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Horch
Horch () was a German car manufacturer, which traced its roots to several companies founded in the late 19th and early 20th century by August Horch. It is one of the predecessors of the present day Audi company, which itself resulted from the NSU Motorenwerke#Volkswagen Group takeover, merger of Auto Union Aktiengesellschaft (AG) and NSU Motorenwerke in 1969. Auto Union AG in turn was formed in 1932, following the Audi#The merger of the four companies under the logo of four rings, merger of Horch, DKW, Wanderer (car), Wanderer and the original Audi Automobilwerke GmbH Zwickau, established by August Horch in 1910. In 2021, Audi reused the Horch name as a flagship trim level for the Audi A8 in China to compete with the Mercedes-Benz S-Class (W222), Mercedes-Maybach S-Class. History at a glance August Horch and his first business partner Salli Herz established the company on November 14, 1899 in the district of Ehrenfeld, Cologne in Cologne. August Horch had previously work ...
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August Horch
August Horch (12 October 1868 – 3 February 1951) was a German engineer and automobile pioneer, the founder of the manufacturing giant that eventually became Audi. Beginnings Horch was born in Winningen, Rhenish Prussia. His initial trade was as a blacksmith, and then was educated at (Mittweida Technical College). After receiving a degree in engineering, he worked in shipbuilding. Horch worked for Karl Benz from 1896, before founding '' A. Horch & Co.'' in November 1899, in Ehrenfeld, Cologne, Germany. Manufacturing The first Horch automobile was built in 1901. The company moved to Reichenbach in 1902 and Zwickau in 1904. Horch left the company in 1909 after a dispute, and set up in competition in Zwickau. His new firm was initially called ''Horch Automobil-Werke GmbH'', but following a legal dispute over the ''Horch'' name, he decided to make another automobile company. (The court decided that ''Horch'' was a registered trademark on behalf of August's former ...
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Auto Union
Auto Union AG was an amalgamation of four German automobile manufacturers, founded in 1932 and established in 1936 in Chemnitz, Saxony. It is the immediate predecessor of Audi as it is known today. As well as acting as an umbrella firm for its four constituent brands (Audi, Horch, DKW, Wanderer (car), Wanderer), Auto Union is widely known for its racing team (Auto Union Rennabteilung, based at Horch works in Zwickau/Saxony). The Silver Arrows of the two German teams (Mercedes-Benz and Auto Union) dominated not only GP car racing from 1934 onwards but set records that would take decades to beat, such as the fastest speed ever attained on a public road (at 432.7 km/h (268.9 mph), a record lasting until 2017. After being reduced to near ruin in the aftermath of World War II, Auto Union was re-founded in Ingolstadt, Bavaria, in 1949, ultimately evolving into the modern day Audi company following its takeover by Volkswagen in 1964 and later merger with NSU Motorenwerke ...
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Audi
Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the company are complex, dating back to the early 20th century and the initial enterprises ( Horch and the ''Audiwerke'') founded by engineer August Horch. Two other manufacturers ( DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Auto Union was acquired by Volkswagen from Daimler-Benz. After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present-day form of the company. The company name is based on the Latin translation of the surname of the founder, August Horch. , meaning 'listen', becomes in Latin. The four rings of the Audi logo each represent one of four car ...
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Zwickau
Zwickau (; ) is the fourth-largest city of Saxony, Germany, after Leipzig, Dresden and Chemnitz, with around 88,000 inhabitants,. The West Saxon city is situated in the valley of the Zwickau Mulde (German: ''Zwickauer Mulde''; progression: ), and lies in a string of cities sitting in the densely populated foreland of the Elster and Ore Mountains stretching from Plauen in the southwest via Zwickau, Chemnitz and Freiberg to Dresden in the northeast. Zwickau is the seat of the Zwickau District, the most densely populated district in the new states of Germany. Zwickau is the seat of the West Saxon University of Zwickau (German: ''Westsächsische Hochschule Zwickau'') with campuses in Zwickau, Markneukirchen, Reichenbach im Vogtland and Schneeberg (Erzgebirge). The city is the birthplace of composer Robert Schumann. Zwickau has historically been one of the centres of the German automotive industry. It is the cradle of Audi and its forerunner Horch. Horchwerke AG Zwickau wa ...
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Audi A8
The Audi A8 is a full-size luxury vehicle, luxury sedan (car), sedan manufactured and marketed by the German automaker Audi since 1994. Succeeding the Audi V8, and now in its fourth generation, the A8 has been offered with either front-wheel drive, front- or permanent four-wheel drive, all-wheel drive and in short- and long-wheelbase variants. The first two generations employed the Volkswagen Group D platform, with the current generation deriving from the Volkswagen Group MLB platform, MLB platform. After the original model's 1994 release, Audi released the second generation in late 2002, the third in late 2009, and the fourth and current iteration in 2017. Noted as the first mass-market car with an aluminium chassis, all A8 models have used this construction method co-developed with Alcoa and marketed as the Audi Space Frame. A mechanically upgraded, high-performance version of the A8 debuted in 1996 as the Audi S8. Produced exclusively at Audi's Neckarsulm plant, the S8 is fitt ...
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Jørgen Skafte Rasmussen
Jørgen Skafte Rasmussen (30 July 1878 – 12 August 1964) was a Denmark, Danish engineer and industrialist. Life The son of a shipmaster who died when Rasmussen was still a young child, he attended middle school in Nakskov and in 1894 began an apprenticeship in Copenhagen. His mother died when he was 19, he then moved to Nykøbing Falster, Nykøbing where he continued his training employed by a local engine maker. In 1898 Rasmussen moved to German Empire, Germany in order to take classes in Mechanical engineering, mechanical and electrical engineering at the ''Hochschule Mittweida'' university of applied sciences in Kingdom of Saxony, Saxony. However, he was relegated two years later due to inadequate academic achievements and continued his studies at the newly established West Saxon University of Applied Sciences of Zwickau, University of Applied Sciences of Zwickau where he took his exams in 1902. One year later he registered his first utility model (''Gebrauchsmuster'') o ...
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Wanderer (car)
Wanderer was a German manufacturer of bicycles, motorcycles, automobiles, vans and other machinery. Established as ''Winklhofer & Jaenicke'' in 1896 by Johann Baptist Winklhofer and Richard Adolf Jaenicke, the company used the ''Wanderer'' brand name from 1911, making civilian automobiles until 1941 and military vehicles until 1945. Wanderer was last active as a financial holding company without its own business operations and went bankrupt in July 2010. The brand was then acquired by Cologne-based manufacturer Zweirad Einkaufs Genossenschaft (ZEG). History to 1945 ''Winklhofer & Jaenicke'' was established in 1896 in Chemnitz. It built motorcycles from 1902 and automobiles from 1903. The ''Wanderer'' brand was chosen in 1911 for overseas exports and was soon adopted for domestic sales. The first two- or three-seater models used four-cylinder 1145 cc and 1220 cc engines. The 1220 cc model lasted until 1925. The first six-cylinder model appeared in 1928. By 1926, when ...
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NSU Motorenwerke
NSU Motorenwerke AG, or NSU, was a German manufacturer of automobiles, motorcycles and pedal cycles, founded in 1873. Acquired by Volkswagen Group in 1969, VW merged NSU with Auto Union, creating Audi NSU Auto Union AG, ultimately Audi. The NSU is an abbreviation of the name Neckarsulm. History Origin NSU originated as the "Mechanische Werkstätte zur Herstellung von Strickmaschinen", a knitting machine manufacturer established in 1873 by Christian Schmidt, a technically astute entrepreneur, in the town of Riedlingen on the Danube. The business relocated in 1880 to Neckarsulm. There followed a period of rapid growth and in 1886, the company began to produce bicycles, the first of them a 'high wheeler' or 'Penny-farthing' branded as the "Germania". By 1892, bicycle manufacturing had completely replaced knitting machine production. At about this time, the name NSU appeared as a brand name. The first NSU motorcycle appeared in 1901, followed by the first NSU car in 1905. Durin ...
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Luxury Cars
A luxury car is a passenger automobile providing superior comfort levels, features, and equipment. More expensive materials and surface finishes are used, and buyers expect a correspondingly high build quality. The term is relative and unavoidably subjective, reflecting both objective qualities of a car and projected and perceived image of the vehicle's marque. Luxury brands rank above ''premium brands'', though there is no clear distinction between the two. Luxury cars span from sports cars to large saloons and sport utility vehicles. "Compact" luxury vehicles also fill a niche. Classification standards Several car classification schemes include a luxury category, such as: * Australia: Since the year 2000, the Federal Government's luxury car tax applies to new vehicles over a certain purchase price, with higher thresholds applying for cars considered as fuel efficient. As of 2019, the thresholds were approximately AU$66,000 (US$,000) for normal cars and AU$76,000 (US$ ...
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