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Amul
The Anand Milk Union Limited commonly known as Amul is an Indian dairy brand owned by the cooperative society, Gujarat Cooperative Milk Marketing Federation (GCMMF), based in Anand, Gujarat. GCMMF is controlled by 3.6 million milk producers. Tribhuvandas Kishibhai Patel founded the organisation in 1946 and served as its chairman until his retirement in the 1970s. He hired Verghese Kurien in 1949, initially as the general manager, where Kurien guided the technical and marketing efforts of the cooperative. Kurien briefly became the chairman of Amul following Patel's death in 1994, and is credited with the success of Amul's marketing. Amul spurred India's White Revolution, which made the country the world's largest producer of milk and milk products, and has since ventured into overseas markets. History Amul was founded on 14 December 1946 as a response to the exploitation of small dairy farmers by traders and agents. At the time, milk prices were arbitrarily determined, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Amul Girl
The Amul girl sometimes called Amulya is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up. The Amul girl advertising has often been described as one of the best Indian advertising concepts because of its humour. Origin The Amul girl was created as a response to Amul's rival brand Polson's butter-girl. The idea was conceived in 1967 once ASP (Advertising, Sales and Promotion) clinched the brand portfolio from the previous agency FCB Ulka. It was executed by Sylvester da Cunha, the owner of the agency, and his art director, Eustace Fernandes, on Billboard, hoardings, painted bus panels, and posters in Mumbai. The mascot, since then, has been mobilized to comment on many events of national and political importance like the Emergency in India in 1976. Development In 1966, Amul decided to give their account to the advertising agency Advertising and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Verghese Kurien
Verghese Kurien (26 November 1921 – 9 September 2012) was an Indian dairy engineer and social entrepreneur. He led initiatives that contributed to the extensive increase in milk production in India termed as the White Revolution. Kurien graduated in physics from the University of Madras in 1940 and received his masters in mechanical engineering from the Michigan State University in 1947. In 1949, Kurien was sent by the Government of India to run its experimental creamery at Anand, where he set up the Kaira District Cooperative Milk Producers' Union in 1950 which later became Amul. Amul organised the dairy farmers in the villages as a part of cooperatives and linked them to the milk consumers directly. In 1965, Kurien was appointed as the head of the newly formed National Dairy Development Board (NDDB), which helped to set up similar cooperatives across India and made dairy farming one of the largest self-sustaining industries and employment generators in rural areas. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dudhsagar Dairy
The Dudhsagar Dairy (Mehsana District Cooperative Milk Producers' Union Limited) is a division of Gujarat Cooperative Milk Marketing Federation which is under the ownership of Ministry of Cooperation of the Government of Gujarat. Dudhsagar Dairy is the second largest dairy in Asia, processing on an average of milk each day. It has established a network for procuring milk from 500,000 milk producers through 1150 village milk cooperatives. Today, Dudhsagar Dairy has a membership of over 520,000 dairy farmers. Its consolidated turnover in 2012–13 was more than Rs. 34 billion. The union procured of milk during 2012–13 at an average milk procurement of of milk per day during peak season. The union is ISO 9001:2000, ISO 14000:2004, and ISO 22000:2005 certified and is an environment-friendly organization. History A cooperative movement, on the lines of Amul-model, initiated in Mehsana, organized the rural milk producers, encouraging them to pull together their resour ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harichand Megha Dalaya
Harichand Megha Dalaya (22 October 1921 – 14 September 2004) was the inventor of the first spray-dryer for buffalo milk in the world. His invention revolutionized India's dairy farming industry ( Operation Flood) and laid the foundation for Amul cooperative's immense success. Early life and education H. M. Dalaya was born on 22 October 1921 in Karachi in Colonial India. His parents originated from Mathura and were successful dairy farmers. In 1944, he graduated from the Pune Agriculture Engineering College, Pune. In 1948, he acquired a master's degree in Dairy Technology from Michigan State University, Michigan. In 1950 he completed the Advanced Business Management Program from the Harvard Business School in Boston. After his studies, H. M. Dalaya returned to a newly independent India. The partition had caused the loss of his family's land in Karachi, which was now part of Pakistan. Discouraged and with little hope for the future, he contemplated returning to the Uni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jayen Mehta
Jayen Mehta is an Indian business executive. He serves as the managing director at the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the largest food product marketing organization in India and a cooperative society, known for its brand Amul. Prior to this, Mehta held the position of Chief Operating Officer of Amul. ''Businessworld'' magazine named him in the list of Influential Marketing Leaders of India 2021 and was also included in the 'Powerful Influencer 2020' list by ''India TV''. Early life and education Mehta completed his Bachelor of Business Administration in Marketing from BJ Vanijya Mahavidyalaya in Gujarat in 1989. He is a gold medalist from Sardar Patel University. He did his post-graduation at the Institute of Rural Management Anand (IRMA) in Gujarat. Career He has been associated with Amul since 1991, where he held various positions such as brand manager, group product manager, and general manager. Mehta also served as the in-charge Managing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banas Dairy
Banas Dairy () (Banaskantha District Cooperative Milk Federation, Palanpur) is a Division (business), division of Gujarat Cooperative Milk Marketing Federation which is registered under the Gujarat State Co-op Act 1961 and ownership lies with the milk pourers. Based in the Banaskantha district of Gujarat, India and is Asia's largest milk producer cooperative. It was founded in 1969, in accordance with the 1961 rule of the National Dairy Development Board under Operation Flood. Galbabhai Nanjibhai Patel played an important role in the foundation of the dairy. It is headquartered at Palanpur. Banas Dairy collects an average of around 8.3 million liters of milk every day. In winter, milk collection increases to 10 million liters of milk every day. The company's products are marketed by Amul, Gujarat Cooperative Milk Marketing Federation, Anand, Gujarat, Anand. and it is currently largest member union of the latter. Banas Dairy has 2,00,000 shareholders, which are spread across 1,75 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anand, Gujarat
Anand is a city and the administrative centre of Anand District in the state of Gujarat, India. It is administered by Anand Municipal Corporation. It is part of the region known as Charotar, consisting of Anand and Kheda district, Kheda districts. Anand is Former Part Of Kheda district, Kaira District (now Kheda) in British Raj. Anand is known as the "Milk Capital of India". It became famous for Amul dairy and its milk revolution by the Amul trinity: Tribhuvandas Kishibhai Patel, Tribhuvandas Patel, Verghese Kurien and H. M. Dalaya. This city hosts the Head Office of Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), the National Dairy Development Board, NDDB of India,the Institute of Rural Management Anand, Institute of Rural Management Anand (IRMA), Vidya Dairy and the Anand Agricultural University. Another famous educational hub is Vallabh Vidyanagar, Vallabh Vidhyanagar, an educational suburb of Anand which has institutes like BVM (Birla Vishvkarma Mahavidhyalaya), w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tribhuvandas Patel
Tribhuvandas Kishibhai Patel (22 October 1903 - 3 June 1994) was an Indian independence activist, lawyer, and politician. A follower of Mahatma Gandhi, he is regarded as the father of the cooperative movement in India, most notably in the Kaira District Co-operative Milk Producers' Union in 1946, and the Anand Co-operative movement. Early life and activism Born on 22 October 1903, in Anand, Gujarat, to Kishibhai Patel, Tribhuvandas became a follower of Mahatma Gandhi and Sardar Vallabhbhai Patel during the Indian independence movement, and especially the civil disobedience movements, which led to his repeated imprisonment in 1930, 1935 and 1942. Cooperative movement By the late 1940s, he started working with farmers in Kheda district, under the guidance of Sardar Vallabhbhai Patel, and after setting up the Kaira District Co-operative Milk Producer's Union in 1946 under his chairmanship, he hired Verghese Kurien in 1950, who was instrumental in developing the technical ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Polson (brand)
Polson is the name of a dairy products brand that was started in India by Pestonjee Eduljee in 1915 in Mumbai. Polson's first dairy was set up in Anand, Gujarat at the cost of in 1930. History Before Polson dairy was started, housewives in India used to buy butter and milk from the milkmen directly. First, when Polson dairy started out, it had to employ non-Indian staff initially. During World War I it supplied Polson Butter and Polson's Pure coffee to British Indian and American forces. At its peak, it was producing up to 5 tons of butter every day and to meet the demands of the forces as a result of which a new factory office was started in Bombay. Polson was known to let its cream sour for a few days and that stale cream was then heavily salted and processed to make butter. This is the reason why a rival brand Amul's butter made of fresh cream flopped in the market because consumers were too used to Polson's taste. Monopoly and downfall As an incentive to big consumers, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Dairy Development Board
The National Dairy Development Board (NDDB) is a statutory body set up by an Act of the Parliament of India and an Institution of National Importance. It is under administrative control of the Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India. The main office is in Anand, Gujarat with regional offices throughout the country. NDDB's subsidiaries include Indian Dairy Machinery Company Ltd (IDMC), Mother Dairy and Indian Immunologicals Limited, Hyderabad, NDDB Dairy Services, NDDB Mrida Ltd., NDDB CALF Ltd. The Board was created to finance and support producer-owned and controlled organisations. Its programmes and activities seek to strengthen farmer cooperatives and support national policies that are favourable to the growth of such institutions. Cooperative principles and cooperative strategies are fundamental to the board's efforts. Meenesh Shah was appointed the Chairman of NDDB in 2021. Establishment The NDDB was founded by Dr. Verghese Kurien ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lal Bahadur Shastri
Lal Bahadur Shastri (; born Lal Bahadur Srivastava; 2 October 190411 January 1966) was an Indian politician and statesman who served as the Prime Minister of India, prime minister of India from 1964 to 1966. He previously served as Minister of Home Affairs (India), home minister from 1961 to 1963. Shastri was born to Sharad Prasad Srivastava and Ramdulari Devi in Mughalsarai (present-day Uttar Pradesh) on 2 October 1904. He studied in East Central Railway Inter college and Harish Chandra High School, which he left to join the Non-cooperation movement (1909–22), non-cooperation movement. He worked for the betterment of the Harijans at Muzaffarpur and dropped his caste-derived surname of "Srivastava". Shastri's thoughts were influenced by reading about Swami Vivekananda, Mahatma Gandhi and Annie Besant. Deeply impressed and influenced by Gandhi, he joined the Indian independence movement, Indian Independence movement in the 1920s. He served as the president of Servants of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
