A Digital Strategy Manager is an executive position. This position is based on a unique set of technological knowledge which directs all departments for digital industry growth. A digital strategy manager collaborates with all
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
,
business development
Business development entails tasks and processes to develop and implement growth opportunities within and between organizations. It is a subset of the fields of business, commerce and organizational theory. Business development is the creation of ...
, and organizational management teams and uses leadership skills to build
strategic partnership A strategic partnership (also see strategic alliance) is a relationship between two commercial enterprises, usually formalized by one or more business contracts. A strategic partnership will usually fall short of a legal partnership entity, agency, ...
s.
This position focuses specifically on a
corporation
A corporation is an organization—usually a group of people or a company—authorized by the state to act as a single entity (a legal entity recognized by private and public law "born out of statute"; a legal person in legal context) and ...
’s digital brand by leading, building and maintaining their presence in the digital world. Accountable for driving the prioritization of the technology infrastructure for
digital advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
continuity across all multi-media platforms. Manages all related IT departments and functions as a conduit between digital presence and all advertising and/or marketing activities. Consults with all internal directors strategizing their specific marketing needs incorporating the
digital technology Digital technology may refer to:
* Application of digital electronics
* Any significant piece of knowledge from information technology
Information technology (IT) is the use of computers to create, process, store, retrieve, and exchange al ...
structure.
See also
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Chief digital officer A chief digital officer (CDO) or a chief digital information officer (CDIO) is an individual who helps a company, a government organization or a city drive growth by converting traditional "analog" businesses to digital ones using the potential of ...
*
Chief innovation officer
A Chief Innovation Officer (CINO) or Chief Technology Innovation Officer (CTIO) is a person in a company who is primarily responsible for managing the process of innovation and change management in an organization, as well as being in some cases t ...
*
Chief data officer
*
Chief marketing officer
A chief marketing officer (CMO), also called a global marketing officer or marketing director, or chief brand officer, is a corporate executive responsible for managing marketing activities in an organization. Whilst historically these titles may ...
References
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Business occupations
Corporate governance
Management occupations