Maypo is an American brand of hot cereals. The original product was maple flavored

oatmeal Oatmeal is a preparation of oats that have been de-husked, steamed, and flattened, or a coarse flour of hulled oat grains (groats) that have either been milled (ground) or steel-cut. Ground oats are also called white oats. Steel-cut oats are ...

but there are now a variety of flavors sold under the Maypo brand name. It was originally manufactured by Maltex Co. and is now owned by Homestat Farm, Ltd. It was best known for its television commercials with the catchphrase, " I Want My Maypo" by Marky Maypo.

History

Maypo was developed by the Maltex Corporation in

Burlington, Vermont Burlington is the most populous city in the U.S. state of Vermont and the seat of Chittenden County. It is located south of the Canada–United States border and south of Montreal. As of the 2020 U.S. census, the population was 44,743. It ...

, a company that had been manufacturing wheat and barley cereal since 1899 under the name Malted Cereals Company. Maypo was first marketed in

1951 Events January * January 4 – Korean War: Third Battle of Seoul – Chinese and North Korean forces capture Seoul for the second time (having lost the Second Battle of Seoul in September 1950). * January 9 – The Government of the United ...

. Shortly after the development of Maypo, Maltex was sold in 1956 and became a division of Heublein. By the mid-1960s its market share had declined and Maltex was sold to American Home Products. In 2001 Homestat Farm, Ltd. purchased Maypo.

Advertising

The original "I Want My Maypo" ad was developed in 1956 by the Fletcher, Richards, Calkins & Holden Advertising Agency. The animation was created by John Hubley. The commercial, which appealed to children, increased sales on average 78%, with some markets increasing sales by 186%. Maypo's later television ads sometimes featured athletes—including Mickey Mantle, Wilt Chamberlain and

Johnny Unitas John Constantine Unitas (; May 7, 1933 – September 11, 2002) was an American football quarterback who played in the National Football League (NFL) for 18 seasons, primarily with the Baltimore Colts. Following a career that spanned from 1956 ...

—crying "I want my Maypo!"

In popular culture

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

's "I want my MTV!" image and branding campaign in 1982 was based on the "I want my Maypo!" catchphrase; both were developed by George Lois. A Maypo commercial is seen on a television screen in the 1999 animated film '' The Iron Giant''. In the 2015 ''Signature Edition'', it was replaced with a commercial advertising Disney's Tomorrowland attraction.

References

External links

History of the Maypo brand
Breakfast cereals Porridges Oats {{Breakfast-stub

History

Advertising

In popular culture

See also

References

External links