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I Want My Maypo
"I Want My Maypo" was an advertising slogan used by Maltex Company of Burlington, Vermont. It was used to advertise Maypo, a brand of maple flavored oatmeal starting in the 1950s. Overview The Maltex Company marketed Maltex Cereal, a combination of toasted wheat and malted barley, for years. It developed Maypo maple-flavored hot oat cereal in 1950, but sales remained minuscule in comparison to its competitors. At the time of the "I Want My Maypo" ad, Maltex became a subsidiary of Connecticut-based Heublein Inc. When the brand was not selling well, Maypo advertisers decided to push the product very heavily using advertising. The result was the famous Maypo commercial featuring the character 'Marky Maypo.' The black and white animated commercial was sixty seconds long. The setting was a breakfast table with Uncle Ralph trying to get his nephew, Marky, to eat his new 'surprise' cereal. However, Marky seems more interested in wearing his cowboy hat than eating the oatmeal. The frustr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogan
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 ''Webster's Dictionary'', a slogan derives from the Scottish Gaelic "", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Burlington, Vermont
Burlington, officially the City of Burlington, is the List of municipalities in Vermont, most populous city in the U.S. state of Vermont and the county seat, seat of Chittenden County, Vermont, Chittenden County. It is located south of the Canada–United States border and south of Montreal. As of the 2020 United States census, the population was 44,743. It is the List of U.S. states' largest cities by population, least populous city in the 50 U.S. states to be the most populous city in its state. A regional college town, Burlington is home to the University of Vermont (UVM) and Champlain College. Vermont's largest hospital, the University of Vermont Medical Center, UVM Medical Center, is within the city limits. The City of Burlington owns Vermont's largest airport, the Patrick Leahy Burlington International Airport, located in neighboring South Burlington, Vermont, South Burlington. In 2015, Burlington became the first city in the U.S. to run entirely on renewable energy. Hi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maypo
Maypo is an American brand of hot cereals. The original product was maple flavored oatmeal but there are now a variety of flavors sold under the Maypo brand name. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm, Ltd. It was best known for its television commercials with the catchphrase, " I Want My Maypo" by Marky Maypo. History Maypo was developed by the Maltex Corporation in Burlington, Vermont, a company that had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. Maypo was first marketed in 1951. Shortly after the development of Maypo, Maltex was sold in 1956 and became a division of Heublein. By the mid-1960s its market share had declined and Maltex was sold to American Home Products. In 2001 Homestat Farm, Ltd. purchased Maypo. Advertising The original "I Want My Maypo" ad was developed in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency. The animation was done by Emery Hawki ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Oatmeal
Oatmeal is a preparation of oats that have been dehusked, steamed, and flattened, or a coarse flour of hulled oat grains ( groats) that have either been milled (ground), rolled, or steel-cut. Ground oats are also called white oats. Steel-cut oats are known as coarse oatmeal, Irish oatmeal, or pinhead oats. Rolled oats were traditionally thick old-fashioned oats, but they can be made thinner or smaller and may be categorized as quick oatmeal or instant oatmeal depending on the cooking time required, which is determined by the size of the oats and the amount of precooking. Industrial preparation and varieties The oat grains are dehusked by impact, and are then heated and cooled to stabilize the groats, the seed inside the husk. The groats may be milled to produce fine, medium, or coarse oatmeal. Rolled oats are oats that have been steamed, flattened by a "flaking roller", and dried. Old-fashioned rolled oats are made from whole oat groats and may be thick and require lon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wheat
Wheat is a group of wild and crop domestication, domesticated Poaceae, grasses of the genus ''Triticum'' (). They are Agriculture, cultivated for their cereal grains, which are staple foods around the world. Well-known Taxonomy of wheat, wheat species and hybrids include the most widely grown common wheat (''T. aestivum''), spelt, durum, emmer, einkorn, and Khorasan wheat, Khorasan or Kamut. The archaeological record suggests that wheat was first cultivated in the regions of the Fertile Crescent around 9600 BC. Wheat is grown on a larger area of land than any other food crop ( in 2021). World trade in wheat is greater than that of all other crops combined. In 2021, world wheat production was , making it the second most-produced cereal after maize (known as corn in North America and Australia; wheat is often called corn in countries including Britain). Since 1960, world production of wheat and other grain crops has tripled and is expected to grow further through the middle of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barley
Barley (), a member of the grass family, is a major cereal grain grown in temperate climates globally. It was one of the first cultivated grains; it was domesticated in the Fertile Crescent around 9000 BC, giving it nonshattering spikelets and making it much easier to harvest. Its use then spread throughout Eurasia by 2000 BC. Barley prefers relatively low temperatures and well-drained soil to grow. It is relatively tolerant of drought and soil salinity, but is less winter-hardy than wheat or rye. In 2023, barley was fourth among grains in quantity produced, 146 million tonnes, behind maize, rice, and wheat. Globally, 70% of barley production is used as animal feed, while 30% is used as a source of fermentable material for beer, or further distilled into whisky, and as a component of various foods. It is used in soups and stews and in barley bread of various cultures. Barley grains are commonly made into malt using a traditional and ancient method of preparatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Maple
''Acer'' is a genus of trees and shrubs commonly known as maples. The genus is placed in the soapberry family Sapindaceae.Stevens, P. F. (2001 onwards). Angiosperm Phylogeny Website. Version 9, June 2008 nd more or less continuously updated since http://www.mobot.org/MOBOT/research/APweb/. There are approximately 132 species, most of which are native to Asia, with a number also appearing in Europe, northern Africa, and North America. Only one species, '' Acer laurinum'', extends to the Southern Hemisphere.Gibbs, D. & Chen, Y. (2009The Red List of Maples Botanic Gardens Conservation International (BGCI) The type species of the genus is the sycamore maple ''Acer pseudoplatanus'', one of the most common maple species in Europe.van Gelderen, C. J. & van Gelderen, D. M. (1999). '' Maples for Gardens: A Color Encyclopedia'' Most maples usually have easily identifiable palmate leaves (with a few exceptions, such as '' Acer carpinifolium'', '' Acer laurinum'', and '' Acer negundo'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heublein
Heublein Inc. (also known as Heublein Spirits) was an American producer and distributor of alcoholic beverages and food throughout the 20th century. During the 1960s and 1970s its stock was regarded as one of the most stable financial investments, earning it inclusion in the Nifty Fifty. It was acquired in 1982 by the R. J. Reynolds Tobacco Company. Its successor, RJR Nabisco, began selling off many of Heublein's assets in the years that followed, with the Heublein division purchased by Grand Metropolitan in 1987. After more sell-offs of Heublein brands, Grand Metropolitan ceased using the name, incorporating the business into International Distillers & Vintners. History Heublein began as a restaurant founded in 1862 in Hartford, Connecticut, by Andrew Heublein, a German American entrepreneur. His two sons, Gilbert F. and Louis, soon joined the business. In 1875 they accepted a large order for pre-mixed martini and Manhattan cocktails for the annual picnic of the Governor' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Animated
Animation is a filmmaking technique whereby image, still images are manipulated to create Motion picture, moving images. In traditional animation, images are drawn or painted by hand on cel, transparent celluloid sheets to be photographed and exhibited on film. Animation has been recognised as an artistic medium, specifically within the Entertainment#Industry, entertainment industry. Many animations are either traditional animations or computer animations made with computer-generated imagery (CGI). Stop motion animation, in particular claymation, has continued to exist alongside these other forms. Animation is contrasted with live action, although the two do not exist in isolation. Many moviemakers have produced Live-action animation, films that are a hybrid of the two. As CGI increasingly Photorealism, approximates photographic imagery, filmmakers can easily Compositing, composite 3D animations into their film rather than using practical effects for showy visual effects (VFX). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cowboy Hat
The cowboy hat is a high-crowned, wide-brimmed hat best known as the defining piece of attire for the North American cowboy. Today it is worn by many people, and is particularly associated with ranch workers in the United States, Canada, Mexico, Central America, Brazil, Australia, New Zealand, with many country music, country, regional Mexican and sertanejo music performers, and with participants in the North American rodeo circuit. It is recognized around the world as part of traditional American frontier, Old West apparel. The cowboy hat as known today has many antecedents to its design, including Mexican hats such as the sombrero, the various designs of wide-brimmed hats worn by farmers and stockmen in the eastern United States, as well as the designs used by the United States Cavalry. The first western model was the open-crowned "Boss of the Plains", and after that came the front-creased Carlsbad, destined to become the most prominent cowboy style. The high-crowned, wide-brimm ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
