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Enthymeme
An enthymeme (, ''enthýmēma'') is an argument with a hidden premise. Enthymemes are usually developed from premises that accord with the audience's view of the world and what is taken to be common sense. However, where the general premise of a syllogism is supposed to be true, making the subsequent deduction necessary, the general premise of an enthymeme is merely probable, which leads only to a tentative conclusion. Originally theorized by Aristotle, there are four types of enthymeme, at least two of which are described in Aristotle's work. Aristotle referred to the enthymeme as "the body of proof", "the strongest of rhetorical proofs...a kind of syllogism" (''Rhetoric'' I, 1.3,11). He considered it to be one of two kinds of proof, the other of which was the paradeigma. Maxims, Aristotle thought, were a derivative of enthymemes. (''Rhetoric'' II.XX.1). Aristotle discusses two types of enthymemes: demonstrative 'deiktika''and refutative 'elentika'' or ''rézoi'' (ῥέζοι) ...
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Rhetoric (Aristotle)
Aristotle's ''Rhetoric'' (; ) is an ancient Greek treatise on the art of persuasion, dating from . The English title varies: typically it is ''Rhetoric'', the ''Art of Rhetoric'', ''On Rhetoric'', or a ''Treatise on Rhetoric''. Background Aristotle is credited with developing the basics of a system of rhetoric that "thereafter served as hetouchstone" of the discipline, influencing the development of rhetorical theory from ancient through modern times. The ''Rhetoric'' is regarded by most rhetoricians as "the most important single work on persuasion ever written." Alan G. Gross and Arthur Walzer concur, indicating that, just as Alfred North Whitehead considered all Western philosophy a footnote to Plato, "all subsequent rhetorical theory is but a series of responses to issues raised" by Aristotle's ''Rhetoric''. This is largely a reflection of disciplinary divisions, dating back to Peter Ramus' attacks on Aristotelian rhetoric in the late 16th century and continuing to the pre ...
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Rhetoric
Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or writers use to inform, persuade, and motivate their audiences. Rhetoric also provides heuristics for understanding, discovering, and developing arguments for particular situations. Aristotle defined rhetoric as "the faculty of observing in any given case the available means of persuasion", and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he called it "a combination of the science of logic and of the ethical branch of politics". Aristotle also identified three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric, or phases of developing a persuasive speech, were first codified in classical Rome: i ...
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Aristotle
Aristotle (; 384–322 BC) was an Ancient Greek philosophy, Ancient Greek philosopher and polymath. His writings cover a broad range of subjects spanning the natural sciences, philosophy, linguistics, economics, politics, psychology, and the arts. As the founder of the Peripatetic school of philosophy in the Lyceum (classical), Lyceum in Athens, he began the wider Aristotelianism, Aristotelian tradition that followed, which set the groundwork for the development of modern science. Little is known about Aristotle's life. He was born in the city of Stagira (ancient city), Stagira in northern Greece during the Classical Greece, Classical period. His father, Nicomachus (father of Aristotle), Nicomachus, died when Aristotle was a child, and he was brought up by a guardian. At around eighteen years old, he joined Plato's Platonic Academy, Academy in Athens and remained there until the age of thirty seven (). Shortly after Plato died, Aristotle left Athens and, at the request ...
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Argument
An argument is a series of sentences, statements, or propositions some of which are called premises and one is the conclusion. The purpose of an argument is to give reasons for one's conclusion via justification, explanation, and/or persuasion. Arguments are intended to determine or show the degree of truth or acceptability of another statement called a conclusion. The process of crafting or delivering arguments, argumentation, can be studied from three main perspectives: the logical, the dialectical and the rhetorical perspective. In logic, an argument is usually expressed not in natural language but in a symbolic formal language, and it can be defined as any group of propositions of which one is claimed to follow from the others through deductively valid inferences that preserve truth from the premises to the conclusion. This logical perspective on argument is relevant for scientific fields such as mathematics and computer science. Logic is the study of the form ...
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Premise
A premise or premiss is a proposition—a true or false declarative statement—used in an argument to prove the truth of another proposition called the conclusion. Arguments consist of a set of premises and a conclusion. An argument is meaningful for its conclusion only when all of its premises are true. If one or more premises are false, the argument says nothing about whether the conclusion is true or false. For instance, a false premise on its own does not justify rejecting an argument's conclusion; to assume otherwise is a logical fallacy called denying the antecedent. One way to prove that a proposition is false is to formulate a sound argument with a conclusion that negates that proposition. An argument is sound and its conclusion logically follows (it is true) if and only if the argument is valid ''and'' its premises are true. An argument is valid if and only if it is the case that whenever the premises are all true, the conclusion must also be true. If there exis ...
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Syllogism
A syllogism (, ''syllogismos'', 'conclusion, inference') is a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true. In its earliest form (defined by Aristotle in his 350 BC book '' Prior Analytics''), a deductive syllogism arises when two true premises (propositions or statements) validly imply a conclusion, or the main point that the argument aims to get across. For example, knowing that all men are mortal (major premise), and that Socrates is a man (minor premise), we may validly conclude that Socrates is mortal. Syllogistic arguments are usually represented in a three-line form: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.In antiquity, two rival syllogistic theories existed: Aristotelian syllogism and Stoic syllogism. From the Middle Ages onwards, ''categorical syllogism'' and ''syllogism'' were usually used interchangeably. This article is concern ...
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Paradeigma
''Paradeigma'' (; plural: ''paradeigmata'') is a technique used in Ancient Greek rhetoric used to compare the situation of the audience to a similar past event, like a parable (). It offers counsel on how the audience should act.Liddel, Henry G., and Robert Scott"Henry George Liddell, Robert Scott, A Greek-English Lexicon."Henry George Liddell, Robert Scott, A Greek-English Lexicon, παράδειγ-μα. N.p., n.d. Web. 30 Sept. 2014. Aristotle was a prominent ancient rhetorician who explicitly discussed the use of ''paradeigmata''. In the Greek tradition many ''paradeigmata'' are mythological examples, often in reference to a popular legend or well-known character in a similar position to the audience.Willcock, M. M. "Mythological Paradeigma in the ''Iliad''", ''The Classical Quarterly'' New Series, Vol. 14, No. 2 (Nov., 1964), pp. 141–154. Homer's '' The Iliad'' (24.601–619) – Achilles is trying to encourage Priam to eat rather than continue to weep for his dead son Hect ...
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Socrates
Socrates (; ; – 399 BC) was a Ancient Greek philosophy, Greek philosopher from Classical Athens, Athens who is credited as the founder of Western philosophy and as among the first moral philosophers of the Ethics, ethical tradition of thought. An enigmatic figure, Socrates authored no texts and is known mainly through the posthumous accounts of classical writers, particularly his students Plato and Xenophon. These accounts are written as dialogues, in which Socrates and his interlocutors examine a subject in the style of question and answer; they gave rise to the Socratic dialogue literary genre. Contradictory accounts of Socrates make a reconstruction of his philosophy nearly impossible, a situation known as the Socratic problem. Socrates was a polarizing figure in Athenian society. In 399 BC, he was accused of Asebeia, impiety and corrupting the youth. After Trial of Socrates, a trial that lasted a day, he was sentenced to death. He spent his last day in prison ...
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Minor Premise
A syllogism (, ''syllogismos'', 'conclusion, inference') is a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true. In its earliest form (defined by Aristotle in his 350 BC book '' Prior Analytics''), a deductive syllogism arises when two true premises (propositions or statements) validly imply a conclusion, or the main point that the argument aims to get across. For example, knowing that all men are mortal (major premise), and that Socrates is a man (minor premise), we may validly conclude that Socrates is mortal. Syllogistic arguments are usually represented in a three-line form: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.In antiquity, two rival syllogistic theories existed: Aristotelian syllogism and Stoic syllogism. From the Middle Ages onwards, ''categorical syllogism'' and ''syllogism'' were usually used interchangeably. This article is concerne ...
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William Benoit
William Lyon Benoit (born March 17, 1953) is an American scholar in the field of political communication. He graduated from Ball State University in 1975 and obtained his Master of Arts degree from Central Michigan University in 1976. He also holds a PhD from Wayne State University. He is a distinguished professor of Communication Studies at the University of Alabama at Birmingham. He previously taught at Miami University, Bowling Green State University, the University of Missouri, and Ohio University. He was a faculty member at the University of Missouri for twenty-four years. He is known for developing image repair theory (originally called "Image Restoration") and for applying it to anecdotes in various real-world contexts. He was the editor of the ''Journal of Communication'' from 2003 to 2005, and of ''Communication Studies Communication studies (or communication science) is an academic discipline that deals with processes of human communication and behavior, patterns o ...
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Candide
( , ) is a French satire written by Voltaire, a philosopher of the Age of Enlightenment, first published in 1759. The novella has been widely translated, with English versions titled ''Candide: or, All for the Best'' (1759); ''Candide: or, The Optimist'' (1762); and ''Candide: Optimism'' (1947). A young man, Candide, lives a sheltered life in an Garden of Eden, Edenic paradise, being indoctrinated with Gottfried Leibniz#Theodicy and optimism, Leibnizian optimism by his mentor, Professor Pangloss. This lifestyle is abruptly ended, followed by Candide's slow and painful disillusionment as he witnesses and experiences great hardships in the world. Voltaire concludes ''Candide'' with, if not rejecting Leibnizian optimism outright, advocating a deeply practical precept, "we must cultivate our garden", in lieu of the Leibnizian mantra of Pangloss, "all is for the best" in the "best of all possible worlds". ''Candide'' is characterized by its tone as well as its erratic, fantastical, ...
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Starbucks
Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle's Pike Place Market initially as a coffee bean wholesaler. Starbucks was converted into a coffee shop serving espresso-based drinks under the ownership of Howard Schultz, who was chief executive officer from 1986 to 2000 and led the aggressive expansion of the franchise across the West Coast of the United States. the company had 35,711 stores in 80 countries, 15,873 of which were located in the United States. Of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. It is the List of coffeehouse chains, world's largest coffeehouse chain. The company is ranked 120th on the Fortune 500, ''Fortune'' 500 and 303rd on the Forbes Global 2000, ''Forbes'' Global 2000, as of 2022. Th ...
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