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Mobilegeddon
Mobilegeddon is a name for Google's search engine algorithm update of April 21, 2015. The term was coined by Chuck Price in a post written for Search Engine Watch on March 9, 2015. The term was then adopted by webmasters and web-developers. The main effect of this update was to give priority to websites that display well on smartphones and other mobile devices. The change did not affect searches made from a desktop computer or a laptop. Google announced its intention to make the change in February 2015. In addition to their announcement, Google published an article, "''Mobile Friendly Sites''," on their Google Developers page to help webmasters with the transition. Google claims the transition to mobile-friendly sites was to improve user experience, stating "the desktop version of a site might be difficult to view and use on a mobile device." The protologism is a blend word of "mobile" and "Armageddon" because the change "could cause massive disruption to page rankings." But, wri ...
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Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ...
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Google Search
Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more. The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1996 by Larry Page, Sergey Brin, and Scott Hassan. In 2011, Google introduced " Google ...
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Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers. History Webma ...
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Adaptive Web Design
Adaptive web design (AWD) promotes the creation of multiple versions of a web page to better fit the user's device, ''as opposed to'' a single static page which loads (and looks) the same on all devices or a single page which reorders and resizes content responsively based on the device/ screen size/ browser of the user. This most often describes the use of a ''mobile'' and a ''desktop'' version of a page (or in most cases, the entire site), either of which is retrieved based on the user-agent defined in the HTTP GET request, which is known as '' dynamic serving''. Adaptive web design was one of the first strategies for optimizing a site for mobile readability, the most common practice involved using a completely separate website for mobile and desktop, with mobile devices often redirected to the mobile version of the site served on a subdomain (often the third level subdomain, denoted ''"m"''; e.g. http://m.website.com/; and/or URL parameters like &app=m&persist_app ...
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Mobile Web
The mobile web refers to mobile browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. History and development Traditionally, the World Wide Web has been accessed via fixed-line services on laptops and desktop computers. However, the web is now more accessible by portable and wireless devices. Early 2010 ITU (International Telecommunication Union) report said that with current growth rates, web access by people on the go via laptops and smart mobile devices was likely to exceed web access from desktop computers within the following five years. In January 2014, mobile internet use exceeded desktop use in the United States. The shift to mobile Web access has accelerated since 2007 with the rise of larger multitouch smartphones, and since 2010 with the rise of multitouch tablet computers. Both platforms provide better Internet access, screens, and mobile browsers, or appl ...
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Breadcrumb (navigation)
A breadcrumb or breadcrumb trail is a graphical control element used as a navigational aid in user interfaces and on web pages. It allows users to keep track and maintain awareness of their locations within programs, documents, or websites. The term is a reference to the trail of bread crumbs left by ''Hansel and Gretel'' in the German fairy tale of the same name. Usage A breadcrumb trail tracks and displays each page viewed by a visitor of a website, either in the order the pages were viewed, or in other definitions, displaying a hierarchy of the current page in relation to the website's structure. Breadcrumbs are typically placed in horizontal form under the masthead or navigation of a website. They may be implemented with each part of the trail having a drop-down menu of its own, as well as drag and drop support, as done in Windows Explorer. Websites Breadcrumbs typically appear horizontally across the top of a Web page, often below title bars or headers. They provid ...
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Algorithm
In mathematics and computer science, an algorithm () is a finite sequence of rigorous instructions, typically used to solve a class of specific problems or to perform a computation. Algorithms are used as specifications for performing calculations and data processing. More advanced algorithms can perform automated deductions (referred to as automated reasoning) and use mathematical and logical tests to divert the code execution through various routes (referred to as automated decision-making). Using human characteristics as descriptors of machines in metaphorical ways was already practiced by Alan Turing with terms such as "memory", "search" and "stimulus". In contrast, a heuristic is an approach to problem solving that may not be fully specified or may not guarantee correct or optimal results, especially in problem domains where there is no well-defined correct or optimal result. As an effective method, an algorithm can be expressed within a finite amount of spac ...
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Search Engine Results Page
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query. The page that a search engine returns after a user submits a search query. In addition to organic search results, search engine results pages (SERPs) usually include paid search and pay-per-click (PPC) ads. The results are of two general types : * organic search: retrieved by the search engine's algorithm * sponsored search: advertisements. The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. Due to the huge number of items that are available or related to ...
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Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include '' Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is St ...
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