Ameritest is an international
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
research firm, headquartered in
Albuquerque, New Mexico
Albuquerque ( ; ), also known as ABQ, Burque, the Duke City, and in the past 'the Q', is the List of municipalities in New Mexico, most populous city in the U.S. state of New Mexico, and the county seat of Bernalillo County, New Mexico, Bernal ...
, which provides its clients with
worldwide market research on their advertising concepts, and executions.
The company was founded in 1990 in
Chicago, Illinois
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
by Charles E. Young. Ameritest, d.b.a. CY Research, uses highly visual or
non-verbal approaches to measuring advertising in various media, including television, print, direct response, packaging, internet and branded entertainment.
Heuristic Models
The primary tools used by the company to illustrate how advertising works are heuristic models created by Young. The purpose of these models is to focus on learning how and why an ad is, or is not, working to improve or optimize work performance. The models are organized into a hierarchy that attempts to bridge the divide between
report card systems and
diagnostic systems.
As a
pre-testing, or
copy testing
Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, ...
system, Ameritest’s television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of
branded entertainment. The print model addresses print media including
newspaper
A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
,
magazines
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
,
Direct Response, catalog, and
outdoor advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ...
.
Awards
Ameritest is the winner of six David Ogilvy Research Awards including the Grand Award for its work with IBM’s “Blue Letterbox” ad campaign.
* David Ogilvy Research Award, Grand Ogilvy Award, "IBM Infrastructure Campaign", 2003
* David Ogilvy Research Award, Gold Medallion, Best In "Considered Purchase" Category, 2003.
* David Ogilvy Research Award, Silver Medallion, E-Business Campaign, 2000, Pre-testing.
* David Ogilvy Research Award, Silver Medallion, "Shaping Strategy", Unilever HRC, USA, Helene Curtis Business Unit, Degree/Competitive Research, 1998.
* David Ogilvy Research Award, Silver Medallion, 1997, Personal Products: Just My Size/ "Talking Fit" campaign, Pre-testing.
* David Ogilvy Research Award, Silver Medallion, 1996, "L'eggs "Smooth Silhouettes" Pre-testing.
Articles
Articles written about Ameritest
Delivering the Message, (American Chamber of Commerce Journal) ACCJ Journal, November 2004, 3
PDFESOMAR Conference
ESOMAR Conference Presentation One Size Fits All
Creativity Magazine, October 1, 2003 “Testing on Trial: Is copytesting killing advertising creativity?”
Harvard Business Review article, The Spielberg Variables, April 1, 2005, p 16
Article "Brain Waves, Picture Sorts and Branding Moments
Journal of Advertising Research, July/Aug 2002 issue, Volume 2, No. 4, pp 42-53 and cover. (you must be a member and search for the title)
and
WARC, Journal of Advertising Researc
Scroll down to Brain Waves, Picture Sorts and Branding Moments.
Admap magazine, Emotions in TV Ads, January 2004, Issue 446, pp 34–36
Scroll down to Emotion in TV Ads paper
Admap magazine, Does Day-After Recall Produce Vanilla Ads? June 2004, Issue 451, pp 40–42
Editorials regarding Ameritest
Advertising Age, May 9, 2005, page 32, Viewpoint section, Letters to the Editor, "Agencies should be more involved with research" article, written by Charles E. Young, CEO and founder of Ameritest
Advertising Age Archives
Advertising Age, June 9, 2003, page 24, Viewpoint section, “The danger in ad recall tests”, by John Kastenholz and Charles Young
Advertising Age Archives
Advertising Age, June 9, 2003, page 6, “Copy tests under fire from new set of critics”, mentions us through a quote by Kastenholz
Advertising Age Archives
Advertising Age, Viewpoint section, Editorial, July 14, 2003, page 15. “Effective ads work in more than one way”, by Chuck. A rebuttal to the original article “copy tests under fire”
Conferences Ameritest has Participated in
ESOMAR Conference
ESOMAR Conference Presentation One Size Fits All
“ReThink” the 51st annual ARF conference & expo, 2005. Monday, April 18, Forum 3, 10:15—11:45, Semantic Network Analysis of Brand Ratings: A beverage case study, Charles E. Young. Conference was held at the Embassy Suites Hotel, New York City April 17–19, 2005.
“Consumer Engagement Conference: How to turn on a mind”, September 28–29, 2006 (The ARF) “Measuring the Turn On” a panel discussion with Amy Shea Hall of Ameritest
PDF
References
{{reflist
External links
Official Website
Advertising agencies of the United States
Market research organizations
American companies established in 1990
Business services companies established in 1990
1990 establishments in New Mexico