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Spokesperson
A spokesperson, spokesman, or spokeswoman is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, Communication studies, communications, public relations and Public administration, public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages and minimize the unfavorable. Celebrity spokespeople such as popular athletes (such as Michael Jordan for Nike, Inc., Nike and Coca-Cola) or entertainers (such as Beyoncé for Pepsi and L'Oreal) are often chosen as spokespeople for commercial advertising. Responsibilities Unlike giving a personal testimonial, it is the job of spokespeople to faithfully represent and advocate for the organization's positions, even when these co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola
Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings each day. Coca-Cola ranked No. 94 in the 2024 Fortune 500, ''Fortune'' 500 list of the List of largest companies in the United States by revenue, largest United States corporations by revenue. Based on Interbrand's "best global brand" study of 2023, Coca-Cola was the world's List of most valuable brands, sixth most valuable brand. Originally marketed as a temperance bar, temperance drink and intended as a patent medicine, Coca-Cola was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold the ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st centuries. The name refers to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars". Pepsi, originally created in 1893 by Caleb Bradham and named "Brad's Drink," was first sold in his drugstore in New Bern, North Carolina. Renamed Pepsi-Cola in 1898 due to its supposed digestive benefits, it was shortened to Pepsi in 1961. The beverage's formula initially included sugar and vanilla but not pepsin, despite speculation on the origin of its name. Early on, Pepsi struggled with financial stability, going bankrupt in 1923 but was subsequently purchased and revived by Charles Guth, who reformulated the syrup. Pepsi gained popularity with the introduction of a 12-ounce bottle during the Great Depression and clever marketing strategies like the "Nickel, Nickel" jingle, dou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Testimonial
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word " endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Celebrity endorsements Advertisers have attempted to quantify and qualify the use of celebrities in their marketing campaigns by evaluating the awareness generated, appeal, and relevance to a brand's image and the celebrity's influence on consumer buying behavior. Social media such as Twitter have become increasingly popular mediums for celebrities to endorse brands and to attempt to influence purchasing behavior. According to a study by Zenith, social media ad spending was $29 billion in 2016 and is expected to rise to $50 billion in 2019. Advertising and marketing companies sponsor celebrities to tweet and infl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Secretary
A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage. Duties and functions They often, but not always, act as the organization's senior spokesperson. Many governments also have deputy press secretaries. A deputy press secretary is typically a mid-level political staffer who assists the press secretary and communications director with aspects of public outreach. They often write the press releases and media advisories for review by the press secretary and communications director. There are usually assistant press secretaries and press officers that support the press secretary. Press secretaries also give declarations to the media when a particular event happens or an issue arises inside an organization. They are expected, therefore, to have in-depth knowledge about the institution or organization th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Press Agent
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment. A publicist is someone that carries out publicity, while public relations (PR) is the strategic management function that helps an organization establish and maintain communication with the public. This can be done internally, without the use of popular media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the ''promotional mix'' are advertising, sales promotion, direct marketing and personal selling. Organizations will sometimes organize events designed to attract media coverage, and subsequently, provide positive publicity; these events are known as ''p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Governmental Organizations
A government agency or state agency, sometimes an appointed commission, is a permanent or semi-permanent organization in the machinery of government (bureaucracy) that is responsible for the oversight and administration of specific functions, such as an administration. There is a notable variety of agency types. Although usage differs, a government agency is normally distinct both from a department or ministry, and other types of public body established by government. The functions of an agency are normally executive in character since different types of organizations (''such as commissions'') are most often constituted in an advisory role — this distinction is often blurred in practice however, it is not allowed. A government agency may be established by either a national government or a state government within a federal system. Agencies can be established by legislation or by executive powers. The autonomy, independence, and accountability of government agencies also vary w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Investor Relations
Investor relations (IR) is a "strategic management responsibility that is capable of integrating finance, communication, marketing and securities law Regulatory compliance, compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation." as defined by National Investor Relations Institute (NIRI). IR is also function to assess the impact of a company actions (e.g. acquisitions, change in dividend policy, introduction of new product) on the company's position in the capital markets (e.g. stock price, competitive position, public perception). The term describes the department of a company devoted to handling inquiries from shareholders and investors, as well as others who might be interested in a company's stock or financial stability. Structure Typically investor relations is a department or person reporting to the chief financial office ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Counsel
A counsel or a counsellor at law is a person who gives advice and deals with various issues, particularly in legal matters. It is a title often used interchangeably with the title of ''lawyer''. The word ''counsel'' can also mean advice given outside of the context of the legal profession. UK and Ireland The legal system in England uses the term ''counsel'' as an approximate synonym for a barrister-at-law, but not for a solicitor, and may apply it to mean either a single person who pleads a cause, or collectively, the body of barristers engaged in a case. The difference between "Barrister" and "Counsel" is subtle. In England and Wales, "Barrister" is a professional title awarded by one of the four Inns of Court, and is used in a barrister's private, academic or professional capacity. "Counsel" is used to refer to a barrister who is instructed on a particular case. It is customary to use the third person when addressing a barrister instructed on a case: "Counsel is asked ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
