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Fisher-Price, Inc. is an American company that produces
educational toy Educational toys (sometimes also called "instructive toys") are objects of play, generally designed for children. Educational Toys help with motivation, helping kids use their imagination while still pulling in the real world. These toys are imp ...
s for infants, toddlers and preschoolers, headquartered in East Aurora,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. It was founded in 1930 during the Great Depression by
Herman Fisher Herman Guy Fisher (November 2, 1898 – September 26, 1975), was born in Unionville Pennsylvania. He is best known as a co-founder of the toy brand Fisher-Price. Education Fisher graduated from the Pennsylvania State University where he was ...
, Irving Price,
Helen Schelle Helen M. Schelle (1893 in Piqua, Ohio – 12 April 1984 in Piqua, Ohio) was co-founder of the toy manufacturing company Fisher-Price. Schelle was born in Piqua, Ohio and moved to New York as an adult, where by the middle of the 1920s, she had becom ...
and
Margaret Evans Price Margaret Evans Price (March 20, 1888 – November 20, 1973) was a U.S. toy manufacturer. With her husband, Irving Price, and Herman Fisher, she co-founded Fisher-Price Toys in 1930. Margaret Evans was a children's book illustrator and artist ...
. Fisher-Price has been a
wholly owned subsidiary A subsidiary, subsidiary company, or daughter company is a company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidiary company. Unl ...
of
Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
since 1993. Notable toys from the brand include the Little People toy line,
Power Wheels Power Wheels is a brand of battery-powered ride-on toy cars for kids ages one to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM radios, opening/closing doors a ...
,
View-Master View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wo ...
,
Rescue Heroes Rescue Heroes are a line of Action figure, action figures targeted towards preschool-age children, released by Fisher-Price. The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and con ...
, the
Chatter Telephone The Chatter Telephone is a pull toy for toddlers 12 to 36 months of age. Introduced in 1961 by the Fisher-Price company as the "Talk Back Phone" for infants and children, which was updated to the name Chatter Telephone in 1962, is a roll along pu ...
, and the
Rock-a-Stack Rock-a-Stack is a toy by Fisher-Price with colorful rings that have to be placed in order of size onto a tapered pole mounted on a rocking base. When stacked correctly the hollow plastic rings follow ROYGBIV color progression. The Rock-a-Stack is ...
. The company also manufactures a number of products and toys designed for infants.


History

Fisher-Price was founded in 1930 during the
Great Depression The Great Depression was a severe global economic downturn from 1929 to 1939. The period was characterized by high rates of unemployment and poverty, drastic reductions in industrial production and international trade, and widespread bank and ...
by
Herman Fisher Herman Guy Fisher (November 2, 1898 – September 26, 1975), was born in Unionville Pennsylvania. He is best known as a co-founder of the toy brand Fisher-Price. Education Fisher graduated from the Pennsylvania State University where he was ...
, Irving Price, Price's illustrator-artist wife
Margaret Evans Price Margaret Evans Price (March 20, 1888 – November 20, 1973) was a U.S. toy manufacturer. With her husband, Irving Price, and Herman Fisher, she co-founded Fisher-Price Toys in 1930. Margaret Evans was a children's book illustrator and artist ...
and
Helen Schelle Helen M. Schelle (1893 in Piqua, Ohio – 12 April 1984 in Piqua, Ohio) was co-founder of the toy manufacturing company Fisher-Price. Schelle was born in Piqua, Ohio and moved to New York as an adult, where by the middle of the 1920s, she had becom ...
. Fisher worked previously in manufacturing, selling and advertising games for a company in
Churchville, New York Churchville is a Administrative divisions of New York#Village, village in Monroe County, New York, Monroe County, New York (state), New York, United States. As of the 2020 United States census, 2020 census, the population was 2,091, up from 1,961 ...
. Price had retired from a major variety chain store and Helen Schelle previously operated Penny Walker Toy Shop in
Binghamton, New York Binghamton ( ) is a city in the U.S. state of New York, and serves as the county seat of Broome County. Surrounded by rolling hills, it lies in the state's Southern Tier region near the Pennsylvania border, in a bowl-shaped valley at the c ...
. Fisher-Price's fundamental toy-making principles centered on intrinsic play value, ingenuity, strong construction, good value for the money and action. Early toys were made of heavy steel parts and ponderosa pine, which resisted splintering and held up well to heavy use. The details and charm were added with colorful
lithographic Lithography () is a planographic method of printing originally based on the immiscibility of oil and water. The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by the German ...
labels. Mrs. Price was the first Art Director and designed push-pull toys for the opening line, based on characters from her children's books. The mayor of Aurora, New York supported Fisher by raising $100,000 in capital. In 1931, three of the four founders took 16 of their wooden toys to the
American International Toy Fair The North American International Toy Fair (formerly the American International Toy Fair and also known as Toy Fair New York) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at to ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and they quickly became a success. The first Fisher-Price toy ever sold was "Dr. Doodle" in 1931. In the early 1950s, Fisher-Price identified
plastic Plastics are a wide range of synthetic polymers, synthetic or Semisynthesis, semisynthetic materials composed primarily of Polymer, polymers. Their defining characteristic, Plasticity (physics), plasticity, allows them to be Injection moulding ...
as a material that could help the company incorporate longer-lasting decorations and brighter colors into its toys, introducing "Buzzy Bee" as the company's first. By the end of the 1950s, Fisher-Price manufactured 39 toys incorporating plastics. During the 1960s, the
Play Family Little People is a :Toy companies, toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ac ...
(later known as Little People) product line was introduced and soon overtook the popularity of earlier toys. The 'Family House' was one of the more popular Little People playsets. Herman Fisher retired at the age of 71 in 1969 and The Quaker Oats Company bought Fisher-Price the same year. In April 1990, Quaker Oats announced they would spin off Fisher-Price as a
publicly traded company A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange ( ...
, of which their shareholders would control the company. This was following struggling sales and competition from rival toy companies. The deal was completed at the end of June 1991, with the company trading on the
New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...
. On August 20, 1993,
Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
and Fisher-Price announced that they had agreed to merge for $1 billion to create a single company. Fisher-Price's company assets would be folded into Mattel although they would keep their New York-based offices. The deal closed at the end of November, and Fisher-Price became a fully-owned subsidiary. A new management group set the company's focus on basic, infant and preschool products and began expansion into international markets. By 1997, Mattel decided to market all of its
preschool A preschool (sometimes spelled as pre school or pre-school), also known as nursery school, pre-primary school, play school, is an school, educational establishment or learning space offering early childhood education to children before they ...
products under the Fisher-Price name. In 2004, Royal Caribbean Cruise lines launched Fisher-Price Cabanas, for children on each of their cruise ships.


Recalls

On August 2, 2007, Fisher-Price recalled close to a million toys, including the Dora the Explorer and Sesame Street toys, because of possible hazards due to the toys being coated in lead-based paint.


Rock 'n Play

Fisher-Price recalled all 4.7 million of their
Rock 'n Play The Rock 'n Play was a baby sleeper produced by Fisher-Price. The product launched in 2009 and sold 4.7 million units before its initial recall in 2019. Approximately 100 infant deaths have been connected with use of the sleeper. Several of the d ...
sleepers on April 12, 2019, days after the company recalled 250,000 infant soothers. The product, introduced in 2009, holds the sleeping baby in an inclined position. More than 30 infants have died while sleeping in a Rock 'n Play. The
Consumer Product Safety Commission The United States Consumer Product Safety Commission (USCPSC, CPSC, or commission) is an independent agency of the United States government. The CPSC seeks to promote the safety of consumer products by addressing "unreasonable risks" of injury ...
said these deaths occurred "after the infants rolled over while unrestrained or under other circumstances". Years before the introduction of the Rock 'n Play sleeper in the mid-1990s, the
American Academy of Pediatrics The American Academy of Pediatrics (AAP) is the largest professional association of pediatricians in the United States. It is headquartered in Itasca, Illinois, and maintains an office in Washington, D.C. The AAP has published hundreds of poli ...
' ''Back to Sleep'' campaign recommended that "babies should not sleep for long periods in inclined devices". In babies under one year old, dying during sleep (also known as
SIDS Sudden infant death syndrome (SIDS), sometimes known as cot death or crib death, is the sudden unexplained death of a child of less than one year of age. Diagnosis requires that the death remain unexplained even after a thorough autopsy and ...
, or "Sudden Infant Death Syndrome") is the leading cause of accidental death. The recommendation that babies sleep flat on their backs, in an empty crib, has cut this death rate in half. The Rock 'n Play was designed 15 years after these sleep recommendations were published and, according to an article from ''The Washington Post'', violated them. Fisher-Price sold the Rock 'n Play without first getting medical advice from more than one pediatric specialist and without doing any real-world safety tests. They continued to sell it for years after the first deaths were reported. In January 2023, Fisher-Price re-announced the recall after additional infant deaths were reported.


Products

Fisher-Price has created approximately 5,000 different toys since the early 1930s. One of Fisher-Price's best-known lines is Little People toys, which includes people and animal figures, along with various play sets such as a house, farm, school, garage and vehicles. The figures, which originally were wooden peg-style characters, are now molded of plastic and have detailed features. In addition to Little People, some of the toys and toy brands that have remained popular for many years include
Power Wheels Power Wheels is a brand of battery-powered ride-on toy cars for kids ages one to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM radios, opening/closing doors a ...
,
View-Master View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wo ...
,
Rescue Heroes Rescue Heroes are a line of Action figure, action figures targeted towards preschool-age children, released by Fisher-Price. The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and con ...
, the
Chatter Telephone The Chatter Telephone is a pull toy for toddlers 12 to 36 months of age. Introduced in 1961 by the Fisher-Price company as the "Talk Back Phone" for infants and children, which was updated to the name Chatter Telephone in 1962, is a roll along pu ...
and the
Rock-a-Stack Rock-a-Stack is a toy by Fisher-Price with colorful rings that have to be placed in order of size onto a tapered pole mounted on a rocking base. When stacked correctly the hollow plastic rings follow ROYGBIV color progression. The Rock-a-Stack is ...
. Other brands marketed under the Fisher-Price name over the years include
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
,
Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...
,
Dora the Explorer ''Dora the Explorer'' is an American media franchise centered on an eponymous animated interactive fourth wall children's television series created by Chris Gifford, Valerie Walsh Valdes, and Eric Weiner, and produced by Nickelodeon Animation ...
and
See 'n Say See 'n Say is an educational toy created by Mattel in 1964 after the success of Chatty Cathy. It was the first Mattel talking toy allowing children to choose the exact phrase as heard. Although the first release focuses on farm animal sounds, it ...
. Fisher-Price also designs and sells infant care products and has begun developing electronic toys for preschoolers. In 2009, Fisher-Price bought all toy rights to
Thomas & Friends ''Thomas & Friends'' is a British children's television series which aired from 9 October 1984 to 20 January 2021. Based on ''The Railway Series'' books by Wilbert Awdry and his son Christopher Awdry, Christopher, the series was developed for ...
, except for the Wooden Railway line. Through Mattel's 2012 acquisition of
HIT Entertainment HIT Entertainment Limited (stylised as HiT) was a British-American entertainment company founded in 1982 as Henson International Television, the international distribution arm of The Jim Henson Company, by Jim Henson, Peter Orton, and Sophie Turn ...
, which subsequently became a division of Fisher-Price, Mattel now owns the property outright. With this, toys based on
Mike the Knight ''Mike the Knight'' is a British/Canadian CGI-animated children's television series created by Alexander Bar and written by Marc Seal. The series premiered on Treehouse TV in Canada on September 8, 2011, and aired until January 13, 2017. Premi ...
and
Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment which ran from to in the United Kingdom through the CBBC strand and later CBeebies. The series centres on the adventures ...
have been subsequently released.


Current

*
Thomas and Friends ''Thomas & Friends'' is a British children's television series which aired from 9 October 1984 to 20 January 2021. Based on ''The Railway Series'' books by Wilbert Awdry and his son Christopher, the series was developed for television by Brit ...
(2010-present) *
Imaginext The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, under the label of Fisher-Price. History At the time of its introduction at the 1998 Toy Fair,
(2002–present) * Laugh & Learn (2004–present) * Little People (update of the
Play Family Little People is a :Toy companies, toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ac ...
line) (1959–present) *
Power Wheels Power Wheels is a brand of battery-powered ride-on toy cars for kids ages one to seven years old. Power Wheels ride-ons are built with kid-sized, realistic features – in some cases, real working features like FM radios, opening/closing doors a ...
(1985–present) * Rainforest Jumperoo * Smart Toy * Think & Learn *
Batwheels ''Batwheels'' is an American animated Superhero fiction, superhero children's television series that premiered on September 17, 2022, on Max (streaming service), HBO Max. It made its linear premiere on October 17, 2022, on Cartoon Network's presc ...
(2023-present) * Linkimals (2019-2024) * Link Squad (2024-present)


Baby-oriented

* Bassinets * Soothers & Mobiles * Entertainers & Activity Centers * Jumperoos * High chairs & Booster Seats * Domes * Floor Seats * Tubs & Potties * Carriers


Historic


Woodsey

During 1979–1983, Fisher-Price issued the Woodsey line of toys, whose characters were forest animals. It was accompanied by the ''Woodsey Log Library'', a companion book series written by Marci Ridlon and illustrated by
Cyndy Szekeres Cyndy Szekeres (October 31, 1933 – November 22, 2024) was an American children's book author and illustrator who has produced more than 130 books in the tradition of Beatrix Potter and Garth Williams. Best known for her anthropomorphic animal ...
. Installments in the series included ''Grandma & Grandpa's Grand Opening'', ''Uncle Filbert Saves the Day'', ''Mayor Goodgrub's Very Important Day'', and ''Lightning Strikes Twice''. Later in the line's run,
Michael Hague Michael Hague (born September 8, 1948) is an American illustrator, primarily of children's fantasy books. Biography Among the books he has illustrated classics such as ''The Wind in the Willows'', ''The Wizard of Oz'', ''The Hobbit'' and the sto ...
took over as illustrator with ''Bramble Beaver's Bright Idea'' and ''The Seasons with V.B. Bird''.


Other franchises

* 3rd & Bird related products (2008–2010) * Adventure People * Alphabet magnet board * '' ALVINNN! and the Chipmunks'' related products (2015–2020) * Amazing Animals *
Arthur Arthur is a masculine given name of uncertain etymology. Its popularity derives from it being the name of the legendary hero King Arthur. A common spelling variant used in many Slavic, Romance, and Germanic languages is Artur. In Spanish and Ital ...
(Powertouch, Pixter and Easy Link only) (2002–2009) (Moved from
Playskool Playskool is an American brand of educational toys and games for preschoolers. The former Playskool manufacturing company was a subsidiary of the Milton Bradley Company and was headquartered in Chicago, Illinois. Playskool's last remaining plant ...
)) * Baby Gymnastics *
Baby Looney Tunes ''Baby Looney Tunes'' is an American animated television series depicting toddler versions of several ''Looney Tunes'' characters. It was produced by Warner Bros. Animation as its first preschool animated series. The series focused on real world ...
related products (2002–2004) * ''
The Backyardigans ''The Backyardigans'' ( ) is an animated musical children's television series created by Janice Burgess for Nickelodeon. The series was written and recorded at Nickelodeon Animation Studio. It centers on five anthropomorphic animal neighbors ...
'' related products (2004–2012) *
Barbie Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll, Bild Lilli doll which Hand ...
(Smart Cycle, Pixter, Little People, vehicle toys) (2004–2023) * '' Barney'' related products (1993–1999, 2000–2005, and 2018 (Moved from Playskool)) * ''
Bear in the Big Blue House ''Bear in the Big Blue House'' is an American children's television series created by Mitchell Kriegman and produced by Jim Henson Television for Disney Channel's Playhouse Disney preschool television block. Debuting on October 20, 1997, it a ...
'' related products (1998–2004) *
The Berenstain Bears ''The'' is a grammatical article in English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The ...
related products (1985–1992) * ''
Between the Lions ''Between the Lions'' is an American animated/live-action/puppet educational children's television series designed to promote reading. The show is a co-production between WGBH in Boston, Sirius Thinking, Ltd., in New York City, and Mississipp ...
'' related products (2000–2002) * ''
Blaze and the Monster Machines ''Blaze and the Monster Machines'' is an animated children's television series. It premiered on Nickelodeon on October 13, 2014. The show revolves around Blaze, a monster truck, and his human driver, AJ, as they have adventures in Axle City and ...
'' related products (2014–2020) * ''
Blue's Clues ''Blue's Clues'' is an American interactive educational television, educational children's television series created by Traci Paige Johnson, Todd Kessler, and Angela Santomero, Angela C. Santomero. It premiered on Nickelodeon's Nick Jr. block ...
'' related products (1998–2004, 2007) (moved from Tyco) * ''
Blue's Room ''Blue's Room'' is an American puppetry television series spin-off from ''Blue's Clues''. It was created by Traci Paige Johnson and Angela Santomero. The show aired on Nickelodeon as part of its Nick Jr. block, and originated as short segment ...
'' related products (2004–2007) * ''
Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment which ran from to in the United Kingdom through the CBBC strand and later CBeebies. The series centres on the adventures ...
'' (Original) (Easy Link and Smart Cycle only) * ''
Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment which ran from to in the United Kingdom through the CBBC strand and later CBeebies. The series centres on the adventures ...
'' (2015 reboot) related products (2015–2022) * Brilliant Basics * '' Butterbean's Cafe'' related products (2018–2021) *
Chatter Telephone The Chatter Telephone is a pull toy for toddlers 12 to 36 months of age. Introduced in 1961 by the Fisher-Price company as the "Talk Back Phone" for infants and children, which was updated to the name Chatter Telephone in 1962, is a roll along pu ...
* ''
Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...
'' related products (Australia and UK only) * ''
Bubble Guppies ''Bubble Guppies'' is an animated children's fantasy television series created by Jonny Belt and Robert Scull and developed by Belt, Scull, and Janice Burgess for Nickelodeon. The series is a combination of the sketch comedy, edutainment, an ...
'' related products (2011–2017) * ''
Cars A car, or an automobile, is a motor vehicle with wheels. Most definitions of cars state that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people rather than cargo. There are around one billio ...
'' related products (Shake N Go, Spiral Speedway, and Geotrax only) (2006–2010) * ''
Cars 2 ''Cars 2'' is a 2011 American animated spy comedy film produced by Pixar Animation Studios for Walt Disney Pictures. It is the sequel to '' Cars'' (2006), the second film in the ''Cars'' franchise, and the 12th animated film from the studio ...
'' related products (2011–2012) *
Clifford the Big Red Dog ''Clifford the Big Red Dog'' is an American children's book series which focuses on the adventures of an 8-year old blonde haired girl named Emily Elizabeth and her titular pet: a gigantic, red-furred dog named Clifford. It was first published ...
(Powertouch, Computer Cool School, Easy Link, Pixter and View Master only) (2002–2009) * '' Cleo & Cuquin'' related products (Other countries only) *
Construx Construx is a brand of plastic building toys introduced by Fisher-Price in 1983. Unlike other building toys such as Lego, Construx feature beam-like pieces of varying lengths that snapped on to cubical connector knots in order to build large ...
building toys * Corn Popper * ''
The Croods ''The Croods'' (also known as ''Crood Awakening'') is a 2013 American animated adventure comedy film produced by DreamWorks Animation and distributed by 20th Century Fox. The film was directed by Chris Sanders and Kirk DeMicco, both of whom a ...
'' related products (2013–2014) * Computer Cool School *
Cyberchase ''Cyberchase'' is an animated series, animated science fantasy children's television series that airs on PBS Kids. The series centers around three children from Earth: Jackie, Matt and Inez, who are brought into Cyberspace, a digital universe, i ...
(Pixter only) (2002–2006) * Dance Baby Dance! *
DC League of Super-Pets ''DC League of Super-Pets'' is a 2022 American animated superhero film produced by Warner Animation Group, DC Entertainment, and Seven Bucks Productions, and distributed by Warner Bros. Pictures. Produced and directed by Jared Stern, who co- ...
related products (2022–2023) *
DC Super Friends The Imaginext System is a brand of role-playing, adventure toys designed for kids 3 or older made by Mattel, under the label of Fisher-Price. History At the time of its introduction at the 1998 Toy Fair,
(Smart Cycle, Trio, Hero World and Imaginext only) (2009–2021) * Digital Arts And Crafts Studio (2007–2009) *
Disney Princess ''Disney Princess'', also called the ''Princess Line'', is a media franchise and toy line owned by the Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who hav ...
related products (2002–2006) * Doodle Pro (changed name from
Magna Doodle Magna Doodle is a Magnetism, magnetic drawing toy, consisting of a drawing board, a magnetic stylus, and a few magnet shapes. Invented in 1974 by Pilot Corporation, over forty million units have been sold to date worldwide, under several brands, pr ...
) * '' Dora and Friends'' related products (2014–2017) * ''
Dora the Explorer ''Dora the Explorer'' is an American media franchise centered on an eponymous animated interactive fourth wall children's television series created by Chris Gifford, Valerie Walsh Valdes, and Eric Weiner, and produced by Nickelodeon Animation ...
'' related products (2000–2017) * ''
Dragon Tales ''Dragon Tales'' is an animated educational television, educational Fantasy fiction, fantasy children's television series created by Jim Coane and Ron Rodecker, developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser, and pr ...
'' related products (2000–2004) (Moved from Playskool)) * Easy Link Internet Launch Pad (2007–2009) * ESPN related products (2004–2009) *
The Fairly OddParents ''The Fairly OddParents'' is an American animated television series created by Butch Hartman for Nickelodeon. The series follows the adventures of Timmy Turner, a 10-year-old boy with two Fairy godmother, fairy godparents named List of The Fai ...
(Powertouch, InteracTV, I Can Play Piano and Pixter only) (2004–2007) * Favorites of Nick Jr. (2015–2017) * ''
Fimbles ''Fimbles'' is a British children's television series created and produced by Novel Entertainment. The series has 200 episodes, airing from September 23, 2002 to September 24, 2004 with repeats airing until early 2012 on CBeebies. The Fimbles a ...
'' related products (Australia and UK only) *
Finding Nemo ''Finding Nemo'' is a 2003 American animated comedy-drama adventure film produced by Pixar Animation Studios for Walt Disney Pictures. The film was directed by Andrew Stanton, co-directed by Lee Unkrich, and produced by Graham Walters, from ...
(Disney Baby only) (2013–2015) * Flip Track (1992–2002) (replaced in 2002 by GeoTrax, still compatible with GeoTrax) * FP3 player * Fun 2 Learn * Fusion Crew * GeoTrax (2002–2011) * '' Go Diego Go'' related products (2005–2011) * ''
Go Jetters ''Go Jetters'' is a British animated television series airing on CBeebies and is also available on BBC iPlayer. A geography-based programme, it was commissioned by CBeebies controller Kay Benbow and is a co-production of CBeebies In-house Pro ...
'' related products (Other countries only) * ''
Guess with Jess ''Guess with Jess'' is an interactive animated children's television series featuring Jess the Cat from the television series ''Postman Pat''. The show follows Jess' adventures with his friends on Greendale Farm in Greendale, England, and how the ...
'' related products (2009–2010) * ''
Handy Manny ''Handy Manny'' is an animated preschool children's television series that premiered on September 16, 2006, originally as part of Disney Channel's Playhouse Disney block, and aired until February 14, 2013. Created by Roger Bollen and Marilyn ...
'' related products (2006–2013) * Hero World (2010–2013) * ''
Higglytown Heroes ''Higglytown Heroes'' is an American CGI-animated children's television series created by George Evelyn, Holly Huckins, Denis Morella, Kent Redeker, and Jeff Ulin. Produced by Wild Brain and Happy Nest, the series aired on the Playhouse Disne ...
'' related products (2006–2009) *
Hot Wheels Hot Wheels is an American media franchise and brand of scale model model car, cars invented by Elliot Handler and introduced by his company Mattel on May 18, 1968. It was the primary competitor of Matchbox (brand), Matchbox until Mattel bought ...
(Trio, Smart Cycle and Pixter only) (2004–2014) * I Can Play Guitar * I Can Play Piano * InteracTV (2004–2007) * ''
It's a Big Big World ''It's a Big Big World'' is an American children's television series that aired on PBS Kids from January 2, 2006, to January 8, 2010. The series was created by Mitchell Kriegman, the creator of the Muppet television series ''Bear in the Big Bl ...
'' related products (2006–2009) * iXL (2010–2012) * ''
Jake and the Never Land Pirates ''Jake and the Never Land Pirates'', titled ''Captain Jake and the Never Land Pirates'' for the fourth season and associated merchandise, is an American animated Interactivity, interactive preschool children's television series for Disney Jr. Bas ...
'' related products (2011–2018) *
Jimmy Neutron James Isaac "Jimmy" Neutron, commonly known as Jimmy Neutron, Boy Genius, is the protagonist and title character from the 2001 animated film ''Jimmy Neutron: Boy Genius'' and its Nickelodeon television series adaptation ''The Adventures of Jimm ...
(Powertouch, InteracTV, I Can Play Piano, and Pixter only) (2004–2007) * ''
JoJo's Circus ''JoJo's Circus'' is a stop-motion animated television series created by Jim Jinkins, David Campbell, Lisa Jinkins, and Eric Weiner and produced by the Canada-based Cuppa Coffee Studios and Cartoon Pizza. The series was written by Douglas Woo ...
'' (View Master and Easy Link Only) (2006-2007) * Jolly
Jumping Jack A jumping jack, also known as a star jump and called a side-straddle hop in the US military, is a physical jumping exercise performed by jumping to a position with the legs spread wide. The hands go overhead, sometimes in a clap, and then return ...
crib toy *
Julius Jr. ''Julius Jr.'' is an animated preschool children's television series based on the characters of the Paul Frank brand. Co-produced by American company Saban Brands and Canadian company Brain Power Studio, the show aired on Family Channel and ...
related products (2013–2017) * ''
Jungle Junction ''Jungle Junction'' is a children's television series created by Trevor Ricketts. In the United States, it was part of its Playhouse Disney block. On February 14, 2011, it was moved to its Disney Jr. block, which served as Playhouse Disney's ...
'' related products (2009–2012) *
Jurassic World ''Jurassic World'' is a 2015 American science fiction action film directed by Colin Trevorrow, who co-wrote the screenplay with Rick Jaffa, Amanda Silver, and Derek Connolly from a story by Jaffa and Silver. It is the first installment in the ...
(Imaginext only) (2015–2022) * Kid Tough Electronics * Knows Your Name Dolls (Sesame Street, Dora the Explorer, Winnie the Pooh, and SpongeBob SquarePants) * '' The Koala Brothers'' related products (2004–2009) * ''
Krypto the Superdog ''Krypto the Superdog'' is an American animated television series produced by Warner Bros. Animation, based on Superman's canine companion Krypto, which premiered on Cartoon Network on March 25, 2005 (exactly 50 years after his comic debut), a ...
'' related products (2004–2007) * ''
Kung Fu Panda 2 ''Kung Fu Panda 2'' is a 2011 American animated martial arts comedy film produced by DreamWorks Animation and distributed by Paramount Pictures. Directed by Jennifer Yuh Nelson and written by the writing team of Jonathan Aibel and Glenn Berge ...
'' related products (2011–2012) * ''
LazyTown ''LazyTown'' () is an Icelandic children's educational musical television series created by aerobics champion Magnús Scheving. Originally produced in English, it has been broadcast in dozens of languages globally. Designed to encourage health ...
'' related products (2004–2009) * Learn Through Music (2002–2005) * Learn Through Music Plus (2005–2007) *
Lightyear A light-year, alternatively spelled light year (ly or lyr), is a unit of length used to express astronomical distance, astronomical distances and is equal to exactly , which is approximately 9.46 trillion km or 5.88 trillion mi. As defined by t ...
(Imaginext only) (2022–2023) * ''
Little Bill ''Little Bill'' is an American animated educational children's television series created by Bill Cosby. It is based on the ''Little Bill'' book series, written by Cosby with illustrations by Varnette P. Honeywood. Cosby also composed some of th ...
'' related products (2000–2002) * ''
Little Einsteins ''Little Einsteins'' is an American Animated series, animated children's television series developed by Douglas Wood (writer), Douglas Wood and based on the Baby Einstein line of videos. Produced by The Baby Einstein Company (at the time owned ...
'' related products (2006–2010) * Little Mommy (Baby dolls and their various accessories) * ''
Lunar Jim ''Lunar Jim'' is a Canadian science fiction stop-motion animated television series that aired from 2 January 2006 to 19 October 2007. The show focuses on Lunar Jim, an astronaut on the Blue Moon L22. The show, produced by Halifax Film Company ...
'' related products (Australia and UK only) * Baby Smartronics *
Little Superstar ''Little Superstar'' is a video uploaded on YouTube, which is a clip from the 1990 Tamil film '' Adhisaya Piravi'', starring Rajinikanth. The clip features the Tamil actor King Kong breakdancing to MC Miker G & DJ Sven's "Holiday Rap". Various ...
* '' Madagascar 3: Europe's Most Wanted'' related products (2012–2013) * ''
Mickey Mouse Mickey Mouse is an American cartoon character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime icon and mascot of the Walt Disney Company, Mickey is an anthropomorphic mouse who typically wears red shorts, large shoes, and white ...
'' related products (1998–2004) * ''
Mickey and the Roadster Racers ''Mickey Mouse Mixed-Up Adventures'' is an American animated children's television series that was broadcast on Disney Junior. Produced by Disney Television Animation, the series is the successor to ''Mickey Mouse Clubhouse''. Originally airing ...
'' related products (2017–2020) * ''
Mickey Mouse Clubhouse ''Mickey Mouse Clubhouse'' is an American animated interactive children's television series for preschoolers. Produced by Disney Television Animation, the series was created by Disney veteran Bobs Gannaway. The series originally aired 125 epi ...
'' related products (2006–2017) * ''
Mike the Knight ''Mike the Knight'' is a British/Canadian CGI-animated children's television series created by Alexander Bar and written by Marc Seal. The series premiered on Treehouse TV in Canada on September 8, 2011, and aired until January 13, 2017. Premi ...
'' related products (2011–2017) * Minions: The Rise of Gru (Imaginext only) (2020–2022) * Miracles and Milestones *
Monster Jam Monster Jam is a live motorsport event tour operated by Feld Entertainment. The series began in 1992, and is sanctioned under the umbrella of the United States Hot Rod Association. Events are primarily held in North America, with some addition ...
(Pixter only) (2002–2006) *
Monsters University ''Monsters University'' is a 2013 American animated Coming-of-age film, coming-of-age comedy film produced by Pixar Animation Studios for Walt Disney Pictures. A prequel to ''Monsters, Inc.'' (2001), it was directed by Dan Scanlon (in his fea ...
(Imaginext only) (2013–2015) * Movie Viewer * The Mr. Men Show related products (2008-2009) * ''
My Friends Tigger & Pooh ''My Friends Tigger & Pooh'' is an American animated children's television series that aired on the Playhouse Disney block on Disney Channel. Inspired by A. A. Milne's ''Winnie-the-Pooh'', the series was developed by Walt Disney Television A ...
'' related products (2007–2011) * Nickelodeon Knows Your Name (2009–2012) * My Friend Dolls (Mikey, Becky, etc.) * ''
Miss Spider's Sunny Patch Friends ''Miss Spider's Sunny Patch Friends'', sometimes shortened to ''Miss Spider '' or ''Sunny Patch'', is an animated television series produced by Nelvana Limited, AbsoluteDigital Pictures and Callaway Arts & Entertainment as a follow-up to the te ...
'' related products (2004–2009) * ''
The Muppets The Muppets are an American ensemble cast of puppet characters known for an surreal humor, absurdist, slapstick, burlesque, and self-referential humor, self-referential style of Musical theatre, musical Variety show, variety-sketch comedy. Cre ...
'' related products (1975–2004, including the rare Wild Animal plush) * ''
Ni Hao, Kai-Lan ''Ni Hao, Kai-Lan'' is an American animated children's television series produced by Nickelodeon Animation Studio. It began as a series of three interstitial shorts on Nick Jr. called ''Downward Doghouse''. The first full episode was initial ...
'' related products (2007–2013) * Ocean Wonders * ''
The Octonauts ''Octonauts'' is an animated children's television series, produced by Chorion in series 1 and Silvergate Media starting from series 2 for the BBC channel CBeebies. It is based on the children's books written by Meomi, the design team of V ...
'' related products (2012–2017) * Oreo Matchin Middles Game * Peek-a-Blocks * ''
Peppa Pig ''Peppa Pig'' is a British preschool animated television series created by Neville Astley and Mark Baker. Produced by Hasbro Entertainment and Karrot Animation and formerly produced by Astley Baker Davies, the show follows Peppa, an anthro ...
'' related products (2013–2017, all moved to Hasbro) *
The Penguins of Madagascar ''The Penguins of Madagascar'' is an American animated television series produced by DreamWorks Animation in collaboration with Nickelodeon Animation Studio. It stars nine characters from DreamWorks' animated film ''Madagascar'': the penguin ...
(Smart Cycle and iXL only) (2010–2012) *
Pixter Pixter was among the first portable handheld touch screen drawing toys for children invented by Rehco, LLC and marketed by Fisher Price from 2000 through 2007. Pixter was pre-programmed with fun content and repeatable play. Pixter also could accep ...
(2000–2007) * ''
Planes Plane most often refers to: * Aero- or airplane, a powered, fixed-wing aircraft * Plane (geometry), a flat, 2-dimensional surface * Plane (mathematics), generalizations of a geometrical plane Plane or planes may also refer to: Biology * Plane ...
'' related products (2013–2015) *
Play Family Little People is a :Toy companies, toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ac ...
*
Pocket Rockers Pocket Rockers was a brand of personal stereo produced by Fisher-Price in the late 1980s, aimed at elementary school-age children. They played a proprietary variety of miniature cassette (appearing to be a smaller version of the 8-track tape) whi ...
* Pop-onz *
Power Rangers ''Power Rangers'' is an American media franchise created by Haim Saban, Shuki Levy and Shotaro Ishinomori built around a live-action superhero television series, based on the Japanese tokusatsu franchise ''Super Sentai''. It is currently ow ...
(Imaginext only) (2015–2018) * PowerTouch Learning System *
Puffalump The Puffalumps were stuffed animals created by Fisher-Price in 1986. They were lightweight stuffed animals made of parachute material and filled with poly-fil stuffing. Over the years, Fisher-Price released several different lines within the Puffal ...
s * Purr-tenders (1987–88) *
The Puzzle Place ''The Puzzle Place'' is an American children's television series produced by KCET in Los Angeles and Lancit Media in New York City. Although production was dated and premiered on two Los Angeles PBS stations, KCET and KLCS, on September 15, 19 ...
related products (1996–1999) *
PXL-2000 The PXL2000, or Pixelvision, was a toy black and white video camera, introduced by Fisher-Price in 1987 at the International Toy Fair in Manhattan, which could record sound and images onto Compact Cassette tapes. It was on the market for one y ...
camcorder * '' Rainbow Rangers'' related products (2018–2022) * Read With Me DVD * ''
Rolie Polie Olie ''Rolie Polie Olie'' is an animated television series created by William Joyce, and is produced by Nelvana in co-production with French broadcaster La Cinquième/France 5. It was produced in association with the Canadian Broadcasting Corporati ...
'' related products (2000–2004) * Roll-a-Rounds * Roly Poly * Santiago of the Seas related products (2020–2022) *
Scooby-Doo ''Scooby-Doo'' is an American media franchise owned by Warner Bros., Warner Bros. Entertainment and created in 1969 by writers Joe Ruby and Ken Spears through their animated series, ''Scooby-Doo, Where Are You!'', for Hanna-Barbera (which wa ...
(Imaginext, iXL, Smart Cycle, Computer Cool School and Pixter only) (2004–2020) * ''
Sesame Street ''Sesame Street'' is an American educational television, educational children's television series that combines live-action, sketch comedy, animation, and puppetry. It is produced by Sesame Workshop (known as the Children's Television Worksh ...
'' related products (1998–2011, (all moved to Hasbro, and 1993–1997 (moved from Tyco)) * Shake 'n Go! (2005–2017) * ''
Shimmer and Shine ''Shimmer and Shine'' is an American animated television series created by Farnaz Esnaashari-Charmatz and produced by Guru Studio on Season 1, Xentrix Studios on Seasons 2–4, and Nickelodeon Animation Studio. It premiered on Nickelodeon's Ni ...
'' related products (2015–2022) *
Shrek Forever After ''Shrek Forever After'' is a 2010 American animated comedy film loosely based on the 1990 children's picture book '' Shrek!'' by William Steig. Directed by Mike Mitchell (in his animated directorial debut) and written by Josh Klausner and ...
(Smart Cycle and iXL only) (2010–2011) * Smart Cycle (2007–2017) * Smart Street (1994–??) * Snap 'n Style Friends & Fashions * SparkArt Creativity System * Spelling Starter (1987-1990) * ''
SpongeBob SquarePants ''SpongeBob SquarePants'' is an American animated television series, animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It first aired as a sneak peek after the 1999 Kids' C ...
'' related products (2004–2007) * '' The SpongeBob Movie: Sponge on the Run'' (Imaginext only) (2020–2022) * '' The SpongeBob Movie: Sponge Out of Water'' (Imaginext only) (2015–2016) * Star Station Entertainment System (2004–2007) * ''
Storybots StoryBots is an American children's media franchise that produces Educational television, educational TV series, books, videos, music, video games, and classroom activities. Its productions include the Netflix series ''Ask the StoryBots'', ''Story ...
'' related products (2018–2020) * '' Sunny Day'' related products (2017–2020) * ''
Super Why! ''Super Why!'' is an animated superhero preschool educational television series created by Angela Santomero and developed by Santomero and Samantha Freeman Alpert for PBS Kids. Santomero and Alpert additionally serve as executive producers al ...
'' (View Master and Computer Cool School only) (2009–2010) * Talk-to-Me books with record "discs" built into the pages * ''
Team Umizoomi ''Team Umizoomi'' is an American live-action animated musical preschool children's television series created by Soo Kim, Michael T. Smith, and Jennifer Twomey, and developed by Teri Weiss for Nickelodeon and the Nick Jr. Channel. Twomey and ...
'' related products (2010–2015) *
Teen Titans The Teen Titans are a superhero team appearing in American comic books published by DC Comics, frequently in eponymous monthly series. As the group's name indicates, the members are teenage superheroes, many of whom have acted as sidekicks to DC ...
(Pixter only) (2004–2006) * ''
Teen Titans Go! ''Teen Titans Go!'' is an American animated television series developed by Aaron Horvath and Michael Jelenic for Cartoon Network. It premiered on April 23, 2013, and is based on DC Comics' fictional superhero team the Teen Titans. The series ...
'' (Imaginext only) (2017–2020) *
Teenage Mutant Ninja Turtles ''Teenage Mutant Ninja Turtles'' (''TMNT'') is an American media franchise created by comic book artists Kevin Eastman and Peter Laird. It follows Leonardo (Teenage Mutant Ninja Turtles), Leonardo, Donatello (Teenage Mutant Ninja Turtles), D ...
(Vehicle toys only) (2012–2017) * ''
Thomas & Friends ''Thomas & Friends'' is a British children's television series which aired from 9 October 1984 to 20 January 2021. Based on ''The Railway Series'' books by Wilbert Awdry and his son Christopher Awdry, Christopher, the series was developed for ...
'' (Original) related products (2009–2021, moved from Learning Curve) * '' Thomas & Friends: All Engines Go'' related products (2021–2023) * Toddlerz * Toots the Train * ''
Toy Story 3 ''Toy Story 3'' is a 2010 American animated comedy-drama film produced by Pixar Animation Studios for Walt Disney Pictures. The third installment in the Toy Story (franchise), ''Toy Story'' series, it was directed by Lee Unkrich, the editor ...
'' related products (2010–2011) * ''
Toy Story 4 ''Toy Story 4'' is a 2019 American animated comedy-drama film produced by Pixar Animation Studios for Walt Disney Pictures. It is the fourth installment in Pixar's ''Toy Story'' series and the sequel to ''Toy Story 3'' (2010). It was dire ...
'' related products (2019–2020) * Trio (2009–2014) * ''
Trolls Band Together ''Trolls Band Together'' is a 2023 American animated jukebox musical comedy film produced by DreamWorks Animation and distributed by Universal Pictures, based on the Good Luck Trolls dolls from Thomas Dam. It serves as the sequel to ''Trolls W ...
'' related products) (2023–2024) * ''
VeggieTales ''VeggieTales'' is an American Christian media, Christian Computer animated, CGI-animated series and multimedia franchise created by Phil Vischer and Mike Nawrocki under Big Idea Entertainment. The series stars Bob the Tomato and Larry the Cucumb ...
'' related products (1998–2004, moved to Blue Box Toys) *
View-Master View-Master is the trademark name of a line of special-format stereoscopes and corresponding View-Master "reels", which are thin cardboard disks containing seven Stereoscopic 3-D pairs of small transparent color photographs on film.Mary Ann & Wo ...
(1939–2020) * View Master Super Sounds (2004–2009) * ''
Waybuloo ''Waybuloo'' is a Live-action animation, live-action animated children's television series created by Dan Good and Absolutely Cuckoo. Set in the fictional land of Nara, it features four Computer-generated imagery, CGI creatures with large heads ...
'' related products (2009; Australia and UK only) *
The Wiggles The Wiggles are an Australian children's music group formed in Sydney in 1991. As of 2022, the group members are Anthony Field, Lachlan Gillespie, Simon Pryce, Tsehay Hawkins, Evie Ferris, John Pearce (entertainer), John Pearce, Caterina Mete ...
(Easy Link and View Master only) (2002–2009) * ''
Winnie the Pooh Winnie-the-Pooh (also known as Edward Bear, Pooh Bear or simply Pooh) is a fictional Anthropomorphism, anthropomorphic teddy bear created by English author A. A. Milne and English illustrator E. H. Shepard. Winnie-the-Pooh first appeared by ...
'' related products (1998–2007, 2011–2017, 2020–2022) *
Winx Club ''Winx Club'' is an animated television series co-produced by Rainbow S.p.A., Rainbow and, later, Nickelodeon. It was created and directed by Italian animator Iginio Straffi. It premiered on 28January 2004, becoming a ratings success in Ita ...
(Pixter only) (2004–2006) * ''
Wonder Pets ''Wonder Pets!'' is an American animated musical children's television series produced by Little Airplane Productions. The series follows a trio of classroom pets—Linny the Guinea Pig, Turtle Tuck, and Ming-Ming Duckling—who use teamwork ...
'' related products (2007–2012) * ''
Wow! Wow! Wubbzy! ''Wow! Wow! Wubbzy!'' is an American animated children's educational television series created by Bob Boyle for Nickelodeon. The series was produced by Bolder Media (a joint venture of Frederator Studios and the Mixed Media Group) and Star ...
'' related products (2007–2010) *
Yu-Gi-Oh! is a Japanese manga series written and illustrated by Kazuki Takahashi. It was serialized in Shueisha's manga magazine ''Weekly Shōnen Jump'' between September 1996 and March 2004, with its chapters collected in 38 volumes. The ...
(Pixter only) (2004–2006)


Video games

Starting in the 1980s, seven games which carried the Fisher-Price name were developed by
GameTek GameTek was an American video game publisher based in North Miami Beach, Florida, known for publishing video game adaptations of game shows in the late 1980s and early 1990s. GameTek was a trade name for IJE, the owner of electronic publishing ri ...
for the PC and the
Commodore 64 The Commodore 64, also known as the C64, is an 8-bit computing, 8-bit home computer introduced in January 1982 by Commodore International (first shown at the Consumer Electronics Show, January 7–10, 1982, in Las Vegas). It has been listed in ...
. In 1990, three of these titles were ported to the
Nintendo Entertainment System The Nintendo Entertainment System (NES) is an 8-bit home video game console developed and marketed by Nintendo. It was first released in Japan on 15 July 1983 as the and was later released as the redesigned NES in several test markets in the ...
: * ''Fun Flyer'' (1984) (never shipped initially, but eventually released in 1990) * ''Firehouse Rescue'' (1988) * ''Little People Bowling Alley'' (1989) * ''School Bus Driver'' (1989) * ''My Grand Piano'' (1989) * ''Perfect Fit'' (1988) * ''I Can Remember'' (1989) Titles developed by
Davidson & Associates Davidson & Associates, Inc. was an American developer of educational software based in Torrance, California. The company was founded in 1984 by husband-and-wife Bob and Jan Davidson, the latter of whom led the company as president until January 1 ...
include: * ''Fisher Price ABC's'' * ''Fisher Price 123's'' * ''Fisher Price Sing Alongs: Barnyard Rhythm and Moos'' * ''Fisher Price Dream Dollhouse'' * '' Fisher Price Ready for School'' * ''Great Adventures Castle'' * ''Great Adventures Pirate Ship'' * ''Great Adventures Wild Western Town'' * ''Puddle Books Series'' * ''Learning in Toyland'' * ''Ready for School Toddler'' * ''Ready for School Preschool'' * ''Ready for School Kindergarten'' * ''Ready for School Reading'' * ''Ready for School 1st Grade'' Other titles published by Fisher-Price include: * ''Great Adventures Pirate Ship'' (1998) * ''Time to Play Pet Shop'' (1999) * ''Big Action Construction'' (2001) * ''Big Action Garage'' (2001)


Other

Other Fisher-Price products include Activegear for families on the go, books, software, car travel accessories, footwear, music, eyeglasses and videos.


See also

*
List of game manufacturers This list includes publishers (not manufacturers, contrary to title, see external links) of card games, board games, miniatures games, wargames, role-playing games, and collectible card games, and companies which sell accessories for use in thos ...
*
Bandai is a Japanese multinational corporation, multinational toy manufacturer and distributor headquartered in Taitō, Taitō, Tokyo. Its international branches, Bandai Namco Toys & Collectables America and Bandai UK, are respectively headquartered ...
*
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herma ...
*
LEGO Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitri ...
*
Mattel Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
*
Spin Master Spin Master Corp. (formerly known as Spin Master Toys) is a Canadian multinational toy and entertainment company. Spin Master employs over 1,600 people globally with offices in Australia, Canada, China, France, Germany, Hong Kong, India, Ital ...
*
MGA Entertainment MGA Entertainment Inc. (short for Micro-Games America Entertainment; sometimes referred to as MGA) is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, Num Noms, Lalaloopsy, and Rainbow High ...
*
TOMY (trade name, trading as Takara Tomy in Asia and Tomy elsewhere) is a Japanese toy company. It was established in 1924 by Eiichirō Tomiyama as , became known for creating popular toys like the B-29 friction toy and luck-based game Pop-up Pi ...
*
Playskool Playskool is an American brand of educational toys and games for preschoolers. The former Playskool manufacturing company was a subsidiary of the Milton Bradley Company and was headquartered in Chicago, Illinois. Playskool's last remaining plant ...
*
LEGO Duplo Lego Duplo (trademarked as DUPLO and stylised in the logo as duplo) is a core product range of the construction toy Lego by The Lego Group, designed for children from to 5 years old. Duplo bricks are twice the size of traditional Lego bricks i ...
*
Little Tikes Little Tikes is an American manufacturer of children's toys, with headquarters and manufacturing located in Hudson, Ohio. The company also has other manufacturing and distribution facilities in Asia and Europe. Little Tikes' products are mostly l ...


References


External links

* {{Authority control Mattel subsidiaries Toy brands Toy companies of the United States Manufacturing companies based in New York (state) Companies based in Erie County, New York American companies established in 1930 Toy companies established in 1930 1930 establishments in New York (state) 1969 mergers and acquisitions 1991 initial public offerings 1993 mergers and acquisitions Companies formerly listed on the New York Stock Exchange