|
Sales Presentation
As a selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service. A sales pitch is essentially designed to be either an introduction of a product or service to an audience who knows nothing about it, or a descriptive expansion of a product or service that an audience has already expressed interest in. Sales professionals prepare and give a sales pitch, which can be either formal or informal, and might be delivered in any number of ways. A sales pitch may be invited by an organization looking to obtain supplies or services, for example in a commissioning context. Elements First impression The first visual and audible impression upon a market or client can appeal to any of the five senses in order to initiate excellent chemistry between the buyer and seller. A strategy to attract poten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Selling Technique
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a ''buyer'', which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Slide Projector
A slide projector is an optical device for projecting enlarged images of photographic slides onto a screen. Many projectors have mechanical arrangements to show a series of slides loaded into a special tray sequentially. 35 mm slide projectors, direct descendants of the larger-format magic lantern, first came into widespread use during the 1950s for slide shows as home entertainment, and for use by educational and other institutes. Reversal film created a small positive projectable image rather than the negatives used since the early days of photography; photography now produced 35mm directly viewable small colour slides, rather than large monochrome negatives. The slide images were too small for unaided viewing, and required enlargement by a projector or enlarging viewer. Photographic film slides and projectors have been replaced by image files on digital storage media shown on a projection screen by using a video projector, or displayed on a large-screen video ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Transparencies
A transparency, also known variously as a viewfoil or foil (from the French word "feuille" or sheet), or viewgraph, is a thin sheet of transparent flexible material, typically polyester (historically cellulose acetate), onto which figures can be drawn. These are then placed on an overhead projector for display to an audience. Many companies and small organizations use a system of projectors and transparencies in meetings and other groupings of people, though this system is being largely replaced by video projectors and interactive whiteboards. Printing Transparencies can be printed using a variety of technologies. In the 1960s and 70s the GAF OZALID "projecto-viewfoil" used a diazo process to make a clear sheet framed in cardboard and protected by a rice paper cover. In the 1980's laser printers or copiers could make foil sheets using standard xerographic processes. Specialist transparencies are available for use with laser printers that are better able to handle the high te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Capital Goods
In economics, capital goods or capital are "those durable produced goods that are in turn used as productive inputs for further production" of goods and services. A typical example is the machinery used in a factory. At the macroeconomic level, "the nation's capital stock includes buildings, equipment, software, and inventories during a given year." The means of production is as a "... series of heterogeneous commodities, each having specific technical characteristics ..." "capital goods", are one of the three types of intermediate goods used in the production process, the other two being land and labour. The three are also known collectively as "primary factors of production". This classification originated during the classical economics period and has remained the dominant method for classification. Capital can be increased by the use of a production process (see production function and factors of production). Outputs of the production process are normally classif ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Selling
Direct selling is a business model that involves a party of people buying products from a parent organization and selling them directly to customers. It can take the form of either single-level marketing (in which a direct seller makes money purely from sales) and multi-level marketing (in which the direct seller may earn money from both direct sales to customers and by sponsoring new direct sellers and earning a commission from their efforts). According to the US Federal Trade Commission: "Direct selling is a blanket term that encompasses a variety of business forms premised on person-to-person selling in locations other than a retail establishment, such as social media platforms or the home of the salesperson or prospective customer." Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales. Some sources have defined direct selling as "the direct personal presentation, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Solution Selling
Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer. The term "solution" implies that the proposed new product produces improved outcomes and successfully resolves the customer problem. Business-to-business sales (B2B) organizations are more likely to use solution selling and similar sales methodologies. Origins of solution selling and terminology Frank Watts developed the sales process dubbed "solution selling" in 1975. Watts perfected his method at Wang Laboratories. He began teaching solution selling as an independent consultant in 1982. He presented his sales process as a one-day workshop to Xerox Corporation in 1982. By 1983 ''Electronics'' magazine would portray solution selling as "an unmistakable trend in the distrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast-moving Consumer Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast-moving consumer goods have a high inventory turnover and are contrasted with specialty items, which have lower sales and higher carrying charges. Many retailers carry only FMCGs, particularly hypermarkets, big box stores, and warehouse club stores. Small convenience stores also stock fast-moving goods; the limited shelf space is filled with higher-turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attention
Attention or focus, is the concentration of awareness on some phenomenon to the exclusion of other stimuli. It is the selective concentration on discrete information, either subjectively or objectively. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Attention has also been described as the allocation of limited cognitive processing resources. Attention is manifested by an attentional bottleneck, in terms of the amount of data the brain can process each second; for example, in human vision, less than 1% of the visual input data stream of 1MByte/sec can enter the bottleneck, leading to inattentional blindness. Attention remains a crucial area of investigation within education, psychology, neuroscience, cognitive neuroscience, and neuropsychology. Areas of activ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shopkeeper
A shopkeeper is a retail merchant or tradesman; one who owns or operates a small store or shop. Generally, shop employees are not shopkeepers, but are often incorrectly referred to as such. At larger companies, a shopkeeper is usually referred to as a manager, since the owner is not able to manage the business being a single shopkeeper, so this term could apply to larger firms (in particular, multiple shops) generally and be a separate duty. Job descriptions Shopkeepers may manage their own independent corner shop or run a franchise store on behalf of a retail chain (see Dealer (franchising)). Unlike store managers who usually work for a large retailer, shopkeepers normally have overall responsibility for a store. Independent shopkeepers include (but are not limited to) grocers, corner shopkeepers, newsagents, butchers, bakers, booksellers, florists, and antique dealers. A shopkeeper may serve clients at a counter and carry out other duties such as taking customer payment ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attention Span
Attention span is the amount of time spent concentrating on a task before becoming distracted. Distractibility occurs when attention is uncontrollably diverted to another activity or sensation. ''Attention training'' is said to be part of education, particularly in the way students are trained to remain focused on a topic of discussion for extended periods, developing listening and analytical skills in the process. By age Measuring humans’ estimated attention span depends on what the attention is being used for. The terms “transient attention” and “selective sustained attention” are used to separate short term and focused attention. Transient attention is a short-term response to a stimulus that temporarily attracts or distracts attention. Researchers disagree on the exact amount of the human transient attention span, whereas selective sustained attention, also known as focused attention, is the level of attention that produces consistent results on a task over time. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Want
The idea of want can be examined from many perspectives. In secular societies want might be considered similar to the emotion desire, which can be studied scientifically through the disciplines of psychology or sociology. Alternatively want can be studied in a non-secular, spiritual, moralistic or religious way, particularly by Buddhism but also Christianity, Islam and Judaism. In economics, a want is something that is desired. It is said that every person has unlimited wants, but limited resources (economics is based on the assumption that only limited resources are available to us). Thus, people cannot have everything they want and must look for the most affordable alternatives. Wants are often distinguished from needs. A need is something that is necessary for survival (such as food and shelter), whereas a want is simply something that a person would like to have. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
