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Contagious (magazine)
''Contagious'' is an advertising magazine that is published quarterly by Contagious Communications, a total communications resource for the global marketing community. It was founded in 2004 by Paul Kemp-Robertson, former director of creative resources at advertising company Leo Burnett Worldwide and editor of ''Shots'' magazine, and Gee Thomson, author of ''Mesmerization'' and co-founder of ''Shots'' magazine. About ''Contagious'' was launched in 2004 to explore the relationship between brands and consumers, to predict the impact of new technologies and to make sense of the fragmenting media landscape. ''Contagious'' was originally sold with a DVD showcasing over 100 pieces of creative work per issue; each campaign is presented in a ‘challenge/solution/results’ format. The DVD content is stored in a searchable database online, available to subscribers. Later, this was updated to a subscriber database. ''Contagious'' also distributes news stories online through a free weekly ne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a '' journal'' has continuous pagination throughout a volume. Thus '' Business Week'', which starts each issue anew with page one, is a magazine, but the ''Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; '' The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Paul Kemp-Robertson
Paul may refer to: *Paul (given name), a given name (includes a list of people with that name) *Paul (surname), a list of people People Christianity * Paul the Apostle (AD c.5–c.64/65), also known as Saul of Tarsus or Saint Paul, early Christian missionary and writer * Pope Paul (other), multiple Popes of the Roman Catholic Church *Saint Paul (other), multiple other people and locations named "Saint Paul" Roman and Byzantine empire *Lucius Aemilius Paullus Macedonicus (c. 229 BC – 160 BC), Roman general *Julius Paulus Prudentissimus (), Roman jurist *Paulus Catena (died 362), Roman notary *Paulus Alexandrinus (4th century), Hellenistic astrologer *Paul of Aegina or Paulus Aegineta (625–690), Greek surgeon Royals *Paul I of Russia (1754–1801), Tsar of Russia *Paul of Greece (1901–1964), King of Greece Other people * Paul the Deacon or Paulus Diaconus (c. 720 – c. 799), Italian Benedictine monk *Paul (father of Maurice), the father of Maurice, By ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leo Burnett Worldwide
Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world's third largest advertising agency holding group and one of the largest agency networks. History Leo Burnett Company, Inc. was founded on August 5, 1935, in Chicago by Leo Burnett, who had three accounts to start. In 1944, the agency opened a branch office in New York City. In February 1967, the founder transferred all of his voting stock to a charitable organization. Billings were then "nearing $250 million". On March 20, 1967, the agency completed its acquisition of D.P. Brother & Co. On June 8, 1971, the founder died at the age of 79. On November 3, 1999, Burnett and D'Arcy Masius Benton & Bowles announced the creation of BDM. BDM was quickly renamed Bcom3. Roy Bostock was named chairman and Roger Haupt was named CEO. In September 2002, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Consumer rights “Consumers, by definition, include us all," said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech : John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading informat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Database
In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases spans formal techniques and practical considerations, including data modeling, efficient data representation and storage, query languages, security and privacy of sensitive data, and distributed computing issues, including supporting concurrent access and fault tolerance. A database management system (DBMS) is the software that interacts with end users, applications, and the database itself to capture and analyze the data. The DBMS software additionally encompasses the core facilities provided to administer the database. The sum total of the database, the DBMS and the associated applications can be referred to as a database system. Often the term "database" is also used loosely to refer to any of the DBMS, the database system or an appli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Communication
Business communication is communication that is intended to help a business achieve a fundamental goal, through information sharing between employees as well as people outside the company. It includes the process of creating, sharing, listening, and understanding messages between different groups of people through written and verbal formats. The way that people communicate and operate within a business is very vital to how successful the company will be in the business world. Business communication occurs internally, employee-to-employee, or externally, business-to-business or business-to-consumer. This internal and external communication can happen through verbal or non-verbal communication methods. Often these internal and external forms of communication come with barriers, which can prevent the receiver from understanding the information sent by the sender. Overview/History The word communication has been derived from the Latin word communis which implies common. Thus comm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazine Design And Journalism Awards
''Press Gazette'', formerly known as ''UK Press Gazette'' (UKPG), is a British media trade magazine dedicated to journalism and the press. First published in 1965, it had a circulation of about 2,500, before becoming online-only in 2013. Published with the motto ''The Future of Media'', it contains news from the worlds of newspapers, magazines, TV, radio and online, dealing with launches, closures, moves, legislation and technological advances affecting journalists. Commercially, it is funded by subscriptions and by publication of recruitment and classified advertising, as well as occasional display advertising. Since 2010 it has been owned by Progressive Media International, which also owns the magazines ''New Statesman'' and ''Spear's''. History ''Press Gazette'' was launched in November 1965 by Colin Valdar, his wife Jill, and his brother Stewart. Upon the Valdars' retirement in 1983 the magazine was sold to Timothy Benn, who sold it in 1990 to the Canadian publishing compa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Magazines Published In The United States
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quarterly Magazines Published In The United States
A magazine is a periodical literature, periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content (media), content. They are generally financed by advertising, newsagent's shop, purchase price, prepaid subscription business model, subscriptions, or by a combination of the three. Definition In the technical sense a ''Academic journal, journal'' has continuous pagination throughout a volume. Thus ''Business Week'', which starts each issue anew with page one, is a magazine, but the ''Association for Business Communication#Journal of Business Communication, Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or Trade magazine, trade publications are also Peer review, peer-reviewed, for example the ''American Institute of Certified Public Accountants#External links, Journal of Accountancy''. Non-peer-reviewed academic or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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