Roderick Howard Allen (16 May 1929 – 22 August 2007) was a British advertising executive who wrote many well known advertising slogans and jingles used in the United Kingdom. He was nicknamed the "jingle king". Allen was born in

Consett Consett is a town in County Durham, England, about south-west of Newcastle upon Tyne. It had a population of 27,394 in 2001 and an estimate of 25,812 in 2019. History Consett sits high on the edge of the Pennines. Its' name originates in the ...

, County Durham and worked in advertising from the age of 17. His career was only interrupted by National Service in the

Royal Corps of Signals The Royal Corps of Signals (often simply known as the Royal Signals – abbreviated to R SIGNALS or R SIGS) is one of the combat support arms of the British Army. Signals units are among the first into action, providing the battlefield communi ...

. In 1966, Allen joined Mike Brady and Peter Marsh to co-found the advertising agency Allen, Brady and Marsh, which was one of the five largest agencies in the UK during the early 1980s until its demise in the late 80s following a take-over by another ad agency, Lowe.

Famous slogans

*''I'm a secret lemonade drinker'' – R. White's Lemonade *''the listening bank'' – Midland Bank *''the wonder of Woolies'' –

Woolworths Woolworth, Woolworth's, or Woolworths may refer to: Businesses * F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores * Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...

*''Harp stays sharp'' –

Harp Lager ''Harp Lager'' is an Irish lager created in 1959. Formerly produced at the Great Northern Brewery in Dundalk, it is now brewed in Dublin. It is a major lager brand throughout most of Northern Ireland, but is now rarely available in the Republic ...

*''

Milk's gotta lotta bottle "Milk's gotta lotta bottle" was an advertising slogan used by the British Milk Marketing Board (MMB) in the early 1980s. It followed the " drinka pinta milka day" slogan used by the MMB from 1959. The new slogan was an attempt to halt declining ...

'' – National Dairy Council *'' This is the age of the train'' –

British Railways British Railways (BR), which from 1965 traded as British Rail, was a state-owned company that operated most of the overground rail transport in Great Britain from 1948 to 1997. It was formed from the nationalisation of the Big Four British rai ...

*''Triangular honey from triangular bees'' – Toblerone *''power to the people'' – Ever Ready batteries. *''This is luxury you can afford, by Cyril Lord'' –

Cyril Lord Cyril Lord (12 July 1911 – 29 May 1984) was a British entrepreneur, known principally for the manufacture of carpets during the 1960s. Born in Droylsden in Lancashire, Lord spent his early years living in a community of textile mill-workers. His ...

carpets. * ''Fit the best. Everest.'' – Everest Double Glazing * ''Stella's for the fellas who take their lager strong'' – Stella Artois * ''The pint that thinks it's a quart'' – Whitbread Trophy Bitter

External links

Obituary: ''The Independent''Obituary: ''The Liverpool Daily Post''Guardian article
{{DEFAULTSORT:Allen, Rod People from Consett British advertising executives 1929 births 2007 deaths 20th-century British Army personnel Royal Corps of Signals soldiers 20th-century English businesspeople