
A design is the concept or proposal for an object, process, or
system
A system is a group of interacting or interrelated elements that act according to a set of rules to form a unified whole. A system, surrounded and influenced by its open system (systems theory), environment, is described by its boundaries, str ...
. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something – its design. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan may also be considered to be a design (such as in arts and crafts). A design is expected to have a purpose within a specific context, typically aiming to satisfy certain
goal
A goal or objective is an idea of the future or desired result that a person or a group of people envision, plan, and commit to achieve. People endeavour to reach goals within a finite time by setting deadlines.
A goal is roughly similar to ...
s and constraints while taking into account
aesthetic
Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and taste, which in a broad sense incorporates the philosophy of art.Slater, B. H.Aesthetics ''Internet Encyclopedia of Philosophy,'' , acces ...
, functional and experiential considerations. Traditional examples of designs are
architectural
Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and construction, constructi ...
and
engineering
Engineering is the practice of using natural science, mathematics, and the engineering design process to Problem solving#Engineering, solve problems within technology, increase efficiency and productivity, and improve Systems engineering, s ...
drawings,
circuit diagram
A circuit diagram (or: wiring diagram, electrical diagram, elementary diagram, electronic schematic) is a graphical representation of an Electrical network, electrical circuit. A pictorial circuit diagram uses simple images of components, whil ...
s,
sewing patterns, and less tangible artefacts such as
business process
A business process, business method, or business function is a collection of related, structured activities or tasks performed by people or equipment in which a specific sequence produces a service or product (that serves a particular business g ...
models.
[Dictionary meanings in the /dictionary.cambridge.org/dictionary/english/design Cambridge Dictionary of American English at /www.dictionary.com/browse/design Dictionary.com(esp. meanings 1–5 and 7–8) and at /en.oxforddictionaries.com/definition/design AskOxford(especially verbs).]
Designing
People who produce designs are called ''
designer
A designer is a person who plans the form or structure of something before it is made, by preparing drawings or plans. In practice, anyone who creates tangible or intangible objects, products, processes, laws, games, graphics, services, or exper ...
s''. The term 'designer' usually refers to someone who works professionally in one of the various design areas. Within the professions, the word 'designer' is generally qualified by the area of practice (for example: a
fashion design
Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...
er, a
product design
Product design is the process of creating new Product (business), products for businesses to sell to their customers. It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products ...
er, a
web design
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code a ...
er, or an
interior design
Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. With a keen eye for detail and a Creativity, creative flair, an ...
er), but it can also designate other practitioners such as architects and engineers (see below: Types of designing). A designer's sequence of activities to produce a design is called a design process, with some employing designated processes such as
design thinking
Design thinking refers to the set of Cognition, cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design prob ...
and
design methods
Design methods are procedures, techniques, aids, or tools for designing. They offer a number of different kinds of activities that a designer might use within an overall design process. Conventional procedures of design, such as drawing, can be reg ...
. The process of creating a design can be brief (a quick sketch) or lengthy and complicated, involving considerable research, negotiation, reflection,
modeling, interactive adjustment, and re-design.
Designing is also a widespread activity outside of the professions of those formally recognized as designers. In his influential book ''The Sciences of the Artificial,'' the interdisciplinary scientist
Herbert A. Simon
Herbert Alexander Simon (June 15, 1916 – February 9, 2001) was an American scholar whose work influenced the fields of computer science, economics, and cognitive psychology. His primary research interest was decision-making within organi ...
proposed that, "Everyone designs who devises courses of action aimed at changing existing situations into preferred ones." According to the design researcher
Nigel Cross
Nigel Cross (born 1942) is a British academic, a design researcher and educator, Emeritus Professor of Design Studies at The Open University, United Kingdom, where he was responsible for developing the first distance-learning courses in design in ...
, "Everyone can – and does – design," and "Design ability is something that everyone has, to some extent, because it is embedded in our brains as a natural
cognitive
Cognition is the "mental action or process of acquiring knowledge and understanding through thought, experience, and the senses". It encompasses all aspects of intellectual functions and processes such as: perception, attention, thought, ...
function."
History of design
The study of design history is complicated by varying interpretations of what constitutes 'designing'. Many design historians, such as
John Heskett
John Heskett (26 May 1937 – 25 February 2014) was a British writer and lecturer on the economic, political, cultural and human value of industrial design. Heskett taught primary in the fields of design history and design thinking, and was a p ...
, look to the
Industrial Revolution
The Industrial Revolution, sometimes divided into the First Industrial Revolution and Second Industrial Revolution, was a transitional period of the global economy toward more widespread, efficient and stable manufacturing processes, succee ...
and the development of mass production. Others subscribe to conceptions of design that include pre-industrial objects and artefacts, beginning their narratives of design in prehistoric times.
Originally situated within
art history
Art history is the study of Work of art, artistic works made throughout human history. Among other topics, it studies art’s formal qualities, its impact on societies and cultures, and how artistic styles have changed throughout history.
Tradit ...
, the historical development of the discipline of design history coalesced in the 1970s, as interested academics worked to recognize design as a separate and legitimate target for historical research. Early influential design historians include German-British art historian
Nikolaus Pevsner
Sir Nikolaus Bernhard Leon Pevsner (30 January 1902 – 18 August 1983) was a German-British art historian and architectural historian best known for his monumental 46-volume series of county-by-county guides, ''The Buildings of England'' (195 ...
and Swiss historian and architecture critic
Sigfried Giedion
Sigfried Giedion (also spelled Siegfried Giedion; 14 April 1888, Prague – 10 April 1968, Zürich) was a Bohemian-born Swiss historian and critic of architecture. His ideas and books, '' Space, Time and Architecture'', and ''Mechanization ...
.
Design education
In Western Europe, institutions for design education date back to the nineteenth century. The
Norwegian National Academy of Craft and Art Industry
The National College of Art and Design () was established in 1818.
In 1996, the National College of Art and Design became part of Oslo National Academy of the Arts (''Kunsthøgskolen i Oslo'', KHiO), along with the Norwegian National Academy of ...
was founded in 1818, followed by the United Kingdom's
Government School of Design (1837), and
Konstfack in Sweden (1844). The
Rhode Island School of Design
The Rhode Island School of Design (RISD , pronounced "Riz-D") is a private art and design school in Providence, Rhode Island. The school was founded as a coeducational institution in 1877 by Helen Adelia Rowe Metcalf, who sought to increase th ...
was founded in the United States in 1877. The German art and design school
Bauhaus
The Staatliches Bauhaus (), commonly known as the , was a German art school operational from 1919 to 1933 that combined Decorative arts, crafts and the fine arts.Oxford Dictionary of Art and Artists (Oxford: Oxford University Press, 4th edn., ...
, founded in 1919, greatly influenced modern design education.
Design education covers the teaching of theory, knowledge, and values in the design of products, services, and environments, with a focus on the development of both particular and general skills for designing. Traditionally, its primary orientation has been to prepare students for professional design practice, based on project work and studio, or
atelier
An atelier () is the private workshop or studio of a professional artist in the fine or decorative arts or an architect, where a principal master and a number of assistants, students, and apprentices can work together producing fine art or vi ...
, teaching methods.
There are also broader forms of higher education in
design studies
Design studies can refer to any design-oriented studies but is more formally an academic discipline or field of study that pursues, through both theoretical and practical modes of inquiry, a critical understanding of design practice and its effect ...
and
design thinking
Design thinking refers to the set of Cognition, cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design prob ...
. Design is also a part of general education, for example within the curriculum topic,
Design and Technology
Design and Technology (D&T) is a school subject taught in the United Kingdom to pupils in primary and secondary schools. It first appeared as a titled subject in the first National Curriculum for England in 1990. It has undergone several reviews w ...
. The development of design in general education in the 1970s created a need to identify fundamental aspects of 'designerly' ways of knowing, thinking, and acting, which resulted in establishing design as a distinct
discipline
Discipline is the self-control that is gained by requiring that rules or orders be obeyed, and the ability to keep working at something that is difficult. Disciplinarians believe that such self-control is of the utmost importance and enforce a ...
of study.
Design process
Substantial disagreement exists concerning how designers in many fields, whether amateur or professional, alone or in teams, produce designs. Design researchers Dorst and Dijkhuis acknowledged that "there are many ways of describing design processes," and compare and contrast two dominant but different views of the design process: as a rational problem-solving process and as a process of reflection-in-action. They suggested that these two
paradigm
In science and philosophy, a paradigm ( ) is a distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitute legitimate contributions to a field. The word ''paradigm'' is Ancient ...
s "represent two fundamentally different ways of looking at the world
positivism
Positivism is a philosophical school that holds that all genuine knowledge is either true by definition or positivemeaning '' a posteriori'' facts derived by reason and logic from sensory experience.John J. Macionis, Linda M. Gerber, ''Soci ...
and
constructionism." The paradigms may reflect differing views of how designing ''should be'' done and how it ''actually is'' done, and both have a variety of names. The problem-solving view has been called "the rational model,"
"technical rationality"
and "the reason-centric perspective."
The alternative view has been called "reflection-in-action,"
"coevolution"
[ and "the action-centric perspective."]
Rational model
The rational model was independently developed by Herbert A. Simon,[Simon, H.A. (1996]
The sciences of the artificial
, MIT Press, Cambridge, MA, USA. p. 111. . an American scientist, and two German engineering design theorists, Gerhard Pahl and Wolfgang Beitz. It posits that:
# Designers attempt to optimize a design candidate for known constraints and objectives.
# The design process is plan-driven.
# The design process is understood in terms of a discrete sequence of stages.
The rational model is based on a rationalist philosophy and underlies the waterfall model
The waterfall model is a breakdown of developmental activities into linear sequential phases, meaning that each phase is passed down onto each other, where each phase depends on the deliverables of the previous one and corresponds to a speciali ...
,[ ]systems development life cycle
In systems engineering, information systems and software engineering, the systems development life cycle (SDLC), also referred to as the application development life cycle, is a process for planning, creating, testing, and deploying an informati ...
,[ and much of the ]engineering design
The engineering design process, also known as the engineering method, is a common series of steps that engineers use in creating functional products and processes. The process is highly iterative – parts of the process often need to be repeat ...
literature. According to the rationalist philosophy, design is informed by research and knowledge in a predictable and controlled manner.
Typical stages consistent with the rational model include the following:
* Pre-production design
** Design brief – initial statement of intended outcome.
** Analysis
Analysis (: analyses) is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (38 ...
– analysis of design goals.
** Research
Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...
– investigating similar designs in the field or related topics.
** Specification
A specification often refers to a set of documented requirements to be satisfied by a material, design, product, or service. A specification is often a type of technical standard.
There are different types of technical or engineering specificati ...
– specifying requirements of a design for a product ( product design specification) or service.
** Problem solving
Problem solving is the process of achieving a goal by overcoming obstacles, a frequent part of most activities. Problems in need of solutions range from simple personal tasks (e.g. how to turn on an appliance) to complex issues in business an ...
– conceptualizing and document
A document is a writing, written, drawing, drawn, presented, or memorialized representation of thought, often the manifestation of nonfiction, non-fictional, as well as fictional, content. The word originates from the Latin ', which denotes ...
ing designs.
** Presentation
A presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product. Presenta ...
– presenting designs.
* Design during production.
** Development
Development or developing may refer to:
Arts
*Development (music), the process by which thematic material is reshaped
* Photographic development
*Filmmaking, development phase, including finance and budgeting
* Development hell, when a proje ...
– continuation and improvement of a design.
** Product testing
File:Consumer Reports - product testing - electric light longevity and brightness testing.tif, Testing electric light longevity and brightness testing
File:Consumer Reports - product testing - television testing laboratory.tif, Television testin ...
– ''in situ
is a Latin phrase meaning 'in place' or 'on site', derived from ' ('in') and ' ( ablative of ''situs'', ). The term typically refers to the examination or occurrence of a process within its original context, without relocation. The term is use ...
'' testing of a design.
* Post-production design feedback for future designs.
** Implementation
Implementation is the realization of an application, execution of a plan, idea, scientific modelling, model, design, specification, Standardization, standard, algorithm, policy, or the Management, administration or management of a process or Goal ...
– introducing the design into the environment.
** Evaluation
In common usage, evaluation is a systematic determination and assessment of a subject's merit, worth and significance, using criteria governed by a set of Standardization, standards. It can assist an organization, program, design, project or any o ...
and conclusion – summary of process and results, including constructive criticism and suggestions for future improvements.
* Redesign – any or all stages in the design process repeated (with corrections made) at any time before, during, or after production.
Each stage has many associated best practices
A best practice is a method or technique that has been generally accepted as superior to alternatives because it tends to produce superior results. Best practices are used to achieve quality as an alternative to mandatory standards. Best practice ...
.
Criticism of the rational model
The rational model has been widely criticized on two primary grounds:
# Designers do not work this way – extensive empirical evidence has demonstrated that designers do not act as the rational model suggests.[
# Unrealistic assumptions – goals are often unknown when a design project begins, and the requirements and constraints continue to change.]
Action-centric model
The action-centric perspective is a label given to a collection of interrelated concepts, which are antithetical to the rational model. It posits that:
# Designers use creativity
Creativity is the ability to form novel and valuable Idea, ideas or works using one's imagination. Products of creativity may be intangible (e.g. an idea, scientific theory, Literature, literary work, musical composition, or joke), or a physica ...
and emotion
Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is ...
to generate design candidates.
# The design process is improvised.
# No universal sequence of stages is apparent – analysis, design, and implementation are contemporary and inextricably linked.
The action-centric perspective is based on an empiricist philosophy and broadly consistent with the agile approach[ and methodical development.][ Substantial empirical evidence supports the veracity of this perspective in describing the actions of real designers.][ Like the rational model, the action-centric model sees design as informed by research and knowledge.
At least two views of design activity are consistent with the action-centric perspective. Both involve these three basic activities:
* In the reflection-in-action paradigm, designers alternate between " framing", "making moves", and "evaluating moves". "Framing" refers to conceptualizing the problem, i.e., defining goals and objectives. A "move" is a tentative design decision. The evaluation process may lead to further moves in the design.]
* In the sensemaking–coevolution–implementation framework, designers alternate between its three titular activities. Sensemaking includes both framing and evaluating moves. Implementation is the process of constructing the design object. Coevolution is "the process where the design agent simultaneously refines its mental picture of the design object based on its mental picture of the context, and vice versa".
The concept of the design cycle
A decision cycle or decision loop is a sequence of steps used by an entity on a repeated basis to Decision making, reach and implement decisions and to learn from the results. The "decision cycle" phrase has a history of use to broadly categorize v ...
is understood as a circular time structure, which may start with the thinking of an idea, then expressing it by the use of visual or verbal means of communication (design tools), the sharing and perceiving of the expressed idea, and finally starting a new cycle with the critical rethinking of the perceived idea. Anderson points out that this concept emphasizes the importance of the means of expression, which at the same time are means of perception of any design ideas.
Philosophies
Philosophy of design is the study of definitions, assumptions, foundations, and implications of design. There are also many informal 'philosophies' for guiding design such as personal values or preferred approaches.
Approaches to design
Some of these values and approaches include:
* Critical design uses designed artefacts as an embodied critique or commentary on existing values, morals, and practices in a culture. Critical design can make aspects of the future physically present to provoke a reaction.
* Ecological design is a design approach that prioritizes the consideration of the environmental impacts of a product or service, over its whole lifecycle. Ecodesign research focuses primarily on barriers to implementation, ecodesign tools and methods, and the intersection of ecodesign with other research disciplines.
* Participatory design
Participatory design (originally co-operative design, now often co-design and also co-creation ) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design pro ...
(originally co-operative design, now often co-design) is the practice of collective creativity to design, attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end-users) in the design process to help ensure the result meets their needs and is usable. Recent research suggests that designers create more innovative concepts and ideas when working within a co-design environment with others than they do when creating ideas on their own.
* Scientific design refers to industrialised design based on scientific knowledge. Science can be used to study the effects and need for a potential or existing product in general and to design products that are based on scientific knowledge. For instance, a scientific design of face masks for COVID-19 mitigation may be based on investigations of filtration performance, mitigation performance, thermal comfort, biodegradability and flow resistance.
* Service design
Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design m ...
is a term that is used for designing or organizing the experience around a product and the service associated with a product's use. The purpose of service design methodologies is to establish the most effective practices for designing services, according to both the needs of users and the competencies and capabilities of service providers.
* Sociotechnical system
Sociotechnical systems (STS) in organizational development is an approach to complex organizational work design that recognizes the interaction between people and technology in workplaces. The term also refers to coherent systems of human relati ...
design, a philosophy and tools for participative designing of work arrangements and supporting processes – for organizational purpose, quality, safety, economics, and customer requirements in core work processes, the quality of peoples experience at work, and the needs of society.
* Transgenerational design
Transgenerational design is the practice of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living. The term ''transgenerational design' ...
, the practice of making products and environments compatible with those physical and sensory impairments associated with human aging and which limit major activities of daily living.
* User-centered design
User-centered design (UCD) or user-driven development (UDD) is a framework of processes in which usability goals, user characteristics, environment, tasks and workflow of a product, service or brand are given extensive attention at each stag ...
, which focuses on the needs, wants, and limitations of the end-user of the designed artefact. One aspect of user-centered design is ergonomics
Ergonomics, also known as human factors or human factors engineering (HFE), is the application of Psychology, psychological and Physiology, physiological principles to the engineering and design of products, processes, and systems. Primary goa ...
.
Relationship with the arts
The boundaries between art and design are blurry, largely due to a range of applications both for the term 'art' and the term 'design'. Applied arts
The applied arts are all the arts that apply design and decoration to everyday and essentially practical objects in order to make them aesthetically pleasing."Applied art" in ''The Oxford Dictionary of Art''. Online edition. Oxford Univ ...
can include industrial design
Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in adva ...
, graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
, fashion design
Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...
, and the decorative arts
]
The decorative arts are arts or crafts whose aim is the design and manufacture of objects that are both beautiful and functional. This includes most of the objects for the interiors of buildings, as well as interior design, but typically excl ...
which traditionally includes craft objects. In graphic art
A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional graphics, i.e. produced on a flat surface,[fine art
In European academic traditions, fine art (or, fine arts) is made primarily for aesthetics or creative expression, distinguishing it from popular art, decorative art or applied art, which also either serve some practical function (such as ...]
and commercial art
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promo ...
, based on the context within which the work is produced and how it is traded.
Types of designing
See also
References
Further reading
* Margolin, Victor
World History of Design
New York: Bloomsbury Academic, 2015. (2 vols) .
* Raizman, David Seth (12 November 2003)
''The History of Modern Design''
Pearson. .
{{Subject bar, portal1=Engineering, portal2=Visual arts, auto=yes, wikt=design
Design studies
Concepts in aesthetics
Structure
Human activities
Engineering disciplines