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Brand Development
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aulus Umbricius Scaurus
Aulus Umbricis Scaurus was a Pompeiian manufacturer-merchant, known for the production of garum and liquamen (types of fermented fish sauce), a staple of Roman cuisine. He was active in Pompeii between c. 25-35 CE and 79 CE. Scholars believe that A. Umbricius Scaurus was Pompeii's leading fish sauce manufacturer. His products were traded across the Mediterranean in the first century. Life and times More is known about A. Umbricius Scaurus than most first century individuals because archaeologists have identified his Pompeiian residence and his family tomb. In addition, examples of ''urcei'' (small single-handed transport vessels) bearing his manufacturer's mark and labeling have been uncovered at various sites across the Mediterranean. Based on these findings, scholars have been able to make inferences about Scaurus’ status within the community, his networks of relationships, his personal wealth, as well as the production methods employed in manufacturing garum. Aulus Umbricius ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Protection
Consumer protection is the practice of safeguarding buyers of goods and services, and the public, against unfair practices in the marketplace. Consumer protection measures are often established by law. Such laws are intended to prevent businesses from engaging in fraud or specified unfair practices to gain an advantage over competitors or to mislead consumers. They may also provide additional protection for the general public which may be impacted by a product (or its production) even when they are not the direct purchaser or consumer of that product. For example, government regulations may require businesses to disclose detailed information about their products—particularly in areas where public health or safety is an issue, such as with food or automobiles. Consumer protection is linked to the idea of consumer rights and to the formation of consumer organizations, which help consumers make better choices in the marketplace and pursue complaints against businesses. Entities ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hallmark
A hallmark is an official Mark (sign), mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term ''Wiktionary:hallmark, hallmark'' is used to refer to any standard of quality. Not to be confused with responsibility marks that are the marks of the maker. General overview Historically, hallmarks were applied by a trusted party: the "guardians of the craft" or, more recently, by an assay office (). Hallmarks are a guarantee of certain purity or fineness of the metal, as determined by official metal (assay) testing. Hallmarks include information not only about the precious metal and fineness, but the country from which the item was tested and marked. Some hallmarks can reveal even more information, e.g. the assay office, size of the object marked, year the item was hallmarked - referred to as a (also known as date letter). Distinguishment Ha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colours used to create a unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as the United States Patent and Trademark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumerist
''Consumerist'' (also known as ''The Consumerist'') was a non-profit consumer affairs website owned by Consumer Media LLC, a subsidiary of ''Consumer Reports'', with content created by a team of full-time reporters and editors. The site's focus was on consumerism and consumers' experiences and issues with companies and corporations, concentrating mostly on U.S. consumers. As an early proponent of crowdsourced journalism, some content was based on reader-submitted tips and complaints. The majority of the site's articles consisted of original content and reporting by the site's staff. On October 30, 2017, ''Consumer Reports'' shut down ''Consumerist'', stating that coverage of consumer issues would now be found on the main Consumer Reports website. History Gawker Media established the site in December 2005, with Joel Johnson as editor. In creating ''Consumerist'', Denton established its slogan and initial focus on readers' complaints, "consumer-oriented news nuggets, funny pict ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economy Of The Song Dynasty
The economy of the Song dynasty (960–1279) has been characterized as the most prosperous in the world at the time. The dynasty moved away from the top-down command economy of the Tang dynasty (618–907) and made extensive use of market mechanisms as national income grew to be around three times that of 12th century Europe. The dynasty was beset by invasions and border pressure, lost control of North China in 1127, and fell in 1279. Yet the period saw the growth of cities, regional specialization, and a national market. There was sustained growth in population and per capita income, structural change in the economy, and increased technological innovation such as movable print, improved seeds for rice and other commercial crops, gunpowder, water-powered mechanical clocks, the use of coal as an industrial fuel, improved iron and steel production, and more efficient canal locks. China had a steel production of around 100,000 tons plus urban cities with millions of people at the time. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market (place)
A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from Arabic language, Arabic), ''bazaar'' (from Farsi language, Persian), a fixed ''mercado (other), mercado'' (Spanish language, Spanish), itinerant ''tianguis'' (Mexico), or ''palengke'' (Philippines). Some markets operate daily and are said to be ''permanent'' markets while others are held once a week or on less frequent specified days such as festival days and are said to be ''periodic markets.'' The form that a market adopts depends on its locality's population, culture, ambient, and geographic conditions. The term ''market'' covers many types of trading, such as market squares, market halls, food halls, and their different varieties. Thus marketplaces can be both outdoors and indoors, and in the modern world, online marketplaces. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Herculaneum Loaf
The Herculaneum loaf is a stamped sourdough loaf of bread that was baked in the town of Herculaneum shortly before the Eruption of Mount Vesuvius in 79 AD. It has been partially preserved due to being carbonised in the eruption. It was discovered on the archaeological site in 1930. The loaf was found in a house owned by Quintus Granius Verus and bears a stamp stating that it was made by one of his slaves. It is currently in the National Archaeological Museum, Naples. Preservation and discovery The Herculaneum loaf was baked just before the eruption of Mount Vesuvius in 79 AD. Other similar loaves have been also recovered from the archaeological sites at Pompeii and Herculaneum. One such discovery included 81 loaves of bread from a single oven. However, foodstuff which has survived in Pompeii and Herculaneum has been known to be noticeably smaller than expected caused by loss of water. Presumably, the surviving breads have also shrunk in size, as they were subjected to tem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Herculaneum
Herculaneum is an ancient Rome, ancient Roman town located in the modern-day ''comune'' of Ercolano, Campania, Italy. Herculaneum was buried under a massive pyroclastic flow in the eruption of Mount Vesuvius in 79 AD. Like the nearby city of Pompeii, Herculaneum is famous as one of the few ancient cities to be preserved nearly intact, as the solidified material from the volcano that blanketed the town protected it against looting and the elements. Although less known than Pompeii today, it was the first and, for a long time, the only discovered Vesuvian city (in 1709). Pompeii was revealed in 1748 and identified in 1763. Unlike Pompeii, the mainly Pyroclastic rock, pyroclastic material that covered Herculaneum carbonization, carbonized and preserved more wooden objects such as roofs, beds, and doors, as well as other organic-based materials such as Herculaneum loaf, food and papyrus. According to the traditional tale, the city was rediscovered by chance in 1709 during the dri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amphora
An amphora (; ; English ) is a type of container with a pointed bottom and characteristic shape and size which fit tightly (and therefore safely) against each other in storage rooms and packages, tied together with rope and delivered by land or sea. The size and shape have been determined from at least as early as the Neolithic Period. Amphorae were used in vast numbers for the transport and storage of various products, both liquid and dry, but mostly for wine. They are most often ceramic, but examples in metals and other materials have been found. Versions of the amphorae were one of many shapes used in Ancient Greek vase painting. The amphora complements a vase, the pithos, which makes available capacities between one-half and two and one-half tons. In contrast, the amphora holds under a half-ton, typically less than . The bodies of the two types have similar shapes. Where the pithos may have multiple small loops or lugs for fastening a rope harness, the amphora has two expa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
