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Pepsi
Pepsi
is a carbonated soft drink produced and manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham
Caleb Bradham
and introduced as Brad's Drink, it was renamed as Pepsi- Cola
Cola
on August 28, 1898, and then as Pepsi
Pepsi
in 1961.[1]

Contents

1 History 2 Pepsi- Cola
Cola
trademark 3 Rise 4 Niche marketing 5 Pepsi
Pepsi
Perfect 6 Marketing

6.1 Rivalry with Coca-Cola 6.2 Pepsiman 6.3 Car contest in Novosibirsk 6.4 "We Will Rock You" music video

7 Ingredients 8 Slogans

8.1 American slogans 8.2 International slogans 8.3 Global slogans 8.4 Television channel

9 Variants

9.1 Fictional drinks

10 See also 11 References 12 External links

History

The pharmacy of Caleb Bradham, with a Pepsi
Pepsi
dispenser

The drink Pepsi
Pepsi
was first introduced as "Brad's Drink"[2] in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla.[3] Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.[2]

1919 newspaper ad for Pepsi-Cola

A plaque at 256 Middle Street, New Bern, NC

In 1903, Bradham moved the bottling of Pepsi- Cola
Cola
from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi
Pepsi
was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.[4] In 1926, Pepsi
Pepsi
received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi- Cola
Cola
Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark.[3] Megargel was unsuccessful, and soon Pepsi's assets were purchased by Charles Guth, the President of Loft, Inc.
Loft, Inc.
Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca- Cola
Cola
at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi- Cola
Cola
syrup formula. On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.[5] Pepsi- Cola
Cola
trademark

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The original stylized Pepsi- Cola
Cola
logo used from 1898 until 1905.

The fourth stylized Pepsi- Cola
Cola
logo used from 1940 to 1950. It was used again in 2014.

The original trademark application for Pepsi- Cola
Cola
was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham
Caleb Bradham
describes the trademark and indicated that the mark was in continuous use for his business since August 1, 1901. The patent describes Pepsi- Cola
Cola
as a flavoring syrup for soda water. This trademark expired on April 15, 1904. A second Pepsi- Cola
Cola
trademark is on record with the USPTO. The application date submitted by Caleb Bradham
Caleb Bradham
for the second trademark is Saturday, April 15, 1905, with the successful registration date of April 15, 1906, over three years after the original date. Curiously, in this application, Caleb Bradham
Caleb Bradham
states that the trademark had been continuously used in his business "and those from whom title is derived since in the 1905 application the description submitted to the USPTO
USPTO
was for a tonic beverage". The federal status for the 1905 trademark was registered and renewed and is owned by PepsiCo
PepsiCo
of Purchase, New York. In 2014, the 1940 wordmark was used again and replacing the current wordmark on many cans. Rise During the Great Depression, Pepsi
Pepsi
gained popularity following the introduction in 1936 of a 12-ounce bottle. With a radio advertising campaign featuring the jingle "Pepsi- Cola
Cola
hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi- Cola
Cola
is the drink for you", arranged in such a way that the jingle never ends. Pepsi
Pepsi
encouraged price-watching consumers to switch, obliquely referring to the Coca- Cola
Cola
standard of 6.5 ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi
Pepsi
sold at the same price.[6] Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.[7]

Pepsi

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi
Pepsi
success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi- Cola
Cola
company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Niche marketing

1940s advertisement specifically targeting African Americans, A young Ron Brown is the boy reaching for a bottle

Walter Mack was named the new President of Pepsi- Cola
Cola
and guided the company through the 1940s. Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks. Up until the 1940s, the full revenue potential of what was called "the Negro market" was largely ignored by white-owned manufacturers in the U.S.[8] Mack realized that blacks were an untapped niche market and that Pepsi
Pepsi
stood to gain market share by targeting its advertising directly towards them.[9] To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field"[10] to lead an all-black sales team, which had to be cut due to the onset of World War II. In 1947, Walter Mack resumed his efforts, hiring Edward F. Boyd
Edward F. Boyd
to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack of Pepsi
Pepsi
while her son (a young Ron Brown, who grew up to be Secretary of Commerce)[11] reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize
Nobel Peace Prize
winner Ralph Bunche
Ralph Bunche
and photographer Gordon Parks. Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation
Racial segregation
and Jim Crow laws
Jim Crow laws
were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result,[10] from insults by Pepsi co-workers to threats by the Ku Klux Klan.[11] On the other hand, it was able to use racism as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of Coke for segregationist Governor of Georgia
Governor of Georgia
Herman Talmadge.[9] As a result, Pepsi's market share as compared to Coke's shot up dramatically in the 1950s with African American
African American
soft-drink consumers three times more likely to purchase Pepsi
Pepsi
over Coke.[12] After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time.[9] Journalist Stephanie Capparell interviewed six men who were on the team in the late 1940s:

The team members had a grueling schedule, working seven days a week, morning and night, for weeks on end. They visited bottlers, churches, "ladies groups," schools, college campuses, YMCAs, community centers, insurance conventions, teacher and doctor conferences, and various civic organizations. They got famous jazzmen such as Duke Ellington and Lionel Hampton to give shout-outs for Pepsi
Pepsi
from the stage. No group was too small or too large to target for a promotion.[13]

Pepsi
Pepsi
advertisements avoided the stereotypical images common in the major media that depicted one-dimensional Aunt Jemimas and Uncle Bens whose role was to draw a smile from white customers. Instead, it portrayed black customers as self-confident middle-class citizens who showed very good taste in their soft drinks. They were economical too, as Pepsi
Pepsi
bottles were twice the size.[14] This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white customers would be pushed away.[9] In a national meeting, Mack tried to assuage the 500 bottlers in attendance by pandering to them, saying: "We don't want it to become known as a nigger drink."[15] After Mack left the company in 1950, support for the black sales team faded and it was cut.[8] Pepsi
Pepsi
Perfect Pepsi
Pepsi
Perfect is a vitamin-enriched soft drink used in Back to the Future Part II when Marty orders it in the Cafe '80s. To commemorate the trilogy's 30th anniversary, Pepsico decided to release a limited-edition run of 6,500, with each costing $20.15 which spells 2015, releasing it on October 21, 2015 online.[16] At Comic-Con, around 1,500 bottles were given to the 1,500 people who were dressed as Marty McFly at the annual convention, in commemoration of the trilogy.[17] The bottle itself is a 16.9 oz. container full of original Pepsi, under the name Pepsi
Pepsi
Made with Real Sugar. Marketing

The Pepsi
Pepsi
logo used from 1969 to 1991. In 1987, the font was modified slightly to a more rounded version which was used until 1991.[18] This logo was used for Pepsi
Pepsi
Throwback until 2014. It is now used on packaging for regular Pepsi
Pepsi
during their 2018 Pepsi
Pepsi
Generations Superbowl ad campaign and Pepsi
Pepsi
Stuff.

The Pepsi
Pepsi
logo used from 2003 to late 2008. Pepsi
Pepsi
Wild Cherry continued to use this design through March 2010. Pepsi
Pepsi
ONE continued to use this design until mid-2012. This logo is still in use in some international markets. The original version had the Pepsi
Pepsi
wording on the top left of the Pepsi
Pepsi
Globe. In 2007, the Pepsi
Pepsi
wording was moved to the bottom of the globe.

The Pepsi
Pepsi
logo used from 2008 to 2014. In October 2008, Pepsi
Pepsi
launched an entirely new logo, but it did not come into effect until early 2009, when usage of the last logo ended. The Pepsi
Pepsi
ball is now two-dimensional again, and the red white and blue design has been changed to look like a smile, which changes size according to the specific type of Pepsi
Pepsi
it is used on (i.e. Diet Pepsi
Diet Pepsi
or Pepsi
Pepsi
Max). The font used in this logo is almost identical to the font used for Diet Pepsi
Diet Pepsi
from 1975 to 1986. It is also worth noting that the "e" in "pepsi" is shaped liked previous forms of the Pepsi
Pepsi
Globe.

From the 1930s through the late 1950s, "Pepsi- Cola
Cola
Hits The Spot" was the most commonly used slogan in the days of old radio, classic motion pictures, and later television. Its jingle (conceived in the days when Pepsi
Pepsi
cost only five cents) was used in many different forms with different lyrics. With the rise of radio, Pepsi
Pepsi
utilized the services of a young, up-and-coming actress named Polly Bergen
Polly Bergen
to promote products, oftentimes lending her singing talents to the classic "...Hits The Spot" jingle. Film actress Joan Crawford, after marrying Pepsi- Cola
Cola
President Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965.[19] The Buffalo Bisons, an American Hockey League
American Hockey League
team, were sponsored by Pepsi- Cola
Cola
in its later years; the team adopted the beverage's red, white, and blue color scheme along with a modification of the Pepsi logo (with the word "Buffalo" in place of the Pepsi- Cola
Cola
wordmark). The Bisons ceased operations in 1970 (making way for the Buffalo Sabres). Through the intervening decades, there have been many different Pepsi theme songs sung on television by a variety of artists, from Joanie Summers to the Jacksons to Britney Spears. (See Slogans.) In 1975, Pepsi
Pepsi
introduced the Pepsi Challenge
Pepsi Challenge
marketing campaign where PepsiCo
PepsiCo
set up a blind tasting between Pepsi- Cola
Cola
and rival Coca-Cola. During these blind taste tests, the majority of participants picked Pepsi
Pepsi
as the better tasting of the two soft drinks. PepsiCo
PepsiCo
took great advantage of the campaign with television commercials reporting the results to the public.[20] Pepsi
Pepsi
has been featured in several films, including Back to the Future Part II (1989), Home Alone
Home Alone
(1990), Wayne's World (1992), Fight Club (1999), and World War Z (2013).[21][22] In 1996, PepsiCo
PepsiCo
launched the highly successful Pepsi Stuff
Pepsi Stuff
marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing".[23] In 2007, PepsiCo
PepsiCo
redesigned its cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks.[24] One of its background designs includes a string of repetitive numbers, "73774". This is a numerical expression from a telephone keypad of the word "Pepsi". In late 2008, Pepsi
Pepsi
overhauled its entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of its can and bottle designs. Pepsi
Pepsi
also teamed up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip. In 2009, "Bring Home the Cup" changed to "Team Up and Bring Home the Cup". The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup
Stanley Cup
delivered to the team's hometown by Mark Messier. Pepsi
Pepsi
has official sponsorship deals with the National Football League, National Hockey League, and National Basketball Association. It was the sponsor of Major League Soccer
Major League Soccer
until December 2015 and Major League Baseball
Major League Baseball
until April 2017, both leagues signing deals with Coca-Cola.[25][26] Pepsi
Pepsi
also has the naming rights to Pepsi Center, an indoor sports facility in Denver, Colorado. In 1997, after his sponsorship with Coca- Cola
Cola
ended, retired NASCAR
NASCAR
Sprint Cup Series driver turned Fox NASCAR
NASCAR
announcer Jeff Gordon
Jeff Gordon
signed a long-term contract with Pepsi, and he drives with the Pepsi
Pepsi
logos on his car with various paint schemes for about 2 races each year, usually a darker paint scheme during nighttime races. Pepsi
Pepsi
has remained as one of his sponsors ever since. Pepsi
Pepsi
has also sponsored the NFL Rookie of the Year award since 2002.[27] Pepsi
Pepsi
also has sponsorship deals in international cricket teams. The Pakistan
Pakistan
cricket team is one of the teams that the brand sponsors. The team wears the Pepsi
Pepsi
logo on the front of their test and ODI test match clothing. In July 2009, Pepsi
Pepsi
started marketing itself as Pecsi in Argentina
Argentina
in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.[28] In October 2008, Pepsi
Pepsi
announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi, and Pepsi Max
Pepsi Max
began using all lower-case fonts for name brands, and Diet Pepsi
Diet Pepsi
Max was re-branded as Pepsi
Pepsi
Max. The brand's blue and red globe trademark became a series of "smiles", with the central white band arcing at different angles depending on the product until 2010. Pepsi
Pepsi
released this logo in U.S. in late 2008, and later it was released in 2009 in Canada
Canada
(the first country outside of the United States
United States
for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines, and Australia. In the rest of the world, the new logo was released in 2010. The old logo is still used in several international markets, and has been phased out most recently in France
France
and Mexico. The UK started to use the new Pepsi
Pepsi
logo on cans in an order different from the US can. Starting in mid-2010, all Pepsi
Pepsi
variants, regular, diet, and Pepsi
Pepsi
Max, have started using only the medium-sized "smile" Pepsi Globe. Pepsi
Pepsi
and Pepsi Max
Pepsi Max
cans and bottles in Australia now carry the localized version of the new Pepsi
Pepsi
Logo. The word Pepsi
Pepsi
and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi Wild Cherry
Pepsi Wild Cherry
finally received the 2008 Pepsi
Pepsi
design in March 2010 and Pepsi One
Pepsi One
got the redesign in 2012. In 2011, for New York Fashion Week, Diet Pepsi
Diet Pepsi
introduced a "skinny" can that is taller and has been described as a "sassier" version of the traditional can that Pepsi
Pepsi
said was made in "celebration of beautiful, confident women". The company's equating of "skinny" and "beautiful" and "confident" drew criticism from brand critics, consumers who did not back the "skinny is better" ethos, and the National Eating Disorders Association, which said that it took offense to the can and the company's "thoughtless and irresponsible" comments. PepsiCo
PepsiCo
Inc. is a Fashion Week sponsor. This new can was made available to consumers nationwide in March.[29] In April 2011, Pepsi
Pepsi
announced that customers would be able to buy a complete stranger a soda at a new "social" vending machine, and even record a video that the stranger would see when they pick up the gift.[30] In March 2012, Pepsi
Pepsi
introduced Pepsi
Pepsi
Next, a cola with half the calories of regular Pepsi.[31] In March 2013, Pepsi
Pepsi
for the first time in 17 years reshaped its 20-ounce bottle. However, some areas did not get the updated bottles until early 2014.[32] In November 2013, Pepsi
Pepsi
issued an apology on their official Swedish Facebook page for using pictures of Cristiano Ronaldo as a voodoo doll in various scenes before the Sweden v Portugal
Portugal
2014 FIFA World Cup playoff game.[33][34] In November 2015, Pepsi
Pepsi
announced it would launch a new variation called "1893".[35] This variation was released in 2016, as being another Pepsi
Pepsi
variation made with all natural ingredients, being similar to Kaleb's Cola.[36] On April 4, 2017, Pepsi
Pepsi
posted a commercial named “Live for Now” to YouTube. In the commercial, Kendall Jenner
Kendall Jenner
is seen taking off her wig, removing her necklace, and leaving her photoshoot to join a protest going on. The protest ends when Jenner hands a police officer a can of Pepsi
Pepsi
soda, reuniting everyone. The advertisement generated public controversy and criticism for trivializing protest movements such as Black Lives Matter. On April 5, 2017, Pepsi
Pepsi
issued an apology and removed the commercial from YouTube.[37] Rivalry with Coca-Cola Main article: Cola
Cola
Wars According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi
Pepsi
conducted blind taste tests in stores, in what was called the " Pepsi
Pepsi
Challenge". These tests suggested that more consumers preferred the taste of Pepsi
Pepsi
(which is believed to have more lemon oil, and less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi
Pepsi
started to climb, and Pepsi
Pepsi
kicked off the "Challenge" across the nation. This became known as the " Cola
Cola
Wars". In 1985, The Coca- Cola
Cola
Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi
Pepsi
Challenge. However, a consumer backlash led to Coca- Cola
Cola
quickly reintroducing the original formula as not Coke previous to 1985, but to Coca- Cola
Cola
"Classic". According to Beverage Digest's 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent.[38] Coca- Cola
Cola
outsells Pepsi
Pepsi
in most parts of the U.S., notable exceptions being central Appalachia, North Dakota, and Utah. In the city of Buffalo, New York, Pepsi
Pepsi
outsells Coca- Cola
Cola
by a two-to-one margin.[39] Overall, Coca- Cola
Cola
continues to outsell Pepsi
Pepsi
in almost all areas of the world. However, exceptions include Oman; India; Saudi Arabia; Pakistan
Pakistan
( Pepsi
Pepsi
has been a dominant sponsor of the Pakistan
Pakistan
cricket team since the 1990s); the Dominican Republic; Guatemala; the Canadian provinces of Quebec, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island; and Northern Ontario.[40] Pepsi
Pepsi
had long been the drink of French-Canadians, and it continues to hold its dominance by relying on local Québécois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product.[41] PepsiCo
PepsiCo
introduced the Quebec
Quebec
slogan "here, it's Pepsi" (Ici, c'est Pepsi) in response to Coca- Cola
Cola
ads proclaiming "Around the world, it's Coke" (Partout dans le monde, c'est Coke). As of 2012, Pepsi
Pepsi
is the third most popular carbonated drink in India, with a 15% market share, behind Sprite and Thums Up. In comparison, Coca- Cola
Cola
is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share.[42] By most accounts, Coca-Cola was India's leading soft drink until 1977, when it left India
India
because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca- Cola
Cola
Company was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA), thus sharing its formula with an entity in which it did not have majority shareholding. In 1988, PepsiCo
PepsiCo
gained entry to India
India
by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India
India
Limited. This joint venture marketed and sold Lehar Pepsi
Pepsi
until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca- Cola
Cola
Company returned in pursuance of India's Liberalization policy.[43]

Pepsi
Pepsi
bottles in USSR period style in supermarket in Kyiv

In Russia, Pepsi
Pepsi
initially had a larger market share than Coke, but it was undercut once the Cold War
Cold War
ended. In 1972, PepsiCo
PepsiCo
struck a barter agreement with the then government of the Soviet Union, in which PepsiCo
PepsiCo
was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola.[44][45] This exchange led to Pepsi- Cola
Cola
being the first foreign product sanctioned for sale in the U.S.S.R.[46] Reminiscent of the way that Coca- Cola
Cola
became a cultural icon and its global spread spawned words like "cocacolonization", Pepsi- Cola
Cola
and its relation to the Soviet system turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika", the reform policy of the Soviet Union
Soviet Union
under Mikhail Gorbachev. Critics viewed the policy as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy.[47] This was reflected in Russian author Victor Pelevin's book "Generation P". In 1989, Billy Joel
Billy Joel
mentioned the rivalry between the two companies in the song "We Didn't Start the Fire". The line "Rock & Roller Cola Wars" refers to Pepsi
Pepsi
and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul, while Pepsi
Pepsi
used Michael Jackson. Both companies then competed to get other musicians to advertise its beverages. In 1992, following the dissolution of the Soviet Union, Coca- Cola
Cola
was introduced to the Russian market. As it came to be associated with the new system and Pepsi
Pepsi
to the old, Coca- Cola
Cola
rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca- Cola
Cola
enjoyed a market share of 19.4 percent, followed by Pepsi
Pepsi
with 13 percent.[48] Pepsi
Pepsi
did not sell soft drinks in Israel
Israel
until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to do battle to the Arab boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel.[49] Pepsiman Pepsiman is an official Pepsi
Pepsi
mascot from Pepsi's Japanese corporate branch. The design of the Pepsiman character is attributed to Canadian comic book artist Travis Charest, created sometime around the mid-1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi
Pepsi
can in distribution. Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi
Pepsi
to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action-oriented situation which would result in injury. Another more minor mascot, Pepsiwoman, also featured in a few of her own commercials for Pepsi
Pepsi
Twist; her appearance is basically a female Pepsiman wearing a lemon-shaped balaclava.[50] In 1996, Sega-AM2
Sega-AM2
released the Sega Saturn
Sega Saturn
version of its arcade fighting game Fighting Vipers. In this game Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst". He does not appear in any other version or sequel. In 1999, KID
KID
developed a video game for the PlayStation entitled Pepsiman. As the titular character, the player runs "on rails" (forced motion on a scrolling linear path), skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi, all while trying to reach a thirsty person as in the commercials.[51][52][53] Car contest in Novosibirsk In 2002, at Novosibirsk, Pepsi
Pepsi
created a contest to win a car, where customers who bought a bottle of Pepsi
Pepsi
could win a car by choosing the right key for the car. However, when a man was able to open a car, he was sued by Pepsi, as Pepsi
Pepsi
considered that he had forced the car open by applying pressure on the lock instead of selecting the right key, although the man stated that he had complied with every step of the contest rules.[54] "We Will Rock You" music video In 2004, advertising agency BBDO Paris produced a three-minute music video-style commercial for Pepsi
Pepsi
featuring singers Britney Spears, Beyonce
Beyonce
and Pink as gladiatrixes sent into an ancient Roman colosseum to battle one another. Instead, they throw down their weapons and perform a cover version of Queen's 1977 hit song "We Will Rock You" to a cheering, foot-stomping crowd. They then drink cans of Pepsi
Pepsi
while the Emperor (played by Enrique Iglesias) is thrown into the arena to face a lion.[55] Ingredients

Nutrition facts

Serving size 12 fl oz (355 ml)

Servings per container 1

Amount per serving

Calories
Calories
150[56] Calories
Calories
from fat 0

% Daily value*

Total fat 0 g 0%

   Saturated fat 0 g 0%

   Trans fat 0 g

Cholesterol 0 mg 0%

Sodium 15 mg 1%

Potassium 0 mg 0%

Total carbohydrate 41 g 14%

   Dietary fiber 0 g 0%

   Sugars 41 g

Protein
Protein
0 g

Vitamin A 0%      Vitamin C 0%

Calcium 0%      Iron 0%

*Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs.

In the United States, Pepsi
Pepsi
is made with carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, and natural flavors. A can of Pepsi
Pepsi
(12 fl ounces) has 41 grams of carbohydrates (all from sugar), 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine, and 150 calories.[57][58] Pepsi
Pepsi
has 10 more calories, 2 more grams of sugar and carbohydrates, and 11 less potassium than Coke. The caffeine-free Pepsi- Cola
Cola
contains the same ingredients but without the caffeine. In August 2010, PepsiCo
PepsiCo
entered into a 4-year agreement with Senomyx for the development of artificial high-potency sweeteners for PepsiCo beverages. Under the contract, PepsiCo
PepsiCo
is paying $30 million to Senomyx
Senomyx
for the research and future royalties on PepsiCo
PepsiCo
products sold using Senomyx
Senomyx
technology. According to PepsiCo, this collaboration will focus on the discovery, development, and commercialization of sweet enhancers, with the purpose of providing lower-calorie PepsiCo beverages. PepsiCo
PepsiCo
will have exclusive rights to the Senomyx
Senomyx
sweet flavor ingredients developed through the collaboration.[59] In September 2012, Pepsi
Pepsi
launched a new product called Pepsi
Pepsi
Next which contains 30% less sugar and added Stevia
Stevia
as a zero calorie sweetener. The product was rolled out in Australia and was launched in the US on February 27, 2013.[60] Slogans American slogans

1939–1950: "Twice as Much for a Nickel" 1949: " Pepsi
Pepsi
Cola
Cola
P-E-P-S-I (spelled out), that's your smartest cola buy." 1949–1950: " Pepsi
Pepsi
Cola
Cola
hits the spot, two full glasses, that's a lot" 1950: "More Bounce to the Ounce" 1950–1957: "Any Weather is Pepsi
Pepsi
Weather" 1957–1958: "Say Pepsi, Please" 1959–1960: "The Sociables Prefer Pepsi" 1961–1964: "Now It's Pepsi
Pepsi
for Those Who Think Young" (jingle sung by Joanie Sommers) 1964–1967: "Come Alive, You're in the Pepsi
Pepsi
Generation" (jingle sung by Joanie Sommers) 1967–1969: "(Taste that beats the others cold) Pepsi
Pepsi
Pours It On". 1969–1973: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give" 1973–1977: "Join the Pepsi
Pepsi
People (Feeling Free)" 1975–1978: "Have a Pepsi
Pepsi
Day" 1979–1981: "Catch That Pepsi
Pepsi
Spirit" (David Lucas, composer) 1981–1983: "Pepsi's got your taste for life" 1983–1984: " Pepsi
Pepsi
Now! Take the Challenge!" 1984–1988 and 1990–1991: "Pepsi. The Choice of a New Generation" (featuring Michael Jackson) 1989: "Pepsi. A Generation Ahead" 1991–1992: "Gotta Have It"/"Chill Out" 1992: "The Choice Is Yours" 1992–1993: "Be Young, Have Fun, Drink Pepsi" 1993–1994: "Right Now" ( Van Halen
Van Halen
song for the Crystal Pepsi advertisement) 1994–1995: "Double Dutch Bus" ( Pepsi
Pepsi
song sung by Brad Bentz) 1995: "Nothing Else is a Pepsi" 1995–1996: "Drink Pepsi. Get Stuff." ( Pepsi Stuff
Pepsi Stuff
campaign) 1996: "Change The Script" 1997–1998: "Generation Next" (with the Spice Girls) 1998: "Generation Next" (with Ricky Martin, During 1998 FIFA World Cup) 1998–1999: "It's the cola" (100th anniversary commercial) 1999: "Ask for More" (commercial and promotional single with Janet Jackson) 1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola" (commercial with Britney Spears/commercial with Mary J. Blige) 2003: "It's the Cola"/"Dare for More" ( Pepsi
Pepsi
Commercial) 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young" (Mary J. Blige) 2007–2008: "More Happy"/"Taste the once that's forever young" (Michael Alexander) 2008: " Pepsi
Pepsi
Stuff" Super Bowl
Super Bowl
Commercial (Justin Timberlake) 2008: " Pepsi
Pepsi
is #1" TV commercial (Luke Rosin) 2008–present: "Something For Everyone" 2009–present: "Refresh Everything"/"Every Generation Refreshes the World" 2010–present: "Every Pepsi
Pepsi
Refreshes The World" 2011–present "Summer Time is Pepsi
Pepsi
Time" 2011–present "Born in the Carolinas" 2012: "Where there's Pepsi, there's music" – used for the 2012 Super Bowl commercial featuring Melanie Amaro 2012: "Change The Game" (featuring David Beckham, Ronaldinho, Cesc Fàbregas, and Lionel Messi) 2012: "The Best Drink Created Worldwide" 2013–2015, 2017: "Live for Now" – used for the 2013 Super Bowl Halftime show commercial featuring Beyoncé 2015: "Out of the Blue" - used exclusively for a music ad campaign encouraging music makers to send submissions in a contest. 2015: "The Joy of Pepsi-Cola" 2017-present: "Delicious. Refreshing. Pepsi."

International slogans

1970s: "Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin' cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi." (UK) [61] 1990–1991: "Yehi hai right choice Baby, Aha" ( Hindi
Hindi
– meaning "This is the right choice Baby <sound of approval>") (India) 1996–1997: "Pepsi: There's nothing official about it" (during the Wills World Cup (cricket) held in India/Pakistan/Sri Lanka) 1999–2006: "Yeh Dil Maange More!" ( Hindi
Hindi
– meaning "This heart asks for more") (India) 2002: "Change the World" (Japan) 2003–2007: "Khallik adaha" (Arabic) (Middle East and North Africa) – meaning "stay on its size" 2000–present: " Pepsi
Pepsi
ye pyaas heh badi" ((Hindi) meaning "There is a lot of thirst" (India)) 2009–present: "Yeh hai youngistaan meri jaan" ( Hindi
Hindi
– meaning "This is our young country my darling") 2009–present: "My Pepsi
Pepsi
My Way" (India) 2009–present: "Refresca tu Mundo" (Spanish – meaning "Refresh your world") (Spanish speaking countries in Latin America) 2009: "Joy It Forward" (Canada) 2010–2014: "Pepsi. Sarap Magbago." ( Philippines
Philippines
– meaning "It's nice to change") 2010–2011: "Badal Do Zamana" ( Urdu
Urdu
– meaning "Change The World" by CALL) (Pakistan) 2010–2011: "Love!" (Japan, for Pepsi
Pepsi
Nex) 2010–present: "Pode ser bom, pode ser muito bom, pode ser Pepsi" ("It can be good, it can be very good, it can be Pepsi") – Brazil and Portugal 2011–present: "Change the game" (India, Bangladesh, and Pakistan
Pakistan
for the 2011 Cricket World Cup) 2011–2013: "Dunya Hai Dil Walon Ki" ( Pakistan
Pakistan
– meaning "World is For Lovers" by Ali Zafar)[62] 2011–present: "Ici, c'est Pepsi" ( Québec
Québec
– meaning "Here, it's Pepsi") 2011–present: "Go Next!" (Japan, for Pepsi
Pepsi
Next) 2013–present: "Kore BaMishpahot Hakhi Tovot!" (Hebrew) (Israel) – meaning "Happens to the best families" 2013–2015: "Dil Maange Abhi" (Urdu) ( Pakistan
Pakistan
– meaning "Heart Asks Now")[63] 2013–present: "Oh Yes Abhi" (Hindi) (India) - "meaning Oh Yes Now" 2013–present: "Yalla now!" (Arabic) (Middle East and North Africa) – meaning "Let's Go Now" 2015–present: "Live It Abhi" (India) (Pakistan, 2015–2016) – meaning "Live It Now" 2015–present: "Pepsi. Araw mo 'to." ( Philippines
Philippines
– meaning "It's your day") 2016–present: "Seru Itu Pilihan" (Indonesian) (Indonesia) – meaning "The better choice" 2016–present: "Khana Banay Exciting" ( Pakistan
Pakistan
– meaning "Meal Turns Exciting" by Fawad Khan)[64]

Global slogans

2013–present: "Embrace your past, but live for now" - Global campaign featuring Beyoncé.

Television channel

Pepsi
Pepsi
MTV Indies

Variants Main article: List of Pepsi
Pepsi
variations Fictional drinks

Pepsi
Pepsi
Perfect: A vitamin-enriched Pepsi
Pepsi
variation shown in the movie Back to the Future Part II
Back to the Future Part II
in scenes set in the year 2015. This was later released as a limited-edition drink.[65] Pepsi
Pepsi
Nex: Pepsi
Pepsi
variation shown in the 2011 Japanese anime series, Tiger & Bunny. Pepsi
Pepsi
then released a Pepsi
Pepsi
Nex variant in Japan
Japan
in 2012, perhaps for promotional purposes.[66]

See also

United states portal Drink portal Companies portal

Pepsi
Pepsi
spokespeople Pepsi Max Big One
Pepsi Max Big One
(roller coaster) Pepsi Orange Streak
Pepsi Orange Streak
(roller coaster) Pepsi
Pepsi
Python (roller coaster) Pepsi
Pepsi
Billion Dollar Sweepstakes Mountain Dew AMP Energy Citrus Blast

References

Notes

^ The History of Pepsi-Cola, Soda Museum, LLC ^ a b The History of the Birthplace of Pepsi-Cola. Pepsistore.com. Retrieved on February 4, 2012. ^ a b "The History of Pepsi
Pepsi
Cola". Archived from the original on April 15, 2001. Retrieved August 13, 2012. CS1 maint: BOT: original-url status unknown (link) . Soda Museum (archived April 15, 2001) ^ " Pepsi
Pepsi
– FAQs". PepsiCo. Retrieved October 12, 2009. 1909: Automobile racing pioneer Barney Oldfield
Barney Oldfield
becomes the first celebrity to endorse Pepsi
Pepsi
when he appears in newspaper ads describing Pepsi: "A bully drink...refreshing, invigorating, a fine bracer before a race." The theme "Delicious and Healthful" appears and will be used intermittently over the next two decades.  ^ Mark Pendergrast (2000). For God, Country and Coca-Cola. Basic Books. pp. 192–193. ISBN 0-465-05468-4.  ^ "1939 Radio Commercial (Twice as Much for a Nickel)". Archived from the original on June 15, 2007. Retrieved August 13, 2012. CS1 maint: BOT: original-url status unknown (link) ^ Jones, Eleanor & Ritzmann, Florian. "Coca- Cola
Cola
at Home". Retrieved June 17, 2006. ^ a b "How Pepsi
Pepsi
Opened Door to Diversity". Wall Street Journal. January 9, 2016.  ^ a b c d Martin, Douglas (May 6, 2007). " Edward F. Boyd
Edward F. Boyd
Dies at 92; Marketed Pepsi
Pepsi
to Blacks". The New York Times. Retrieved May 5, 2007.  ^ a b Archer, Michelle (January 22, 2007). "Pepsi's challenge in 1940s: Color barrier". USA Today. Retrieved May 7, 2007.  ^ a b Stewart, Jocelyn Y. (May 5, 2007). "Edward Boyd, 92; Pepsi
Pepsi
ad man broke color barriers". Los Angeles Times. Retrieved August 12, 2012.  ^ Brian D. Behnken, Gregory D. Smithers (2015). " Racism
Racism
in American Popular Media: From Aunt Jemima
Aunt Jemima
to the Frito Bandito". p. 34. ABC-CLIO ^ Stephanie Capparell, "How Pepsi
Pepsi
Opened Door to Diversity." CHANGE 63 (2007): 1-26 online. ^ Stephanie Capparell, The Real Pepsi
Pepsi
Challenge: The Inspirational Story of Breaking the Color Barrier in American Business (2007). ^ Smiley, Tavis (February 27, 2007). "Edward Boyd". PBS. Archived from the original (interview) on September 29, 2007. Retrieved May 4, 2007.  ^ The Future is Now Pepsi, retrieved October 10, 2015  ^ " Pepsi
Pepsi
has a limited edition Back to the Future bottle awaiting Marty's arrival". The Verge. Retrieved October 10, 2015.  ^ "Archived copy" (PDF). Archived from the original on April 15, 2012. Retrieved March 26, 2011. CS1 maint: BOT: original-url status unknown (link) ^ "LA Times: Joan Crawford
Joan Crawford
Appointed to Pepsi
Pepsi
Board". Joancrawfordbest.com. May 7, 1959. Retrieved December 10, 2011.  ^ SODAmuseum.com "The History of Pepsi-Cola" Archived May 7, 2006, at the Wayback Machine., sodamuseum.bigstep.com, paragraph 31 ^ Bricken, Rob (March 7, 2013). "20 Lies Back to the Future II Told Us (Besides the Hoverboard)". Retrieved May 4, 2015.  ^ Leigh, Stephen (September 15, 2011). "The Worst Movie Product Placements Of All Time". Archived from the original on May 8, 2015. Retrieved May 5, 2015.  ^ PepsiCo
PepsiCo
– Company – Honors (2002), Promo Magazine, 2002. ^ Pepsi
Pepsi
Can Gallery Archived February 6, 2007, at the Wayback Machine.. Pepsigallery.com. Retrieved on February 4, 2012. ^ " PepsiCo
PepsiCo
nabs NBA sponsorship rights from Coca-Cola". Fortune.com. January 9, 2015.  ^ "MLB drops Pepsi
Pepsi
for Coca-Cola". CNN. April 3, 2017.  ^ " Pepsi
Pepsi
MAX Confirms 30-Second Ad and Consumer Activation for Super Bowl XLVI – PURCHASE, N.Y., Jan. 30, 2012 /PRNewswire/". Prnewswire.com. Retrieved January 30, 2013.  ^ Vescovi, Valentina (July 15, 2009). "In Argentina, Pepsi
Pepsi
Becomes 'Pecsi'". AdAge.com.  ^ "Diet Pepsi's Skinny Can Stirs Controversy at New York's Fashion Week". Fox News. February 11, 2011.  ^ " PepsiCo
PepsiCo
Introduces Social Vending System™, the Next Generation in Interactive Vend Technology".  ^ Choi, Candice (February 23, 2012). "Pepsi's midcalorie soda aims to win back drinkers". The Sun News. The Associated Press. Retrieved February 23, 2012. [dead link] ^ " Pepsi
Pepsi
introduces new shape for 20-ounce bottle". MyFox Detroit. Archived from the original on March 25, 2013. Retrieved March 22, 2013.  ^ " Pepsi
Pepsi
apologizes for Cristiano Ronaldo voodoo doll pictures". Yahoo. November 21, 2013. Retrieved November 21, 2013.  ^ "Pepsi". Facebook. November 21, 2013. Retrieved November 21, 2013.  ^ " Pepsi
Pepsi
Is Launching a Mysterious New Soda Called '1893'". Fortune. November 6, 2015. Retrieved September 22, 2016.  ^ "Pepsi's Mysterious New Craft Soda Is Here: Pepsi
Pepsi
1893 Original and Ginger Cola". Retrieved September 22, 2016.  ^ Victor, Daniel (5 April 2017). " Pepsi
Pepsi
Pulls Ad Accused of Trivializing Black Lives Matter". The New York Times. Retrieved 18 January 2018.  ^ " Special
Special
Issue: Top-10 CSD Results for 2008" Archived April 19, 2009, at the Wayback Machine., Beverage Digest, March 30, 2009 (PDF) ^ "History of Pepsi
Pepsi
vs. Coke Rivalry at Rivals4Ever". Rivals4ever.com. Archived from the original on November 27, 2011. Retrieved December 10, 2011.  ^ Vive la difference, Strategy Magazine, October 2004 ^ "The Pepsi
Pepsi
'Meunier' Campaign" (PDF). Canadian Advertising Success Stories (Cassies) Case Library. Retrieved August 21, 2007.  ^ The top 5 sodas in India
India
by market share, Euromonitor International via Bloomberg, June 26, 2012 Archived November 28, 2012, at the Wayback Machine. ^ "India: Soft Drinks, Hard Cases" Archived February 3, 2006, at the Wayback Machine., The Water Dossier, March 14, 2005 ^ Robert Laing (March 28, 2006). "Pepsi's comeback, Part II". Mail & Guardian online. Archived from the original on September 27, 2007. Retrieved July 21, 2007.  ^ Coke Vs. Pepsi
Pepsi
Archived January 3, 2006, at the Wayback Machine.. Free-Essays.us. Retrieved on February 4, 2012. ^ " PepsiCo
PepsiCo
Company History (1972)". PepsiCo, Inc. Retrieved July 21, 2007.  ^ The word first appeared in an exhibit in the Harvard University
Harvard University
Law School Library in December 1990 to February 1991, then in several articles and books by anthropologist David Lempert, who coined the phrase. Most notable is the third book inside the two volume set, "Pepsi-stroika" in Daily Life in a Crumbling Empire: The Absorption of Russia into the World Economy, Columbia University Press/ Eastern European Monographs, 1996. ^ "Coke Versus Pepsi, Santa Versus Moroz" Archived February 10, 2006, at the Wayback Machine., The Moscow Times, December 30, 2005 ^ Tom Hundley Israel
Israel
braces for new conflict: The soda war. Chicago Tribune, May 19, 1992 ^ "Pepsiwoman ad".  ^ "Pepsiman: PlayStation's Strangest Moment?". IGN.  ^ Mike Suszek (July 29, 2012). "Stiq Figures, July 16–22: Pepsiman edition". Joystiq. Retrieved September 10, 2013.  ^ "Pepsiman gameplay video".  ^ "Большой скандал разгорается в Новосибирске вокруг рекламной акции, проводимой компанией "Пепси-кола". - Sostav.ru: Сотка".  ^ ""We Will Rock You"". YouTube. Retrieved 15 November 2017.  ^ " Pepsi
Pepsi
Nutritional Info". Archived from the original on July 18, 2012. Retrieved March 16, 2011.  ^ The Daily Plate, Pepsi
Pepsi
nutrition info. Thedailyplate.com. Retrieved on February 4, 2012. ^ Pepsi
Pepsi
Product Facts Archived May 26, 2009, at the Wayback Machine.. Pepsi
Pepsi
Product Facts (June 17, 2011). Retrieved on February 4, 2012. ^ " PepsiCo
PepsiCo
and Senomyx
Senomyx
Enter Into Collaboration to Discover, Develop and Commercialize New Sweet Flavor Ingredients". Retrieved October 31, 2011.  ^ " Stevia
Stevia
sweetened Pepsi
Pepsi
NEXT hits Australia in cola first". Retrieved November 27, 2012.  ^ "Advertising Slogan Hall of Fame". Retrieved 1 September 2017.  ^ Ali Zafar
Ali Zafar
(March 7, 2011). "World Cup 2011 Pepsi
Pepsi
Video Song Ali Zafar- Yeh Dunya Hai Dilwalo Ki (Pakistan)" – via YouTube.  ^ " Ali Zafar
Ali Zafar
and Ali Azmat kidnapped by PEPSI PAKISTAN!". Brand Synario. Retrieved December 18, 2013.  ^ "Security Check Required". www.facebook.com.  ^ "Great Scott They Did It - Pepsi
Pepsi
Perfect Is Here!". Retrieved 2017-11-01.  ^ Ashcraft, Brian. "The Wild World of Japanese Pepsi
Pepsi
Flavors". Kotaku. Retrieved 2017-11-01. 

Bibliography

Beverage World Magazine, January 1998, "Celebrating a Century of Refreshment: Pepsi — The First 100 Years" Stoddard, Bob. Pepsi- Cola
Cola
– 100 Years (1997), General Publishing Group, Los Angeles, CA, USA "History & Milestones" (1996), Pepsi
Pepsi
packet Louis, J.C. & Yazijian, Harvey Z. "The Cola
Cola
Wars" (1980), Everest House, Publishers, New York, NY, USA

External links

Wikimedia Commons has media related to Pepsi.

Official website Pepsi
Pepsi
Gallery – Pepsi
Pepsi
Promotional site at the Wayback Machine (archived January 15, 2007) Official Pepsi
Pepsi
page on PepsiCo
PepsiCo
UK & Ireland

Articles and topics related to Pepsi

v t e

PepsiCo

Corporate directors

Indra Nooyi
Indra Nooyi
( Chairman
Chairman
& CEO) Robert Eugene Allen Dina Dublon Alberto Ibargüen Steven Reinemund

Pepsi

Diet Pepsi Pepsi Max
Pepsi Max
(North America and International versions) Pepsi
Pepsi
Next Pepsi- Cola
Cola
Made with Real Sugar Jazz Diet Kas Izze Mountain Dew Manzanita Sol Mirinda Mist Twst Mug Root Beer Slice 7 Up
7 Up
(outside United States) Amp Energy Aquafina Ethos Water
Ethos Water
(under license) Lipton
Lipton
(Brisk Iced Tea) (under license) No Fear (under license) Ocean Spray (under license) Frappuccino
Frappuccino
(under license) Starbucks
Starbucks
(under license) SoBe Shani Duke's Lemonade Duke's Mangola

Frito-Lay (Canada)

Lay's Ruffles Doritos Tostitos Fritos Cheetos Rold Gold Funyuns Sun Chips Cracker Jack Munchos Smartfood Oberto (distributed) Hostess Lay's
Lay's
Stax Miss Vickie's Munchies Walkers Sabritas Smith's Bluebird Gamesa Kurkure Uncle Chipps Sabra (49%)

Tropicana Products

Copella Dole (under license) Naked Tropicana Tropolis

Quaker Oats Company

Quaker Instant Oatmeal Cap'n Crunch Life Quisp King Vitaman Oh's Aunt Jemima Chewy Granola Bars Rice-A-Roni Toddy Scott's Porage Oats Tchudo

Gatorade

Propel Fitness Water

Other holdings

Lebedyansky Sandora Simba Wimm-Bill-Dann Duke and Sons Pepsi
Pepsi
P1

v t e

Varieties of Pepsi

Regular

1893 from the makers of Pepsi-Cola Pepsi Caffeine-Free Pepsi Crystal Pepsi Pepsi
Pepsi
Blue Pepsi Raw
Pepsi Raw
( Pepsi
Pepsi
Natural) Pepsi- Cola
Cola
Made with Real Sugar Pepsi
Pepsi
Twist Pepsi
Pepsi
Wild Cherry

Low-calorie

Diet Pepsi Jazz Diet Pepsi Pepsi
Pepsi
Max Pepsi
Pepsi
Next Pepsi
Pepsi
One Pepsi
Pepsi
Special Pepsi
Pepsi
True Pepsi
Pepsi
Zero Sugar

List of Pepsi
Pepsi
variations

v t e

Cola
Cola
brands

Afri- Amrat Apotekarnes Auvergnat Baikal Barr Beed Big Breizh Bubba Campa Cassinelli Cavan China Classic (UK) Club Coca-Cola Cockta Turka Cole Cold Corsica Count Cricket Cuba Diet Coke Diet Rite Double Double Seven El Ché- Est Evoca Export Fada Faygo Fentimans Curiosity Frescolita Fritz- Fruti Fuji- Future Grandpa Graf's Guaranito Isaac Jolly Jolt Jones Soda Kitty Kofola Real Román Kristal LA Ice Lava Like Mecca- Mr. No Name Olvi Open Pakola Pepsi Parsi Perú Polo-Cockta Pran Premium- President's Choice Qibla RC Red Bull Red Reed's Rola Sam's Choice Schweppes Sinalco Tab Thums Up Topsia Triple tuKola Ubuntu Vess Virgin Vita XL Zamzam

.