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Ameritest
Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with worldwide market research on their advertising concepts, and executions. The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or non-verbal approaches to measuring advertising in various media, including television, print, direct response, packaging, internet and branded entertainment. Heuristic Models The primary tools used by the company to illustrate how advertising works are heuristic models created by Young. The purpose of these models is to focus on learning how and why an ad is, or is not, working to improve or optimize work performance. The models are organized into a hierarchy that attempts to bridge the divide between report card systems and diagnostic systems. As a pre-testing, or copy testing system, Ameritest’s television model is intended to explain how the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign. History The highlighted events of the history of advertising research include: 1879 – N. W. Ayer conducts custom research in an attempt to win the advertising business of Nichols-Shepard Co., a manufacturer of agricultural machinery.Honomichl p.173 1895 – Harlow Gale of the University of Minnesota mails questionnaires to gather opinions about advertising from the public. 1900s – George B. Waldron conducts qualitative research for Mahin’s Advertising Agency. 1910s – 1911 can be considered the year marketing research becomes an industry. That year, J. George Frederick leaves his position as editor of ''Printers' Ink'' to begin his research company, the Business Bourse with clients such as General Electric and the Texas Co. Also i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copy Testing
Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. Automated Copy Testing is a specialized type of digital marketing specifically related to digital advertising. This involves using software to deploy copy variations of digital advertisements to a live environment and collecting data from real users. These automated copy tests will generally use a Z-test to determine the statistical significance of results. If a specific ad variation out performs the baseline in the copy test, to a desired level of statistical significance, this new copy variation should be used by the marketer. Features In 1982, a consortium of 21 leading advertising agencies — including N. W. Ayer, D’Arcy, Grey, McCann Erickson, Needham Harper & Steer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Private Company
A privately held company (or simply a private company) is a company whose Stock, shares and related rights or obligations are not offered for public subscription or publicly negotiated in their respective listed markets. Instead, the Private equity, company's stock is offered, owned, traded or exchanged privately, also known as "over-the-counter (finance), over-the-counter". Related terms are unlisted organisation, unquoted company and private equity. Private companies are often less well-known than their public company, publicly traded counterparts but still have major importance in the world's economy. For example, in 2008, the 441 list of largest private non-governmental companies by revenue, largest private companies in the United States accounted for $1.8 trillion in revenues and employed 6.2 million people, according to ''Forbes''. In general, all companies that are not owned by the government are classified as private enterprises. This definition encompasses both publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. In contrast to direct marketing, advertising is more of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Compared to general marketing whic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Companies Established In 1990
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label that was previously known as Def American * American University, in Washington, D.C. Sports teams S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research Organizations
Market is a term used to describe concepts such as: *Market (economics), system in which parties engage in transactions according to supply and demand *Market economy *Marketplace, a physical marketplace or public market *Marketing, the act of satisfying and retaining customers Market(s) or The Market(s) may also refer to: Geography * Märket, an island shared by Finland and Sweden Art, entertainment, and media Films * ''Market'' (1965 film), 1965 South Korean film * ''Market'' (2003 film), 2003 Hindi film *'' The Market: A Tale of Trade'', a Turkish film Television * ''The Market'' (TV series), a New Zealand television drama * "Markets" (''Bluey''), an episode of the first season of the animated TV series ''Bluey'' Brands or enterprises * The Market (company), a concept grocery store *The Market, a specialized Safeway store Types of economic markets * Agricultural marketing *Emerging market *Energy market *Financial market *Foreign exchange market *Grey market, commodity t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outdoor Advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and alternative. Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor. Digital Digital out-of-home (DOOH) refers to dynamic media distributed across place-based networks in venues including. Programmatic Within the DOOH industry, advertisements might be purchased through programmatic platforms. Programmatic platforms ask marketers to specify desired audience characteristics and automatically locate the media vehicles to deliver that audience. These platforms may allow buyers (the demand side) to plan, execute and monitor campaigns across multiple media platforms (the supply side) using a familiar workflow. A major difference between programmatic digital out-of-home (pDOOH) and traditional OOH or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
