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ZEE TV also known as Z TV is an Indian
Hindi language Modern Standard Hindi (, ), commonly referred to as Hindi, is the standardised variety of the Hindustani language written in the Devanagari script. It is an official language of the Government of India, alongside English, and is the ''li ...
general entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have developed over thousands ...
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
channel owned by
Zee Entertainment Enterprises Zee Entertainment Enterprises Limited (ZEEL) (formerly Zee Telefilms) is an Indian media conglomerate. Headquartered in Mumbai, it has interests in television, print, internet, film, and businesses related to mobile content, and operates 45 c ...
. It was launched on 1 October 1992 as the oldest privately owned television channel in
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
.


History

In 1991,
Li Ka-shing Sir Ka-shing Li (; born 29 July 1928) is a Hong Kong billionaire business magnate, investor, and philanthropist. He is the senior advisor for CK Hutchison Holdings and CK Asset Holdings, after he retired from the Chairman of the Board in May ...
started his STAR satellite television network. At the end of the year,
Subhash Chandra Subhash Chandra Goenka (born 30 November 1950) is an Indian billionaire media baron. He is the Chairman Emeritus of ZEE and Chairman of the Essel Group, an Indian media conglomerate and founded Zee TV in 1992. He was also the chairman of Z ...
of the
Essel Group Essel Group (also known as Zee Group) is an Indian media conglomerate, headquartered in Mumbai, India. The group has had business interests in mass media, infrastructure and packaging. Founded in 1926 as the Messrs Ramgopal Indraprasad by Jagan ...
finished a round of negotiations with HutchVision, after a series of rejections, and the condition that Chandra would pay US$5 million a year for the satellite transponder. Li signed the deal in India a few months later and approached interested companies, but nobody was interested in paying the transponder fees. Chandra was the last possible man to sign the contract, by gathering money from his non-resident Indian friends and in the creation of a holding company for the channel, Asia Today. Zee TV was launched on 2 October 1992, as the flagship channel of the Zee Telefilms Ltd. The channel initially broadcast three hours a day, with its output consisting mainly of old Hindi movies and reruns of
Doordarshan Doordarshan (), abbreviated as DD, is India's State-owned enterprise, state-owned public broadcasting, public television broadcaster. Established by the Government of India on 15 September 1959, it is owned by the Ministry of Information and B ...
serials. The channel's initial manager was a Doordarshan news reporter who was on leave from his employer. Three months later, the airtime had doubled to six hours. Within less than a month after its launch, Zee TV was being criticised for its programming lineup; a cynic reviewed the network giving "A for effort" and "Z(ee) for quality", while others within the network called it an "upbeat clone of Doordarshan". To offset such negative criticism, Zee TV began producing more original content, opting to create its own pool of producers to reduce reliance on Doordarshan staff. Zee TV rejected a 1993 bid to broadcast Sun TV during the afternoons, forcing Sun TV to negotiate with competitor
ATN ATN is the Sydney Flagship (broadcasting), flagship television station of the Seven Network in Australia. The licence, issued to a company named Amalgamated Television Services, a subsidiary of Fairfax Media, John Fairfax & Sons, was one of the ...
instead. It began full-day broadcasts in 1993. After
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian - American retired business magnate, investor, and media mogul. Through his company News Corp, he is the owner of hundreds of List of assets owned by News Corp, local, national, a ...
's buyout of Star TV, Zee TV faced some uncertainties about its future; nonetheless, Zee TV had gained rural audiences by November 1993. On 22 December 1993, Murdoch was planning to buy a 49.9% equity stake in the channel's owner,
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
–based,
British Virgin Islands The British Virgin Islands (BVI), officially the Virgin Islands, are a British Overseas Territories, British Overseas Territory in the Caribbean, to the east of Puerto Rico and the United States Virgin Islands, US Virgin Islands and north-west ...
-registered Asia Today. By year-end 1995, Zee TV already had three channels, the other two being Zee Cinema, a Bollywood channel, and EL TV, which broadcast in English and regional languages. Numerous competitors had also emerged around this time. 11 million households were receiving the channel. Zee TV lost its leadership to Star Plus, which took over its role after Murdoch sold his stake in Asia Today. In 2013, Zee TV, along with its sister channels, underwent a branding overhaul. On 15 October 2017, coinciding with Zee's 25-year silver jubilee, all of its channels were rebranded, with the main channel adopting its current slogan, ''Aaj Likhenge Kal''. On 30 May 2021, Zee TV planned to revamp its look and air four new television series, but because of the
COVID-19 pandemic in India The COVID-19 pandemic in India is a part of the COVID-19 pandemic, worldwide pandemic of COVID-19, coronavirus disease 2019 () caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). As of , according to Indian government ...
, the idea was postponed and thereafter scrapped.


Programming

The channel mostly airs content intended for family and coming-of-age audiences ranging from comedy to drama. It also aired reality shows such as ''En Vidya Nokki'', ''
Sa Re Ga Ma Pa ''Sa Re Ga Ma Pa'' is an Indian Hindi-language reality singing television show. It started airing on Zee TV in 1995 as ''Sa Re Ga Ma''. It is the oldest running game show in India as well as the oldest show on private television in India. The ...
'', '' I Can Do That'', ''
India's Best Cinestars Ki Khoj ''India's Best Cinestar Ki Khoj'' is an Indian television series that premiered on Zee TV in 2004. The first season of the stage show was directed by Gajendra Singh while the reality episodes were directed by Ramon Chibb and Siddharth Bahugu ...
'', and ''
Dance India Dance ''Dance India Dance'' (also called by the acronym ''DID''; tagline: ''Dance Ka Asli ID D.I.D.'') is an Indian Hindi-language dance competition reality television series that airs on Zee TV, created and produced by Essel Vision Productions. I ...
''.


Zee Rishtey Awards

Since 2007, the channel has presented an annual award show, the Zee Rishtey Awards, to performers on its show based on popularity. Nominations for the awards are declared by the channel. The winners are selected through voting done via online and through SMS.


International versions


Europe

The European version of Zee TV traces its origins to TV Asia, which was set up by non-resident Indian and Pakistani immigrants in the United Kingdom and started broadcasting in July 1992. It was the first channel in Europe targeting Indian, Pakistani, and Bangladeshi immigrants. It launched in France in 1993. By 1994, the channel was facing financial difficulties, forcing Zee TV to take over the channel in March 1995. The channel also had local community programming as well as content targeting viewers of different religions (Hinduism, Sikhism, and Islam). The network produced special programmes for the
1997 United Kingdom general election The 1997 United Kingdom general election was held on Thursday, 1 May 1997. The governing Conservative Party (UK), Conservative Party led by Prime Minister of the United Kingdom, Prime Minister John Major was defeated in a Landslide victory, la ...
, the first with candidates of South Asian origin. Three of its sister channels were removed from linear television in the UK on 1 June 2019, as part of a decision taken to implement the
ZEE5 ZEE5 or Z5 is an Indian subscription video on demand and over-the-top streaming service, owned by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on We ...
platform in Europe, leaving only Zee TV and Zee Cinema.


Asia

The channel launched in
Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
on 11 September 1995, as the first Hindi channel on
Singapore Cable Vision Star Hub TV is a pay television service provided by StarHub in Singapore. It has been a subsidiary of ''StarHub Limited'' since StarHub acquired ''Singapore Cable Vision'' (SCV) in 2001, and was the sole pay-TV operator in the country until 200 ...
.


Africa

The channel launched in 1997 and is available with English subtitles on DStv.


Americas

Zee TV launch in US in 1998. Zee TV Americas started producing reality content in English in 2017; ''Made in America'' premiered in October 2017.


See also

* &TV (TV channel) *
Zee Kannada Zee Kannada is an Indian Kannada pay television general entertainment channel that was launched in the year 2006 and owned by Zee Entertainment Enterprises. It is also being as the first mainstream satellite channel in Kannada. History Zee Kan ...
*
Zee Marathi Zee Marathi is an Indian Marathi-language general entertainment pay television channel owned by Zee Entertainment Enterprises. The channel was launched on 15 August 1999 and was known as Alpha TV Marathi until 28 March 2005, when it was r ...
*
Zee Cinema ZEE TV also known as Z TV is an Indian Hindi language general entertainment pay television channel owned by Zee Entertainment Enterprises. It was launched on 1 October 1992 as the oldest privately owned television channel in India. Histor ...


References

* Text was copied fro
Zindagi
at Logopedia, which is released under
Creative Commons Attribution-Share Alike 3.0 (Unported) (CC-BY-SA 3.0) license


External links

* Text was copied fro
Zindagi
at Logopedia, which is released under
Creative Commons Attribution-Share Alike 3.0 (Unported) (CC-BY-SA 3.0) license
* {{Authority control Foreign television channels broadcasting in the United Kingdom Hindi-language television channels in India Hindi-language YouTube channels Television channels and stations established in 1992 Television stations in Mumbai Hindi-language television stations Zee Entertainment Enterprises Television stations in South Africa 1992 establishments in Maharashtra