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Benetton Group
Benetton Group S.r.l. () is a global fashion brand based in Ponzano Veneto, Italy, founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company Edizione. History In 1965, the Benettons opened their first store in Belluno and three years after in Paris. The company's core business consists of clothing brands United Colors of Benetton and Sisley. Benetton was an iconic brand in the 1980s and 1990s, but has since struggled to regain this position. In 2000, it ranked 75th in Interbrand's ranking of the best global brands; however, by 2002, it had dropped out of the list. In 2012, Benetton Group was delisted from the stock exchange and is now a fully owned subsidiary of the Benetton family company Edizione holding. In 2017, the group posted a loss of €180 million. Prompted by the heavy losses, Luciano Benetton, who was then 83 years old, returned from retirement as Executive Chair ...
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Società A Responsabilità Limitata
''Società a responsabilità limitata'' (S.r.l. or srl) is a kind of legal corporate entity in Italy, which literally means (but is not entirely equal to) limited liability company. It has a similar form to ''società sportiva dilettantistica a responsabilità limitata'' (S.s.d a r.l.) for amateur sports-related companies and their corresponding regulations: article 90 of the Italian Law №289 of 2002. Differing from ''società per azioni'' (S.p.A.), S.r.l. may not issue shares that have par value, but only the quota ( it, quote) or units of the share capital. Moreover, the articles of association of S.r.l. allowed different allocations of profits and assets, which was more comparable to a limited partnership. A fourth form of corporate entity, "''società cooperativa a responsabilità limitata''" (S.c.r.l. or S.c. a r.l.), was seen in the cooperative A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntaril ...
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Belluno
Belluno (; lld, Belum; vec, Belùn) is a town and province in the Veneto region of northern Italy. Located about north of Venice, Belluno is the capital of the province of Belluno and the most important city in the Eastern Dolomites region. With its roughly 36,000 inhabitants, it is the largest populated area of Valbelluna. It is one of the 15 municipalities of the Dolomiti Bellunesi National Park. Geography The ancient city of Belluno rises above a cliff spur near the confluence of the Torrente Ardo and the Piave River. To the north is the imposing Schiara range of the Dolomites, with the famous ''Gusela del Vescovà'' (Bishopric's needle), and Mounts Serva and Talvena rising above the city. To the south, the Venetian Prealps separate Belluno from the Venetian plain. Also to the south is the Nevegal, in the Castionese area, a skiing resort. History The name of the city is derived from Celtic ''belo-dunum'' which means "splendid hill." The name was inspired by its fa ...
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Advertising Standards Authority (United Kingdom)
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry. Its role is to "regulate the content of advertisements, sales promotions and direct marketing in the UK" by investigating "complaints made about ads, sales promotions or direct marketing", and deciding whether such advertising complies with its advertising standards codes. These codes stipulate that "before distributing or submitting a marketing communication for publication, marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and that "no marketing communication should mislead, or be likely to mislead, b ...
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David Kirby (activist)
David Lawrence Kirby (December 6, 1957 – May 5, 1990) was an American HIV/AIDS activist, and the subject of a photograph taken at his deathbed by Therese Frare. The image was published in ''Life'' magazine, which called it the "picture that changed the face of AIDS". The image shows Kirby, near death, a vacant look in his face, and his father holding his son's head in a moment of grief. Other members of Kirby's immediate family are seated next to him. ''Life'' featured the image in its November 1990 issue, after which it gained first national and then international attention. The picture was later used by United Colors of Benetton in an advertising campaign, with the permission of Kirby's family, who felt that its use would show the devastating effects of AIDS. Therese Frare's relationship to David Kirby While a patient at Pater Noster House, a hospice for people with AIDS, Kirby established a relationship with Therese Frare, a college student from Ohio University. Frare was ...
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AIDS
Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual may not notice any symptoms, or may experience a brief period of influenza-like illness. Typically, this is followed by a prolonged incubation period with no symptoms. If the infection progresses, it interferes more with the immune system, increasing the risk of developing common infections such as tuberculosis, as well as other opportunistic infections, and tumors which are rare in people who have normal immune function. These late symptoms of infection are referred to as acquired immunodeficiency syndrome (AIDS). This stage is often also associated with Cachexia, unintended weight loss. HIV is #Transmission, spread primarily by unprotected sex (including anal sex, anal and vaginal sex), contaminated blood transfusions, hypodermic needles, ...
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Creative Director
A creative director (or creative supervisor) is a person who makes high-level creative decisions and, with those decisions, oversees the creation of creative assets such as advertisements, products, events, or logos. Creative director positions are often found within the television production, graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be found in other creative organizations such as web development and software development firms as well. A creative director is a vital role in all of the arts and entertainment industries and can be seen as another element in any product development process. The creative director may also assume the roles of an art director, copywriter, or lead designer. The responsibilities of a creative director include leading the communication design, interactive design, and concept forward in any work assigned. For example, this responsibility is often seen in industries related to advertisement. ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Massimo Renon
Massimo Renon (born 1970) is an Italian businessman and CEO of the Benetton Group since March 2020. Biography Renon studied at the Bologna University where he graduated in political science and business management. Renon started his career at Giacomelli Sport where he managed retail development. In 2000, he joined the luxury eyewear manufacturer Luxottica, where he served as regional manager, wholesale coordinator, and then Director of Eastern Europe. In 2010, he joined the Ferrari group as commercial and customer service director, but shortly thereafter returned to the eyewear sector by working with the Safilo Group in 2012 as head of the EMEA region. In 2017, he became CEO of the eyewear manufacturer Marcolin as worldwide commercial general manager when the Marcolin created a joint-venture with LVMH LVMH Moët Hennessy Louis Vuitton (), commonly known as LVMH, is a French holding multinational corporation and conglomerate specializing in luxury goods, headquartered in Pa ...
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The Atlantic
''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, as ''The Atlantic Monthly'', a literary and cultural magazine that published leading writers' commentary on education, the abolition of slavery, and other major political issues of that time. Its founders included Francis H. Underwood and prominent writers Ralph Waldo Emerson, Oliver Wendell Holmes Sr., Henry Wadsworth Longfellow, Harriet Beecher Stowe, and John Greenleaf Whittier. James Russell Lowell was its first editor. In addition, ''The Atlantic Monthly Almanac'' was an annual almanac published for ''Atlantic Monthly'' readers during the 19th and 20th centuries. A change of name was not officially announced when the format first changed from a strict monthly (appearing 12 times a year) to a slightly lower frequency. It was a ...
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Subcontractor
A subcontractor is an individual or (in many cases) a business that signs a contract to perform part or all of the obligations of another's contract. Put simply the role of a subcontractor is to execute the job they are hired by the contractor for. It is oftentimes a specialized job such as electrical or HVAC and it is the subcontractor's responsibility to execute the work as instructed. A subcontractor (or sub-contractor) is a company or person whom a general contractor, prime contractor or main contractor hires to perform a specific task as part of an overall project and normally pays for services provided to the project. While subcontracting often occurs in building works and in civil engineering, the range of opportunities for subcontractor is much wider and it is possible that the greatest number of subcontractors now operate in the information technology and information sectors of the economy. One hires subcontractors either to reduce costs or to mitigate project risks. I ...
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Oliviero Toscani
Oliviero Toscani (born 28 February 1942) is an Italian photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton, from 1982 to 2000. Toscani was born in Milan, and took up photography following in the footsteps of his father, Fedele Toscani, a photoreporter for the newspaper ''Corriere della Sera''. After obtaining his diploma at the Kunstgewerbeschule Zürich, he started working with different magazines, including ''Elle'', ''Vogue'', ''L'Uomo Vogue'' and ''Harper's Bazaar''. In 1982 he started working as Art Director for the Benetton Group. One of his most famous campaigns included a photo (by Therese Frare) of David Kirby dying of AIDS, lying in a Columbus, Ohio, hospital bed, surrounded by his grieving relatives. The picture was controversial due to its similarity to a pietà painting and because critics of the ad thought the use of this image to sell clothing was exploiting the victim, though the Kirby family stated ...
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Jean-Charles De Castelbajac
Jean-Charles, marquis de Castelbajac (born 28 November 1949), also known as JC/DC, is a Moroccan/French fashion designer. He has enjoyed international success with some of his creations, including a coat of teddy bears worn by pop star Madonna and by supermodel Helena Christensen in the film ''Prêt-à-Porter'' and a sequin jacket for Beyonce, and a Donald Duck costume for Rihanna''.'' During his career he has befriended and worked with artists such as Andy Warhol, Keith Haring, Jean Michel Basquiat, Malcolm McLaren, Robert Mapplethorpe, M.I.A, Cassette Playa, Curry & Coco, The Coconut Twins and Lady Gaga. His fashion archive was showcased in preparation for his retrospective "Gallie Rock" in Paris by photographers Tim and Barry, modelled by Cassette Playa, M.I.A., Jammer, Matthew Stone, Slew Dem Crew, and more. His creations have been displayed at New York's Institute of Fashion and Technology, London's Victoria&Albert Museum and thGalliera Museumin Paris. In 2015, he c ...
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