Office Business Applications
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Office Business Applications
Office Business Applications (OBA) is a marketing term for software applications that use the Microsoft Office system (such as Outlook, Word, or Excel) as the user interface for an application. Background Users perform significant additional work outside of the formal processes of a line of business (LOB) system as they collaborate with other people via phone and email, obtain information from multiple sources in the form of documents and spreadsheets, and switch between online and offline modes for meetings and business trips. Applications and documents can be extended to add enterprise-specific features, and LOB systems can be integrated with Microsoft Office to make the LOB system more accessible. OBAs employ a composite application architecture and link the 2007 Microsoft Office System applications running on the desktop to custom and off-the-shelf Line of Business (LOB) applications running on remote servers. Typically this link happens via web services. For example, rat ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Serv ...
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Microsoft Office
Microsoft Office, or simply Office, is the former name of a family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a marketing term for an office suite (bundled set of productivity applications), the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Over the years, Office applications have grown substantially closer with shared features such as a common spell checker, Object Linking and Embedding data integration and Visual Basic for Applications scripting language. Microsoft also positions Office as a development platform for line-of-business software under the Office Business Applications brand. It contains a word processor (Word), a spreadsheet program ( Excel) and a presentation program (PowerPoint), an email client ( Outlook), a database management system ( Access), and a desktop publishing app (Publish ...
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User Interface
In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, while the machine simultaneously feeds back information that aids the operators' decision-making process. Examples of this broad concept of user interfaces include the interactive aspects of computer operating systems, hand tools, heavy machinery operator controls and process controls. The design considerations applicable when creating user interfaces are related to, or involve such disciplines as, ergonomics and psychology. Generally, the goal of user interface design is to produce a user interface that makes it easy, efficient, and enjoyable (user-friendly) to operate a machine in the way which produces the desired result (i.e. maximum usability). This generally means that the operator needs to provide minimal i ...
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Line Of Business
Line of business (LOB) is a general term which refers to a product or a set of related products that serve a particular customer transaction or business need. In some industry sectors, like insurance, "line of business" also has a regulatory and accounting definition to meet a statutory set of insurance policies. It may or may not be a strategically relevant business unit. "Line of business" often refers to an internal corporate business unit, whereas the term "industry" refers to an external view that includes all competitors competing in a similar market. A line of business will often examine its position within an industry using a Porter five forces analysis (or other industry-analysis method) and other relevant industry information. Computer applications In the context of computing, a "line-of-business application" is one of the set of critical computer applications perceived as vital to running an enterprise. For example: "Governance has become the hot topic in SOA ove ...
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Email
Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices. Email was thus conceived as the electronic ( digital) version of, or counterpart to, mail, at a time when "mail" meant only physical mail (hence '' e- + mail''). Email later became a ubiquitous (very widely used) communication medium, to the point that in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries. ''Email'' is the medium, and each message sent therewith is also called an ''email.'' The term is a mass noun. Email operates across computer networks, primarily the Internet, and also local area networks. Today's email systems are based on a store-and-forward model. Email servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simu ...
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Composite Application
In computing, a composite application is a software application built by combining multiple existing functions into a new application. The technical concept can be compared to mashups. However, composite applications use business sources (e.g., existing modules or even Web services ) of information, while mashups usually rely on web-based, and often free, sources. It is wrong to assume that composite applications are by definition part of a service-oriented architecture (SOA). Composite applications can be built using any technology or architecture. A composite application consists of functionality drawn from several different sources. The components may be individual selected functions from within other applications, or entire systems whose outputs have been packaged as business functions, modules, or web services. Composite applications often incorporate orchestration of "local" application logic to control how the composed functions interact with each other to produce the ne ...
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Service-oriented Architecture
In software engineering, service-oriented architecture (SOA) is an architectural style that focuses on discrete services instead of a monolithic design. By consequence, it is also applied in the field of software design where services are provided to the other components by application components, through a communication protocol over a network. A service is a discrete unit of functionality that can be accessed remotely and acted upon and updated independently, such as retrieving a credit card statement online. SOA is also intended to be independent of vendors, products and technologies. Service orientation is a way of thinking in terms of services and service-based development and the outcomes of services. A service has four properties according to one of many definitions of SOA: # It logically represents a repeatable business activity with a specified outcome. # It is self-contained. # It is a black box for its consumers, meaning the consumer does not have to be aware of the s ...
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Web 2
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability (i.e., compatibility with other products, systems, and devices) for end users. The term was coined by Darcy DiNucci in 1999 and later popularized by Tim O'Reilly and Dale Dougherty at the first Web 2.0 Conference in 2004. Although the term mimics the numbering of software versions, it does not denote a formal change in the nature of the World Wide Web, but merely describes a general change that occurred during this period as interactive websites proliferated and came to overshadow the older, more static websites of the original Web. A Web 2.0 website allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to ...
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