Pepsi is a carbonated soft drink produced and manufactured by PepsiCo.
Originally created and developed in 1893 by
Caleb Bradham and
introduced as Brad's Drink, it was renamed as Pepsi-
Cola on August 28,
1898, and then as
Pepsi in 1961.
4 Niche marketing
6.1 Rivalry with Coca-Cola
6.3 Car contest in Novosibirsk
6.4 "We Will Rock You" music video
8.1 American slogans
8.2 International slogans
8.3 Global slogans
8.4 Television channel
9.1 Fictional drinks
10 See also
12 External links
The pharmacy of Caleb Bradham, with a
Pepsi was first introduced as "Brad's Drink" in New Bern,
North Carolina, United States, in 1893 by Caleb Bradham, who made it
at his drugstore where the drink was sold. It was renamed Pepsi-Cola
in 1898 after the root of the word "dyspepsia" and the kola nuts used
in the recipe. The original recipe also included sugar and vanilla.
Bradham sought to create a fountain drink that was appealing and would
aid in digestion and boost energy.
1919 newspaper ad for Pepsi-Cola
A plaque at 256 Middle Street, New Bern, NC
In 1903, Bradham moved the bottling of Pepsi-
Cola from his drugstore
to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup.
The next year,
Pepsi was sold in six-ounce bottles, and sales
increased to 19,848 gallons. In 1909, automobile race pioneer Barney
Oldfield was the first celebrity to endorse Pepsi-Cola, describing it
as "A bully drink...refreshing, invigorating, a fine bracer before a
race." The advertising theme "Delicious and Healthful" was then used
over the next two decades. In 1926,
Pepsi received its first logo
redesign since the original design of 1905. In 1929, the logo was
In 1931, at the depth of the Great Depression, the Pepsi-
entered bankruptcy—in large part due to financial losses incurred by
speculating on the wildly fluctuating sugar prices as a result of
World War I. Assets were sold and Roy C. Megargel bought the Pepsi
trademark. Megargel was unsuccessful, and soon Pepsi's assets were
purchased by Charles Guth, the President of
Loft, Inc. Loft was a
candy manufacturer with retail stores that contained soda fountains.
He sought to replace Coca-
Cola at his stores' fountains after Coke
refused to give him a discount on syrup. Guth then had Loft's chemists
reformulate the Pepsi-
Cola syrup formula.
On three separate occasions between 1922 and 1933, The Coca-Cola
Company was offered the opportunity to purchase the Pepsi-Cola
company, and it declined on each occasion.
This section does not cite any sources. Please help improve this
section by adding citations to reliable sources. Unsourced material
may be challenged and removed. (August 2017) (Learn how and when to
remove this template message)
The original stylized Pepsi-
Cola logo used from 1898 until 1905.
The fourth stylized Pepsi-
Cola logo used from 1940 to 1950. It was
used again in 2014.
The original trademark application for Pepsi-
Cola was filed on
September 23, 1902 with registration approved on June 16, 1903. In the
Caleb Bradham describes the trademark and
indicated that the mark was in continuous use for his business since
August 1, 1901. The patent describes Pepsi-
Cola as a flavoring syrup
for soda water. This trademark expired on April 15, 1904.
A second Pepsi-
Cola trademark is on record with the USPTO. The
application date submitted by
Caleb Bradham for the second trademark
is Saturday, April 15, 1905, with the successful registration date of
April 15, 1906, over three years after the original date. Curiously,
in this application,
Caleb Bradham states that the trademark had been
continuously used in his business "and those from whom title is
derived since in the 1905 application the description submitted to the
USPTO was for a tonic beverage". The federal status for the 1905
trademark was registered and renewed and is owned by
Purchase, New York.
In 2014, the 1940 wordmark was used again and replacing the current
wordmark on many cans.
During the Great Depression,
Pepsi gained popularity following the
introduction in 1936 of a 12-ounce bottle. With a radio advertising
campaign featuring the jingle "Pepsi-
Cola hits the spot / Twelve full
ounces, that's a lot / Twice as much for a nickel, too / Pepsi-
the drink for you", arranged in such a way that the jingle never ends.
Pepsi encouraged price-watching consumers to switch, obliquely
referring to the Coca-
Cola standard of 6.5 ounces per bottle for the
price of five cents (a nickel), instead of the 12 ounces
Pepsi sold at
the same price. Coming at a time of economic crisis, the campaign
succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's
Pepsi's success under Guth came while the Loft Candy business was
faltering. Since he had initially used Loft's finances and facilities
to establish the new
Pepsi success, the near-bankrupt Loft Company
sued Guth for possession of the Pepsi-
Cola company. A long legal
battle, Guth v. Loft, then ensued, with the case reaching the Delaware
Supreme Court and ultimately ending in a loss for Guth.
1940s advertisement specifically targeting African Americans, A young
Ron Brown is the boy reaching for a bottle
Walter Mack was named the new President of Pepsi-
Cola and guided the
company through the 1940s. Mack, who supported progressive causes,
noticed that the company's strategy of using advertising for a general
audience either ignored African Americans or used ethnic stereotypes
in portraying blacks. Up until the 1940s, the full revenue potential
of what was called "the Negro market" was largely ignored by
white-owned manufacturers in the U.S. Mack realized that blacks
were an untapped niche market and that
Pepsi stood to gain market
share by targeting its advertising directly towards them. To this
end, he hired Hennan Smith, an advertising executive "from the Negro
newspaper field" to lead an all-black sales team, which had to be
cut due to the onset of World War II.
In 1947, Walter Mack resumed his efforts, hiring
Edward F. Boyd
Edward F. Boyd to
lead a twelve-man team. They came up with advertising portraying black
Americans in a positive light, such as one with a smiling mother
holding a six pack of
Pepsi while her son (a young Ron Brown, who grew
up to be Secretary of Commerce) reaches up for one. Another ad
campaign, titled "Leaders in Their Fields", profiled twenty prominent
African Americans such as
Nobel Peace Prize
Nobel Peace Prize winner
Ralph Bunche and
photographer Gordon Parks.
Boyd also led a sales team composed entirely of blacks around the
country to promote Pepsi.
Racial segregation and
Jim Crow laws
Jim Crow laws were
still in place throughout much of the U.S.; Boyd's team faced a great
deal of discrimination as a result, from insults by Pepsi
co-workers to threats by the Ku Klux Klan. On the other hand, it
was able to use racism as a selling point, attacking Coke's reluctance
to hire blacks and support by the chairman of Coke for segregationist
Governor of Georgia
Governor of Georgia Herman Talmadge. As a result, Pepsi's market
share as compared to Coke's shot up dramatically in the 1950s with
African American soft-drink consumers three times more likely to
Pepsi over Coke. After the sales team visited Chicago,
Pepsi's share in the city overtook that of Coke for the first time.
Journalist Stephanie Capparell interviewed six men who were on the
team in the late 1940s:
The team members had a grueling schedule, working seven days a week,
morning and night, for weeks on end. They visited bottlers, churches,
"ladies groups," schools, college campuses, YMCAs, community centers,
insurance conventions, teacher and doctor conferences, and various
civic organizations. They got famous jazzmen such as Duke Ellington
and Lionel Hampton to give shout-outs for
Pepsi from the stage. No
group was too small or too large to target for a promotion.
Pepsi advertisements avoided the stereotypical images common in the
major media that depicted one-dimensional Aunt Jemimas and Uncle Bens
whose role was to draw a smile from white customers. Instead, it
portrayed black customers as self-confident middle-class citizens who
showed very good taste in their soft drinks. They were economical too,
Pepsi bottles were twice the size.
This focus on the market for black people caused some consternation
within the company and among its affiliates. It did not want to seem
focused on black customers for fear white customers would be pushed
away. In a national meeting, Mack tried to assuage the 500 bottlers
in attendance by pandering to them, saying: "We don't want it to
become known as a nigger drink." After Mack left the company in
1950, support for the black sales team faded and it was cut.
Pepsi Perfect is a vitamin-enriched soft drink used in Back to the
Future Part II when Marty orders it in the Cafe '80s.
To commemorate the trilogy's 30th anniversary, Pepsico decided to
release a limited-edition run of 6,500, with each costing $20.15 which
spells 2015, releasing it on October 21, 2015 online. At
Comic-Con, around 1,500 bottles were given to the 1,500 people who
were dressed as Marty McFly at the annual convention, in commemoration
of the trilogy.
The bottle itself is a 16.9 oz. container full of original Pepsi,
under the name
Pepsi Made with Real Sugar.
Pepsi logo used from 1969 to 1991. In 1987, the font was modified
slightly to a more rounded version which was used until 1991. This
logo was used for
Pepsi Throwback until 2014. It is now used on
packaging for regular
Pepsi during their 2018
Superbowl ad campaign and
Pepsi logo used from 2003 to late 2008.
Pepsi Wild Cherry
continued to use this design through March 2010.
Pepsi ONE continued
to use this design until mid-2012. This logo is still in use in some
international markets. The original version had the
Pepsi wording on
the top left of the
Pepsi Globe. In 2007, the
Pepsi wording was moved
to the bottom of the globe.
Pepsi logo used from 2008 to 2014. In October 2008,
an entirely new logo, but it did not come into effect until early
2009, when usage of the last logo ended. The
Pepsi ball is now
two-dimensional again, and the red white and blue design has been
changed to look like a smile, which changes size according to the
specific type of
Pepsi it is used on (i.e.
Diet Pepsi or
The font used in this logo is almost identical to the font used for
Diet Pepsi from 1975 to 1986. It is also worth noting that the "e" in
"pepsi" is shaped liked previous forms of the
From the 1930s through the late 1950s, "Pepsi-
Cola Hits The Spot" was
the most commonly used slogan in the days of old radio, classic motion
pictures, and later television. Its jingle (conceived in the days when
Pepsi cost only five cents) was used in many different forms with
different lyrics. With the rise of radio,
Pepsi utilized the services
of a young, up-and-coming actress named
Polly Bergen to promote
products, oftentimes lending her singing talents to the classic
"...Hits The Spot" jingle.
Film actress Joan Crawford, after marrying Pepsi-
Cola President Alfred
N. Steele became a spokesperson for Pepsi, appearing in commercials,
television specials, and televised beauty pageants on behalf of the
company. Crawford also had images of the soft drink placed prominently
in several of her later films. When Steele died in 1959, Crawford was
appointed to the Board of Directors of Pepsi-Cola, a position she held
until 1973, although she was not a board member of the larger PepsiCo,
created in 1965.
The Buffalo Bisons, an
American Hockey League
American Hockey League team, were sponsored by
Cola in its later years; the team adopted the beverage's red,
white, and blue color scheme along with a modification of the Pepsi
logo (with the word "Buffalo" in place of the Pepsi-
The Bisons ceased operations in 1970 (making way for the Buffalo
Through the intervening decades, there have been many different Pepsi
theme songs sung on television by a variety of artists, from Joanie
Summers to the Jacksons to Britney Spears. (See Slogans.)
Pepsi introduced the
Pepsi Challenge marketing campaign where
PepsiCo set up a blind tasting between Pepsi-
Cola and rival Coca-Cola.
During these blind taste tests, the majority of participants picked
Pepsi as the better tasting of the two soft drinks.
PepsiCo took great
advantage of the campaign with television commercials reporting the
results to the public.
Pepsi has been featured in several films, including Back to the Future
Part II (1989),
Home Alone (1990), Wayne's World (1992), Fight Club
(1999), and World War Z (2013).
PepsiCo launched the highly successful
Pepsi Stuff marketing
strategy. By 2002, the strategy was cited by Promo Magazine as one of
16 "Ageless Wonders" that "helped redefine promotion marketing".
PepsiCo redesigned its cans for the fourteenth time, and for
the first time, included more than thirty different backgrounds on
each can, introducing a new background every three weeks. One of
its background designs includes a string of repetitive numbers,
"73774". This is a numerical expression from a telephone keypad of the
In late 2008,
Pepsi overhauled its entire brand, simultaneously
introducing a new logo and a minimalist label design. The redesign was
comparable to Coca-Cola's earlier simplification of its can and bottle
Pepsi also teamed up with YouTube to produce its first daily
entertainment show called Poptub. This show deals with pop culture,
internet viral videos, and celebrity gossip.
In 2009, "Bring Home the Cup" changed to "Team Up and Bring Home the
Cup". The new installment of the campaign asks for team involvement
and an advocate to submit content on behalf of their team for the
chance to have the
Stanley Cup delivered to the team's hometown by
Pepsi has official sponsorship deals with the National Football
League, National Hockey League, and National Basketball Association.
It was the sponsor of
Major League Soccer
Major League Soccer until December 2015 and
Major League Baseball
Major League Baseball until April 2017, both leagues signing deals
Pepsi also has the naming rights to Pepsi
Center, an indoor sports facility in Denver, Colorado. In 1997, after
his sponsorship with Coca-
Cola ended, retired
NASCAR Sprint Cup Series
driver turned Fox
Jeff Gordon signed a long-term
contract with Pepsi, and he drives with the
Pepsi logos on his car
with various paint schemes for about 2 races each year, usually a
darker paint scheme during nighttime races.
Pepsi has remained as one
of his sponsors ever since.
Pepsi has also sponsored the NFL Rookie of
the Year award since 2002.
Pepsi also has sponsorship deals in international cricket teams. The
Pakistan cricket team is one of the teams that the brand sponsors. The
team wears the
Pepsi logo on the front of their test and ODI test
In July 2009,
Pepsi started marketing itself as Pecsi in
response to its name being mispronounced by 25% of the population and
as a way to connect more with all of the population.
In October 2008,
Pepsi announced that it would be redesigning its logo
and re-branding many of its products by early 2009. In 2009, Pepsi,
Diet Pepsi, and
Pepsi Max began using all lower-case fonts for name
Diet Pepsi Max was re-branded as
Pepsi Max. The brand's
blue and red globe trademark became a series of "smiles", with the
central white band arcing at different angles depending on the product
Pepsi released this logo in U.S. in late 2008, and later
it was released in 2009 in
Canada (the first country outside of the
United States for Pepsi's new logo), Brazil, Bolivia, Guatemala,
Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico,
Costa Rica, Panama, Chile, Dominican Republic, the Philippines, and
Australia. In the rest of the world, the new logo was released in
2010. The old logo is still used in several international markets, and
has been phased out most recently in
France and Mexico. The UK started
to use the new
Pepsi logo on cans in an order different from the US
can. Starting in mid-2010, all
Pepsi variants, regular, diet, and
Pepsi Max, have started using only the medium-sized "smile" Pepsi
Pepsi Max cans and bottles in Australia now carry the
localized version of the new
Pepsi Logo. The word
Pepsi and the logo
are in the new style, while the word "Max" is still in the previous
Pepsi Wild Cherry
Pepsi Wild Cherry finally received the 2008
Pepsi design in
March 2010 and
Pepsi One got the redesign in 2012.
In 2011, for New York Fashion Week,
Diet Pepsi introduced a "skinny"
can that is taller and has been described as a "sassier" version of
the traditional can that
Pepsi said was made in "celebration of
beautiful, confident women". The company's equating of "skinny" and
"beautiful" and "confident" drew criticism from brand critics,
consumers who did not back the "skinny is better" ethos, and the
National Eating Disorders Association, which said that it took offense
to the can and the company's "thoughtless and irresponsible" comments.
PepsiCo Inc. is a Fashion Week sponsor. This new can was made
available to consumers nationwide in March.
In April 2011,
Pepsi announced that customers would be able to buy a
complete stranger a soda at a new "social" vending machine, and even
record a video that the stranger would see when they pick up the
In March 2012,
Pepsi Next, a cola with half the
calories of regular Pepsi.
In March 2013,
Pepsi for the first time in 17 years reshaped its
20-ounce bottle. However, some areas did not get the updated bottles
until early 2014.
In November 2013,
Pepsi issued an apology on their official Swedish
Facebook page for using pictures of Cristiano Ronaldo as a voodoo doll
in various scenes before the Sweden v
Portugal 2014 FIFA World Cup
In November 2015,
Pepsi announced it would launch a new variation
called "1893". This variation was released in 2016, as being
Pepsi variation made with all natural ingredients, being
similar to Kaleb's Cola.
On April 4, 2017,
Pepsi posted a commercial named “Live for Now”
to YouTube. In the commercial,
Kendall Jenner is seen taking off her
wig, removing her necklace, and leaving her photoshoot to join a
protest going on. The protest ends when Jenner hands a police officer
a can of
Pepsi soda, reuniting everyone. The advertisement generated
public controversy and criticism for trivializing protest movements
such as Black Lives Matter. On April 5, 2017,
Pepsi issued an apology
and removed the commercial from YouTube.
Rivalry with Coca-Cola
According to Consumer Reports, in the 1970s, the rivalry continued to
heat up the market.
Pepsi conducted blind taste tests in stores, in
what was called the "
Pepsi Challenge". These tests suggested that more
consumers preferred the taste of
Pepsi (which is believed to have more
lemon oil, and less orange oil, and uses vanillin rather than vanilla)
to Coke. The sales of
Pepsi started to climb, and
Pepsi kicked off the
"Challenge" across the nation. This became known as the "
In 1985, The Coca-
Cola Company, amid much publicity, changed its
formula. The theory has been advanced that New Coke, as the
reformulated drink came to be known, was invented specifically in
response to the
Pepsi Challenge. However, a consumer backlash led to
Cola quickly reintroducing the original formula as not Coke
previous to 1985, but to Coca-
According to Beverage Digest's 2008 report on carbonated soft drinks,
PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola
Company's is 42.7 percent. Coca-
Pepsi in most parts
of the U.S., notable exceptions being central Appalachia, North
Dakota, and Utah. In the city of Buffalo, New York,
Cola by a two-to-one margin.
Cola continues to outsell
Pepsi in almost all areas of
the world. However, exceptions include Oman; India; Saudi Arabia;
Pepsi has been a dominant sponsor of the
team since the 1990s); the Dominican Republic; Guatemala; the Canadian
provinces of Quebec, Newfoundland and Labrador, Nova Scotia, and
Prince Edward Island; and Northern Ontario.
Pepsi had long been the drink of French-Canadians, and it continues to
hold its dominance by relying on local Québécois celebrities
(especially Claude Meunier, of
La Petite Vie fame) to sell its
PepsiCo introduced the
Quebec slogan "here, it's Pepsi"
(Ici, c'est Pepsi) in response to Coca-
Cola ads proclaiming "Around
the world, it's Coke" (Partout dans le monde, c'est Coke).
As of 2012,
Pepsi is the third most popular carbonated drink in India,
with a 15% market share, behind Sprite and Thums Up. In comparison,
Cola is the fourth most popular carbonated drink, occupying a
mere 8.8% of the Indian market share. By most accounts, Coca-Cola
was India's leading soft drink until 1977, when it left
of the new foreign exchange laws which mandated majority shareholding
in companies to be held by Indian shareholders. The Coca-
was unwilling to dilute its stake in its Indian unit as required by
Foreign Exchange Regulation Act (FERA), thus sharing its formula
with an entity in which it did not have majority shareholding. In
PepsiCo gained entry to
India by creating a joint venture with
the Punjab government-owned Punjab Agro Industrial Corporation (PAIC)
India Limited. This joint venture marketed and sold Lehar
Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo
bought out its partners and ended the joint venture in 1994. In 1993,
Cola Company returned in pursuance of India's Liberalization
Pepsi bottles in USSR period style in supermarket in Kyiv
Pepsi initially had a larger market share than Coke, but it
was undercut once the
Cold War ended. In 1972,
PepsiCo struck a barter
agreement with the then government of the Soviet Union, in which
PepsiCo was granted exportation and Western marketing rights to
Stolichnaya vodka in exchange for importation and Soviet marketing of
Pepsi-Cola. This exchange led to Pepsi-
Cola being the first
foreign product sanctioned for sale in the U.S.S.R.
Reminiscent of the way that Coca-
Cola became a cultural icon and its
global spread spawned words like "cocacolonization", Pepsi-
its relation to the Soviet system turned it into an icon. In the early
1990s, the term "Pepsi-stroika" began appearing as a pun on
"perestroika", the reform policy of the
Soviet Union under Mikhail
Gorbachev. Critics viewed the policy as an attempt to usher in Western
products in deals there with the old elites. Pepsi, as one of the
first American products in the Soviet Union, became a symbol of that
relationship and the Soviet policy. This was reflected in Russian
author Victor Pelevin's book "Generation P".
Billy Joel mentioned the rivalry between the two companies in
the song "We Didn't Start the Fire". The line "Rock & Roller Cola
Wars" refers to
Pepsi and Coke's usage of various musicians in
advertising campaigns. Coke used Paula Abdul, while
Pepsi used Michael
Jackson. Both companies then competed to get other musicians to
advertise its beverages.
In 1992, following the dissolution of the Soviet Union, Coca-
introduced to the Russian market. As it came to be associated with the
new system and
Pepsi to the old, Coca-
Cola rapidly captured a
significant market share that might otherwise have required years to
achieve. By July 2005, Coca-
Cola enjoyed a market share of 19.4
percent, followed by
Pepsi with 13 percent.
Pepsi did not sell soft drinks in
Israel until 1991. Many Israelis and
some American Jewish organizations attributed Pepsi's previous
reluctance to do battle to the Arab boycott. Pepsi, which has a large
and lucrative business in the Arab world, denied that, saying that
economic, rather than political, reasons kept it out of Israel.
Pepsiman is an official
Pepsi mascot from Pepsi's Japanese corporate
branch. The design of the Pepsiman character is attributed to Canadian
comic book artist Travis Charest, created sometime around the
mid-1990s. Pepsiman took on three different outfits, each one
representing the current style of the
Pepsi can in distribution.
Twelve commercials were created featuring the character. His role in
the advertisements is to appear with
Pepsi to thirsty people or people
craving soda. Pepsiman happens to appear at just the right time with
the product. After delivering the beverage, sometimes Pepsiman would
encounter a difficult and action-oriented situation which would result
in injury. Another more minor mascot, Pepsiwoman, also featured in a
few of her own commercials for
Pepsi Twist; her appearance is
basically a female Pepsiman wearing a lemon-shaped balaclava.
Sega-AM2 released the
Sega Saturn version of its arcade
fighting game Fighting Vipers. In this game Pepsiman was included as a
special character, with his specialty listed as being the ability to
"quench one's thirst". He does not appear in any other version or
sequel. In 1999,
KID developed a video game for the PlayStation
entitled Pepsiman. As the titular character, the player runs "on
rails" (forced motion on a scrolling linear path), skateboards, rolls,
and stumbles through various areas, avoiding dangers and collecting
cans of Pepsi, all while trying to reach a thirsty person as in the
Car contest in Novosibirsk
In 2002, at Novosibirsk,
Pepsi created a contest to win a car, where
customers who bought a bottle of
Pepsi could win a car by choosing the
right key for the car. However, when a man was able to open a car, he
was sued by Pepsi, as
Pepsi considered that he had forced the car open
by applying pressure on the lock instead of selecting the right key,
although the man stated that he had complied with every step of the
"We Will Rock You" music video
In 2004, advertising agency BBDO Paris produced a three-minute music
video-style commercial for
Pepsi featuring singers Britney Spears,
Beyonce and Pink as gladiatrixes sent into an ancient Roman colosseum
to battle one another. Instead, they throw down their weapons and
perform a cover version of Queen's 1977 hit song "We Will Rock You" to
a cheering, foot-stomping crowd. They then drink cans of
the Emperor (played by Enrique Iglesias) is thrown into the arena to
face a lion.
Serving size 12 fl oz (355 ml)
Servings per container 1
Amount per serving
Calories from fat 0
% Daily value*
Total fat 0 g
Saturated fat 0 g
Trans fat 0 g
Cholesterol 0 mg
Sodium 15 mg
Potassium 0 mg
Total carbohydrate 41 g
Dietary fiber 0 g
Sugars 41 g
Protein 0 g
*Percent daily values are based on a 2,000‑calorie diet. Your daily
values may be higher or lower depending on your calorie needs.
In the United States,
Pepsi is made with carbonated water, high
fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine,
citric acid, and natural flavors. A can of
Pepsi (12 fl ounces) has
41 grams of carbohydrates (all from sugar), 30 mg of sodium,
0 grams of fat, 0 grams of protein, 38 mg of caffeine,
and 150 calories.
Pepsi has 10 more calories, 2 more grams of
sugar and carbohydrates, and 11 less potassium than Coke. The
Cola contains the same ingredients but without the
In August 2010,
PepsiCo entered into a 4-year agreement with Senomyx
for the development of artificial high-potency sweeteners for PepsiCo
beverages. Under the contract,
PepsiCo is paying $30 million to
Senomyx for the research and future royalties on
PepsiCo products sold
Senomyx technology. According to PepsiCo, this collaboration
will focus on the discovery, development, and commercialization of
sweet enhancers, with the purpose of providing lower-calorie PepsiCo
PepsiCo will have exclusive rights to the
flavor ingredients developed through the collaboration.
In September 2012,
Pepsi launched a new product called
which contains 30% less sugar and added
Stevia as a zero calorie
sweetener. The product was rolled out in Australia and was launched in
the US on February 27, 2013.
1939–1950: "Twice as Much for a Nickel"
Cola P-E-P-S-I (spelled out), that's your smartest cola
Cola hits the spot, two full glasses, that's a
1950: "More Bounce to the Ounce"
1950–1957: "Any Weather is
1957–1958: "Say Pepsi, Please"
1959–1960: "The Sociables Prefer Pepsi"
1961–1964: "Now It's
Pepsi for Those Who Think Young" (jingle sung
by Joanie Sommers)
1964–1967: "Come Alive, You're in the
Pepsi Generation" (jingle sung
by Joanie Sommers)
1967–1969: "(Taste that beats the others cold)
Pepsi Pours It On".
1969–1973: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
1973–1977: "Join the
Pepsi People (Feeling Free)"
1975–1978: "Have a
1979–1981: "Catch That
Pepsi Spirit" (David Lucas, composer)
1981–1983: "Pepsi's got your taste for life"
Pepsi Now! Take the Challenge!"
1984–1988 and 1990–1991: "Pepsi. The Choice of a New Generation"
(featuring Michael Jackson)
1989: "Pepsi. A Generation Ahead"
1991–1992: "Gotta Have It"/"Chill Out"
1992: "The Choice Is Yours"
1992–1993: "Be Young, Have Fun, Drink Pepsi"
1993–1994: "Right Now" (
Van Halen song for the Crystal Pepsi
1994–1995: "Double Dutch Bus" (
Pepsi song sung by Brad Bentz)
1995: "Nothing Else is a Pepsi"
1995–1996: "Drink Pepsi. Get Stuff." (
Pepsi Stuff campaign)
1996: "Change The Script"
1997–1998: "Generation Next" (with the Spice Girls)
1998: "Generation Next" (with Ricky Martin, During 1998 FIFA World
1998–1999: "It's the cola" (100th anniversary commercial)
1999: "Ask for More" (commercial and promotional single with Janet
1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola"
(commercial with Britney Spears/commercial with Mary J. Blige)
2003: "It's the Cola"/"Dare for More" (
2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young"
(Mary J. Blige)
2007–2008: "More Happy"/"Taste the once that's forever young"
Super Bowl Commercial (Justin Timberlake)
Pepsi is #1" TV commercial (Luke Rosin)
2008–present: "Something For Everyone"
2009–present: "Refresh Everything"/"Every Generation Refreshes the
Pepsi Refreshes The World"
2011–present "Summer Time is
2011–present "Born in the Carolinas"
2012: "Where there's Pepsi, there's music" – used for the 2012 Super
Bowl commercial featuring Melanie Amaro
2012: "Change The Game" (featuring David Beckham, Ronaldinho, Cesc
Fàbregas, and Lionel Messi)
2012: "The Best Drink Created Worldwide"
2013–2015, 2017: "Live for Now" – used for the 2013 Super Bowl
Halftime show commercial featuring Beyoncé
2015: "Out of the Blue" - used exclusively for a music ad campaign
encouraging music makers to send submissions in a contest.
2015: "The Joy of Pepsi-Cola"
2017-present: "Delicious. Refreshing. Pepsi."
1970s: "Lipsmackin' thirstquenchin' acetastin' motivatin' goodbuzzin'
cooltalkin' highwalkin' fastlivin' evergivin' coolfizzin' Pepsi." (UK)
1990–1991: "Yehi hai right choice Baby, Aha" (
Hindi – meaning
"This is the right choice Baby <sound of approval>") (India)
1996–1997: "Pepsi: There's nothing official about it" (during the
Wills World Cup (cricket) held in India/Pakistan/Sri Lanka)
1999–2006: "Yeh Dil Maange More!" (
Hindi – meaning "This heart
asks for more") (India)
2002: "Change the World" (Japan)
2003–2007: "Khallik adaha" (Arabic) (Middle East and North Africa)
– meaning "stay on its size"
Pepsi ye pyaas heh badi" ((Hindi) meaning "There is a
lot of thirst" (India))
2009–present: "Yeh hai youngistaan meri jaan" (
Hindi – meaning
"This is our young country my darling")
Pepsi My Way" (India)
2009–present: "Refresca tu Mundo" (Spanish – meaning "Refresh your
world") (Spanish speaking countries in Latin America)
2009: "Joy It Forward" (Canada)
2010–2014: "Pepsi. Sarap Magbago." (
Philippines – meaning "It's
nice to change")
2010–2011: "Badal Do Zamana" (
Urdu – meaning "Change The World" by
2010–2011: "Love!" (Japan, for
2010–present: "Pode ser bom, pode ser muito bom, pode ser Pepsi"
("It can be good, it can be very good, it can be Pepsi") – Brazil
2011–present: "Change the game" (India, Bangladesh, and
the 2011 Cricket World Cup)
2011–2013: "Dunya Hai Dil Walon Ki" (
Pakistan – meaning "World is
For Lovers" by Ali Zafar)
2011–present: "Ici, c'est Pepsi" (
Québec – meaning "Here, it's
2011–present: "Go Next!" (Japan, for
2013–present: "Kore BaMishpahot Hakhi Tovot!" (Hebrew) (Israel) –
meaning "Happens to the best families"
2013–2015: "Dil Maange Abhi" (Urdu) (
Pakistan – meaning "Heart
2013–present: "Oh Yes Abhi" (Hindi) (India) - "meaning Oh Yes Now"
2013–present: "Yalla now!" (Arabic) (Middle East and North Africa)
– meaning "Let's Go Now"
2015–present: "Live It Abhi" (India) (Pakistan, 2015–2016) –
meaning "Live It Now"
2015–present: "Pepsi. Araw mo 'to." (
Philippines – meaning "It's
2016–present: "Seru Itu Pilihan" (Indonesian) (Indonesia) –
meaning "The better choice"
2016–present: "Khana Banay Exciting" (
Pakistan – meaning "Meal
Turns Exciting" by Fawad Khan)
2013–present: "Embrace your past, but live for now" - Global
campaign featuring Beyoncé.
Pepsi MTV Indies
Main article: List of
Pepsi Perfect: A vitamin-enriched
Pepsi variation shown in the movie
Back to the Future Part II
Back to the Future Part II in scenes set in the year 2015. This was
later released as a limited-edition drink.
Pepsi variation shown in the 2011 Japanese anime series,
Tiger & Bunny.
Pepsi then released a
Pepsi Nex variant in
2012, perhaps for promotional purposes.
United states portal
Pepsi Max Big One
Pepsi Max Big One (roller coaster)
Pepsi Orange Streak
Pepsi Orange Streak (roller coaster)
Pepsi Python (roller coaster)
Pepsi Billion Dollar Sweepstakes
^ The History of Pepsi-Cola, Soda Museum, LLC
^ a b The History of the Birthplace of Pepsi-Cola. Pepsistore.com.
Retrieved on February 4, 2012.
^ a b "The History of
Pepsi Cola". Archived from the original on April
15, 2001. Retrieved August 13, 2012. CS1 maint: BOT: original-url
status unknown (link) . Soda Museum (archived April 15, 2001)
Pepsi – FAQs". PepsiCo. Retrieved October 12, 2009. 1909:
Automobile racing pioneer
Barney Oldfield becomes the first celebrity
Pepsi when he appears in newspaper ads describing Pepsi: "A
bully drink...refreshing, invigorating, a fine bracer before a race."
The theme "Delicious and Healthful" appears and will be used
intermittently over the next two decades.
Mark Pendergrast (2000). For God, Country and Coca-Cola. Basic
Books. pp. 192–193. ISBN 0-465-05468-4.
^ "1939 Radio Commercial (Twice as Much for a Nickel)". Archived from
the original on June 15, 2007. Retrieved August 13, 2012. CS1
maint: BOT: original-url status unknown (link)
^ Jones, Eleanor & Ritzmann, Florian. "Coca-
Cola at Home".
Retrieved June 17, 2006.
^ a b "How
Pepsi Opened Door to Diversity". Wall Street Journal.
January 9, 2016.
^ a b c d Martin, Douglas (May 6, 2007). "
Edward F. Boyd
Edward F. Boyd Dies at 92;
Pepsi to Blacks". The New York Times. Retrieved May 5,
^ a b Archer, Michelle (January 22, 2007). "Pepsi's challenge in
1940s: Color barrier". USA Today. Retrieved May 7, 2007.
^ a b Stewart, Jocelyn Y. (May 5, 2007). "Edward Boyd, 92;
man broke color barriers". Los Angeles Times. Retrieved August 12,
^ Brian D. Behnken, Gregory D. Smithers (2015). "
Racism in American
Popular Media: From
Aunt Jemima to the Frito Bandito". p. 34. ABC-CLIO
^ Stephanie Capparell, "How
Pepsi Opened Door to Diversity." CHANGE 63
(2007): 1-26 online.
^ Stephanie Capparell, The Real
Pepsi Challenge: The Inspirational
Story of Breaking the Color Barrier in American Business (2007).
^ Smiley, Tavis (February 27, 2007). "Edward Boyd". PBS. Archived from
the original (interview) on September 29, 2007. Retrieved May 4,
^ The Future is Now Pepsi, retrieved October 10, 2015
Pepsi has a limited edition Back to the Future bottle awaiting
Marty's arrival". The Verge. Retrieved October 10, 2015.
^ "Archived copy" (PDF). Archived from the original on April 15, 2012.
Retrieved March 26, 2011. CS1 maint: BOT: original-url status
^ "LA Times:
Joan Crawford Appointed to
Joancrawfordbest.com. May 7, 1959. Retrieved December 10, 2011.
^ SODAmuseum.com "The History of Pepsi-Cola" Archived May 7, 2006, at
the Wayback Machine., sodamuseum.bigstep.com, paragraph 31
^ Bricken, Rob (March 7, 2013). "20 Lies Back to the Future II Told Us
(Besides the Hoverboard)". Retrieved May 4, 2015.
^ Leigh, Stephen (September 15, 2011). "The Worst Movie Product
Placements Of All Time". Archived from the original on May 8, 2015.
Retrieved May 5, 2015.
PepsiCo – Company – Honors (2002), Promo Magazine, 2002.
Pepsi Can Gallery Archived February 6, 2007, at the Wayback
Machine.. Pepsigallery.com. Retrieved on February 4, 2012.
PepsiCo nabs NBA sponsorship rights from Coca-Cola". Fortune.com.
January 9, 2015.
^ "MLB drops
Pepsi for Coca-Cola". CNN. April 3, 2017.
Pepsi MAX Confirms 30-Second Ad and Consumer Activation for Super
Bowl XLVI – PURCHASE, N.Y., Jan. 30, 2012 /PRNewswire/".
Prnewswire.com. Retrieved January 30, 2013.
^ Vescovi, Valentina (July 15, 2009). "In Argentina,
^ "Diet Pepsi's Skinny Can Stirs Controversy at New York's Fashion
Week". Fox News. February 11, 2011.
PepsiCo Introduces Social Vending System™, the Next Generation in
Interactive Vend Technology".
^ Choi, Candice (February 23, 2012). "Pepsi's midcalorie soda aims to
win back drinkers". The Sun News. The Associated Press. Retrieved
February 23, 2012. [dead link]
Pepsi introduces new shape for 20-ounce bottle". MyFox Detroit.
Archived from the original on March 25, 2013. Retrieved March 22,
Pepsi apologizes for Cristiano Ronaldo voodoo doll pictures".
Yahoo. November 21, 2013. Retrieved November 21, 2013.
^ "Pepsi". Facebook. November 21, 2013. Retrieved November 21,
Pepsi Is Launching a Mysterious New Soda Called '1893'". Fortune.
November 6, 2015. Retrieved September 22, 2016.
^ "Pepsi's Mysterious New Craft Soda Is Here:
Pepsi 1893 Original and
Ginger Cola". Retrieved September 22, 2016.
^ Victor, Daniel (5 April 2017). "
Pepsi Pulls Ad Accused of
Trivializing Black Lives Matter". The New York Times. Retrieved 18
Special Issue: Top-10 CSD Results for 2008" Archived April 19,
2009, at the Wayback Machine., Beverage Digest, March 30, 2009 (PDF)
^ "History of
Pepsi vs. Coke Rivalry at Rivals4Ever". Rivals4ever.com.
Archived from the original on November 27, 2011. Retrieved December
^ Vive la difference, Strategy Magazine, October 2004
Pepsi 'Meunier' Campaign" (PDF). Canadian Advertising Success
Stories (Cassies) Case Library. Retrieved August 21, 2007.
^ The top 5 sodas in
India by market share, Euromonitor International
via Bloomberg, June 26, 2012 Archived November 28, 2012, at the
^ "India: Soft Drinks, Hard Cases" Archived February 3, 2006, at the
Wayback Machine., The Water Dossier, March 14, 2005
^ Robert Laing (March 28, 2006). "Pepsi's comeback, Part II". Mail
& Guardian online. Archived from the original on September 27,
2007. Retrieved July 21, 2007.
^ Coke Vs.
Pepsi Archived January 3, 2006, at the Wayback Machine..
Free-Essays.us. Retrieved on February 4, 2012.
PepsiCo Company History (1972)". PepsiCo, Inc. Retrieved July 21,
^ The word first appeared in an exhibit in the
Harvard University Law
School Library in December 1990 to February 1991, then in several
articles and books by anthropologist David Lempert, who coined the
phrase. Most notable is the third book inside the two volume set,
"Pepsi-stroika" in Daily Life in a Crumbling Empire: The Absorption of
Russia into the World Economy, Columbia University Press/ Eastern
European Monographs, 1996.
^ "Coke Versus Pepsi, Santa Versus Moroz" Archived February 10, 2006,
at the Wayback Machine., The Moscow Times, December 30, 2005
^ Tom Hundley
Israel braces for new conflict: The soda war. Chicago
Tribune, May 19, 1992
^ "Pepsiwoman ad".
^ "Pepsiman: PlayStation's Strangest Moment?". IGN.
^ Mike Suszek (July 29, 2012). "Stiq Figures, July 16–22: Pepsiman
edition". Joystiq. Retrieved September 10, 2013.
^ "Pepsiman gameplay video".
^ "Большой скандал разгорается в
Новосибирске вокруг рекламной акции,
проводимой компанией "Пепси-кола". -
^ ""We Will Rock You"". YouTube. Retrieved 15 November 2017.
Pepsi Nutritional Info". Archived from the original on July 18,
2012. Retrieved March 16, 2011.
^ The Daily Plate,
Pepsi nutrition info. Thedailyplate.com. Retrieved
on February 4, 2012.
Pepsi Product Facts Archived May 26, 2009, at the Wayback Machine..
Pepsi Product Facts (June 17, 2011). Retrieved on February 4, 2012.
Senomyx Enter Into Collaboration to Discover, Develop
and Commercialize New Sweet Flavor Ingredients". Retrieved October 31,
Pepsi NEXT hits Australia in cola first".
Retrieved November 27, 2012.
^ "Advertising Slogan Hall of Fame". Retrieved 1 September 2017.
Ali Zafar (March 7, 2011). "World Cup 2011
Pepsi Video Song Ali
Zafar- Yeh Dunya Hai Dilwalo Ki (Pakistan)" – via YouTube.
Ali Zafar and Ali Azmat kidnapped by PEPSI PAKISTAN!". Brand
Synario. Retrieved December 18, 2013.
^ "Security Check Required". www.facebook.com.
^ "Great Scott They Did It -
Pepsi Perfect Is Here!". Retrieved
^ Ashcraft, Brian. "The Wild World of Japanese
Pepsi Flavors". Kotaku.
Beverage World Magazine, January 1998, "Celebrating a Century of
Refreshment: Pepsi — The First 100 Years"
Stoddard, Bob. Pepsi-
Cola – 100 Years (1997), General Publishing
Group, Los Angeles, CA, USA
"History & Milestones" (1996),
Louis, J.C. & Yazijian, Harvey Z. "The
Cola Wars" (1980), Everest
House, Publishers, New York, NY, USA
Wikimedia Commons has media related to Pepsi.
Pepsi Gallery –
Pepsi Promotional site at the Wayback Machine
(archived January 15, 2007)
Pepsi page on
PepsiCo UK & Ireland
Articles and topics related to Pepsi
Indra Nooyi (
Chairman & CEO)
Robert Eugene Allen
Pepsi Max (North America and International versions)
Cola Made with Real Sugar
Mug Root Beer
7 Up (outside United States)
Ethos Water (under license)
Iced Tea) (under license)
No Fear (under license)
Ocean Spray (under license)
Frappuccino (under license)
Starbucks (under license)
Dole (under license)
Quaker Oats Company
Quaker Instant Oatmeal
Chewy Granola Bars
Scott's Porage Oats
Propel Fitness Water
Duke and Sons
Varieties of Pepsi
1893 from the makers of Pepsi-Cola
Pepsi Raw (
Cola Made with Real Sugar
Pepsi Wild Cherry
Jazz Diet Pepsi
Pepsi Zero Sugar