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West (cigarette)
West is a German brand of cigarettes, currently owned and manufactured by Imperial Brands. History West was introduced to the German market in 1981 and initially were only available in specialised tobacco shops. The launch of the new brand was accompanied by a dynamic advertising campaign under the slogan ''"Let's go West!"''. Thanks to a successful pricing policy and positioning quality at a reasonable price, a year later the brand became one of the leading in Germany. Since approximately 1987 West became available in supermarkets and cigarette vending machines. West is the second-strongest cigarette brand in Germany. In 1986, a new ''"Test the West!"'' advertising campaign was launched; the simplicity and originality of the new marketing strategies have been cited as key factors behind the uptick in brand recognition that was soon to follow. The campaign employed a strategy of placing paid promoters inside pubs, bars, restaurants and discotheques from which brand interest c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opposite end. Cigarette smoking is the most common method of tobacco consumption. The term ''cigarette'', as commonly used, refers to a tobacco cigarette, but the word is sometimes used to refer to other substances, such as a cannabis cigarette or an herbal cigarette. A cigarette is distinguished from a cigar by its usually smaller size, use of processed leaf, and paper wrapping, which is typically white. Since the 1920s, scientists and doctors have been able to link smoking with respiratory illness. Researchers have identified negative health effects from smoking cigarettes such as cancer, chronic obstructive pulmonary disease (COPD), heart disease, and other health problems relating to nearly every organ of the body. Nicotine, the psyc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
West And East Germans At The Brandenburg Gate In 1989
West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some Romance languages (''ouest'' in French, ''oest'' in Catalan, ''ovest'' in Italian, ''oeste'' in Spanish and Portuguese). As in other languages, the word formation stems from the fact that west is the direction of the setting sun in the evening: 'west' derives from the Indo-European root ''*wes'' reduced from ''*wes-pero'' 'evening, night', cognate with Ancient Greek ἕσπερος hesperos 'evening; evening star; western' and Latin vesper 'evening; west'. Examples of the same formation in other languages include Latin occidens 'west' from occidō 'to go down, to set' and Hebrew מַעֲרָב maarav 'west' from עֶרֶב erev 'evening'. Navigation To go west using a compass for navigation (in a place where magnetic north is the same dir ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mika Häkkinen
Mika Pauli Häkkinen (; born 28 September 1968), nicknamed "The Flying Finn", is a Finnish former racing driver. He won the Formula One World Drivers' Championship in 1998 and 1999, both times driving for McLaren. Häkkinen is one of three Formula One drivers from Finland that have won the World Drivers' Championship, and the only one to have done so more than once. He currently works in driver management and is a brand ambassador for various companies. Häkkinen began his career in karting at the age of five and achieved success by winning regional and national kart championships. He progressed to car racing when he entered the Formula Ford and Formula Three series in Italy and the United Kingdom. After success in the series, Häkkinen entered Formula One in 1991 with the Team Lotus where he remained until 1992. The following year, he moved to McLaren as test driver before he was promoted to the race team following the departure of Michael Andretti. After four years which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area extends from the Rhine to the Atlantic Ocean and from the Mediterranean Sea to the English Channel and the North Sea; overseas territories include French Guiana in South America, Saint Pierre and Miquelon in the North Atlantic, the French West Indies, and many islands in Oceania and the Indian Ocean. Due to its several coastal territories, France has the largest exclusive economic zone in the world. France borders Belgium, Luxembourg, Germany, Switzerland, Monaco, Italy, Andorra, and Spain in continental Europe, as well as the Netherlands, Suriname, and Brazil in the Americas via its overseas territories in French Guiana and Saint Martin. Its eighteen integral regions (five of which are overseas) span a combined area of and contain clos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of , with a population of almost 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its financial centre is Frankfurt; the largest urban area is the Ruhr. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity. A region named Germania was documented before AD 100. In 962, the Kingdom of Germany formed the bulk of the Holy Roman Empire. During the 16th ce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emirates (airline)
Emirates ( ar, طَيَران الإمارات DMG: ''Ṭayarān Al-Imārāt'') is one of two flag carriers of the United Arab Emirates (the other being Etihad). Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, which is owned by the government of Dubai's Investment Corporation of Dubai. , it was also the largest airline in the Middle East, operating over 3,600 flights per week from its hub at Terminal 3 of Dubai International Airport. It operates to more than 150 cities in 80 countries across 6 continents through its fleet of nearly 300 aircraft. Cargo activities are undertaken by Emirates SkyCargo. Emirates is the world's fourth-largest airline by scheduled revenue passenger-kilometers flown, and the second-largest in terms of freight tonne-kilometers flown. During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was conceived on 15 March 1985, with backing from Dubai's royal family, with Pakistan Int ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vodafone
Vodafone Group plc () is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania. , Vodafone owns and operates networks in 22 countries, with partner networks in 48 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries. Vodafone has a primary listing on the London Stock Exchange and is a constituent of the FTSE 100 Index. The company has a secondary listing on Nasdaq. Name The name Vodafone comes from ''VO''ice ''DA''ta ''FONE'' (the latter a sensational spelling of " phone"), chosen by the company to "reflect the provision of voice and data services over mobile phones". History The evolution of Vodafone started in 1981 with the establishment of the Racal Strategic Radio Ltd subsidiary of Racal Electronics, the UK's largest maker of mil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tobacco Advertising
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship (particularly of sporting events). Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban. Effects The effectiveness of tobacco marketing in increasing consumption of tobacco products is widely documented. Advertisements cause new people to become addicted, mostly when they are minors. Ads a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1987 San Marino Grand Prix
The 1987 San Marino Grand Prix was a Formula One motor race held on 3 May 1987 at the Autodromo Dino Ferrari, Imola. It was the second race of the 1987 Formula One season. It was the seventh San Marino Grand Prix and it was held over 59 laps of the five kilometre circuit for a race distance of 297 kilometres. The race was won by British driver Nigel Mansell driving a Williams FW11B. It was Mansell's eighth Grand Prix victory, his first (of two) at the Imola circuit. Mansell finished 27 seconds ahead of Brazilian driver Ayrton Senna driving a Lotus 99T. Third was Italian driver Michele Alboreto driving a Ferrari F1/87. The win gave Mansell a one-point lead in the championship over French McLaren driver Alain Prost. Race summary In Friday practice, championship contender Nelson Piquet was eliminated from the race after an accident at the Tamburello corner. A tyre of his Williams FW11B failed, which resulted in a violent impact against the wall (when the car was returned to the pi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martin Brundle
Martin John Brundle (born 1 June 1959) is a British former racing driver, best known as a Formula One driver and as a commentator for ITV Sport from 1997 to 2008, the BBC from 2009 to 2011, and Sky Sports since 2012. Brundle contested the 1983 British Formula Three Championship, finishing a close second to Ayrton Senna, and the two progressed to Formula One the next year. Brundle was the 1988 World Sportscar Champion with Silk Cut Jaguar, with a record points score; and won the 1988 24 Hours of Daytona, and the 1990 24 Hours of Le Mans for Jaguar Cars. Career Early racing career Brundle had an unorthodox route to Formula One. He began his racing career at the age of 12, competing in grass track racing, in the Norfolk village of Pott Row. In 1975, he moved to Hot Rod racing and received 'Star grade' status. In 1979, he started single seater racing in Formula Ford. During this time he also raced Tom Walkinshaw's BMW touring cars, during which he finished second against a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zakspeed
Zakspeed () is a motor racing team from Germany, founded in 1968 by Erich Zakowski and after that run by his son Peter Zakowski. It is based in Niederzissen, Rhineland-Palatinate, around from the Nürburgring circuit. 1973 to 1981: Saloon and sports car racing In the late 1970s, Zakspeed was the official Ford team in the German Deutsche Rennsport Meisterschaft (DRM) series, a predecessor of the current DTM. The company constructed and entered an FIA Group 2 Escort and the Group 5 Capri, based on the MKIII production model. During this period, the Zakspeed team achieved a number of victories including the overall championship in 1981 with driver Klaus Ludwig. In the early 1980s, Zakspeed also prepared a Mustang for Ford USA's Special Vehicle Operations to race in the domestic IMSA Camel GT series. The Mustang chassis was based on the Group 5 Capri. 1982 to 1989: Endurance cars and F1 In 1982, Zakspeed ran the works Ford C100 Group C effort in conjunction with the factory. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, which became the FIA Formula One World Championship in 1981, has been one of the premier forms of racing around the world since its inaugural season in 1950. The word ''formula'' in the name refers to the set of rules to which all participants' cars must conform. A Formula One season consists of a series of races, known as ''Grands Prix'', which take place worldwide on both purpose-built circuits and closed public roads. A points system is used at Grands Prix to determine two annual World Championships: one for drivers, the other for constructors. Each driver must hold a valid Super Licence, the highest class of racing licence issued by the FIA. The races must run on tracks graded "1" (formerly "A"), the highest grade-rating issued ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
