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Chief Brand Officer
A chief marketing officer (CMO), also called a chief brand officer (CBO), is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, customer success, and customer service. The CMO typically reports to the chief executive officer and may be reported to by senior vice presidents, vice presidents, directors, and other senior marketing managers. Historically, some jurisdictions have conferred legal responsibility upon marketing chiefs, but the use of modern-day titles typically does not correspond to a legally defined role. A study from consulting firm Spencer Stuart in 2021 showed that women made up 47% of CMO positions in 2020, an increase from the 43% reported in 2019. 13% of CMOs had a racially or ethnically diverse background in 2020, down from 1 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Worshipful Company Of Marketors
The Worshipful Company of Marketors is one of the 111 livery company, livery companies of the City of London. The company was founded in 1975. The Marketors' Company ranks ninetieth in the Livery Company#Precedence, order of precedence for livery companies. Its church is St Bride's Church. Marketing as a recognised professional skill standing in its own right is relatively new, and the idea for a city guild for senior marketing professionals first came about in 1969. A working party was set up in 1973 and several senior fellows of the Chartered Institute of Marketing, Institute of Marketing subsequently helped gain the support of the Court of Aldermen in the City of London for establishment of a guild. Reginald Bowden, chairman of the working party, became Founder Master, serving from 1975 to 1978. On 14 April 1978 letters patent were presented to the Guild of Marketors and it became a livery company. Reginald Bowden was followed as Master by several other members of the init ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spencer Stuart
Spencer Stuart is an American global executive search and leadership consulting firm based in Chicago, Illinois. It was founded in 1956, operates 70 offices in 33 countries and is privately owned, making SSI the largest privately held search firm in the world. The firm generates over 1 billion dollars in revenue annually, passing this threshold for the first time in 2021. In 2009, the ''Wall Street Journal'' described the firm as the U.S. government's main resource for finding replacement executives for companies bailed out during the Great Recession. The firm currently employs over 1,200 people, with both Kincentric and Cambria consulting falling under the umbrella of Spencer Stuart, following their respective acquisitions by SSI. Spencer Stuart began in its early years as a boutique consultancy, being one of the first executive search firms to conduct international and domestic projects. In recent years the firm has grown into a larger consultancy: offering capabilities in l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Strategy Manager
A Digital Strategy Manager is a senior management position in a company or organisation. The postholder will have technological knowledge and aim to grow the organisation's digital industry. A digital strategy manager collaborates with marketing, business development, and organizational management teams within the company or organization and uses leadership skills to build strategic partnerships. The position focuses on a corporation’s digital brand by leading, building and maintaining their presence in the digital world. The person in the position is accountable for prioritizing technology infrastructure for digital advertising continuity across all multimedia platforms. The person in the post manages related IT departments and functions as a link between digital presence and all advertising and/or marketing activities. The employee consults with internal managers to strategize their marketing needs, incorporating a digital technology structure. Digital strategy manager has bec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Application Management
Mobile application management (MAM) describes the software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings, on both company-provided and 'bring your own' mobile operating systems as used on smartphones and tablet computers. Mobile application management provides granular controls at the application level which enable system administrators to manage and secure application or 'app' data. MAM differs from mobile device management (MDM), which focuses on controlling the entire device, and requires that users enroll or register their device, and install a service agent. While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions, because EMM suites require a device management profile in order to enable app management capabilities. History Enterprise mobile application management has ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tablet Computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers, have similar capabilities, but lack some input/output (I/O) abilities that others have. Modern tablets largely resemble modern smartphones, the only differences being that tablets are relatively larger than smartphones, with screens or larger, measured diagonally, and may not support access to a cellular network. Unlike laptops (which have traditionally run off operating systems usually designed for desktops), tablets usually run mobile operating systems, alongside smartphones. The touchscreen display is operated by Gesture recognition, gestures executed by finger or digital pen (stylus), instead of the Computer mouse, mouse, touchpad, and Keyboard (computing), keyboard of larger computers. Portable computers can be classified according ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Loyalty
In marketing and consumer behaviour, brand loyalty describes a consumer's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a competitor's actions, or changes in the market environment. It's also demonstrated with behaviors such as positive word-of-mouth advocacy. Corporate brand loyalty is where an individual buys products from the same manufacturer repeatedly and without wavering, rather than from other suppliers. In a business-to-business context, the term source loyalty is also used.Wind, Y.Industrial Source Loyalty ''Journal of Marketing Research'', Volume 7, No. 4 (November 1970), pp. 450-457, accessed on 22 January 2025 Loyalty implies dedication and should not be confused with habit, its less-than-emotional engagement and commitment. Businesses whose financial and ethical values (for example, ESG responsibilities) rest in large part on their brand loyalty ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
McKinsey & Company
McKinsey & Company (informally McKinsey or McK) is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinsey, McKinsey is the oldest and largest of the " MBB" management consultancies. The firm mainly focuses on the finances and operations of their clients. Under the direction of Marvin Bower, McKinsey expanded into Europe during the 1940s and 1950s. In the 1960s, McKinsey's Fred Gluck—along with Boston Consulting Group's Bruce Henderson, Bill Bain at Bain & Company, and Harvard Business School's Michael Porter—initiated a program designed to transform corporate culture. A 1975 publication by McKinsey's John L. Neuman introduced the business practice of "overhead value analysis" that contributed to a downsizing trend that eliminated many jobs in middle management. McKinsey has been the subject of significant controversy and is the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gartner
Gartner, Inc. is an American research and advisory firm focusing on business and technology topics. Gartner provides its products and services through research reports, conferences, and consulting. Its clients include large corporations, government agencies, technology companies, and investment firms. Operations Gartner is a research and advisory firm with three business segments: research, conferences, and consulting. As of December 2024, Gartner has over 21,000 employees globally and operates in 90 countries and territories. It is headquartered in Stamford, Connecticut. Gene A. Hall is the chief executive officer. Gartner is a publicly traded company listed on the S&P 500. History 1980s Gideon Gartner and David Stein founded Gartner, Inc. in 1979 to provide IT industry research and analysis to businesses buying and selling computer hardware. Gideon Gartner had previously worked at IBM, and his new firm specialized in information about IBM and its products. Gartner's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Finance
Finance refers to monetary resources and to the study and Academic discipline, discipline of money, currency, assets and Liability (financial accounting), liabilities. As a subject of study, is a field of Business administration, Business Administration wich study the planning, organizing, leading, and controlling of an organization's resources to achieve its goals. Based on the scope of financial activities in financial systems, the discipline can be divided into Personal finance, personal, Corporate finance, corporate, and public finance. In these financial systems, assets are bought, sold, or traded as financial instruments, such as Currency, currencies, loans, Bond (finance), bonds, Share (finance), shares, stocks, Option (finance), options, Futures contract, futures, etc. Assets can also be banked, Investment, invested, and Insurance, insured to maximize value and minimize loss. In practice, Financial risk, risks are always present in any financial action and entities. Due ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Human Resources
Human resources (HR) is the set of people who make up the workforce of an organization, business sector, industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals command. Similar terms include ''manpower'', ''Labour (human activity), labor'', ''labor-power'', or ''personnel''. In vernacular usage, "human resources" or "human resource" can refer to the human resources department (HR department) of an organization, which performs human resource management, overseeing various aspects of employment, such as compliance with labor law and employment standards, job interview, interviewing and selection, performance management, administration of employee benefits, organizing of employee files with the required documents for future reference, and some aspects of recruitment (also known as talent acquisition), talent management, staff wellbeing, and employee offboarding. They serve as the link between an organization's management and its e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Documentation
Documentation is any communicable material that is used to describe, explain or instruct regarding some attributes of an object, system or procedure, such as its parts, assembly, installation, maintenance, and use. As a form of knowledge management and knowledge organization, documentation can be provided on paper, online, or on digital or analog media, such as audio tape or CDs. Examples are user guides, white papers, online help, and quick-reference guides. Paper or hard-copy documentation has become less common. Documentation is often distributed via websites, software products, and other online applications. Documentation as a set of instructional materials shouldn't be confused with documentation science, the study of the recording and retrieval of information. Principles for producing documentation While associated International Organization for Standardization (ISO) standards are not easily available publicly, a guide from other sources for this topic may serve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Communication
Corporate communication(s) is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which a company depends. Riel, Cees B.M. van; Fombrun, Charles J. (2007). Essentials Of Corporate Communication: Abingdon & New York: Routledge. . It is the messages issued by a corporate organization, body or institute to its audiences, such as employees, media, channel partners and the general public. Organizations aim to communicate the same message to all its stakeholders, to transmit coherence, credibility and ethics. Corporate communication helps organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders. The concept of corporate communication could be seen as an integrative communication structure linking stakeholders to the organisation. 1. It enables people to exchange necessary information and 2. It helps to set member ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
