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TBWA Worldwide
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holding company. History TBWA was founded in 1970 in Paris, France, by William G. Tragos (Greek-American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993. In the mid-1990s TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year. In 2010, it was named by Advertising Agency as one of the top ten agencies of the Decade. TBWA\W ...
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Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the List of cities proper by population density, 30th most densely populated city in the world in 2020. Since the 17th century, Paris has been one of the world's major centres of finance, diplomacy, commerce, Fashion capital, fashion, gastronomy, and science. For its leading role in the arts and sciences, as well as its very early system of street lighting, in the 19th century it became known as "the City of Light". Like London, prior to the Second World War, it was also sometimes called Caput Mundi#Paris, the capital of the world. The City of Paris is the centre of the Île-de-France Regions of France, region, or Paris Region, with an estimated population of 12,262,544 in 2019, or about 19% of the population of France, making the ...
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Absolut Vodka
Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. History Absolut was established in 1879 by Lars Olsson Smith. Smith challenged the city of Stockholm's liquor marketing monopoly with his vodka. It was sold outside the city border at a lower price than the monopoly's product. Smith offered free boat rides to the distillery and "Rent Brännvin" was highly successful. In 1917, the Swedish government monopolized the country's alcohol industry. Vodka was then sold nationwide under the name "Absolut Rent Brännvin". In 1979, the old name Absolut was picked up when the upper-price range Absolut Vodka was introduced. ''Renat vodka, Renat'' is the name of another vodka product sold by Pernod Ricard Sweden AB. Abso ...
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Lürzer's Archive
''Lürzer's Archive'' (also known as ''Luerzer’s Archive'') is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world. The magazine was founded in 1984 and has a global circulation of 38,000, and has been described as "one of the foremost advertising magazines in the world." The headquarters of the magazine is in Vienna. In an interview with editor-in-chief Michael Weinzettl, Romanian magazine '' Sapte Seri'' said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart. They are their tools for inspiration and small 'innocent thefts'". Since 1998 the magazine has also published Lürzer's Archive Specials; volumes on photography, Illustration, packaging, product/music design and other ...
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Colonial India
Colonial India was the part of the Indian subcontinent that was occupied by European colonial powers during the Age of Discovery. European power was exerted both by conquest and trade, especially in spices. The search for the wealth and prosperity of India led to the colonisation of the Americas after Christopher Columbus went to the Americas in 1492. Only a few years later, near the end of the 15th century, Portuguese sailor Vasco da Gama became the first European to re-establish direct trade links with India since Roman times by being the first to arrive by circumnavigating Africa (c. 1497–1499). Having arrived in Calicut, which by then was one of the major trading ports of the eastern world, he obtained permission to trade in the city from the Saamoothiri Rajah. The next to arrive were the Dutch, with their main base in Ceylon. Their expansion into India was halted after their defeat in the Battle of Colachel by the Kingdom of Travancore, during the Travancore–Dutch ...
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Häagen-Dazs
Häagen-Dazs ( , ) is an American ice cream brand, established by Reuben and Rose Mattus in The Bronx, New York, in 1960. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976. The company operates worldwide and also produces ice cream bars, ice cream cakes, sorbet, frozen yogurt, and gelato. History Häagen-Dazs's founder Reuben Mattus was born in Poland in 1912 to Jewish parents. His father died during the First World War, and his widowed mother migrated to New York City with her two children in 1921. They joined an uncle who was in the Italian lemon-ice business in Brooklyn. By the late 1920s, the family began making ice pops, and by 1929, chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products on Southern Boulevard in the South Bronx, delivering them with a horse-drawn wagon to neighborhood stores in the Bronx. The Senator Frozen Products company ...
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Warner Norcross & Judd LLP
Warner Norcross + Judd LLP is a corporate law firm with over 230 attorneys serving clients in eight offices throughout Michigan. Among the largest law firms in Michigan, Warner Norcross works in virtually all areas of business law. Practice areas Key practice areas include litigation, corporate law, labor and employment law, employee benefits law, environmental law, financial services, real estate and construction, health care and trusts and estates. The firm has also developed several niche practice areas, including automotive suppliers, brownfield financial incentives, mining, family office and closely held businesses. History Warner Norcross traces its roots to May 1, 1931, when three attorneys from West Michigan joined forces to launch the law firm in Grand Rapids. David A. Warner, George S. Norcross and Siegel W. Judd brought varied business and legal experience to Warner Norcross + Judd, which handled a broad range of corporate work, including securities, reorgan ...
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Taco Bell
Taco Bell is an American-based chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, novelty and speciality items, and a variety of "value menu" items. , Taco Bell serves over customers each year, at 7,072 restaurants, more than 93 percent of which are owned and operated by independent franchisees and licensees. PepsiCo purchased Taco Bell in 1978, and later spun off its restaurants division as Tricon Global Restaurants, which later changed its name to Yum! Brands. History Taco Bell was founded by Glen Bell, an entrepreneur who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California, in 1948. Bell watched long lines of customers at a Mexican restaurant called the Mitla Cafe, located across the street, which became famous among residents for its hard ...
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Chihuahua (dog)
The Chihuahua or es, Chihuahueño, italic=no is a Mexican breed of toy dog. It is named for the Mexican state of Chihuahua and is among the smallest of all dog breeds. It is usually kept as a companion animal or for showing. History DNA studies suggest that native American dogs entered North America from Siberia roughly 10,000 years ago, and were then isolated for some 9000 years until the arrival of the first Europeans; these pre-contact dogs exhibited a unique genetic signature that is now almost gone. A study based on sequencing of ancient dog genomes, published in 2020, suggests that this pre-colonial ancestry survives in two Mexican breeds, to the extent of about 4% in the Chihuahua (and some 3% in the Xoloitzcuintli). Colonial records refer to small, nearly hairless dogs at the beginning of the nineteenth century; one claims that sixteenth-century conquistadores found them plentiful in the region later known as Chihuahua. In a letter written in 1520, Hernan Cort ...
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McLaren (racing)
McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formula One team after Ferrari, having won races, 12 Drivers' Championships and 8 Constructors' Championships. McLaren also has a history of competing in American open wheel racing, as both an entrant and a chassis constructor, and has won the Canadian-American Challenge Cup (Can-Am) sports car racing championship. The team is a subsidiary of the McLaren Group, which owns a majority of the team. Founded in 1963 by New Zealander Bruce McLaren, the team won its first Grand Prix at the 1968 Belgian Grand Prix, but their greatest initial success was in Can-Am, which they dominated from 1967 to 1971. Further American triumph followed, with Indianapolis 500 wins in McLaren cars for Mark Donohue in 1972 and Johnny Rutherford in 1974 and 1976 ...
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Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area and the List of countries and dependencies by population, seventh most populous. Its capital is Brasília, and List of cities in Brazil by population, its most populous city is São Paulo. The federation is composed of the union of the 26 States of Brazil, states and the Federal District (Brazil), Federal District. It is the largest country to have Portuguese language, Portuguese as an List of territorial entities where Portuguese is an official language, official language and the only one in the Americas; one of the most Multiculturalism, multicultural and ethnically diverse nations, due to over a century of mass Immigration to Brazil, immigration from around the world; and the most populous Catholic Church by country, Roman Catholic-major ...
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Lewis Hamilton
Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver currently competing in Formula One for Mercedes. In Formula One, Hamilton has won a joint-record seven World Drivers' Championship titles (tied with Michael Schumacher), and holds the records for the most wins (), pole positions (), and podium finishes (), among others. Born and raised in Stevenage, Hertfordshire, Hamilton joined the McLaren young driver programme in 1998. This led to a Formula One drive with McLaren from to , making Hamilton the first, and so far only, black driver to race in the series. In his inaugural season, Hamilton set numerous records as he finished runner-up to Kimi Räikkönen by one point. The following season, he won his maiden title in dramatic fashion—making a crucial overtake on the last lap of the last race of the season—to become the then-youngest Formula One World Champion in history. After six years with McLaren, Hamilton signed with Merced ...
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Formula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, which became the FIA Formula One World Championship in 1981, has been one of the premier forms of racing around the world since its inaugural season in 1950. The word ''formula'' in the name refers to the set of rules to which all participants' cars must conform. A Formula One season consists of a series of races, known as ''Grands Prix'', which take place worldwide on both purpose-built circuits and closed public roads. A points system is used at Grands Prix to determine two annual World Championships: one for drivers, the other for constructors. Each driver must hold a valid Super Licence, the highest class of racing licence issued by the FIA. The races must run on tracks graded "1" (formerly "A"), the highest grade-rating issued ...
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