Anna Klingmann
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Anna Klingmann
Anna Klingmann (born 1965) is a German architect, author and academic who specializes in branding. She is the founder and principal architect of Klingmann Architects and Brand Consultants, and author of ''Brandscapes: Architecture in the Experience Economy''. Klingmann coined the term "brandism" which describes how architecture can communicate a company's brand to the public. Her description of brandism can also be used not just to describe single structures; entire cities can have a unique brand or "expression of identity." She also has described the concept of a "brandscape" which describes Corporation, corporate value systems embodied into the physical landscape. Klingmann believes that branded landscapes "effect lasting, meaningful changes that draw upon the dormant or explicit potential of particular cultures and places." Klingmann moved to New York City in 1984 and went to the Parsons School of Design, Parson's School of Design. She earned her architecture degrees from Pratt ...
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Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated between the Baltic and North seas to the north, and the Alps to the south; it covers an area of , with a population of almost 84 million within its 16 constituent states. Germany borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The nation's capital and most populous city is Berlin and its financial centre is Frankfurt; the largest urban area is the Ruhr. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity. A region named Germania was documented before AD 100. In 962, the Kingdom of Germany formed the bulk of the Holy Roman Empire. During the 16th ce ...
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