The Dalda film was an advertisement created for the marketing campaign in 1939 for a

vanaspati Vanaspati (Devanagari: ) is the Sanskrit word that now refers to the entire plant kingdom. However, according to '' Charaka Samhitā'' and '' Sushruta Samhita'' medical texts and the '' Vaisesikas'' school of philosophy, "vanaspati" is limited ...

(cooking fat) brand called

Dalda Dalda is a vegetable oil (hydrogenated vegetable cooking oil) brand popular in South Asia (specifically in the Indian region). History Dalda (formerly Dada) was the name of the Dutch company that imported vanaspati ghee into India in the ...

. It was conceived by Harvey Duncan of LINTAS Ad Agency, and created in 1939 by

Bombay Talkies Bombay Talkies was a movie studio founded in 1934. During its period of operation, Bombay Talkies produced 40 movies in Malad, a suburb of the Indian city of Bombay. The studio was established in 1934 by Himanshu Rai and Devika Rani. Afte ...

. The film was shown from a cinema van that went around remote countrysides showing the film to villagers. The van was shaped like a huge round tin to imitate the product packaging. The 1200-ft film is the second known screen motion film based advertisement in India, the first being a 1931 advertisement for a GM

Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...

References

Film advertising material {{advertising-stub