''Yelove'' is a

Malayalam language Malayalam (; , ) is a Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry ( Mahé district) by the Malayali people. It is one of 22 scheduled languages of India. Malayalam wa ...

melodic A melody (), also tune, voice, or line, is a linear succession of musical tones that the listener perceives as a single entity. In its most literal sense, a melody is a combination of pitch and rhythm, while more figuratively, the term c ...

album by Ajith Mathew. The album contains a single titled "Moovanthi Chayum Neram," performed by Siddharth Menon and

Shreya Ghoshal Shreya Ghoshal (; born 12 March 1984) is an Indian singer. Noted for her wide vocal range and versatility, she is one of the most prolific and influential singers of India. Often referred to as the "Queen of Dynamics'' for her remarkable voc ...

. Composed by Ajith Mathew, the song was produced by Shine Mathew and released by the label of Yelove Music. The song was released on June 7, 2014. As of 2014, Yelove has achieved 1 million views on YouTube.

Development

Pre-production for the album started on August 1, 2013. The first step of the project, the melody, which depicts the theme, was created. In an interview with ''

Deccan Chronicle ''Deccan Chronicle'' is an English-language daily newspaper based in Hyderabad, India. Founded in 1938, it was initially launched as a Weekly newspaper, weekly and later converted into a daily. The newspaper's name reflects its origins in the ...

'', model-turned-actress

Aditi Ravi Aditi Ravi is an Indian model and actress, who appears in Malayalam films. She pursued a career in modelling before becoming an actress, debuting with a commercial for ''The Times of India'' during her college education. She made her acting de ...

commented that she was extremely delighted to participate in Menon's upcoming album. She also revealed that

would lend her voice to the album, remarking that the song she sang was 'beyond words' and it was a thrilling experience for her that Ghoshal had sung for her. Since May 2014, various covers of the album as well as information regarding the crew members were published on social networking platforms. On May 28, 2014, a video was released featuring Menon talking about the album. A 23-second teaser of the album was released on June 5, 2014. In an interview, composer Ajith Mathew commented that "In western countries, the music album industry is a full-fledged industry. Our aim is to develop such a trend here. We wish to have a music industry parallel to the film industry. To penetrate into the mass market, we need to keep up the quality the public expects. Hence we have used well-known faces for this album".

Release and reception

The video of "Moovanthi Chayum Neram" was finally unveiled on June 7, 2014. ''Yelove'' marks the third independent

Malayalam Malayalam (; , ) is a Dravidian languages, Dravidian language spoken in the Indian state of Kerala and the union territories of Lakshadweep and Puducherry (union territory), Puducherry (Mahé district) by the Malayali people. It is one of ...

non-film project of

, the others being "Arikilumilla Nee" (''Ennennun'') and "Kandunjan Kannane" ('' Nandagopalam''). The original MP3 audio of the song was made available for free digital download at Letstune. The story of ''Yelove'' is basically about two friends from a circle who ultimately realize their love for each other, though they deny it before. The project redefines love by introducing a new colour, 'Yelove' (a combination of the words 'Yellow' and 'Love'), instead of the traditional red. Singer Siddharth Menon of

Thaikkudam Bridge Thaikkudam Bridge is a multi-genre Indian music band, originated from Kerala in 2013. The band achieved its first commercial success through the musical show ''Music Mojo'', which used to telecast on Kappa TV where they released their debut ori ...

fame makes his acting debut through this video. It is also the first album release of Aditi Ravi. ''Yelove'' was a huge hit on YouTube, gathering 100000 views within 3 days of its release. It also became one of the top trending videos from India. ''Yelove'' was even aired on Radio Mango 91.9 and

Red FM 93.5 Red FM (Often stylized as ''Superhits 93.5 RED FM'') is an Indian FM radio network headquartered in Chennai and owned by Chennai-based Sun Group. The network broadcasts content in various Indian languages including Hindi, Urdu, Bengali, Te ...

Personnel

As listed by the official YouTube channel of Ajith Mathew. ;Technical and production * Ajith Mathew – music * Shine Mathew – producer * Balu Thankachan – mixing * Balu Thankachan – mastering * Karthik Murali – Marketing * Livingston Mathew –

digital editing In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic d ...

* Livingston Mathew –

color grading Color grading is a post-production process common to filmmaking and video editing of altering the appearance of an image for presentation in different environments on different devices. Various attributes of an image such as contrast (vision), ...

* Bilu Tom Mathew –

cinematography Cinematography () is the art of motion picture (and more recently, electronic video camera) photography. Cinematographers use a lens (optics), lens to focus reflected light from objects into a real image that is transferred to some image sen ...

* Dony Benedict –

copywriting Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called Copy (publishing), copy or sales copy, is written content t ...

;Visuals and imagery * Siddharth Menon – actor * Aditi Ravi – actor * Bilu Tom Mathew – direction * Ronnie Manuel Joseph – direction * Athul Ramachandran – associate direction * Abhijith Jithu – associate direction * Harikrishnan Prathap – project designing * Suresh Pisharody –

make-up artist A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and Prosthetic makeup, prosthetics on others for theatre, television, film, fashion, magazines and other simil ...

* Suresh Pisharody –

hair stylist A hairdresser is a person whose occupation is to cut or style hair in order to change or maintain a person's image. This is achieved using a combination of hair coloring, Hairstyle, haircutting, and hair texturing techniques. A hairdresser may ...

* Arjun Haridas – make-up associate * Sreenu V. – casting direction * Prem Krishna – title designing ;On instruments * William Francis – keyboard programming * Sumesh Parameshwar – acoustic guitar * Sumesh Parameshwar –

nylon guitar The classical guitar, also known as Spanish guitar, is a member of the guitar family used in classical music and other styles. An acoustic wooden string instrument with strings made of gut or nylon, it is a precursor of the modern steel-string a ...

* James Taylor –

electric violin An electric violin is a violin equipped with an electronic output of its sound. The term most properly refers to an instrument intentionally made to be electrified with built-in pickups, usually with a solid body. It can also refer to a violin fi ...

* Ajith Mathew – additional programming ;Sounding * Ajith Mathew –

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

– vocal * Siddharth Menon – vocal * Vineeth Kumar –

recording engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproducti ...

* Tony Joseph – recording engineer * Pallivathukal Kiran Lal – recording engineer * Sachin – recording engineer * Philip Thekkolil – recording engineer ;Crew * Jijo Thomas * Tom Joseph * Praveen B. * Arun K.V. * Bilin Babu * Jeffy Mariam Joy * Sanal Raj * Prasobh Vijayan * Renjith Krishnan * Manu Justine * Jose Justine * Jijin John

References

External links

Official Facebook Page
{{Authority control 2014 albums Songs in Malayalam Indian songs Shreya Ghoshal albums