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Lean Startup
Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning. Lean startup emphasizes customer feedback over intuition and flexibility over planning. This methodology enables recovery from failures more often than traditional ways of product development. Central to the lean startup methodology is the assumption that when startup companies invest their time into iteratively building products or services to meet the needs of early customers, the company can reduce market risks and sidestep the need for large amounts of initial project funding and expensive product launches and financial failures. While the events leading up to the launch can make or break a new business, it is important to start with the end in mind, which mean ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Methodology
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bringing about a certain goal, like acquiring knowledge or verifying knowledge claims. This normally involves various steps, like choosing a Sample (statistics), sample, Data collection, collecting data from this sample, and interpreting the data. The study of methods concerns a detailed description and analysis of these processes. It includes evaluative aspects by comparing different methods. This way, it is assessed what advantages and disadvantages they have and for what research goals they may be used. These descriptions and evaluations depend on philosophical background assumptions. Examples are how to conceptualize the studied phenomena and what constitutes evidence for or against them. When understood in the widest sense, methodology al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Training Within Industry
The Training Within Industry (TWI) service was created by the United States Department of War, running from 1940 to 1945 within the War Manpower Commission. The purpose was to provide consulting services to war-related industries whose personnel were being conscripted into the US Army at the same time the War Department was issuing orders for additional matériel. It was apparent that the shortage of trained and skilled personnel at precisely the time they were needed most would impose a hardship on those industries, and that only improved methods of job training would address the shortfall. By the end of World War II, over 1.6 million workers in over 16,500 plants had received a certification. The program continued post-war in Europe and Asia, where it aided reconstruction. It is most notable in the business world for inspiring the concept of kaizen in Japan. In addition, the program became the foundation of the Toyota Production System and the DoD resourced open source M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zappos
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. The company was founded in 1999 by Nick Swinmurn and launched under the domain name Shoesite.com. In July 2009, Amazon acquired Zappos in an all-stock deal worth around $1.2 billion at the time.Jacobs, AlexandraHappy Feet: Inside the online shoe utopia''The New Yorker''. September 14, 2009. Amazon purchased all of the outstanding shares and warrants from Zappos for 10 million shares of Amazon's common stock and provided $40 million in cash and restricted stock for Zappos employees. Company history Inception Zappos was founded in 1999 by Nick Swinmurn. Swinmurn launched the company with Tony Hsieh and Alfred Lin,I Am CNBC Tony Hsieh Transcript CNBC. August 15, 2007. who invested $2 million throu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The company is headquartered in Jersey City, New Jersey. Sherry Phillips is the current CEO of Forbes as of January 1, 2025. Published eight times per year, ''Forbes'' feature articles on finance, industry, investing, and marketing topics. It also reports on related subjects such as technology, communications, science, politics, and law. It has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is known for its lists and rankings, including its lists of the richest Americans (the Forbes 400, ''Forbes'' 400), of 30 notable people under the age of 30 (the Forbes 30 Under 30, ''Forbes'' 30 under 30), of America's wealthiest celebrities, of the world's top companies (the Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pilot Experiment
A pilot experiment, pilot study, pilot test or pilot project is a small-scale preliminary study conducted to evaluate feasibility, duration, cost, adverse events, and improve upon the study design prior to performance of a full-scale research project. Implementation Pilot experiments are frequently carried out before large-scale quantitative research, in an attempt to avoid time and money being used on an inadequately designed project. A pilot study is usually carried out on members of the relevant population. A pilot study is used to formulate the design of the full-scale experiment which then can be adjusted. The pilot study is potentially a critical insight to clinical trial design, recruitment and sample size of participants, treatment testing, and statistical analysis to improve the power of testing the hypothesis of the study. Analysis from the pilot experiment can be added to the full-scale (and more expensive) experiment to improve the chances of a clear outcome. Appli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eric Ries
Eric Ries (born September 22, 1978) is an American entrepreneur, blogger, and author of '' The Lean Startup'', a book on the lean startup movement. He is also the author of ''The Startup Way'', a book on modern entrepreneurial management. Early life While at Yale, Ries co-founded Catalyst Recruiting, an online forum for university students to network with potential employers.Venture Capital: Eric Ries, author of "The Lean Startup" ''YouTube''. November 21, 2009.Loizos, Connie “Lean Startup ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Lean Startup
''The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses'' is a 2011 book by American entrepreneur Eric Ries. It introduces the lean startup methodology, a systematic approach for developing businesses and products that emphasizes rapid experimentation, customer feedback, and iterative design.Roush, WadeEric Ries, the Face of the Lean Startup Movement, on How a Once-Insane Idea Went Mainstream ''Xconomy''. July 6, 2011. Ries proposes that startups can accelerate product development by employing "just-in-time scalability." This approach involves releasing a minimum viable product (MVP) to early adopters, gathering feedback, and iteratively refining the product to better meet customer needs. Drawing from his experiences as a startup advisor, employee, and founder, Ries developed the lean startup methodology.Lohr, SteveThe Rise of the Fleet-Footed Start-Up ''The New York Times''. April 24, 2010.Solon, OliviaInterview: E ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discovery-driven Planning
Discovery-driven planning is a planning technique first introduced in a ''Harvard Business Review'' article by Rita Gunther McGrath and Ian C. MacMillan in 1995 and subsequently referenced in a number of books and articles. Its main thesis is that when one is operating in arenas with significant amounts of uncertainty, that a different approach applies than is normally used in conventional planning. In conventional planning, the correctness of a plan is generally judged by how close outcomes come to projections. In discovery-driven planning, it is assumed that plan parameters may change as new information is revealed. With conventional planning, it is considered appropriate to fund the entire project, as the expectation is that one can predict a positive outcome. In discovery-driven planning, funds are released based on the accomplishment of key milestones or checkpoints, at which point additional funding can be made available predicated on reasonable expectations for future success. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rita Gunther McGrath
Rita Gunther McGrath (born July 28, 1959 in New Haven, Connecticut) is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning. McGrath is also the founder of the innovation platform Valize. Life and work Rita McGrath's parents were both scientists. Her mother, Helge Liane Gunther, was a microbiologist, and her father, Wolfgang H. H. Gunther, was an organic chemist. She was born in New Haven, CT., as her parents were both working at the Yale Medical School at the time. After Wolfgang made the decision to join Xerox, the family moved to the Rochester, New York area. He subsequently joined Kodak in the late 1970's. McGrath bore witness to the devastation that can occur when a company fails to innovate as the world changes around it. McGrath graduated magna cum laude from Barnard College in 1981 and ear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harvard Business Review
''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year and is headquartered in Brighton, Massachusetts. ''HBR'' covers a wide range of topics that are relevant to various industries, management functions, and geographic locations. These include leadership, negotiation, strategy, operations, marketing, and finance. ''Harvard Business Review'' has published articles by Clayton Christensen, Peter F. Drucker, Justin Fox, Michael E. Porter, Rosabeth Moss Kanter, John Hagel III, Thomas H. Davenport, Gary Hamel, C. K. Prahalad, Vijay Govindarajan, Robert S. Kaplan, Rita Gunther McGrath and others. Several management concepts and business terms were first given prominence in ''HBR''. ''Harvard Business Review''s worldwide English-language circulation is 250,000. HBR licenses its content for pub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steve Blank
Steve Blank (born 1953) is an American entrepreneur, educator, author and speaker. He created the customer development method that launched the lean startup movement. His work has influenced modern entrepreneurship through the creation of tools and processes for new ventures which differ from those used in large companies. Between 1978 and 2002, Blank worked at eight different technology startups, founding, or co-founding, four of them. Blank created the Lean Launchpad class and I-Corps curriculum which became the standard for science commercialization for the National Science Foundation, the National Institutes of Health and the U.S. Department of Energy. As of 2023, more than 3,051 teams and 1,300 startups have employed Blank’s methodologies. Blank is co-creator of the U.S. Department of Defense's Hacking for Defense program, and served on the Defense Business Board and the U.S. Navy’s Science and Technological Board. He is co-creator of the Gordian Knot Center for Nationa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Development
Customer development is a formal methodology for building startups and new corporate ventures. It is one of the three parts that make up a lean startup (business model design, customer development, agile engineering). The process assumes that early ventures have untested hypotheses about their business model (who are the customers, what features they want, what channel to use, revenue strategy/pricing tactics, how to get/keep/grow customers, strategic activities needed to deliver the product, internal resources needed, partners needed and costs). Customer development starts with the key idea that there are no facts inside your building so get outside to test them. The hypotheses testing emulates the scientific method – pose a business model hypothesis, design an experiment, get out of the building and test it. Take the data and derive some insight to either (1) Validate the hypothesis, (2) Invalidate the Hypothesis, or (3) Modify the hypothesis. Many burgeoning startup companie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
