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Chex
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally known as Shredded Ralston, first produced in 1936 and owned by Ralston Purina of St. Louis, Missouri, then later renamed Chex in 1950. The Chex brand went with corporate spinoff Ralcorp in 1994 and was then sold to General Mills in 1997. Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore. The name "Chex" reflects the square checkerboard logo of Ralston Purina. For many years, advertisements for the cereal featured the characters from Charles Schulz's ''Peanuts'' comic strip. History Chex cereal traces its lineage back to Shredded Ralston, which was first produced in 1936. One 1936 grocery store advertisement for the cereal described it as, "ready to eat, made from pure whole wheat . . . Cooked, shredded, and toasted to a delicious golden brown; new in flavor." Bite-sized Shredded Ralston was described in one early promoti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chex Quest
''Chex Quest'' is a non-violent first-person shooter video game created in 1996 and released in 1997 by Digital Café, originally intended as a Chex cereal promotion aimed at children aged 6–9 and up.Thompson, Stephanie. "WatersMolitor Promo Links Chex and AOL." '' Adweek - Midwest Edition''. 10 February 1997.Sloane, Martin.Cereal offer provides good fun" ''The Vindicator''. Wednesday August 13, 1997. C2. It is a total conversion of the more explicitly violent video game '' Doom'' (specifically '' The Ultimate Doom'' version of the game). ''Chex Quest'' won both a Golden EFFIE Award for Advertising Effectiveness and Golden Reggie Award for Promotional Achievement in 1998,Hyers, Dean. Digital Café Projects''. DeanHyers.com.Reggie Awards Case Studies: Reggie Gold Award Winners - Chex Quest'. Promotional Marketing Association. 1998. and it is known today for having been the first video game ever to be included in cereal boxes as a prize. The game's cult following has been desc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
