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Berk Communications
Berk Communications is an American public relations firm that works in consumer lifestyle, food and beverage, travel, sports and entertainment. Ron Berkowitz is the company's founder and CEO. The firm's corporate headquarters is in New York City, New York, with an office in Los Angeles, California. In 2021, Berk Communications was ranked 24th on the Global Top 250 PR Agency Ranking. History Ron Berkowitz founded Berk Communications in 1999. MWWPR acquired a majority stake in Berk Communications in 2015 but the firm continues to operate as an independent subsidiary. The company is best known for representing D'usse Cognac, Kevin Durant, Robinson Canó, CC Sabathia, Roc Nation Sports, Tao Group, Tidal and Alex Rodriguez. Britney Spears hired Berk Communications in 2002 to promote Nyla, Spears' restaurant in Manhattan's Dylan Hotel. In February 2016, Berk signed with The Statler Hotel & Residences as public relations support through the hotel's relaunch. When baseball player Alex ...
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Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ...
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Robinson Canó
Robinson José Canó Mercedes (; born October 22, 1982) is a Dominican-American professional baseball second baseman for the Diablos Rojos del México of the Mexican League; he also captains the Estrellas Orientales of the Dominican Professional Baseball League. He has previously played in Major League Baseball (MLB) for the New York Yankees, Seattle Mariners, New York Mets, San Diego Padres, and Atlanta Braves. A native of San Pedro de Macorís, Dominican Republic, Canó signed with the Yankees organization as an amateur free agent in 2001. He played for the Yankees from 2005 to 2013, also winning the 2009 World Series over the Philadelphia Phillies. In December 2013, Canó signed a 10-year, $240 million contract with the Mariners and he played for them from 2014 to 2018, when he was traded to the Mets. Canó recorded 1,695 hits in the 2010s, the most of any major league player during that decade. He is an eight-time MLB All-Star, a five-time Silver Slugger Award winner, a ...
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Public Relations Companies
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkeit'' or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, and suffered more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder. Etymology and definitions The name "public" originates with the Latin '' publicus'' (also '' poplicus''), from ''populus'', to the English word 'populace', and in general denotes some mass population ("the p ...
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The Statler Hotel & Residences
The Statler Hotel & Residences is a hotel of mid-twentieth century design located at 1914 Commerce Street in downtown Dallas, Texas (USA). It is located on the edge of the Farmers Market District and adjacent to Main Street Garden Park. The hotel opened in 1956 as The Statler Hilton and was praised as the first modern American hotel and was designed by William B. Tabler. Later renamed the Dallas Grand Hotel, it closed in 2001, then was restored and reopened in 2017. It is currently a member oHistoric Hotels of America the official program of the National Trust for Historic Preservation. History Early years Designed for the Statler Hotels chain, the hotel opened after that chain's sale to Hilton Hotels and was completed in 1956 at a cost of $16 million as The Statler Hilton. It was the first major hotel built in Dallas in nearly three decades. Opening day included luminaries from both coasts converging on Dallas for a four-day celebration. Architect William B. Tabler introd ...
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Britney Spears
Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the "Princess of Pop", she has sold over 150 million records worldwide, making her one of the world's best-selling music artists. Cultural impact of Britney Spears, An influential figure in popular music, Spears became the best-selling teenage artist of all time, credited with the revival of teen pop during the late 1990s and early 2000s. Spears began her professional career in 1992 as a cast member of ''The All-New Mickey Mouse Club'' and signed with Jive Records five years later. Her first two studio albums, ''...Baby One More Time (album), ...Baby One More Time'' (1999) and ''Oops!... I Did It Again (album), Oops!... I Did It Again'' (2000), are among the List of best-selling albums, best-selling albums of all time. She adopted a more mature and provocative style for her albums ''Britney (album), Britney'' (2001) and ''In the Zone'' (2003). Spears was the executive producer of her fifth ...
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Alex Rodriguez
Alexander Emmanuel Rodriguez (born July 27, 1975), nicknamed "A-Rod", is an American former professional baseball shortstop, third baseman and designated hitter and current businessman. Rodriguez played 22 seasons in Major League Baseball (MLB) for the Seattle Mariners (1994–2000), Texas Rangers (baseball), Texas Rangers (2001–2003), and New York Yankees (2004–2013, 2015–2016). Rodriguez is the chairman and chief executive officer of A-Rod Corp as well as the chairman of Presidente (beer), Presidente beer. He is about to purchase a controlling interest in the National Basketball Association's Minnesota Timberwolves with Marc Lore. Rodriguez began his professional baseball career as one of the sport's most highly touted prospects, and is considered one of the greatest baseball players of all time. With a career .295 Batting average (baseball), batting average, Rodriguez amassed over 600 home runs (696), over 2,000 run batted in, runs batted in (RBI), over 2,000 run (bas ...
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Tidal (service)
Tidal (stylized TIDAL) is a Norwegian-American music streaming service, launched in 2014 by the Norwegian-Swedish public company Aspiro. Tidal is now majority-owned by Block, Inc., the owner of the point-of-sale system Square. With distribution agreements with all three major record labels and many independent labels, Tidal claims to provide access to more than 100 million tracks and 650,000 music videos. On April 10, 2024, Tidal merged its two subscription plans to become one simply named Tidal, which offers the same quality as the former HiFi Plus plan (FLAC HiRes 24-bit/192KHz and MQA – 24-bit/352.8 kHz). However, on July 24, 2024, Tidal removed the feature to listen in MQA. Tidal claims to pay the highest percentage of royalties to music artists and songwriters within the music streaming market. In March 2015, Aspiro was acquired by Project Panther Bidco Ltd., which relaunched the service with a mass-marketing campaign, promoting it as the first artist-ow ...
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Tao Group Hospitality
Tao Group Hospitality is an American restaurant and nightlife conglomerate founded in 2009 and headquartered in New York City. The group, whose roots can be traced to as early as 2000, presently owns and operates restaurants, Nightclub, nightclubs, dayclubs, private event venues, and food delivery services under 44 brands. Tao can trace its roots to the partnerships of Jason Strauss and Noah Tepperberg's marketing firm Strategic Group, which also owned the Chelsea, Manhattan nightclub Marquee, with Marc Packer and Rich Wolf's Tao Asian Bistro, with who Strategic Group often hosted events. All four were partners in Tao's first location and nightclub outside of New York City, located at The Venetian Las Vegas, The Venetian in Las Vegas, which opened in 2005, incorporating as Tao Group Hospitality officially in 2009. In 2017, Tao sold 62.5% of their business to James L. Dolan through his Madison Square Garden Entertainment corporation for $181 million, which they would later sell to ...
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Roc Nation Sports
Roc Nation Sports is the sports management division of Roc Nation. History Roc Nation Sports was founded by Jay-Z in early 2013 in partnership with Creative Artists Agency, a prominent talent agency based in Los Angeles. Roc Nation Sports' first major move was signing New York Yankees All-Star second baseman Robinson Canó. They have also signed New York Giants receiver Victor Cruz and WNBA prospect Skylar Diggins-Smith to Roc Nation Sports. On June 20, 2013 it was revealed that Jay-Z was officially certified as a sports agent for the National Basketball Association and Major League Baseball. On May 1, 2014 Roc Nation Sports added James Young of the Kentucky Wildcats. In November 2014, Dallas Cowboys wide receiver Dez Bryant would also join the company. On January 3, 2018, it was announced that Penn State running back Saquon Barkley had signed with Roc Nation Sports prior to entering the 2018 NFL draft. Roc Nation Sports currently boasts a roster with over 100 athletes acr ...
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CC Sabathia
Carsten Charles Sabathia Jr. (born July 21, 1980) is an American former professional baseball pitcher who played 19 seasons in Major League Baseball (MLB) for the Cleveland Indians, Milwaukee Brewers, and New York Yankees. Sabathia batted and threw left-handed. Sabathia made his major league debut with the Cleveland Indians in 2001 and placed second in the American League (AL) Rookie of the Year Award voting, behind the year's AL Most Valuable Player, Ichiro Suzuki. Sabathia played the first seven and a half seasons of his career with the Indians, with whom he won the 2007 Cy Young Award. He led the Indians to the 2007 AL Central Division title and their first postseason berth since his rookie year. Following a trade, Sabathia played the second half of the 2008 season with the Milwaukee Brewers, helping them make the playoffs for the first time in 26 years. In the 2008 offseason, Sabathia signed a seven-year, $161 million contract with the New York Yankees; at the time, it ...
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Kevin Durant
Kevin Wayne Durant (born September 29, 1988), also known by his initials KD, is an American professional basketball player for the Phoenix Suns of the National Basketball Association (NBA). Durant has won two List of NBA champions, NBA championships, List of Olympic medalists in basketball, four Olympic gold medals, an NBA Most Valuable Player Award, two NBA Finals Most Valuable Player Awards, two NBA All-Star Game Most Valuable Player Awards, four List of National Basketball Association annual scoring leaders, NBA scoring titles, and the NBA Rookie of the Year Award. He has been named to 11 All-NBA teams (including six First Teams) and selected 15 times as an List of NBA All-Stars, NBA All-Star. In 2021, Durant was named to the NBA 75th Anniversary Team. He ranks eighth among List of NBA career scoring leaders, NBA career scoring leaders. Durant was heavily recruited in high school, widely regarded as the second-best player his senior year. He played one season of college ba ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ...
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