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Coolhunting
Coolhunting is a neologism coined in the early 1990s referring to a new kind of marketing where professionals make observations and predictions based on changes of new or existing "cool" cultural fads and trends. Coolhunting is also referred to as "trend spotting", and is a subset of trend analysis. Coolhunters resemble the intuitive fashion magazine editors of the 1960s such as Nancy White (''Harper's Bazaar'' 1958–1971). Coolhunters operate mostly in the world of street fashion and design, but their work also blurs into that of futurists such as Faith Popcorn. Business model A coolhunting firm is a marketing agency whose exclusive purpose is to conduct research of the youth demographic. They then compile their data and produce reports detailing emerging and declining trends in youth culture as well as predictions for future trends. These reports are then sold to various companies whose products target the youth demographic. They also offer consulting services. Coolhun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Focus Group
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of shared experiences. The discussions can be guided or open. In market research, focus groups can explore a group's response to a new product or service. As a program evaluation tool, they can elicit lessons learned and recommendations for performance improvement. The idea is for the researcher to understand participants' reactions. If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population. Thus, focus groups constitute a research or evaluation method that researchers organize to collect qualitative data through interactive and directed discussions. A focus group is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cool (aesthetic)
Coolness, or being cool, is the aesthetic quality of something (such as Attitude (psychology), attitude, behavior, appearance, or Aesthetics, style) being compatible with admirable social norms of society or a group of people. Because of the varied and changing interpretation of what is considered ''cool'', as well as its subjective nature, the word has no single meaning. For most, coolness is associated with exemplifying composure and self-control. When used in conversation, it is often as an expression of admiration or approval, and can be used when referencing both people and items of interest. Although commonly regarded as slang, ''cool'' is widely used among disparate social groups and has endured in usage for generations. Overview There is no objective expression of coolness, as it varies wildly within cultures, ideologies, interests, and individuals. One consistent aspect, however, is that being cool is widely seen as socially desirable or seen as being compatible with s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fads And Trends
A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation, or social group in which a group of people enthusiastically follow an impulse (psychology), impulse for a short time period. Fads are Subject and object (philosophy), objects or behaviors that achieve short-lived popularity but fade away. Fads are often seen as sudden, quick-spreading, and short-lived events. Fads include fad diet, diets, clothing, hairstyles, toys, and more. Some popular fads throughout history are toys such as yo-yos, hula hoops, and fad dances such as the Macarena (song), Macarena, Floss (dance), floss and the Twist (dance), twist. Similar to habits or Convention (norm), customs but less durable, fads often result from an activity or behavior being perceived as Popularity, popular or excited state, exciting within a peer group, or being deemed "peer pressure, cool" as often promoted by social networks.Kornblum (2007), p. 213. A fad is said to "catch on" wh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trend Analysis
Trend analysis is the widespread practice of collecting information and attempting to spot a pattern. In some fields of study, the term has more formally defined meanings. Although trend analysis is often used to predict future events, it could be used to estimate uncertain events in the past, such as how many ancient kings probably ruled between two dates, based on data such as the average years which other known kings reigned. Project management In project management, trend analysis is a mathematical technique that uses historical results to predict future outcome. This is achieved by tracking variances in cost and schedule performance. In this context, it is a project management quality control tool. Statistics In statistics, trend analysis often refers to techniques for extracting an underlying pattern of behavior in a time series which would otherwise be partly or nearly completely hidden by noise. If the trend can be assumed to be linear, trend analysis can be undertaken wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neologism
In linguistics, a neologism (; also known as a coinage) is any newly formed word, term, or phrase that has achieved popular or institutional recognition and is becoming accepted into mainstream language. Most definitively, a word can be considered a neologism once it is published in a dictionary. Neologisms are one facet of lexical innovation, i.e., the linguistic process of new terms and meanings entering a language's lexicon. The most precise studies into language change and word formation, in fact, identify the process of a "neological continuum": a '' nonce word'' is any single-use term that may or may not grow in popularity; a '' protologism'' is such a term used exclusively within a small group; a ''prelogism'' is such a term that is gaining usage but is still not mainstream; and a ''neologism'' has become accepted or recognized by social institutions. Neologisms are often driven by changes in culture and technology. Popular examples of neologisms can be found in science, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outsourcing
Outsourcing is a business practice in which companies use external providers to carry out business processes that would otherwise be handled internally. Outsourcing sometimes involves transferring employees and assets from one firm to another. The term ''outsourcing'', which came from the phrase ''outside resourcing'', originated no later than 1981 at a time when industrial jobs in the United States were being moved overseas, contributing to the economic and cultural collapse of small, industrial towns. In some contexts, the term smartsourcing is also used. The concept, which ''The Economist'' says has "made its presence felt since the time of the Second World War", often involves the contracting out of a business process (e.g., payroll processing, claims processing), operational, and/or non-core functions, such as manufacturing, facility management, call center/call center support. The practice of handing over control of public services to private enterprises ( privatiz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viacom (2005–present)
Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2005), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Paramount Global and TV18 in India until 2024 ** Viacom18 Studios, the film subsidiary of Viacom18 See also * CBS (other) * Paramount (other) * Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ..., an American media conglomerate known as ViacomCBS until 2022 {{Disambiguation Paramount Global ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Documentation
Documentation is any communicable material that is used to describe, explain or instruct regarding some attributes of an object, system or procedure, such as its parts, assembly, installation, maintenance, and use. As a form of knowledge management and knowledge organization, documentation can be provided on paper, online, or on digital or analog media, such as audio tape or CDs. Examples are user guides, white papers, online help, and quick-reference guides. Paper or hard-copy documentation has become less common. Documentation is often distributed via websites, software products, and other online applications. Documentation as a set of instructional materials shouldn't be confused with documentation science, the study of the recording and retrieval of information. Principles for producing documentation While associated International Organization for Standardization (ISO) standards are not easily available publicly, a guide from other sources for this topic may serve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thought
In their most common sense, the terms thought and thinking refer to cognitive processes that can happen independently of sensory stimulation. Their most paradigmatic forms are judging, reasoning, concept formation, problem solving, and deliberation. But other mental processes, like considering an idea, memory, or imagination, are also often included. These processes can happen internally independent of the sensory organs, unlike perception. But when understood in the widest sense, any mental event may be understood as a form of thinking, including perception and unconscious mental processes. In a slightly different sense, the term ''thought'' refers not to the mental processes themselves but to mental states or systems of ideas brought about by these processes. Various theories of thinking have been proposed, some of which aim to capture the characteristic features of thought. '' Platonists'' hold that thinking consists in discerning and inspecting Platonic forms and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Feeling
According to the '' APA Dictionary of Psychology'', a feeling is "a self-contained phenomenal experience"; feelings are "subjective, evaluative, and independent of the sensations, thoughts, or images evoking them". The term ''feeling'' is closely related to, but not the same as, emotion. ''Feeling'' may, for instance, refer to the conscious subjective experience of emotions.VandenBos, Gary (2006) ''APA Dictionary of Psychology''. Washington, DC: American Psychological Association The study of subjective experiences is called ''phenomenology''. Psychotherapy generally involves a therapist helping a client understand, articulate, and learn to effectively regulate the client's own feelings, and ultimately to take responsibility for the client's experience of the world. Feelings are sometimes held to be characteristic of embodied consciousness. The English noun ''feelings'' may generally refer to any degree of subjectivity in perception or sensation. However, feelings often refer to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
