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Age Of The Train
"The Age of the Train" was a television advertising campaign in the United Kingdom created by British Rail in the late 1970s to promote its InterCity rail travel service. The adverts were presented by DJ and BBC presenter Jimmy Savile and featured the then-new InterCity 125 high-speed train. Background Although a state-owned corporation at the time, British Rail was under pressure to operate on a more commercial basis. In an attempt to revive its loss-making business, BR chairman Sir Peter Parker commissioned a series of commercials from Peter Marsh of the advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generall ... Allen, Brady and Marsh (ABM). The agency reportedly won the Sales presentation, pitch to BR by keeping their visiting executives waiting for a long time in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
InterCity (British Rail)
InterCity (or, in the earliest days, the hyphenated Inter-City) was introduced by British Rail in 1966 as a brand-name for its long-haul express passenger services (see British Rail brand names for a full history). In 1986 the British Railways Board divided its operations into a number of sectors ( sectorisation). The sector responsible for long-distance express trains assumed the brand-name InterCity, although many routes that were previously operated as InterCity services were assigned to other sectors (e.g. London to King's Lynn services were transferred to the commuter sector Network SouthEast). InterCity brand Etymology InterCity derives from the prepositional of the with ''City'' giving rise to meaning ''between cities''. The Inter-City train British Rail first used the term ''Inter-City'' in 1950 as the name of a train running between London Paddington and Wolverhampton Low Level. This was part of an overall policy of introducing new train names in the post ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deception
Deception or falsehood is an act or statement that misleads, hides the truth, or promotes a belief, concept, or idea that is not true. It is often done for personal gain or advantage. Deception can involve dissimulation, propaganda and sleight of hand as well as distraction, camouflage or concealment. There is also self-deception, as in bad faith. It can also be called, with varying subjective implications, beguilement, deceit, bluff, mystification, ruse, or subterfuge. Deception is a major relational transgression that often leads to feelings of betrayal and distrust between relational partners. Deception violates relational rules and is considered to be a negative violation of expectations. Most people expect friends, relational partners, and even strangers to be truthful most of the time. If people expected most conversations to be untruthful, talking and communicating with others would require distraction and misdirection to acquire reliable information. A significant a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1980 Neologisms
__NOTOC__ Year 198 (CXCVIII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Sergius and Gallus (or, less frequently, year 951 ''Ab urbe condita''). The denomination 198 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire *January 28 **Publius Septimius Geta, son of Septimius Severus, receives the title of Caesar (title), Caesar. **Caracalla, son of Septimius Severus, is given the title of Augustus (title), Augustus. China *Winter – Battle of Xiapi: The allied armies led by Cao Cao and Liu Bei defeat Lü Bu; afterward Cao Cao has him executed. By topic Religion * Marcus I of Byzantium, Marcus I succeeds Olympianus of Byzantium, Olympianus as Ecumenical Patriarch of Constantinople, Patriarch of Constantinople (until 211). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Advertising Slogans
British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories, and Crown Dependencies. ** Britishness, the British identity and common culture * British English, the English language as spoken and written in the United Kingdom or, more broadly, throughout the British Isles * Celtic Britons, an ancient ethno-linguistic group * Brittonic languages, a branch of the Insular Celtic language family (formerly called British) ** Common Brittonic, an ancient language Other uses *'' Brit(ish)'', a 2018 memoir by Afua Hirsch *People or things associated with: ** Great Britain, an island ** United Kingdom, a sovereign state ** Kingdom of Great Britain (1707–1800) ** United Kingdom of Great Britain and Ireland (1801–1922) See also * Terminology of the British Isles * Alternative names for the British * English (other) * Britannic (other) * British Isles * Brit (other) * Br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BBC Four
BBC Four is a British free-to-air public broadcast television channel owned and operated by the BBC. It was launched on 2 March 2002"Culture, controversy and cutting edge documentary: BBC FOUR prepares to launch" BBC Press Office, 14 February 2002. Retrieved 2 April 2010. and shows a wide variety of programmes including arts, documentaries, music, international film and drama, and current affairs. It is required by its licence to air at least 100 hours of new arts and music programmes, 110 hours of new factual programmes, and to premiere twenty foreign films each year. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Necrophilia
Necrophilia, also known as necrophilism, necrolagnia, necrocoitus, necrochlesis, and thanatophilia, is sexual attraction towards or a sexual act involving corpses. It is classified as a paraphilia by the World Health Organization (WHO) in its ''International Classification of Diseases'' ( ICD) diagnostic manual, as well as by the American Psychiatric Association in its ''Diagnostic and Statistical Manual'' (DSM). Origins of term Various terms for the crime of corpse-violation animate sixteenth- through nineteenth-century works on law and legal medicine. The plural term "nécrophiles" was coined by Belgian physician Joseph Guislain in his lecture series, ''Leçons Orales Sur Les Phrénopathies,'' given around 1850, about the contemporary necrophiliac François Bertrand: Psychiatrist Bénédict Morel popularised the term about a decade later when discussing Bertrand. History In the ancient world, sailors returning corpses to their home country were often accused of necrophilia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jimmy Savile Sexual Abuse Scandal
It emerged in late 2012 that Jimmy Savile, an English media personality who had died the previous year, sexually abused hundreds of people throughout his life, most of them children but some as old as 75, and most of them female. He had been well known in the United Kingdom for his eccentric image and was generally respected for his charitable work, which associated him with the British monarchy and other individuals of personal power. On 3 October 2012, an ITV documentary presented by investigative reporter Mark Williams-Thomas was broadcast in which several women said that, as teenagers, they had been sexually abused by Savile. By 11 October, allegations had been made against Savile to thirteen British police forces, which led to the setting-up of inquiries into practices within both the BBC and the National Health Service (NHS), both institutions that had worked closely with Savile. On 19 October, London's Metropolitan Police (Met) launched a formal criminal investigation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slogan
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended audience. George E. Shankel's (1941, as cited in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Experience
Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the experience economy as the next level after commodities, goods, and services with memorable events as the final business product. Four realms of experience include esthetic, escapist, entertainment, and educational components. Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a recollection of memories about previous events and experiences of a product or service. Definitions Forbes describes the customer exp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Presentation
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. A sales pitch may be invited by an organisation looking to obtain supplies or services, for example in a commissioning context. Elements First impression The first visual and audible impression upon a market or client can appeal any of the five senses in order to initiate excellent chemistry between the buyer and seller. A way of luring in the pot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rod Allen (advertising Executive)
Roderick Howard Allen (16 May 1929 – 22 August 2007) was a British advertising executive who wrote many well known advertising slogans and jingles used in the United Kingdom. He was nicknamed the "jingle king". Allen was born in Consett, County Durham and worked in advertising from the age of 17. His career was only interrupted by National Service in the Royal Corps of Signals. In 1966, Allen joined Mike Brady and Peter Marsh to co-found the advertising agency Allen, Brady and Marsh, which was one of the five largest agencies in the UK during the early 1980s until its demise in the late 80s following a take-over by another ad agency, Lowe. Famous slogans *''I'm a secret lemonade drinker'' – R. White's Lemonade *''the listening bank'' – Midland Bank *''the wonder of Woolies'' – Woolworths *''Harp stays sharp'' – Harp Lager *''Milk's gotta lotta bottle'' – National Dairy Council *'' This is the age of the train''& ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
