company'' was incorporated to manufacture synthetic ''vanaspati ghee.'' Until the early 1930s, hydrogenated vegetable oil available in India was imported into the country by Hussein Dada and Hindustan Vanaspati Manufacturing Co (now called Hindustan Unilever Limited and Unilever Pakistan). Hindustan Vanaspati wanted to start manufacturing hydrogenated vegetable oil locally and hence a n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever Pakistan
Unilever Pakistan Limited, formerly known as Lever Brothers Pakistan Limited, is a Pakistani fast-moving consumer goods company based in Karachi. It is a subsidiary of the British multinational company Unilever. History Unilever Pakistan Limited was founded as Lever Brothers Pakistan Limited in 1948. The town of Rahim Yar Khan was the site chosen for setting up a personal care factory. In the mid 1960s, the company shifted its headquarters to Karachi from the Rahim Yar Khan site. In December 1980, Unilever was listed on the Karachi Stock Exchange. In 1989, Unilever merged with Lipton in 1989 and later with Brooke Bond in 1997. In May 1995, it expanded into ice cream manufacturing by amalgamating with Polka. In 2008, Unilever closed its Lipton tea factory in Karachi and instead contracted out packaging of branded tea to a local company that employs people on a temporary basis. It has four factories operating in the country. In August 2024, the Competition Commission of Paki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vanaspati
Vanaspati (Devanagari: ) is the Sanskrit word that now refers to the entire plant kingdom. However, according to '' Charaka Samhitā'' and '' Sushruta Samhita'' medical texts and the '' Vaisesikas'' school of philosophy, "vanaspati" is limited to plants that bear fruits but no evident flowers. In the ''Rigveda'', 9th Mandala, Hymn 5.10, "Vanaspati" (literally meaning: Lord of the Forest) is a deity presiding over the forest and described as the "ever-green, the golden-hued, refulgent, with a thousand boughs." Concept in Hindu scriptures The ''Rigveda'' divides plants into Vrksha (tree), Oshadhi (herbs useful to humans) and Virudha (creepers). These are subdivided into: * ''Visakha'' (shrubs), * ''Sasa'' (herbs), * ''Vratati'' (climbers), * ''Pratanavati'' (creepers) and * ''Alasala'' (spreading on the ground). All grasses are separately classified as ''Trna'', flowering plants are ''Puspavati'', and the fruit bearing ones are ''Phalavati''. Leafless plants are placed under ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvey Duncan Dalda Film
The Dalda film was an advertisement created for the marketing campaign in 1939 for a vanaspati (cooking fat) brand called Dalda. It was conceived by Harvey Duncan of LINTAS Ad Agency, and created in 1939 by Bombay Talkies. The film was shown from a cinema van that went around remote countrysides showing the film to villagers. The van was shaped like a huge round tin to imitate the product packaging. The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a GM Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi .... References Film advertising material {{advertising-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. It is a subsidiary of the Anglo-Dutch company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other consumer staples. The company was established in India in 1931 as Hindustan Vanaspati Manufacturing Co. Following a merger of constituent groups in 1956, it was renamed Hindustan Lever Limited. The company was renamed again in June 2007 as Hindustan Unilever Limited. Hindustan Unilever has been at the helm of a lot of controversies, such as dumping highly toxic mercury-contaminated waste in regular dumps, contaminating the land and water of Kodaikanal. (See: Kodaikanal mercury poisoning). The British-Dutch company also faced major flak for an advertising campaign covering the Hindu pilgrimage site at Kumbh Mela in a negative light, calling it a "place where old people get abandoned," a move that was termed racist and insensitiv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory, brands need to be able to connect to consumers in an authentic way, creating a brand persona usually helps build this sort of connection. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Al Ries and Jack Trout grew to include building a product's reputation and ranking among ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Food And Drink In India
Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin and contains essential nutrients such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth. Different species of animals have different feeding behaviours that satisfy the needs of their metabolisms and have evolved to fill a specific ecological niche within specific geographical contexts. Omnivorous humans are highly adaptable and have adapted to obtaining food in many different ecosystems. Humans generally use cooking to prepare food for consumption. The majority of the food energy required is supplied by the industrial food industry, which produces food through intensive agriculture and distributes it through complex food processing and food distribution systems. This system of conventional agriculture relies heavi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Brands
Indian or Indians may refer to: Associated with India * of or related to India ** Indian people ** Indian diaspora ** Languages of India ** Indian English, a dialect of the English language ** Indian cuisine Associated with indigenous peoples of the Americas * Indigenous peoples of the Americas ** First Nations in Canada ** Native Americans in the United States ** Indigenous peoples of the Caribbean ** Indigenous languages of the Americas Places * Indian, West Virginia, U.S. * The Indians, an archipelago of islets in the British Virgin Islands Arts and entertainment Film * ''Indian'' (film series), a Tamil-language film series ** ''Indian'' (1996 film) * ''Indian'' (2001 film), a Hindi-language film Music * Indians (musician), Danish singer Søren Løkke Juul * "The Indian", an unreleased song by Basshunter * "Indian" (song), by Sturm und Drang, 2007 * "Indians" (song), by Anthrax, 1987 * Indians, a song by Gojira from the 2003 album '' The Link'' Other uses ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Food And Drink Companies Of Pakistan
Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin and contains essential nutrients such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth. Different species of animals have different feeding behaviours that satisfy the needs of their metabolisms and have evolved to fill a specific ecological niche within specific geographical contexts. Omnivorous humans are highly adaptable and have adapted to obtaining food in many different ecosystems. Humans generally use cooking to prepare food for consumption. The majority of the food energy required is supplied by the industrial food industry, which produces food through intensive agriculture and distributes it through complex food processing and food distribution systems. This system of conventional agriculture relies heavi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cooking Oils
Cooking oil (also known as edible oil) is a plant or animal liquid fat used in frying, baking, and other types of cooking. Oil allows higher cooking temperatures than water, making cooking faster and more flavorful, while likewise distributing heat, reducing burning and uneven cooking. It sometimes imparts its own flavor. Cooking oil is also used in food preparation and flavoring not involving heat, such as salad dressings and bread dips. Cooking oil is typically a liquid at room temperature, although some oils that contain saturated fat, such as coconut oil, palm oil and palm kernel oil are solid. There are a wide variety of cooking oils from plant sources such as olive oil, palm oil, soybean oil, canola oil (rapeseed oil), corn oil, peanut oil, sesame oil, sunflower oil and other vegetable oils, as well as animal-based oils like butter and lard. Oil can be flavored with aromatic foodstuffs such as herbs, chilies or garlic. Cooking spray is an aerosol of cooking oil. Health ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Cuisine
Indian cuisine consists of a variety of regional and traditional cuisines native to the Indian subcontinent. Given the diversity in soil, climate, culture, ethnic groups, and occupations, these cuisines vary substantially and use locally available spices, herbs, vegetables, and fruits. Indian food is also heavily influenced by religion, in particular Hinduism and Islam, cultural choices and traditions. Historical events such as invasions, trade relations, and colonialism have played a role in introducing certain foods to India. The Columbian exchange, Columbian discovery of the New World brought a number of new vegetables and fruits. A number of these such as potatoes, tomatoes, Chili pepper, chillies, peanuts, and guava have become staples in many regions of India. Indian cuisine has shaped the history of international relations; the spice trade between India and Europe was the primary catalyst for Europe's Age of Discovery. Spices were bought from India and traded around ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
