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Trade Literature
Trade literature is a general term including advertising, customer technical communications, and catalogues. Trade journal A trade magazine, or trade rag, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press. Trade magazines typically contain advertising content centered on the industry in question with little if any general-audience advertising. Trade catalog Definitions of the term "trade catalog" vary, but originally, trade catalogs are printed materials published by manufacturing, wholesaling, or retailing firms. They promote sales by making advertising claims, give instructions in using products, provide testimonials from satisfied customers, and include detailed descriptions of sale products. Trade catalogs first appeared in the 18th century, with the expansion in trade, commerce and consumption. The distinguished Eng ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Two Book Cases From Chippendale's Director
2 (two) is a number, numeral and digit. It is the natural number following 1 and preceding 3. It is the smallest and only even prime number. Because it forms the basis of a duality, it has religious and spiritual significance in many cultures. Evolution Arabic digit The digit used in the modern Western world to represent the number 2 traces its roots back to the Indic Brahmic script, where "2" was written as two horizontal lines. The modern Chinese and Japanese languages (and Korean Hanja) still use this method. The Gupta script rotated the two lines 45 degrees, making them diagonal. The top line was sometimes also shortened and had its bottom end curve towards the center of the bottom line. In the Nagari script, the top line was written more like a curve connecting to the bottom line. In the Arabic Ghubar writing, the bottom line was completely vertical, and the digit looked like a dotless closing question mark. Restoring the bottom line to its original horizontal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technical Communications
Technical communication is used to convey scientific, engineering, or other technical information. Individuals in a variety of contexts and with varied professional credentials engage in technical communication. Some individuals are designated as technical communicators or technical writers. These individuals use a set of methods to research, document, and present technical processes or products. Technical communicators may put the information they capture into paper documents, web pages, computer-based training, digitally stored text, audio, video, and other media. The Society for Technical Communication defines the field as any form of communication that focuses on technical or specialized topics, communicates specifically by using technology, or provides instructions on how to do something.What is Technical Communicati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wholesale
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In general, it is the sale of goods in bulk to anyone, either a person or an organization, other than the end consumer of that merchandise. Wholesaling is buying goods in bulk quantity, usually directly from the manufacture or source, at a discounted rate. The retailer then sells the goods to the end consumer at a higher price making a profit. According to the United Nations Statistics Division, ''wholesale'' is the resale of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies. Wholesalers frequently physically assemble, sort, and grade goods in larg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retailing
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provisio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct exchange of goods and services for other goods and services, i.e. trading things without the use of money. Modern traders generally negotiate through a medium of exchange, such as money. As a result, buying can be separated from selling, or earning. The invention of money (and letter of credit, paper money, and non-physical money) greatly simplified and promoted trade. Trade between two traders is called bilateral trade, while trade involving more than two traders is called multilateral trade. In one modern view, trade exists due to specialization and the division of labour, a predominant form of economic activity in which individuals and groups concentrate on a small aspect of production, but use their output in trades for other prod ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commerce
Commerce is the large-scale organized system of activities, functions, procedures and institutions directly and indirectly related to the exchange (buying and selling) of goods and services among two or more parties within local, regional, national or international economies. More specifically, commerce is not business, but rather the part of business which facilitates the movement and distribution of finished or unfinished but valuable goods and services from the producers to the end consumers on a large scale, as opposed to the sourcing of raw materials and manufacturing of those goods. Commerce is subtly different from trade as well, which is the final transaction, exchange or transfer of finished goods and services between a seller and an end consumer. Commerce not only includes trade as defined above, but also a series of transactions that happen between the producer and the seller with the help of the auxiliary services and means which facilitate such trade. These auxili ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Revolution
The consumer revolution refers to the period from approximately 1600 to 1750 in England in which there was a marked increase in the consumption and variety of luxury goods and products by individuals from different economic and social backgrounds. The consumer revolution marked a departure from the traditional mode of life that was dominated by frugality and scarcity to one of increasingly mass consumption in society. History Consumerism has weak links with the Western world, but is in fact an international phenomenon. People purchasing goods and consuming materials in excess of their basic needs is as old as the first civilizations (e.g. Ancient Egypt, Babylon and Ancient Rome). The consumer society emerged in the late seventeenth century and intensified throughout the eighteenth century, mainly due to trade deals with their extensive colonies across 4 continents. Change was propelled by the growing middle-class who embraced new ideas about luxury consumption and the growing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thomas Chippendale
Thomas Chippendale (1718–1779) was a cabinet-maker in London, designing furniture in the mid-Georgian, English Rococo, and Neoclassical styles. In 1754 he published a book of his designs in a trade catalogue titled ''The Gentleman and Cabinet Maker's Director''—the most important collection of furniture designs published in England to that point which created a mass market for furniture—upon which success he became renowned. According to the Victoria and Albert Museum, "so influential were his designs, in Britain and throughout Europe and America, that 'Chippendale' became a shorthand description for any furniture similar to his ''Director'' designs". The designs are regarded as representing the current British fashion for furniture of that period and are now reproduced globally. He was buried 16 November 1779, according to the records of St Martin-in-the-Fields, in the cemetery since built upon by the National Gallery. Chippendale furniture is much valued; a padouk ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ince And Mayhew
Ince may refer to: *Ince, Cheshire, a village in Cheshire, UK *Ince-in-Makerfield in the Metropolitan Borough of Wigan, UK *Ince (UK Parliament constituency), a former constituency covering Ince-in-Makerfield *Ince (ward), an electoral ward covering Ince-in-Makerfield *Ince Blundell, a village in Merseyside, UK * Ince Castle, a manor house in Cornwall, UK *İncə, Goychay, Azerbaijan *İncə, Shaki, Azerbaijan * Ince & Co The Ince Group plc is a United Kingdom-based holding company with a core business in legal services, which is listed on the London Stock Exchange. The company also offers complementary services in accounting, financial services, consulting, and ..., international law firm See also * Ince (surname) for people with the surname 'Ince' {{geodis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Trade Literature Collection
''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with pronouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of pronoun ''thee'') when followed by a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Open Catalogue
Open catalogue is an open content catalogue or free content catalogue, a structured database with information about products or other stored items in a standardized format. A catalogue implies categorization or classification of the items involved, a taxonomy per category or class, and database normalization to increase the usability of the catalogue for searching & finding and comparing items within the same category on their main attributes. The term was first used by Prof. Dr. Martijn Hoogeveen of the Open University (Netherlands) for the Open ICEcat project, which resulted in an open catalogue for product information, often used by merchants as input for their mail-order catalogue. A DTD for the Open Catalog Exchange Format of Open Icecat is developed by Sergey Shvets and Dimitry Mitko. Examples *Open Library *Open Icecat See also * Open content license * Open content * Open data * Catalog merchant * Open publishing * Online shop Online shopping is a form of electr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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